Base31
Base31 is a 750-acre historic revitalization project in Prince Edward County, Ontario, transforming a former WWII air base into an integrated cultural, dining, museum, and residential destination operated by the PEC Community Partners consortium of six Ontario developers.
- Company typePrivate
- Founded2021
- HeadquartersPicton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Base31 does
Base31 is a 750-acre adaptive-reuse development in Prince Edward County, Ontario, redeveloping the former No. 31 Bombing and Gunnery School (a WWII British Commonwealth Air Training Plan site, later Camp Picton and Loch-Sloy Business Park) into an integrated cultural, entertainment, and residential destination. The project is owned by PEC Community Partners Inc., a consortium of six Ontario community builders (CaraCo Group, DECO Communities, Fieldgate Homes, Paradise Developments, PEC Placemaking, and Rockport Group), which acquired the land in 2021 and rebranded the site as Base31 in May 2022.
The core platform is organized into two product lines: B31 District, the cultural and commercial front-of-house encompassing the Drill Hall RBC Stage (live music), The Commissary food hall, the Exhibition Hall museum (which displays Lancaster Bomber KB 882 under a 2024 partnership with the National Air Force Museum of Canada), The Arts Collective (seven artist studios and exhibition programming), and on-site commercial leasing for restaurants, galleries, and artisan tenants; and Base Living, the planned residential component delivered by the consortium's homebuilder partners. Supporting infrastructure includes The Hub Child and Family Centre (49 licensed daycare spaces from January 2024) and outdoor event spaces such as the Sensory Garden.
The business model is multi-stream: transaction-based ticketing through the Base31 platform (powered by Tixly, Stripe, and Square) for concerts, festivals, and exhibitions at unit pricing (e.g., $8.82 Exhibition Hall admission, tiered Drill Hall seating); food and beverage sales from The Commissary and on-site vendors; recurring commercial leasing; and group bookings and venue rentals for tours, educational programs, and private events. Go-to-market is hybrid — event-driven programming, direct-to-consumer ticketing, and community-led engagement through neighborhood plan consultations — targeting tourists, day-trippers, event attendees, school and corporate groups, future residents, and commercial tenants across Ontario.
Base31 firmographics
Firmographics- Name
- Base31
- Legal name
- Base31 Partners Inc.
- Website
- https://base31.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Base31 is a 750-acre historic revitalization project in Prince Edward County, Ontario, transforming a former WWII air base into an integrated cultural, dining, museum, and residential destination operated by the PEC Community Partners consortium of six Ontario developers.
- Ownership category
- akta.pro rank
Base31 industry classification
Industry- Product category
- Cultural Entertainment Destination
- NAICS
- Historical Sites (71212), Performing Arts, Spectator Sports, and Related Industries (711), Amusement Parks and Arcades (7131)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Urban Renewal, Brownfield Redevelopment & Land Reuse (BPAIANAI)
Keywords
Where Base31 is headquartered
LocationHeadquarters
- HQ city
- Picton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Base31 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Event Ticketing: Revenue from concert tickets, festival admissions, and exhibition entry fees through the Base31 ticketing platform
- Food and Beverage: Food and beverage sales from The Commissary, The Commissary Bar, and mobile food vendors operating on-site during events and regular hours
- Commercial Leasing: Rental income from commercial tenants including restaurants, galleries, studios, and artisan spaces within the B31 District
- Group Bookings and Tours: Revenue from group tour packages, educational programs, and venue rentals for private events
- Venue and Space Rental: Rental of outdoor spaces (Sensory Garden, The Commissary) for celebrations and private events
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Exhibition Hall admission |
| Transaction based/ take rate | Pay-as-you-go | General Admission Standing/Seating - Drill Hall |
| Transaction based/ take rate | Pay-as-you-go | Reserved Seating - Drill Hall |
| Transaction based/ take rate | Pay-as-you-go | Club Reserved Seating - Drill Hall |
| Transaction based/ take rate | Pay-as-you-go | Outdoor Summer Camp and PA Day Activities |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Base31 product offering
Product offeringCore offering
Base31 operates a 750-acre cultural, entertainment, and residential destination on the former No. 31 Bombing and Gunnery School site in Prince Edward County, Ontario. The B31 District component runs live music performances, food and beverage venues, museums, artist studios, and community programming, while the Base Living component delivers planned residential neighbourhoods. Revenue is generated through event ticketing, food and beverage sales, venue rentals, group bookings, and commercial leasing.
Product overview
Base31 is a 750-acre historic revitalization project in Prince Edward County, Ontario, developed through a partnership led by PEC Community Partners. The overall offering is structured as a multi-component ecosystem consisting of B31 District (cultural and entertainment programming) and Base Living (residential housing development). B31 District encompasses venues and attractions including the Drill Hall RBC Stage (live music venue), The Commissary (food hall), Exhibition Hall (museum), and The Arts Collective (artist studios). Base Living provides thoughtfully designed homes as part of the complete community development vision. The site also includes outdoor spaces, gardens, and community amenities. The project represents one of Canada's largest adaptive reuse developments, transforming the former WWII Camp Picton (No. 31 Bombing and Gunnery School) into a mixed-use community.
Differentiator
Problem solved
Functional benefit
Products and services
- B31 District Cultural and entertainment district at Base31 featuring galleries, performances, creative spaces, live music venue (Drill Hall RBC Stage), food hall (The Commissary), and historical attractions (Exhibition Hall). Designed for visitors seeking cultural experiences in Prince Edward County.
- Base Living Residential housing component of Base31 offering thoughtfully designed homes, walkable streets, and shared green spaces within the planned neighbourhoods. Aimed at prospective residents seeking community-oriented living.
- Drill Hall RBC Stage Signature indoor live music and performance venue at B31 District, known for its dramatic scale and immersive sound. Hosts concerts, festivals, and ticketed live performances. Offers General Admission, Reserved Seating, and Club Reserved Seating options for ticketed events.
- The Commissary Food hall at the heart of B31 District featuring a collection of local kitchens, casual eats, and shared tables. Includes The Commissary Bar with curated cocktails, beer, and wine. Serves visitors during events and regular operating hours.
- Exhibition Hall Museum and history attraction at B31 District showcasing immersive displays and storytelling on the WWII aviation heritage of the site, including the Lancaster Bomber KB 882 aircraft. Admission is $8.82; free for veterans, active military, and children 5 and under.
- The Arts Collective Multi-use creative hub at Building 3 (B3) showcasing local and visiting artists with exhibitions, workshops, pop-ups, and collaborative events. Features seven private studio spaces ranging from 130 SF to 350 SF.
- Group Bookings Curated day-to-night packages for groups of 10 or more offering Exhibition Hall visits, self-guided and guided grounds tours, food pre-ordering, group concert tickets, and outdoor space rentals. Designed for school groups, corporate teams, birthday parties, and community organizations.
- The Commissary Bar Bar within The Commissary featuring a curated selection of cocktails, beer, and wine with rotating weekday drink specials. Serves visitors seeking food, drink, and social experiences at the B31 District.
- Outdoor Summer Camp and PA Day Activities Seasonal outdoor programming for children including summer camps and PA Day activities held on the Base31 grounds. Cancellation policy: 50% refund if cancelled 14+ days before camp; transfers allowed up to 14 days before camp; non-refundable 13-2 days before.
Quantifiable outcome
- 375+ attendees at first public community meeting
- +1 more outcomes
Companies that use Base31
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Base31 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Base31 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- National Air Force Museum of CanadacorePartnership to bring Lancaster KB 882 aircraft to Base31 for restoration and display at the Exhibition Hall, celebrating Canadian aviation heritage.
- PEC Community PartnerscorePEC Community Partners is the consortium behind Base31's redevelopment, including CaraCo Group of Companies, DECO Communities, Fieldgate Homes, Paradise Developments, PEC Placemaking, and Rockport Group. Together they bring expertise across complete community development, mixed-use residential, infrastructure, heritage revitalization, and creative placemaking.
- RBCmajorMajor supporter and sponsor of Rock the County festival and other events at B31 District. RBC branding on the Drill Hall RBC Stage.
- Province of OntariomajorProvincial government supporter of Base31's revitalization and cultural programming initiatives.
- The Hub Child and Family CentrecoreChildcare facility expanding to Base31 with 49 licensed spaces, supported by Canada Wide Early Learning Child Care funding and Prince Edward Lennox and Addington Social Services.
- CaraCo Group of CompaniescorePart of PEC Community Partners consortium, bringing expertise in complete community development and affordable housing.
- DECO CommunitiescorePart of PEC Community Partners consortium, contributing mixed-use residential development expertise.
- Fieldgate HomescorePart of PEC Community Partners consortium, providing residential development capabilities.
- Paradise DevelopmentscorePart of PEC Community Partners consortium, contributing to the development team.
- PEC PlacemakingcorePart of PEC Community Partners consortium, providing creative placemaking expertise for the site's cultural programming.
- Rockport GroupcorePart of PEC Community Partners consortium, contributing infrastructure and site servicing expertise.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Base31 competitors and assessment
Company assessmentBroad incumbents
- Ontario Place: Provincial waterfront destination redeveloped into a year-round cultural, recreational, and event venue. Comparable to Base31 as a government-supported Ontario cultural/recreational destination with ticketed attractions, live programming, and venue rental.
- Niagara Parks Commission: Established Ontario tourism operator managing heritage, natural, and entertainment assets along the Niagara corridor including Table Rock, attractions, and event venues. Comparable as a broader heritage/tourism destination operator with ticketed attractions and event programming at much larger scale.
Direct peers
- Evergreen Brickworks: Toronto adaptive-reuse site converting a historic brick factory into a year-round destination with farmers' markets, food halls, event programming, and community programming. Closely mirrors Base31's integration of heritage architecture, food/beverage, events, and community programming on a redeveloped industrial footprint.
- Casa Loma: Historic Toronto estate operating as a tourism and events destination with museum programming, dining, and private venue rentals. Comparable to Base31 as a heritage property monetized through ticketed tours, events, venue rentals, and F&B.
- The Distillery District: A heritage adaptive-reuse entertainment district in Toronto featuring retail, dining, galleries, performance venues, and event spaces on a converted industrial site. Directly comparable to Base31's B31 District model of restoring a historic property into a mixed cultural, F&B, and retail destination.
- Canadian Warplane Heritage Museum: Aviation heritage museum in Hamilton showcasing restored military aircraft including flying demonstrations. Directly comparable to Base31's Exhibition Hall and Lancaster KB 882 partnership on the aviation heritage/museum business model.
- Lansdowne Park (TD Place): Ottawa urban redevelopment combining retail, dining, residential, sports/entertainment, and event venues on a redeveloped historic site. Comparable to Base31 as a public-private mixed-use redevelopment combining live entertainment, residential, and commercial leasing.
Regional players
- Prince Edward County Tourism (Wineries & Inns): Established PEC tourism ecosystem of wineries, inns, and culinary destinations that compete for the same visitor dollars. Relevant as the regional peer set whose marketing reach and seasonal patterns directly shape Base31's tourism demand.
- Hockley Valley / Ontario Resort Destinations: Ontario resort operator offering year-round hospitality, events, dining, and recreation. Comparable as a multi-stream Ontario destination venue with event programming, F&B, and group bookings.
Others
- TIFF Bell Lightbox: Toronto cultural venue combining cinema, galleries, restaurants, and event programming in a purpose-built facility. Comparable to Base31's Drill Hall/The Arts Collective as a year-round cultural anchor venue hosting ticketed programming and special events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Base31 social profiles
Digital presenceBase31 compliance and trust
Trust signalCompliance1 record
Base31 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Base31 leadership team
Management profileNumber of profiles
Profiles1 record
Base31 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Base31 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Base31
What does Base31 do?
Base31 operates a 750-acre cultural, entertainment, and residential destination on the former No. 31 Bombing and Gunnery School site in Prince Edward County, Ontario. The B31 District component runs live music performances, food and beverage venues, museums, artist studios, and community programming, while the Base Living component delivers planned residential neighbourhoods. Revenue is generated through event ticketing, food and beverage sales, venue rentals, group bookings, and commercial leasing.
Is Base31 a public or private company?
Base31 is a private company. It is classified as corporate owned and is currently operating.
When was Base31 founded?
Base31 was founded in 2021. It employs 11 to 50 people.
Where is Base31 based?
Base31 is headquartered in Picton, Canada, in the North America region.
How does Base31 make money?
Five revenue lines are on record. Event Ticketing is the primary driver. The others are food and Beverage, commercial Leasing, group Bookings and Tours and venue and Space Rental.
Who are Base31's main competitors?
Broad incumbents on record are Ontario Place and Niagara Parks Commission. Direct peers are Evergreen Brickworks, Casa Loma, The Distillery District, Canadian Warplane Heritage Museum and Lansdowne Park (TD Place). Regional players are Prince Edward County Tourism (Wineries & Inns) and Hockley Valley / Ontario Resort Destinations. TIFF Bell Lightbox is listed as an others.
Does Base31 have an API?
No public API is recorded for Base31.
What industry is Base31 in?
Base31's product category is Cultural Entertainment Destination. Its primary akta.pro industry code is BPAIANAI, Urban Renewal, Brownfield Redevelopment & Land Reuse. Its NAICS code is 71212 and its SIC code is 6552.