DECO
DECO Homes Building Inc. is a privately held Southern Ontario homebuilder (founded 2016, Vaughan) that constructs freehold townhomes, semi-detached, and detached homes across master-planned GTA communities, serving first-time buyers and growing families with standardized smart home features, a wellness program, and a 4,000 sq.ft. decor studio.
- Company typePrivate
- Founded-
- HeadquartersVaughan, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What DECO does
DECO Homes Building Inc. is a privately held homebuilder founded in 2016 and headquartered in Vaughan, Ontario, operating as a subsidiary of the TACC Group conglomerate. The company builds freehold townhomes, semi-detached, and detached homes across master-planned communities in Southern Ontario, with active and upcoming developments spanning Vaughan, Brampton, Markham, Pickering, Mississauga, Caledon, Richmond Hill, Stouffville, Whitby, and Barrie. Its core product framework is the "DesignForward" philosophy, complemented by the DECO Well wellness program (standardized ERV systems, LED lighting, smart thermostats, EV charger rough-ins, solar-ready infrastructure) and integrated smart home features (leak detection, smart doorbell camera, smart locks, hub). The company operates a 4,000 sq.ft. Decor Studio offering over 1,000 customization options, a quarterly DECO Magazine, and an E-Boutique platform for move-in ready inventory.
Revenue is generated primarily through one-time home sales at closing, with realized home prices ranging from approximately $700K to $1.6M CAD per E-Boutique listings. The company operates a direct sales go-to-market via presentation centres at each community, supplemented by the E-Boutique online channel and multi-channel marketing (social media, blog, gallery, model home tours, online registration). Customer segments are primarily first-time homebuyers and growing families in the GTA, with a secondary move-up buyer segment seeking premium finishes and integrated smart home technology. DECO has received multiple BILD Awards including the 2023 Lifetime Achievement Award for co-founder Silvio DeGasperis and the 2021 People's Choice Award for CityPointe Commons. The company is enrolled with Tarion for warranty protection and is a member of BILD, CHBA, OHBA, and HCRA.
DECO firmographics
Firmographics- Name
- DECO
- Legal name
- DECO Homes Building Inc.
- Website
- https://decohomes.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DECO Homes Building Inc. is a privately held Southern Ontario homebuilder (founded 2016, Vaughan) that constructs freehold townhomes, semi-detached, and detached homes across master-planned GTA communities, serving first-time buyers and growing families with standardized smart home features, a wellness program, and a 4,000 sq.ft. decor studio.
- Ownership category
- akta.pro rank
DECO industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where DECO is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DECO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Home Sales: DECO Homes generates revenue primarily through the sale of newly constructed freehold towns, semi-detached, and detached homes across multiple master-planned communities in Southern Ontario. Revenue is realized upon closing of each home sale. The company also generates revenue from customization options and décor selections through their Decor Studio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MODO at Seatonville - Modern Family Towns |
| One time/ perpetual license | Multi-year contract | Move-In Ready Homes (E-Boutique) |
| One time/ perpetual license | Multi-year contract | Unionglen - Freehold Townhomes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DECO product offering
Product offeringCore offering
DECO Homes designs, builds, and sells new freehold townhomes, semi-detached, and detached homes across master-planned communities in Southern Ontario. The company offers home personalization through its 4,000 sq.ft. Decor Studio with over 1,000 designer options, and move-in ready homes via its E-Boutique platform. Supporting services include post-sale homeowner concierge support and a wellness program integrated as standard into every home.
Product overview
DECO Homes is a home construction and land development company operating in Southern Ontario. Their product portfolio centers on residential communities across the Greater Toronto Area, offering move-in ready homes through their E•Boutique platform and pre-sale communities. Key communities include Lakeview Village (Mississauga waterfront), MODO at Seatonville, Unionglen (Markham), Greenwood Seaton, Castle Mile, Honeystone (Brampton), and Kleinburg (Vaughan). Supporting offerings include DECO Well (home wellness features), DECO Decor (design consultation services), DECO Magazine (design publication), and DECO Concierge (customer service). Their land development division, DECO Communities, plans future developments including Prince Edward County and Angus Glen.
Differentiator
Problem solved
Functional benefit
Products and services
- E-Boutique (Move-In Ready Homes) DECO's online platform for move-in ready, designer-finished homes offering immediate closings with 5% deposits and premium finishes included; prices range from $699,990 to $1,599,990 across available inventory.
- Lakeview Village A master-planned waterfront community in Mississauga on 177 acres, featuring townhomes, condos, retail, an Innovation District, and recreational amenities.
- MODO at Seatonville Modern family townhomes in the Seaton community in Pickering; part of the broader Seaton master-planned development.
- Unionglen Master-planned freehold townhome community in Markham at Kennedy Rd and Major Mackenzie Dr, with multiple phases and models (The Blossom, The Rose, The Magnolia End, The Iris Corner) in classic, courtyard, tandem-garage, and double-garage configurations.
- Greenwood Seaton Freehold townhomes with up to 4-car parking in Seaton (Pickering), part of an established Seaton community development.
- Castle Mile Freehold towns and detached homes on ravine lots in Brampton's Castlemore neighbourhood.
- Honeystone Singles and towns community in Brampton at Bovaird Dr W and Mississauga Rd.
- Kleinburg Freehold townhomes and detached homes coming to Kleinburg (Vaughan) at Hwy 27 and Kirby Rd.
Quantifiable outcome
- Up to $130,000 savings available through Ontario's New HST Rebate on eligible new home purchases
- +2 more outcomes
Companies that use DECO
Customer profileSegments3 records
Ideal customer profiles3 records
DECO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DECO partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TACC GroupcoreDECO Communities is a land development company and a division of the TACC Group, one of Canada's largest builders in construction and infrastructure. TACC Group provides the capital resources and operational scale that enables DECO to develop large-scale master-planned communities across Southern Ontario.
- Forest Recovery CanadacoreDECO Homes partners with Forest Recovery Canada, a national tree planting effort, as part of its corporate responsibility to replenish forests. For every home sold, DECO plants one tree through this partnership, contributing to forest cover enhancement across Canada.
- BILD (Building Industry and Land Development Association)coreDECO Homes is an active member of BILD, the voice of the building and land development industry in the GTA. The company participates in BILD Awards and industry events.
- Tarion Warranty CorporationcoreTarion is Ontario's new home warranty provider. DECO Homes is registered with Tarion, providing homeowners with warranty protection on their new homes.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
DECO competitors and assessment
Company assessmentBroad incumbents
- Mattamy Homes: Mattamy is the largest privately owned homebuilder in North America and a major GTA producer of freehold towns, semis, and detached homes in master-planned communities. Directly comparable to DECO on geography, product type, and go-to-market.
- Brookfield Residential (Ontario): Brookfield Residential builds single-family and townhome communities across the GTA, including master-planned developments. Comparable to DECO on product mix, geography, and target buyer segments.
- Minto Communities: Minto is a long-standing GTA builder developing freehold towns, semis, and detached homes in master-planned communities. Comparable to DECO on product, customer base, and Ontario footprint.
Direct peers
- Fernbrook Homes: Fernbrook builds luxury single-family homes and estates in the GTA, including master-planned communities. Comparable to DECO on premium detached product and Southern Ontario geography.
- Arista Homes: Arista is a GTA-focused builder of single-family homes and towns in master-planned communities. Comparable to DECO on product, scale, and target buyer segment.
- Kylemore Communities: Kylemore is a GTA-based land developer and homebuilder focused on master-planned communities. Comparable to DECO Communities on land development combined with vertical homebuilding.
- Great Gulf: Great Gulf is a Toronto-based builder of single-family homes, towns, and condos across the GTA. Comparable to DECO on premium design-forward positioning and Ontario master-planned community strategy.
- Treasure Hill Homes: Treasure Hill is a GTA-focused builder of towns, semis, and detached homes in master-planned communities. Comparable to DECO on product type, target buyer, and growth trajectory in Ontario.
- Tribute Communities: Tribute Communities is a GTA builder of condos, towns, and single-family homes in master-planned communities. Comparable to DECO on geography and product mix.
- Greenpark Homes: Greenpark is a long-standing GTA homebuilder active in Brampton, Mississauga, and surrounding areas. Comparable to DECO on freehold town and detached product, pricing, and target buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DECO social profiles
Digital presenceDECO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DECO leadership team
Management profileNumber of profiles
Profiles4 records
DECO subsidiaries and ownership
Company hierarchySubsidiaries3 records
DECO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DECO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DECO
What does DECO do?
DECO Homes designs, builds, and sells new freehold townhomes, semi-detached, and detached homes across master-planned communities in Southern Ontario. The company offers home personalization through its 4,000 sq.ft. Decor Studio with over 1,000 designer options, and move-in ready homes via its E-Boutique platform. Supporting services include post-sale homeowner concierge support and a wellness program integrated as standard into every home.
Is DECO a public or private company?
DECO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DECO founded?
DECO was founded in -1. It employs 101 to 250 people.
Where is DECO based?
DECO is headquartered in Vaughan, Canada, in the North America region.
How does DECO make money?
One revenue line is on record: new Home Sales.
Who are DECO's main competitors?
Broad incumbents on record are Mattamy Homes, Brookfield Residential (Ontario) and Minto Communities. Direct peers are Fernbrook Homes, Arista Homes, Kylemore Communities, Great Gulf, Treasure Hill Homes, Tribute Communities and Greenpark Homes.
Does DECO have an API?
No public API is recorded for DECO.
What industry is DECO in?
DECO's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117 and its SIC code is 6552.