Base Arquitetura
Base Arquitetura operates ConsertaExpress, a Brazilian home-services marketplace connecting residential property owners with certified electricians, plumbers, painters, and masons across 17+ cities via SEO-optimized local pages and WhatsApp-based lead handoff.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Base Arquitetura does
Base Arquitetura operates ConsertaExpress, a Brazilian home-services marketplace that connects residential property owners with certified service professionals — including electricians, plumbers, painters, masons, air-conditioning technicians, and specialized trades — across more than 17 cities such as São Paulo, Rio de Janeiro, Campinas, Fortaleza, Sorocaba, and Uberaba. The platform is built as a self-service web product (consertaexpress.com.br) composed of city-by-service-category landing pages optimized for local search, with WhatsApp integration embedded on every page to enable direct, immediate customer-to-professional communication and lead handoff. Marketing is driven primarily through SEO (programmatic city pages) and a content blog (blog.consertaexpress.com.br) that publishes DIY repair guides to capture top-of-funnel informational traffic.
The business model is a marketplace commission structure: professionals join the platform and the company takes a cut of transactions funneled through the lead-generation flow. Pricing is quote-based and not publicly disclosed, with each service professional setting individualized pricing by location and job complexity. Customer acquisition is product-led — homeowners browse or search locally, land on a service page, and contact a professional directly via WhatsApp — rather than sales-led. GTM is horizontal, targeting any Brazilian household needing repair or renovation work, with no evidence of enterprise contracts or named B2B customers. The input contains no disclosures on revenue, headcount, funding, leadership, ownership, or operating entity specifics, and the company name "Base Arquitetura" does not appear in the platform branding surfaced in the source data.
Base Arquitetura firmographics
Firmographics- Name
- Base Arquitetura
- Website
- https://basearquitetura.com.br
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Base Arquitetura operates ConsertaExpress, a Brazilian home-services marketplace connecting residential property owners with certified electricians, plumbers, painters, and masons across 17+ cities via SEO-optimized local pages and WhatsApp-based lead handoff.
- Ownership category
- akta.pro rank
Base Arquitetura industry classification
Industry- Product category
- Home Services Marketplace
- akta.pro primary industry
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD)
Keywords
Base Arquitetura business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Service Marketplace Commission: Platform connects service professionals with customers seeking home repair and renovation services. Professionals include electricians, plumbers, painters, masons, air conditioning technicians, and specialized trades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Service-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Base Arquitetura product offering
Product offeringCore offering
Base Arquitetura operates the ConsertaExpress marketplace platform that connects Brazilian homeowners with certified trade professionals (electricians, plumbers, painters, masons, air conditioning technicians, drywall installers, tile layers, and wood treatment specialists) across multiple cities. Customers browse service-and-city-specific pages and contact professionals directly via WhatsApp to request quotes and book home repair or renovation services. The platform earns revenue through marketplace commissions on the resulting transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Electrician Services Marketplace Marketplace listings connecting homeowners with certified electricians across Brazilian cities, covering residential electrical work, building electrical systems (eletricista predial), and professional electrical services with WhatsApp-based contact for quote requests.
- Plumbing Services Marketplace Marketplace listings connecting homeowners with certified plumbers (encanadores) for residential plumbing repairs, leak fixes, and pipe work, available in cities across Brazil with WhatsApp-based direct contact.
- Painting Services Marketplace Marketplace listings connecting homeowners with professional painters (pintores) for residential painting projects across Brazilian cities, with WhatsApp-based engagement for quote requests.
- Masonry Services Marketplace Marketplace listings connecting homeowners with certified masons (pedreiros) for residential masonry work, including concrete block laying, ecological brick laying, concrete brick laying, and wall cladding installation across Brazilian cities.
- HVAC and Air Conditioning Services Marketplace Marketplace listings connecting homeowners with air conditioning installation and repair technicians (ar condicionado) for residential HVAC needs across Brazilian cities, with WhatsApp-based direct contact.
- Drywall and Tile Installation Services Marketplace Marketplace listings connecting homeowners with drywall installers and tile laying professionals for residential renovation projects across Brazilian cities, including quartz mica effect finishes and tile cladding services.
- Wood Treatment and Varnish Services Marketplace Marketplace listings connecting homeowners with professionals for wood varnish application on furniture and wood surfaces in residential settings across Brazilian cities.
Companies that use Base Arquitetura
Customer profileSegments1 record
Ideal customer profiles1 record
Base Arquitetura technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Base Arquitetura partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Base Arquitetura competitors and assessment
Company assessmentRegional players
- Elo7: Brazilian marketplace for handmade and craft services, including some home decor and renovation categories. A regional peer with a marketplace model targeting Brazilian consumers, though with a more niche focus.
- HomePro: Thailand-based home services marketplace with professional onboarding and booking flows. Demonstrates the same marketplace business model in a different geography, illustrating execution patterns ConsertaExpress could emulate.
Direct peers
- Thumbtack: US-based services marketplace connecting customers with local professionals across hundreds of categories. Demonstrates the same business model and product structure as ConsertaExpress, though in a different geography.
- GetNinjas: Brazil's most prominent home and professional services marketplace, connecting customers with electricians, plumbers, painters, and other trades. Closest direct competitor to ConsertaExpress in the Brazilian local services marketplace space.
- Triider: Brazilian services marketplace focused on home repairs and maintenance with vetted professionals. Competes head-to-head with ConsertaExpress in cities like São Paulo and Rio de Janeiro.
Others
- Juntos Somos Mais: Brazilian home construction and renovation ecosystem platform serving retail and professional segments. Adjacent to ConsertaExpress's trades professional audience, though more focused on retail loyalty than service booking.
Broad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Largest US home services marketplace connecting homeowners with prescreened local service professionals. Comparable business model and customer segment, though at significantly larger scale and broader portfolio.
- Mercado Libre: Latin America's largest e-commerce ecosystem with growing services and home improvement verticals. A broad incumbent shaping marketplace dynamics in Brazil alongside players like ConsertaExpress.
- TaskRabbit: Owned by IKEA, TaskRabbit operates a similar on-demand home services marketplace with vetted taskers. A broadly comparable incumbent in the local services marketplace category.
- OLX Brasil: Major Brazilian classifieds platform with broad horizontal listings including services. A broader incumbent that overlaps with ConsertaExpress's local service discovery use case but lacks the curation/vetting focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Base Arquitetura social profiles
Digital presenceBase Arquitetura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Base Arquitetura leadership team
Management profileNumber of profiles
Base Arquitetura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Base Arquitetura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Base Arquitetura
What does Base Arquitetura do?
Base Arquitetura operates the ConsertaExpress marketplace platform that connects Brazilian homeowners with certified trade professionals (electricians, plumbers, painters, masons, air conditioning technicians, drywall installers, tile layers, and wood treatment specialists) across multiple cities. Customers browse service-and-city-specific pages and contact professionals directly via WhatsApp to request quotes and book home repair or renovation services. The platform earns revenue through marketplace commissions on the resulting transactions.
When was Base Arquitetura founded?
Base Arquitetura was founded in -1. It employs 11 to 50 people.
How does Base Arquitetura make money?
One revenue line is on record: service Marketplace Commission.
Who are Base Arquitetura's main competitors?
Regional players on record are Elo7 and HomePro. Direct peers are Thumbtack, GetNinjas and Triider. Juntos Somos Mais is listed as an others. Broad incumbents are Angi (formerly Angie's List / HomeAdvisor), Mercado Libre, TaskRabbit and OLX Brasil.
Does Base Arquitetura have an API?
No public API is recorded for Base Arquitetura.
What industry is Base Arquitetura in?
Base Arquitetura's product category is Home Services Marketplace. Its primary akta.pro industry code is CRAFAAAD, Local Services & Experiences Generalist Marketplaces.