What Highcroft Veterinary Group does

Highcroft Veterinary Group is a small animal veterinary practice operating two branches in Hailsham and Polegate, East Sussex, United Kingdom, serving pet owners in the local catchment. The main Hailsham surgery (25 London Road, BN27 3BN) operates Monday–Saturday with full clinical services, while the Polegate branch (1 Millfields, Station Road, BN26 6AS) provides Saturday morning appointments and repeat prescriptions. The practice is registered as Highcroft (Hailsham) Ltd (company number 06246092) and trades as Highcroft Vets; it is wholly owned by Inspiring Vet Care Limited (company number 07746795), placing it within the IVC Evidensia network — a large veterinary care operator. The team comprises four veterinary surgeons, seven veterinary nurses, one veterinary care assistant, one practice director, and four client care staff, supported by modern in-clinic equipment (digital radiography, dental X-ray, ultrasound, in-house laboratory).

The core offering is full-service small animal medicine — consultations (£68), vaccinations, surgery, dentistry, diagnostics, microchipping, and nutrition — supplemented by a subscription wellness plan (Pet Health Club, £19.99–£24.99/month for rabbits, cats, and dogs) bundling preventative care, discounts, and unlimited consultations on the Plus tier. Adjacent revenue streams include medication and prescription sales, the Pet Health Club online shop (free delivery over £39), a nurse-led Six-Month Healthy Pet Check (£24.99), Wellness Screening for mature pets (£95), and the Puppy & Kitten Starter Pack (£99). The practice monetizes affiliate partnerships — Animal Friends Insurance (exclusive IVC product with 20% Pet Health Club discount), PetAir relocation (10% client discount), and Care Free Credit (interest-free treatment financing) — and rounds out its service via outsourcing: Vets Now for 24/7 emergency cover and PawSquad for video consultations, where the £28 fee is credited against a follow-up clinic visit.

The business operates on a hybrid revenue model combining transactional service fees (one-time payments at point of care) with recurring subscription revenue (Pet Health Club) and affiliate commissions. Go-to-market is direct-to-consumer via the practice website (highcroftvets.co.uk), online booking, the Pet Health Club program, and community engagement. The practice holds RCVS Practice Standards Scheme accreditation, Cat Friendly Clinic status (ISFM), and Investor in People recognition, under which it leans as primary mark-of-quality signals. Founded in the late 1940s by John Hooton, the practice transitioned to a purely small animal focus in April 2017.

Name

Highcroft Veterinary Group

Legal name

Inspiring Vet Care Limited

Website

https://highcroftvets.co.uk

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Highcroft Veterinary Group is a two-branch small animal veterinary practice in Hailsham and Polegate, East Sussex, serving local pet owners with consultations, surgery, dentistry, preventative care, and a Pet Health Club subscription, operating within the IVC Evidensia network.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industry

Mobile & House-Call Veterinary Services (HLAMAAAF)

Keywords

• Veterinary services
• Pet healthcare
• Small animal practice
• Pet wellness plans
• Veterinary practice

Headquarters

HQ city

Hailsham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Consultations and Procedures: Revenue from consultations (£68), vaccinations (£90), dental procedures (£695 comprehensive oral assessment), and various nurse clinics. One-time service fees at point of delivery.
2. Pet Health Club Subscription: Monthly subscription plans ranging from £19.99-£24.99 per month covering preventative healthcare including vaccinations, health checks, flea/worm treatment, and discounts on treatments. Auto-renews annually.
3. Medication and Prescription Sales: Revenue from dispensing prescribed medications, parasite treatments, and therapeutic diets including renal, gastrointestinal, and mobility support foods.
4. Insurance Referral Commission: Referral commissions from Animal Friends Insurance for pet insurance products introduced to Pet Health Club members.
5. PetAir Travel Service Referral: 10% commission from pet relocation services through PetAir for registered clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Highcroft Veterinary Group operates a full-service small animal veterinary practice from two East Sussex branches (Hailsham and Polegate), providing consultations, vaccinations, surgery, dentistry, diagnostics (digital X-ray, dental X-ray, ultrasound, in-house laboratory), and out-of-hours emergency care via Vets Now. It also offers a monthly Pet Health Club subscription bundling preventative healthcare, a 24/7 Video Vet service through PawSquad, an online pet food and supply shop, and referral-based access to pet insurance (Animal Friends) and international pet relocation (PetAir).

Product overview

Highcroft Veterinary Group is a small animal veterinary practice operating two branches (Hailsham and Polegate, East Sussex) as part of the IVC Evidensia network. The core offering is comprehensive in-person veterinary services spanning consultations, vaccinations, surgery, dentistry, diagnostics, and emergency care. This is extended by the Pet Health Club subscription plan (Essential and Plus tiers), which bundles preventative care onto a monthly payment model. Adjacent products include Video Vet (a PawSquad-powered 24/7 video consultation service), the Pet Health Club Online Shop, Puppy & Kitten Starter Packs, Wellness Screening for mature pets, exclusive Animal Friends Insurance with Pet Health Club member discounts, and PetAir international relocation services. A six-month Healthy Pet Check is available as a standalone nurse-led service. Insurance advisory services and nutrition consultations support the broader care offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Highcroft Veterinary Group - Core Veterinary Services Full-service small animal veterinary practice offering consultations, vaccinations, dental care, surgery, radiography, ultrasonography, in-house blood testing, acupuncture, neutering, microchipping and out-of-hours emergency cover via Vets Now, across two branches in Hailsham and Polegate, East Sussex.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vets NowcoreChannel Partner/ Reseller/ DistributorPartnership for out-of-hours emergency veterinary care. When Highcroft is closed, Vets Now provides 24/7 emergency services at their Eastbourne clinic (6 St. Annes Road, BN21 2DJ). Ensures continuity of care with patient information shared back to Highcroft the following morning.
• PawSquadcoreTechnology or IntegrationVideo vet consultation service allowing pet owners to speak with a vet 24/7 via video call. Offers pay-as-you-go (£28/consultation) or subscription (£8/month unlimited calls). If in-person visit recommended, £28 fee is deducted from clinic consultation.
• PetAirminorGTM or Marketing PartnerPet relocation service for clients moving pets abroad. Highcroft offers registered clients 10% off PetAir services. Part of IVC Evidensia family.
• Animal Friends InsurancecoreGTM or Marketing PartnerExclusive pet insurance partnership providing 20% discount for Pet Health Club members. Insurance includes dental cover, complementary treatments, and 24/7 online vet access. Highcroft acts as introducer for the insurance product.
• Pet Health ClubcoreChannel Partner/ Reseller/ DistributorNationwide pet wellness subscription program managed centrally. Highcroft offers their clients the Essential and Plus plans covering preventative healthcare with monthly payments and discounts on services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Medivet: UK-wide small animal veterinary group with a branch-network model similar to Highcroft's two-site structure. Direct competitor for pet owner acquisition in overlapping UK geographies.
• Linnaeus: UK veterinary group owned by Mars Petcare, operating referral and primary care practices. Comparable as a corporate-owned small animal practice network and a Mars-affiliated competitor to IVC Evidensia.
• CVS Group: One of the largest UK veterinary groups operating small animal practices, referral hospitals, and crematoria. Comparable as a consolidator of independent practices and as a competing corporate veterinary network to IVC Evidensia.
• Vets4Pets: Pets at Home-owned veterinary chain operating joint-venture small animal practices within Pets at Home stores. Comparable high-street companion animal offering with subscription wellness plans (Complete Care Plan) competing with Highcroft's Pet Health Club.
• IVC Evidensia: The parent veterinary group and global network to which Highcroft belongs. Operates thousands of practices across the UK and Europe, making it the most directly relevant incumbent peer for understanding group-level strategy, central services, and platform economics.

Others

• PawSquad: Video vet consultation provider already integrated with Highcroft. Comparable as a digital veterinary triage and consultation platform — an enabling partner and a potential direct competitor in the tele-vet space.
• Vets Now: UK provider of out-of-hours emergency veterinary care, currently partnered with Highcroft for night/weekend cover. Adjacent peer and partner in the emergency care segment.
• Animal Friends Insurance: Exclusive pet insurance partner for IVC Evidensia practices and Highcroft Pet Health Club members. Comparable as an embedded insurance product monetized through veterinary practice channels.

Direct peers

• White Cross Vets: UK small animal veterinary group operating community-focused practices with subscription wellness plans. Direct peer in offering affordable preventative care subscriptions and modern facilities in regional UK locations.
• Village Vet: London-based small animal veterinary group with multiple branches, primary care, and referral services. Closely comparable as a multi-branch small animal practice with similar RCVS-accredited positioning and urban/semi-urban catchment model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThePetHealthClub
• LinkedInlinkedin.com/company/highcroft-veterinary-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highcroft Veterinary Group