BRASSERIE ARTISANALE DE SERRE-PONÇON

What BRASSERIE ARTISANALE DE SERRE-PONÇON does

Brasserie Artisanale de Serre-Ponçon (BASP) is a craft brewery founded in 2016 in Chorges, Hautes-Alpes, France, operating as a private SAS with share capital of €127,500 and a small team of five employees. The brewery produces organic craft beers using water sourced from the Écrins springs (the same aquifer used by the Roche des Ecrins bottling plant), with a non-filtered, non-pasteurized brewing process on a HACCP-compliant, energy-efficient installation. Its portfolio spans roughly 25 references organized into a permanent range (lagers, IPAs, stouts, abbey-style beers), seasonal specials, custom contract beers (bières à façon) co-developed with local farmers, herbalists, an abbey and beekeepers, and an organic soft-drink line (Chouca'Cola and Limo'Alpine).

The company monetizes through a direct-to-consumer model with three primary channels: an e-commerce boutique (basp05.fr), an on-site factory outlet in Chorges, and the L'Apex brewpub, bar, boutique and concert venue opened in 2021 with a 120-litre microbrewery tied directly to 20 taps. Additional revenue comes from beer-tap rental for events (€30 TTC per evening/weekend, free with three or more kegs consumed), merchandise sales, and a loyalty program rewarding every eleventh box free. Customer segments are split between individual consumers in the Hautes-Alpes region, local bars/restaurants and event organizers, and local producers who commission contract-brewed beers from their own ingredients.

The business is grounded in a regional terroir strategy: organic (AB) certification, the Hautes Alpes Naturellement local label, medals at the Salon de l'Agriculture (2020) and Concours Général Agricole (2022), and a documented network of eight named local partnerships (Brass'Bastelle, Apiculture Monnet et Fils, Guillaumette, La Ferme du Col, Abbaye de Boscodon, Gaec Les jardins de Chabrières, Maison Beynet, and the Herboriste du Devoluy). In 2024 the company completed its first Bilan Carbone (carbon footprint assessment) and published a carbon-neutrality plan, supported by methanization of brewing residues. Distribution is concentrated within Provence-Alpes-Côte d'Azur, with no global footprint claim and no disclosed institutional or external investors.

Name

BRASSERIE ARTISANALE DE SERRE-PONÇON

Legal name

SAS Brasserie artisanale de Serre-Ponçon

Website

https://basp05.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Artisanale de Serre-Ponçon is a French craft brewery founded in 2016 in Chorges that brews organic, non-filtered craft beers using Écrins spring water and sells them direct-to-consumer via e-commerce, on-site retail, and the L'Apex brewpub.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewing
• Organic craft beer
• Artisanal microbrewery
• Brewpub beverages
• Contract brewing services

Headquarters

HQ city

Chorges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Others

Revenue model

1. Beer and soft drink sales: The primary revenue stream comes from selling its range of craft beers (permanent, special/seasonal, and custom-contract beers) and artisanal soft drinks (Cola and lemonade) through its e-commerce boutique, physical APEX boutique/bar, and on-site factory sales. Products are sold in multiple formats: 33cl bottles, 75cl bottles, 44cl cans, and 20L kegs.
2. Keg tap rental: The brewery rents out beer tap systems (air-cooled and ice-bath types, 1 or 2 tap varieties) for events such as parties, weddings, and birthdays. Rental is priced at €30 TTC per evening/weekend, free with consumption of 3+ kegs. This generates rental income and drives keg sales simultaneously.
3. APEX brewpub food & beverage: L'APEX, the brewery's on-site bar and brewpub, serves food and beverages including its own beers brewed on a 120-liter microbrewery system directly connected to tap lines, plus concerts and events.
4. Retail merchandise and gift products: The APEX boutique sells merchandise including hats, sweatshirts, beanies, T-shirts, figurines, bottle openers, posters, and curated gift baskets and packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Brasserie Artisanale de Serre-Ponçon is an organic craft brewery that produces and sells unfiltered, unpasteurized craft beers (lager, IPA, stout, abbey, wheat, amber, NEIPA, fruit and honey styles) brewed with Écrins mountain spring water, alongside artisanal soft drinks (Chouca'Cola, Limo'Alpine). It distributes via its own e-commerce boutique, the L'APEX on-site brewpub/boutique, factory sales, keg rentals for events, and a network of local resellers, and offers contract brewing services (bières à façon) for local farmers and artisans.

Product overview

Brasserie Artisanale de Serre-Ponçon is a craft brewery founded in 2016 in Chorges, France, that produces organic craft beers brewed with Écrins mountain water. The product portfolio consists of: (1) a core permanent range of 9 beers including lagers, IPAs, stouts, and specialty styles; (2) seasonal special beers with fruits, honey, and unique ingredients; (3) custom/tailor-made beers brewed in collaboration with local partners (herborists, farmers, abbeys); and (4) soft drinks (organic lemonade and artisan cola). Additional services include beer tap rental for events and L'Apex, a brewpub venue with on-site brewing, bar, boutique, and concert space. The brewery emphasizes organic agriculture, local sourcing, short distribution circuits, and environmental responsibility including waste sorting and methanization of brewing residues.

Differentiator

Problem solved

Functional benefit

Products and services

• La Pica Paouto

Quantifiable outcome

• Bronze medal at the Salon de l'Agriculture 2020 for Glaci'ale wheat beer
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brass'Bastelle (04)coreStrategic or Co-development PartnerCollaboration between Brass'Bastelle (Alpes-de-Haute-Provence, 04) and Brasserie Artisanale de Serre-Ponçon (05) to co-produce the Le Grand Rhinolphe NEIPA with apricot purée. This is a co-development partnership combining brewing expertise from both breweries.
• Apiculture Monnet et FilscoreStrategic or Co-development PartnerPartnership with Apiculture Monnet et Fils for the production of honey-based beers: L'Apicole au miel de montagne and L'Apicole au miel de lavande. The bee-keeper supplies mountain and lavender honey from the region, which is incorporated into the brewing process.
• Guillaumette (Liquorist, Champsaur)coreStrategic or Co-development PartnerCollaboration with Guillaumette, a liquorist from Champsaur, to produce La Culminante — a blonde beer infused with génépi liqueur. The liqueur is used to re-ferment the beer, giving it a pronounced but not overly bitter taste.
• La Ferme du ColcoreStrategic or Co-development PartnerContract brewing partnership with La Ferme du Col, producing the Sentin'ale range of beers (Dorée, Ambrée, Blonde) using grain and ingredients from the farm. Includes Sentin'ale Dorée (lightly roasted with fruity and sweet flavors), Ambrée (Abbey-style with light smoke), and Blonde (with small spelt, refreshing and powerful).
• Abbaye de BoscodoncoreStrategic or Co-development PartnerCollaboration with the Abbey of Boscodon to produce 'La cloche' beers using herbs grown in the abbey's gardens: La cloche aux bourgeons de mélèze (larch bud beer) and La cloche à l'Hysope (hyssop beer). Ingredients are harvested and dried at the abbey.
• Gaec 'Les jardins de Chabrières'coreStrategic or Co-development PartnerPartnership with Gaec 'Les jardins de Chabrières' (a local farming cooperative) to produce 'La Pica Paouto', the first 100% local beer in the Provence-Alpes-Côte-d'Azur region. Multiple seasonal cuvées are produced using ingredients grown on the farm.
• Maison BeynetminorStrategic or Co-development PartnerMaison Beynet is a partner referenced in relation to the Gavottine beer range. The Gavot designation refers to the mountain people of the Southern Alps in Provençal. Barley used in Gavottine beers is harvested in the Hautes-Alpes and malted with Maison Beynet's involvement.
• Herboriste du DevoluyminorStrategic or Co-development PartnerCollaboration with the herbalist of Devoluy to produce 'La cuvée de l'herboriste', a blonde beer infused with Anthyllide des Montagnes (a pink mountain flower found on Pic de Bure in the Devoluy massif), harvested for its subtle red fruit fragrance.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Brasserie Gallia: Paris-based French craft brewery offering a diverse portfolio of classic and modern styles with strong on-premise and retail presence. Comparable to BASP in craft positioning and product breadth, though operating at a larger national scale.
• Ninkasi: Lyon-based French craft brewery and brewpub chain producing a wide portfolio of beers alongside on-site venues and a music/event programming model. Directly comparable to BASP's combined brewing + L'Apex venue + event programming approach, though at significantly larger scale.
• Brass'Bastelle: Small craft brewery in Alpes-de-Haute-Provence (04) collaborating with BASP on the Le Grand Rhinolphe NEIPA. Directly comparable as a similarly sized French Alpine microbrewery producing artisanal, organic-leaning beers with a local-terroir focus.
• Brasserie du Pays Flamand: Northern French craft microbrewery producing terroir-driven artisanal beers with regional identity. Comparable to BASP as a similarly positioned independent French craft producer emphasizing local sourcing and distinct regional brand identity.
• Brasserie La Débauche: Independent French craft microbrewery known for hop-forward IPAs, ambitious specialty releases, and strong brand storytelling. Comparable to BASP as a similarly sized indie French craft producer competing for the same craft-curious consumer.
• Brasserie du Mont Blanc: French craft microbrewery based in the Alps producing a broad range of lagers, IPAs, and specialty beers with mountain water sourcing. Directly comparable to BASP in geography (Alpine France), size category, and emphasis on local identity and craft quality.

Broad incumbents

• BrewDog: Global craft beer brand operating breweries, brewpubs, and hotel venues worldwide. Comparable to BASP as a craft-scale operator with a brewpub-and-experiential model, but at vastly larger scale and broader geographic footprint.
• Castel Group: Major French beverage group active in wine, beer, and spirits with broad national and international distribution. Comparable to BASP as a French beverage producer/distributor, but operating as a broad incumbent with mass-market scale rather than craft niche.

Regional players

• Brasserie de l'Abbaye des Rocs: Belgian abbey-style craft brewery producing Belgian strong ales and specialty beers with strong heritage identity. Comparable to BASP's specialty/abbey-style offerings (e.g., St Christou, La Cloche line), though based in Belgium and not directly competing in the French market.
• Brasserie Licorne (Karlsbrau): Alsatian brewery producing craft and traditional lagers/pilsners within a regional French identity. Comparable to BASP as a French regional beer producer rooted in local terroir, though at a substantially larger and more established scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apexbrewpub
• LinkedInlinkedin.com/company/brasserie-artisanale-de-serre-pon%C3%A7on

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRASSERIE ARTISANALE DE SERRE-PONÇON