basenio.de

What basenio.de does

basenio.de operates Germany's largest online marketplace for experience gift vouchers, aggregating more than 4,000 experiences from hundreds of independent providers across six core categories — driving (tank driving, sports car rentals, Segway tours, Trabi sightseeing), flying (hot air balloon rides, flight simulators, scenic flights), adventure and sports, wellness and beauty, gourmet, and lifestyle. The Erfurt-headquartered company (basenio.de GbR, a Stein Zawischa GbR partnership) sells both branded experience vouchers (priced €29–€2,585+) and flexible value vouchers (€50, €100, €150, €200 denominations) directly to consumers and corporate clients, with delivery via digital PDF email or free physical postal delivery throughout Germany. A 3-year voucher validity, free exchangeability, customizable gift designs, and a 4.8/5 Google rating underpin the consumer proposition.

Name

basenio.de

Legal name

basenio.de GbR

Website

https://basenio.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

basenio.de is Germany's largest online marketplace for experience gift vouchers, aggregating 4,000+ experiences across driving, flying, wellness, gourmet, and adventure categories from hundreds of independent providers for consumer and corporate gift buyers primarily in Germany and Austria.

Ownership category

akta.pro rank

Headquarters

HQ city

Erfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Commission / Transaction Fees: basenio acts as a marketplace aggregator for experience gifts, earning commission on each voucher sold. The platform connects experience providers (balloon rides, driving experiences, flight simulators, etc.) with end consumers, handling payment processing and delivery of digital/physical vouchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

basenio.de operates an online marketplace for experience gift vouchers (Erlebnisgutscheine) covering 4,000+ experiences across Germany, including driving, flying, adventure, wellness, gourmet, and lifestyle activities. The platform connects third-party experience providers with consumers, sells digital and physical vouchers, value vouchers in fixed denominations, premium gift boxes, and 3D gift cards. It also operates a B2B marketplace for partners, a Seniorenshop for elderly care products, and an industry directory.

Product overview

Basenio.de is a German experience gift voucher marketplace and multi-platform e-commerce business. The core offering consists of Erlebnisgutscheine (experience gift vouchers) covering 4000+ experiences across Germany, organized into main categories: Fahren (driving experiences including tank driving, sports cars, Segway, Trabi city tours), Fliegen (flying experiences including hot air balloons, flight simulators, scenic flights), Abenteuer & Sport (adventure activities including alpaca hiking, archery, diving), Wellness & Beauty (massages, spa days), Gourmet (cooking courses, tastings, candle light dinners), and Lifestyle (yoga, photography, computer courses). The platform operates multiple sales channels: the consumer-facing voucher marketplace, a B2B marketplace for partners to sell experiences, Onlineshop-Software for e-commerce technology licensing, and a Seniorenshop targeting the senior care market with 100+ vendors. Value vouchers (Wertgutscheine) in €50-€200 denominations allow flexible gifting. Premium Geschenkboxen (gift boxes) provide upscale packaging for vouchers. The company also maintains a Branchenbuch (industry directory) for the senior care sector and sells merchandise including 3D pop-up gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Erlebnisgutscheine (Experience Gift Vouchers) The main product offering - digital and physical gift vouchers for over 4,000 experiences across Germany, including driving, flying, adventure, wellness, gourmet, and lifestyle activities. Designed for individual consumers and corporate clients looking for gift options for occasions such as birthdays, Christmas, anniversaries, weddings, and corporate team-building.
• Wertgutscheine (Value Vouchers) Flexible gift vouchers available in denominations of €50, €100, €150, and €200 that allow recipients to choose their own experience from the platform's catalogue. Targeted at gift buyers who are unsure of the recipient's specific preferences.
• Geschenkboxen (Gift Boxes) Premium metal gift boxes for packaging experience vouchers, starting at €9.95, featuring personalized printing on high-quality cardboard with foam inlay. Offered as add-on packaging for experience vouchers.
• 3D Geschenkkarte Sportwagen (3D Sports Car Gift Card) High-quality 3D pop-up gift card featuring a sports car design, made from structured cardstock and Italian fine paper (FSC certified), including envelope and protective sleeve. Card dimensions: 14cm x 17cm, starting at €9.95. Sold as a standalone gift merchandise item.
• Merchandise (Gift Items and T-Shirts) Gift items and T-shirts, including 3D pop-up gift cards featuring sports cars, sold as branded merchandise on the basenio.de online shop.
• Marktplatz (B2B Marketplace) B2B marketplace platform that allows independent experience providers (balloon operators, driving schools, flight simulators, wellness centers) to list and sell their experiences through basenio.de, with the platform handling transactions and customer service.
• Onlineshop-Software (Online Shop Software) E-commerce technology platform offered to partners for selling online. Allows partners to set up their own online shop infrastructure through basenio's technology stack.
• Seniorenshop (Senior Shop) Online marketplace for senior care products, elderly supplies, and lifestyle items targeting the Best-Ager and Senior demographic. Hosts 100+ third-party vendors offering health products, care supplies, and lifestyle items for seniors and their relatives.
• Branchenbuch (Industry Directory) Business directory listing companies that serve the seniors and elderly care sector in Germany. Functions as a discovery platform for the Best-Ager market.

Quantifiable outcome

• 4.8 out of 5 star Google rating based on customer reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Experience Providers (Balloon Operators, Driving Schools, Flight Simulators, etc.)coreChannel Partner/ Reseller/ DistributorHundreds of independent experience providers (balloon flight operators, driving experience companies, flight simulator operators, wellness centers, activity providers) list and sell their experiences through the basenio marketplace. basenio handles marketing, sales transactions, customer service, and voucher delivery while providers deliver the actual experiences.
• Product Vendors (Senior Care, Health Products)minorChannel Partner/ Reseller/ DistributorVarious third-party vendors selling products for seniors and Best-Agers (health products, care supplies, lifestyle items) on the basenio online shop marketplace.
• Payment ProviderscoreTechnology or IntegrationIntegrated payment methods including Apple Pay, AmazonPay, PayPal, credit cards, Klarna, easyCredit installment payments, EPS transfer, bank transfer, and invoice (Rechnung).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Erlebnisgeschenke.de: Erlebnisgeschenke.de is a German online retailer specializing in experience gift vouchers across categories such as driving, flying, and wellness. It competes head-to-head with basenio on price, selection, and gift occasion marketing.
• mydays: mydays is a major German experience gift marketplace offering vouchers for events, travel, and adventure activities. It directly competes with basenio in the same category, serving consumers and corporate clients across Germany with a comparable marketplace model.
• Wow-Experience: Wow-Experience is a German marketplace for adventure and experience gift vouchers, covering categories similar to basenio's driving, flying, and outdoor offerings. Directly comparable peer in the Germany-focused experience gifting niche.
• Jochen Schweizer: Jochen Schweizer is one of Germany's leading experience gift brands, offering vouchers for adventures, driving, wellness, and short breaks. It is the most direct competitor to basenio's experience gift marketplace, operating its own provider network and consumer brand across Germany.

Emerging players

• EGift Card / Geschenkkarte Online retailers: Online retailers specializing in digital and physical gift cards/vouchers across multiple brands and retailers. Comparable to basenio's gift voucher mechanism but focused on retail-brand gift cards rather than experience providers.
• Tinggly: Tinggly is a global experience gift company offering curated experience vouchers redeemable worldwide. It targets the same gift-occasion consumer use case as basenio but with a global rather than Germany-only geographic footprint.

Broad incumbents

• Smartbox Group: Smartbox Group is a European leader in experience gift boxes and vouchers, operating multiple brands across multiple countries. It overlaps with basenio in product category and target use case but operates at a much larger, multi-country scale.
• Cloud 9 Incentives: Cloud 9 Incentives is a B2B-focused incentive and gifting platform offering experience vouchers, gift cards, and merchandise globally. Comparable to basenio's corporate gifting motion, but with broader product scope and enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/basenio-de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about basenio.de