What BATTERIEXPERTEN does

Batteriexperten, operated by Spares Nordic AB, is a Sweden-based pure-play e-commerce retailer specializing in batteries and adjacent electronics accessories. Founded in 2006 in Halmstad and now headquartered in Malmö, the company sells an assortment of over 200,000 battery model variants across 20,000+ active SKUs, covering mobile phone, laptop, power tool, automotive, hearing aid, alkaline, button cell, lead-acid, and lawn mower batteries, alongside chargers, power banks, cables, ink cartridges, lighting, EV charging equipment, and spare parts. Distribution is exclusively online, with all orders fulfilled from a single owned warehouse in Malmö and shipped via multiple logistics partners across Sweden, Norway, Denmark, and Germany.

The business model is straightforward hardware resale with no subscription or recurring component. Revenue is generated through one-time unit-priced product transactions charging both individual consumers and business/corporate customers, with payment options including Walley Checkout, Klarna invoice, Swish, Visa, and Mastercard. The direct-to-consumer motion is supplemented by a B2B channel operated by a dedicated sales contact (Rasmus Dahlgren) handling volume orders, invoice terms, and dropshipping solutions. Customer acquisition is product-led through SEO, Google Ads, Meta (Facebook/Instagram) retargeting, Microsoft Advertising, and email newsletters.

Since 2024, Batteriexperten has operated as a subsidiary of Nasdaq Stockholm-listed Clas Ohlson AB, which has expanded its distribution reach across the Nordic and German markets while the brand retains operational independence. The company has accumulated over 750,000 customers since inception and maintains a content moat through its Battery Wiki and buying guides that support SEO-driven organic acquisition.

Name

BATTERIEXPERTEN

Legal name

Spares Nordic AB

Website

https://batteriexperten.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Batteriexperten (Spares Nordic AB) is a Swedish online retailer selling over 200,000 battery models and adjacent electronics accessories to individual consumers and business customers across Sweden, Norway, Denmark, and Germany, operating from a single warehouse in Malmö.

Ownership category

akta.pro rank

Product category

Battery Retail

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Battery retail
• Replacement batteries
• Consumer electronics
• Battery chargers
• Power accessories

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Batteriexperten generates revenue through the sale of batteries, chargers, cables, power banks, ink cartridges, lighting products, spare parts, and electric vehicle charging equipment. The company offers both original and compatible replacement batteries across over 200,000 battery models. Revenue is generated through one-time product transactions with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BATTERIEXPERTEN operates an online battery specialist retail platform offering over 200,000 battery models across mobile phone, laptop, power tool, hearing aid, vehicle, lawn mower, button cell, and household battery types, in both original and compatible variants. The catalog extends to complementary categories including battery chargers, power banks, charging cables and adapters, printer ink cartridges, electric vehicle charging equipment, electronic spare parts, lighting products, and robotic lawn mower accessories. Products are sourced via direct factory relationships and shipped from a single warehouse in Malmö, Sweden to consumers and business customers across Sweden, Norway, Denmark, and Germany.

Product overview

Batteriexperten is an e-commerce platform operated by Spares Nordic AB offering a comprehensive range of batteries, chargers, and electronic accessories. The core product is batteries with over 200,000 models covering mobile phone batteries, laptop/computer batteries, power tool batteries, car batteries, hearing aid batteries, alkaline batteries, button cell batteries, lead batteries, and lawn mower batteries. The product portfolio extends to complementary categories including chargers (battery chargers, car chargers, laptop chargers), power banks, cables and adapters, ink cartridges, EV charging equipment, spare parts, lighting products, and robot lawn mower accessories. The company operates as an online-only retailer without physical stores, shipping from their warehouse in Malmö, Sweden. Products are sold to both consumers and business customers across Sweden, Norway, Denmark, and Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Replacement Batteries Over 200,000 battery models covering mobile phones, laptops, computers, power tools, hearing aids, cars, motorcycles, lawn mowers, button-cell devices (watches, car keys, scales), and standard household electronics, available as both original and cost-effective compatible replacements in alkaline, lithium-ion, lithium-polymer, NiMH, lead-acid, AGM, and gel technologies.
• Battery Chargers Universal battery chargers, car chargers, laptop chargers, power-tool chargers, and specialized camera battery chargers for various device types.
• Power Banks Portable power banks for charging mobile phones, tablets, and other USB-powered devices on the go.
• Charging Cables and Adapters Charging cables and adapters including USB-C, USB-A, and Lightning cables, plus various adapters for different devices.
• Printer Ink Cartridges Replacement ink cartridges for printers from various manufacturers.
• EV Charging Equipment Electric vehicle charging equipment and accessories for residential and small-business EV charging.
• Electronic Spare Parts Electronic spare parts for device repairs and replacements across consumer electronics and small appliances.
• Lighting Products Lighting products including solar-powered outdoor lighting and replacement bulbs.
• Robot Lawn Mower Accessories Accessories and replacement parts for robotic lawn mowers, including blades, boundary wire, and charging components.

Quantifiable outcome

• 30-day open purchase policy (vs standard 14 days)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Clas OhlsoncoreStrategic or Co-development Partner · 1 January 2024Batteriexperten has been part of Clas Ohlson Group since 2024. Clas Ohlson is a publicly listed Swedish retail company (Nasdaq Stockholm). The acquisition has positioned Batteriexperten as a specialist brand within the larger Clas Ohlson conglomerate, expanding reach across Nordic and German markets while maintaining operational independence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Anker: Global direct-to-consumer brand selling power banks, charging cables, and consumer charging accessories online. Comparable to Batteriexperten's power bank and charging cable categories, but competes as a brand owner with proprietary products rather than a multi-brand retailer.

Broad incumbents

• Kjell & Company: Nordic consumer electronics retailer with strong battery, charging, and accessories assortment, blending physical stores with e-commerce. Comparable to Batteriexperten in the Nordic customer base and accessories category overlap, though broader in scope.
• NetOnNet: Nordic consumer electronics e-commerce retailer with significant accessories, charging, and battery-carrying assortment. Comparable to Batteriexperten in Nordic digital-first retail motion and overlapping accessory categories.
• MediaMarkt: Pan-European big-box consumer electronics retailer with significant batteries, charging, and accessories assortment across Germany and other EU markets. Comparable geographic overlap with Batteriexperten's German footprint and accessories categories, but competing as a broad-line omnichannel incumbent.
• Conrad Electronic: Major European electronics retailer and distributor operating across Germany and broader EU markets with extensive battery, charger, and accessories assortment. Overlaps with Batteriexperten in the battery and power accessory categories but serves a much broader industrial and B2B catalog.
• Biltema: Nordic broad-line retailer carrying automotive, tools, and household electronics including batteries and accessories. Comparable to Batteriexperten in Nordic geographic reach and battery SKU overlap, but competes through a physical store plus omnichannel model rather than pure e-commerce.
• Jula: Nordic broad-line retailer with extensive batteries, chargers, tools, and accessories across Sweden, Norway, and adjacent markets. Comparable geographic and category footprint to Batteriexperten but competing through large physical-store presence rather than specialist battery depth.

Others

• Hama: European consumer electronics accessories brand and wholesaler of cables, chargers, power banks, and related products. Adjacent to Batteriexperten as an upstream supplier and competitor within accessory categories sold through retail.

Direct peers

• Batterivärlden: Swedish online battery specialist retailer offering consumer and replacement batteries, chargers, and accessories to Nordic customers. Directly comparable to Batteriexperten in catalog shape, customer base, and digital-first GTM motion.
• Akkushop: Germany-based online battery shop specializing in replacement batteries and chargers across consumer, power tool, and industrial applications. Closely comparable online-only, deep-SKU battery retail model in a market where Batteriexperten also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/batteriexperten

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BATTERIEXPERTEN