What Batenburg Applied Technologies B.V. does

Batenburg Applied Technologies B.V. is a Dutch industrial automation hardware supplier and design-in partner headquartered in Rotterdam with a regional office in Schilde, Belgium. The company is a wholly-owned subsidiary of the Batenburg Techniek group, functioning as its specialized electronics and hardware division. It sells a broad portfolio of OEM-grade components — controllers and consoles, HMI displays, wireless modules (including 5G NR and short-range), embedded systems and industrial PCs, thermal management components (fans, heatsinks, Peltier elements), measurement and calibration instruments, and sensors and encoders — alongside custom products under the Batenburg Specials line (e.g., Pulti Medical, VH360 azimuth handle, PCB safety relays).

The company's revenue model blends hardware distribution with higher-margin co-creation services. Direct sales teams at the Rotterdam and Schilde offices engage OEM customers and machine builders across at least ten verticals (medical, defense, maritime, energy, agri, logistics, mobility, machine vision, hospitality, and core OEM/machine-building), supported by a distribution agreement with Trasna and technology partnerships with NXP and Riverdi. Its co-creation offering spans prototype development, design-in support, and certified end-product development — the documented customer cases (Sirius Pintuition in medical research, Damen's CSD600 in maritime, Van West Koeltechniek's EC-fan-equipped cooling) demonstrate hands-on hardware co-development rather than standalone product sales. Pricing is quote-based and not publicly disclosed, and the company holds ISO 9001 quality certification.

Strategically, Batenburg Applied Technologies positions itself as a "Design-In/OEM Supplier and Co-Creation/Smart Systems partner," differentiated by domain expertise across regulated and harsh-environment verticals, and by integration support around reference silicon from NXP and STM. The company is small (71 employees), privately held within a Dutch conglomerate, has no disclosed funding rounds or M&A history, and operates with a regional Benelux focus. Forward signals point to incremental product expansion (5G NR, MIP/STM modules, HMI displays, pick-and-place thermal products) and continued channel extensions rather than large-scale geographic or segment transformation.

Name

Batenburg Applied Technologies B.V.

Legal name

Batenburg Applied Technologies B.V.

Website

https://batenburg-appliedtechnologies.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Batenburg Applied Technologies B.V. is a Dutch industrial automation hardware supplier and design-in partner serving OEM and machine-builder customers across Benelux with controllers, HMI, wireless, embedded, thermal, sensor, and calibration components, combined with co-creation and mechatronics engineering services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electronic component sales: Sale of industrial automation hardware components and halffabricates to OEM companies and machine builders
2. Design-in and co-creation services: Technical consulting, prototype development, design-in support, and product certification services for custom automation hardware solutions

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Batenburg Applied Technologies is a B2B industrial automation hardware supplier and co-creation partner for OEM companies and machine builders. It distributes electronic components — including controllers, HMI displays, wireless modules, embedded systems, thermal management, sensors, encoders, and custom enclosures — and provides design-in services supporting customers from prototype through certified end product.

Product overview

Batenburg Applied Technologies operates as a Design-In/OEM Supplier and Co-Creation/Smart Systems partner for industrial automation hardware. The company offers a comprehensive portfolio of electronic components organized into eight core product categories: Controllers & Consoles (including industrial joysticks, control consoles, and operator chairs), Displays/HMI (standard and custom display modules, touch sensors, filters and cover glass), Wireless Modules (cellular with 5G NR capability, short-range, positioning, RF, and antennas), Embedded & IPCs (system-on-modules, motherboards, industrial PCs, and add-on products), Thermal Management (fans, blowers, heatsinks, thermal interface materials, Peltier elements, and thermal switches), Measurement & Calibration Technology (electrical testers, battery analyzers, panel meters), Sensors & Encoders, and Batenburg Specials (safety relays, medical products, azimuth handles). Services include IPC & Mechatronica engineering, custom enclosures & panels, co-creation design-in support, and technical maintenance. The combination of component distribution and creative design-in partnership enables delivery from prototypes through certified end products.

Differentiator

Problem solved

Functional benefit

Products and services

• Controllers & Consoles Industrial controllers and operator consoles for machine control and human-machine interface in industrial environments, including industrial joysticks, control consoles, and operator chairs.
• Displays (HMI) Human-machine interface displays for industrial automation and control, including standard display modules, custom display modules, touch sensors, filters, and cover glass.
• Wireless Modules Wireless communication modules for industrial connectivity and IoT applications, including cellular (5G NR), short-range, positioning, radio frequency, and antennas.
• Embedded & IPCs Embedded systems and industrial PCs for machine control and edge computing, including system-on-modules, motherboards, industrial PCs, and add-on products.
• Thermal Management Thermal management solutions for heat dissipation in industrial electronic systems, including fans and blowers (including EC fans), heatsink modules, thermal interface materials, Peltier elements, and thermal switches.
• Measurement & Calibration Technology Precision measurement and calibration instruments for industrial testing and quality assurance, including electrical testers and analyzers, battery testers and analyzers, and panel meters and energy monitoring.
• Sensoren & Encoders Industrial sensors and encoders for measurement, detection, and position feedback in automation systems.
• Batenburg Specials Specialized custom and niche products for specific industrial applications, including safety relays for PCB, Pulti Medical (medical-grade control and interface products), and the VH360 azimuth handle for marine and defense applications.
• IPCs & Mechatronica engineering services Industrial PC and mechatronics engineering services for custom automation solutions.
• Behuizingen & Panelen (Enclosures & Panels) Industrial enclosures and operator panels for housing electronic systems and control interfaces.
• Co-creatie met Batenburg (Co-Creation design-in) Collaborative design and development services helping customers develop technical solutions from concept to certified end product, with full-service support from prototypes through design-in to certification.
• Technisch onderhoud (Technical Maintenance) Technical maintenance and repair services for industrial automation hardware.

Named customers3 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TrasnacoreChannel Partner/ Reseller/ DistributorDistribution agreement for product distribution. Batenburg Applied Technologies and Trasna signed a distribution agreement for product distribution in the Benelux region.
• Batenburg TechniekcoreStrategic or Co-development PartnerParent company of Batenburg Applied Technologies. Batenburg Applied Technologies is part of Batenburg Techniek group, which includes multiple industrial automation and technology companies across the Netherlands.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farnell / element14: Global electronic component distributor with strong European presence serving industrial and OEM customers. Comparable product breadth (controllers, wireless modules, sensors) and B2B go-to-market motion to BAT.
• Weidmüller: German industrial connectivity and electronics supplier serving OEMs with components, PCB terminals, relays, and automation solutions. Strong overlap with BAT's controller, relay, and enclosure categories plus design-in engineering support.
• WAGO: German manufacturer of automation, interconnection, and interface electronic components with strong OEM/machine-builder focus. Comparable product lines in controllers, terminals, and industrial I/O.
• Mouser Electronics: Global authorized distributor of semiconductors and electronic components with deep engineering-customer focus. Comparable distribution model with design-in emphasis, though broader in semiconductor depth than BAT.
• RS Components: Major European industrial and electronic component distributor serving engineers and OEMs. Overlapping catalog breadth across HMI, wireless, sensors, and embedded categories with similar B2B sales motion.
• Distrelec (RS Group): European industrial electronic component distributor serving OEMs and machine builders. Closely comparable to BAT's distribution-led model across automation hardware, sensors, and embedded components, though at significantly larger scale.
• Phoenix Contact: German industrial automation specialist offering controllers, terminal blocks, relays, and connectivity products with design-in support. Highly comparable product portfolio and OEM-focused engineering services model.
• Beckhoff Automation: German industrial PC, controller, and drive specialist with embedded IPC and system-on-module offerings. Direct overlap with BAT's Embedded & IPCs category and machine-builder customer segment.

Broad incumbents

• Schneider Electric: Global industrial automation and energy management provider with Modicon controllers, HMI, and EcoStruxure platform. Broad incumbent with overlapping industrial automation portfolio and European OEM customer base.
• Siemens (Digital Industries): Global industrial automation incumbent offering SIMATIC controllers, HMI, drives, and IoT solutions across all verticals BAT serves. Represents the broad-incumbent competitor that could subsume BAT's design-in niche at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/batenburg-appliedtechnologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batenburg Applied Technologies B.V.