Bath Vet Group

What Bath Vet Group does

Bath Vet Group is a multi-site veterinary practice network operating across Bath, Keynsham, Peasedown St John, Lower Weston, and Melksham in southwest England, structured under the legal entity Inspiring Vet Care Limited as part of the IVC Evidensia group. The practice operates six sites anchored by Rosemary Lodge Veterinary Hospital, a Tier 3 RCVS-accredited 24/7/365 facility that also houses Bath Vet Referrals (specialist services including MRI/CT, advanced surgery, laser therapy, and laparoscopic spaying), the referral hydrotherapy/rehabilitation centre, and Vets Now out-of-hours emergency cover. Five branch clinics handle first-opinion general practice, with Bath Cat Clinic operating as a feline-only sub-brand with cat-friendly waiting areas and dedicated feline-trained staff.

Revenue is generated through a mix of fee-for-service consultations (standard £68), tiered surgical and medical procedures (neutering £129–£706, dentistry £435, vaccination packages £86–£145), and recurring subscription revenue from Pet Health Club (£19.99–£24.99/month across Essential and Plus tiers, including Plus-tier unlimited consultations and 24/7 online vet access). Additional income streams include retail (therapeutic diets, medications), insurance claim processing, and referral income from external practices. Distribution is direct-to-consumer via physical clinics, the practice website, Vetstoria online booking, and the Video Vet telemedicine service, with supporting partnerships covering Animal Friends Insurance (exclusive), Klarna BNPL, Care Free Credit, and PetAir UK.

The practice holds RCVS Practice Standards Scheme accreditation (Tier 3 for the hospital), RCVS 'Outstanding for Client Service' at The Chapel Veterinary Surgery (Melksham), Rabbit Friendly Clinic status, and Positive Pawprint sustainability accreditation; it is also FCA-authorised for credit-related regulated activities (FRN738010) in connection with payment-plan offerings. The team includes approximately 20 veterinary surgeons with several holding RCVS Advanced Practitioner or postgraduate specialist certifications (small animal surgery, emergency and critical care, feline medicine).

Name

Bath Vet Group

Legal name

Inspiring Vet Care Limited

Website

https://bathvetgroup.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bath Vet Group is a six-clinic veterinary practice network in southwest England, operating a 24/7 RCVS Tier 3 hospital with specialist referral services, general practice branches, a feline-only clinic, and a subscription-based Pet Health Club, serving pet owners across the Bath region under the IVC Evidensia group.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Veterinary Consultations: Fee-for-service consultations including initial consultations at £68, nurse consultations, and specialist consultations. Revenue generated per visit with no recurring commitment from customers.
2. Surgical and Medical Procedures: One-time procedures including neutering, dental treatments, vaccinations, and diagnostic services. Prices vary by procedure complexity and pet weight.
3. Pet Health Club Subscriptions: Monthly subscription plans (Essential and Plus tiers) ranging from £19.99-£24.99/month providing preventative care coverage and discounts. Auto-renews annually.
4. Pet Products: Sale of pet food (including therapeutic diets), supplements, medications, and pet care products both in-practice and through online shop.
5. Insurance Claims Processing: Processing of insurance claims on behalf of pet owners, with administration fees charged for direct claims.
6. Klarna Payment Processing: Interest-free instalment payments through Klarna for treatment costs, providing flexible payment options to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bath Vet Group operates a network of six veterinary clinics in and around Bath, England, providing companion animal healthcare services. The group delivers routine consultations, vaccinations, neutering, dentistry, advanced diagnostics (MRI/CT), laser therapy, laparoscopic surgery, and emergency care through a central 24/7 hospital (Rosemary Lodge) plus five branch surgeries. Its core commercial offering is the Pet Health Club subscription plan, which spreads the cost of preventative care across monthly payments.

Product overview

Bath Vet Group is a veterinary practice group operating 6 branches in the Bath area (Rosemary Lodge Hospital, Peasedown Surgery, Park Road Vets, Station Road Surgery, The Chapel Vets, and Bath Cat Clinic). The core offering is the Pet Health Club subscription plan with Essential and Plus tiers covering preventative healthcare. The group provides comprehensive veterinary services including consultations, vaccinations, neutering, dentistry, diagnostics (MRI/CT), laser therapy, and surgery. Specialized sub-brands include Bath Cat Clinic (feline-only care) and Bath Vet Referrals (specialist services). Additional offerings include Video Vet consultations, an online shop, pet travel documentation, and insurance advisory services. Pet Health Club members receive discounts on treatments, medications, and partner services including Klarna payment plans and Animal Friends Insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Health Club

Quantifiable outcome

• Two in three pets have undiagnosed health conditions - wellness screening helps catch issues early
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• IVC EvidensiacoreOthersParent company network of which Bath Vet Group is a part. IVC Evidensia is described as the world's largest veterinary group providing world-class veterinary care delivered locally. Offers clinical independence, support, mentorship, and development opportunities for team members.
• PetAir UKminorGTM or Marketing PartnerPet travel services partnership offering registered Bath Vet clients 10% off trusted pet relocation services including paperwork, flights, travel crate training. Part of IVC Evidensia family.
• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership designed with vets for Bath Vet clients. Pet Health Club members receive 20% discount plus one month free. Includes dental accident/illness cover, complementary treatments (physiotherapy, hydrotherapy, acupuncture). Inspiring Vet Care Limited acts as Introducer Appointed Representative.
• KlarnaminorGTM or Marketing PartnerPayment services partnership offering interest-free instalment payments (Pay in 3) for veterinary treatment costs. Allows pet owners to split costs into equal payments without added fees.
• Bath Vet ReferralscoreImplementation/ SI/ Consulting PartnerSpecialist referral service based at Rosemary Lodge Veterinary Hospital providing advanced imaging (MRI, CT), surgery, and other specialist veterinary services referred from Bath Vet Group practices.
• Small Animal Rehabilitation Centre (Bath Canine Hydrotherapy)minorStrategic or Co-development PartnerRehabilitation and physiotherapy partnership providing hydrotherapy and related services for pets, integrated into the care pathway for post-surgical recovery and mobility issues.
• Vets NowcoreChannel Partner/ Reseller/ DistributorOut-of-hours emergency veterinary service partnership. Vets Now provides 24/7 emergency cover when Rosemary Lodge Hospital is not providing direct emergency services, ensuring continuous emergency care availability.
• Bath Cat ClinicminorChannel Partner/ Reseller/ DistributorSpecialized cat-only veterinary clinic operating as a separate entity (bathcatclinic.co.uk) providing dedicated feline veterinary care, recommended as part of Bath Vet Group's cat-friendly approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CVS Group: Large UK consolidator of veterinary practices with general practice, referral, and equine divisions. Closely comparable operating model and acquisition-led growth strategy to IVC Evidensia/Bath Vet Group.
• Village Vet: London-based multi-site veterinary group within the Linnaeus network offering general practice, referral and 24/7 hospital services. Comparable premium, multi-clinic operating model with subscription-style Health Plan.
• Medivet: UK-wide veterinary group operating hundreds of practices and 24/7 hospitals under a similar multi-site, general-practice-plus-specialty model. Most directly comparable in business model and customer base to Bath Vet Group.
• White Cross Vets: UK-wide veterinary group operating multiple practices with general practice services, preventative care plans and out-of-hours cover. Comparable multi-site general practice positioning.
• Vets4Pets (Pets at Home): UK chain of veterinary practices operated alongside Pets at Home retail stores, offering general practice care with a subscription-based Complete Care Plan. Comparable service range, pricing structure and direct-to-consumer positioning.

Regional players

• Highcroft Veterinary Group: Bristol-based multi-site veterinary group with general practice, referral, and out-of-hours services. Closest geographic peer to Bath Vet Group with overlapping catchment area in the Southwest.

Others

• Animal Friends Insurance: UK pet insurer with exclusive partnership across IVC Evidensia practices including Bath Vet Group. Relevant as embedded insurance distribution channel and adjacent revenue stream.
• Vets Now: UK provider of out-of-hours and emergency veterinary care, partnered with Bath Vet Group to provide 24/7 emergency cover. Ecosystem partner and comparable emergency-only service model.

Broad incumbents

• Linnaeus Group: UK referral and primary care veterinary group owned by Mars Petcare, with specialist referral hospitals and general practices. Comparable specialist referral capability (Bath Vet Referrals) and primary care network.
• IVC Evidensia: Parent network of which Bath Vet Group is a part, operating thousands of practices, hospitals and referral centres across Europe. Relevant as the parent, ecosystem, and primary comparator for valuation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub
• LinkedInlinkedin.com/company/bath-vet-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bath Vet Group