Battle Arts Academy

What Battle Arts Academy does

Battle Arts Academy is a multi-discipline martial arts and combat sports training facility operating from a single 20,000 sqft premises at 4880 Tomken Rd, Mississauga, Ontario, serving the Greater Toronto Area market. The academy delivers scheduled in-person classes and personal training across boxing, Muay Thai, MMA (mixed martial arts), no-gi Brazilian Jiu-Jitsu (BJJ), amateur wrestling, and professional wrestling, complemented by group fitness programs (Spartan Training 905 strength/HIIT and DEKA Fitness), kids programs for ages 4-14, Little Warriors (ages 6 and under), seasonal camps (summer, winter, PA Day), and Coach Neal's Trap & Score personal training. The facility includes a professional boxing ring, wrestling mats, and the Don Kolov Arena event space used for in-house showcases and third-party venue rentals.

The business was founded in 2014 by Anthony Carelli, a former WWE professional wrestler known as Santino Marella with 32 years of martial arts experience including a Judo black belt, and is co-owned with Neal Ewers, a Level 3 NCCP-certified wrestling coach holding NAIA championship and 4x All-American credentials. The core "technology" of the offering is human-delivered combat sports and fitness methodology rather than software: differentiated programming includes the capped 24-athlete Spartan Training 905 progressive 4-day split, the three-pillar DEKA Training System (Forge/Burn/GRIT), and the Trap & Score wrestling performance curriculum. No digital product, app, or AI capability is disclosed.

Revenue is generated primarily through recurring monthly memberships priced $120-$300 (plus HST) across tiers (adult general, amateur wrestling, pro wrestling, Spartan 905, kids), with annual commitment and annual prepaid options (up to $2,500 for pro wrestling), supplemented by transactional income streams: personal training ($75-$100/hour), drop-ins and 10-class passes, kids camps ($100-$275 per week), venue rentals of Don Kolov Arena, event tickets, merchandise, and trainer space rentals. Customer acquisition is direct-to-consumer via the company website (with a 3-day free trial), social media (Facebook, Instagram, YouTube), email/SMS, word-of-mouth, and community events; no external institutional funding, no multi-location footprint, and no enterprise contracts are disclosed.

Name

Battle Arts Academy

Legal name

Battle Arts Academy

Website

https://battleartsacademy.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Battle Arts Academy operates a single 20,000 sqft martial arts and combat sports facility in Mississauga, Ontario, offering boxing, Muay Thai, MMA, BJJ, wrestling, pro wrestling, kids programs, group fitness (Spartan 905, DEKA), personal training, camps, and event venue rentals to the Greater Toronto Area market.

Ownership category

akta.pro rank

Product category

Martial Arts and Combat Sports Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Boxing & Kickboxing Fitness Classes (HSADABAF), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts training
• Combat sports facility
• Fitness membership programs
• Youth martial arts
• Personal training services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Gym Memberships: Monthly recurring memberships for adults providing access to scheduled classes across boxing, muay thai, MMA, BJJ, wrestling, and other combat sports programs. Memberships offered at multiple commitment levels (month-to-month, annual commitment) with varying price points
2. Specialized Program Memberships: Separate membership tiers for specialized programs including Pro Wrestling ($300/month), Amateur Wrestling ($150/month), and Spartan 905 fitness ($150-200/month)
3. Kids Programs: Monthly memberships for children's martial arts programs including Little Warriors (ages 6 and under) at $125/month and various kids programs for ages 4-14
4. Drop-in and Class Passes: Single class drop-in options ($25 for general, $30 for pro wrestling) and multi-class passes (10 class pass at $200) for non-commitment customers
5. Kids Summer Camps: Weekly summer camp registrations at $275/full week or $250/short week, including early-bird discounts ($220 for first 20 registrations). Extended care options available for additional fees
6. Kids Winter Camps: Holiday and winter break camp programs at $100 for single 3-day camp or $150 for both camps. Sibling discounts available
7. Personal Training: 1-on-1 or small-group private training sessions in wrestling, BJJ, boxing, Muay Thai, MMA, and fitness. Includes Coach Neal's Trap & Score program at $75/hour (members) or $100/hour (non-members)
8. Venue Rentals and Event Space: Rental of Don Kolov Arena, mat space, rings, and cages for team practices, corporate events, seminars, and community showcases. Includes event booking inquiries for MMA, pro-wrestling, BJJ events
9. Event Tickets and Merchandise: Ticket sales for hosted events such as BJJ Showcase Superfights and other competitions held at Don Kolov Arena
10. Trainer Partnerships: Independent personal trainers can rent space at the facility to train their own clients, with competitive rental rates and access to state-of-the-art equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Battle Arts Academy operates a 20,000 sqft martial arts and combat sports training facility in Mississauga, Ontario, offering in-person instruction across MMA, Boxing, Muay Thai, No-Gi BJJ, Amateur Wrestling, and Professional Wrestling for adults and children. Revenue is generated through recurring memberships, specialized program subscriptions, kids program subscriptions, personal training, group fitness (Spartan Training 905 and DEKA Fitness), seasonal kids camps, and event venue rentals at the in-house Don Kolov Arena.

Product overview

Battle Arts Academy is a multi-discipline martial arts and fitness facility offering a comprehensive portfolio of programs. The core offerings include combat sports instruction across Boxing, Muay Thai, MMA (Mixed Martial Arts), No-Gi BJJ, Amateur Wrestling, and Professional Wrestling. The academy serves both adults and children through dedicated kids martial arts programs (BJJ, Wrestling, Striking). Supporting services include Personal Training, DEKA Fitness, and Spartan Training 905 (HIIT/strength group fitness). Seasonal offerings include Summer Kids Camps, Winter Kids Camps, and PA Day Camps. The facility also operates Don Kolov Arena as a rentable event venue. The academy is co-founded by former WWE superstar Santino Marella (Anthony Carelli) and decorated wrestling coach Neal Ewers.

Differentiator

Problem solved

Functional benefit

Brands

• Don Kolov Arena: Professional event space within Battle Arts Academy used for MMA, pro-wrestling, BJJ, and community showcases.
• Spartan Training 905
• DEKA Fitness
• GTA Wrestling
• Matmen Wrestling Club
• Little Warriors

Products and services

• Boxing Traditional boxing training program teaching stance, movement, and combinations with certified coaches for building strength, endurance, and confidence. Open to adults and youth across all skill levels.
• Muay Thai Authentic Muay Thai and kickboxing training (Art of Eight Limbs) using fists, elbows, knees, and shins for precision, power, and control. For adults seeking authentic striking instruction.
• MMA (Mixed Martial Arts) Mixed Martial Arts training blending striking and grappling from multiple martial arts disciplines for full-body conditioning and competition preparation. For adults and aspiring competitors.
• No-Gi BJJ (Brazilian Jiu-Jitsu) Adult No-Gi Brazilian Jiu-Jitsu grappling classes teaching submission grappling, positional control, and transitions for competition, self-defense, and fitness.
• Amateur Wrestling (including Matmen Wrestling Club and GTA Wrestling Club) Youth and adult amateur wrestling training in freestyle and folkstyle disciplines with technical drilling and live wrestling for explosive power and agility. Encompasses the in-house Matmen Wrestling Club (ages 12-18) and GTA Wrestling Club (adults 18+) competitive programs for athletes from beginners to advanced competitors.
• Professional Wrestling

Quantifiable outcome

• Students consistently win medals across all disciplines
• +2 more outcomes

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Top Team: Premier MMA training academy with multiple locations, competition teams, and youth programs. Comparable to Battle Arts Academy's full-scope MMA/wrestling/BJJ offering and competitive athlete development.
• UFC Gym: Global franchise offering MMA, boxing, BJJ, and fitness training in a membership-based gym model. Directly comparable to Battle Arts Academy's multi-discipline combat sports focus, though UFC Gym operates at significantly larger scale via franchising.
• Gracie Barra: World's largest BJJ franchise with structured curriculum, kids programs, and competition pathways. Compares directly to Battle Arts Academy's No-Gi BJJ and Kids BJJ segments, with similar subscription-based multi-tier memberships.
• Tiger Schulmann's Martial Arts: Long-standing martial arts franchise with kids and adult programs across multiple disciplines. Compares to Battle Arts Academy's family-first multi-age, multi-discipline model and kids martial arts programming.
• 10th Planet Jiu-Jitsu: Global No-Gi BJJ brand with multiple locations and competition-focused curriculum. Directly comparable to Battle Arts Academy's No-Gi BJJ program in technique and competition pathway.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain operating hundreds of locations across the country. Represents the dominant commercial fitness incumbent in the same GTA market Battle Arts Academy serves, with broader but less specialized offerings.

Emerging players

• 9Round Fitness: Kickboxing-themed fitness franchise offering 30-minute group workouts. Comparable to Battle Arts Academy's Spartan 905 and DEKA fitness programs in the boutique functional fitness segment.
• TITLE Boxing Club: Membership-based boxing and kickboxing fitness franchise with group classes. Directly comparable to Battle Arts Academy's boxing and fitness class segments, though narrower in scope (no MMA/BJJ/wrestling).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@battleartsacademy8382
• Facebookfacebook.com/BattleArtsAcademy
• Instagraminstagram.com/battleartsacademybaa
• LinkedInlinkedin.com/company/battle-arts-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battle Arts Academy