BR Bauhandel AG RICHNER

What BR Bauhandel AG RICHNER does

BR Bauhandel AG (BRB) is a Swiss construction materials distributor operating under the umbrella brand BMS Building Materials Suisse, which consolidates the regional trade brands Baubedarf, Richner, Gétaz-Miauton, and Regusci Reco. The company runs over 110 trade centers (Handwerkerzentren), showrooms, and pickup warehouses across German-speaking Switzerland, Romandie, and Ticino, distributing building materials, bathroom and sanitary products, floor and wall coverings, exterior design products, and tools to trade professionals and private customers. Its product portfolio is anchored by two private-label programs: Procasa for interior finishing (bathrooms, tiles, parquet, laminate, vinyl, segmented into Uno, Tre, and Cinque tiers) and ProOne for construction professionals (over 600 SKUs in building materials, tools, workwear, and safety equipment).

The company layers digital customer-engagement tools on top of its physical distribution network, including the proprietary Wohnraumdesigner room visualization tool, the Tilefinder product selection tool with 360-degree visualization, and Virtuelle Ausstellungen 3D showroom tours. A central Zuschnittzentrum (cutting center) operates a SAWTEQ B-300 multiTec sawing, drilling, and milling machine with CAD-driven online order entry, enabling assembly-ready plate fabrication. The business operates e-commerce through its own e-shop, direct-to-site delivery via company truck fleet including crane deliveries, and a network of strategic brand partnerships (Geberit, VELUX, Hultafors) featured across showrooms and promotional events.

BR Bauhandel AG is a privately held Swiss Aktiengesellschaft headquartered at Morgenstrasse 136 in Bern, with consolidated subsidiaries including Gétaz-Miauton SA, Miauton SA, Barrit Baubedarf AG, and Regusci Reco SA. The company serves both business customers under individualized pricing accounts with CRH customer numbers and private customers through showroom consultation, with revenue generated primarily from one-time product transactions across a horizontally-segmented trade and consumer customer base. Pricing is structured around ProOne unit pricing in CHF, monthly billing for business accounts with quotes valid up to three months, and small-order surcharges below CHF 500.

Name

BR Bauhandel AG RICHNER

Legal name

BR Bauhandel AG

Website

https://baubedarf.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BR Bauhandel AG is a Swiss construction materials distributor operating 110+ trade centers, showrooms, and pickup warehouses under the BMS Building Materials Suisse umbrella (Baubedarf, Richner, Gétaz-Miauton, Regusci Reco), serving trade professionals and private customers with Procasa and ProOne private-label products across all Swiss language regions.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (444180), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

akta.pro secondary industries

Sheet Goods & Panels Retail (Drywall, Cement Board, Sheathing) (CRAIAEAB), Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)

Keywords

• Building materials distribution
• Construction materials retail
• Bathroom renovation products
• Floor and wall coverings
• Trade professional supplies

Headquarters

HQ city

Volketswil, Zurich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Building Materials Sales: Sale of construction materials including building supplies, bathroom products, floor and wall coverings, outdoor design products, and tools. Products sold through physical locations and online shop. Revenue generated from one-time product transactions with business and private customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BR Bauhandel AG, operating as part of BMS Building Materials Suisse, distributes a complete range of construction and interior finishing materials — including raw construction supplies (cement, mortar, structural materials), bathroom products, floor and wall coverings (tiles, parquet, laminate, vinyl), outdoor design elements, tools, and work clothing — through over 110 trade centers and showrooms across Switzerland, complemented by an e-shop, direct site delivery, and digital planning tools. The company serves both trade professionals via branded private-label lines (ProOne, Procasa) and private customers through consultation services and showrooms.

Product overview

BR Bauhandel AG operates under multiple brands (Baubedarf, Richner, Gétaz-Miauton, RegusciReco) as BMS Building Materials Suisse, offering a comprehensive construction and interior finishing portfolio through over 110 locations in Switzerland. The product portfolio is organized around two main private label brands: Procasa for interior construction (bathrooms, tiles, parquet, laminate, vinyl) with three tiers (Uno/entry-level, Tre/mid-range, Cinque/premium), and ProOne for professional construction materials and tools (work safety, building materials, sealing/bonding, cleaning, tools). Supporting services include the Wohnraumdesigner for 3D room visualization, virtual showroom tours, consultation appointments, and precision cutting services. The company serves both trade professionals and private customers with products ranging from raw construction materials to complete bathroom solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Procasa: Own brand for interior finishing including bathroom products, tiles, parquet, laminate, and vinyl flooring - positioned as high quality and affordable system solutions for interior construction.
• ProOne
• Yond

Products and services

• Procasa Private Label Brand
• ProOne Private Label Brand
• Bathroom Solutions (Bäder)
• Floor and Wall Coverings (Boden- und Wandbeläge)
• Exterior Design (Aussengestaltung)
• Raw Construction Materials (Rohbau)
• Cutting Center Services (Zuschnitt-Dienstleistungen)
• Wohnraumdesigner (Living Space Designer)
• Tilefinder
• Virtual Exhibition Tours (Virtuelle Ausstellungen)
• Showroom Consultation Appointments (Beratungstermin)
• Online Order Capture Tool for Cutting

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GeberitcoreStrategic or Co-development PartnerCollaboration featuring Geberit bathroom solutions including CleanFloor30 shower surfaces and CleanLine30 shower channels. Products showcased in showrooms with expert consultation available.
• VELUXcoreStrategic or Co-development PartnerPartnership for roof window solutions including VELUX exterior roller shutters providing effective heat and weather protection. Products featured with consultation support.
• HultaforsminorGTM or Marketing PartnerExclusive shopping event collaboration offering 30% discount on entire Hultafors textile and footwear range during on-site events. Promotional partnership with exclusive in-store experiences.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@richner-schweiz
• Facebookfacebook.com/baubedarfrichnermiauton/?locale=de_DE
• LinkedInlinkedin.com/company/br-bauhandel-ag-richner
• Instagraminstagram.com/richner_schweiz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Bauhandel AG RICHNER