What Baumann Dekor does

Baumann Dekor GmbH is an Austrian specialty textile manufacturer founded in 1916 by the Baumann brothers and headquartered at Schremser Strasse 38 in Gmünd, Niederösterreich. The company designs, weaves, dyes and finishes premium decorative and upholstery fabrics entirely in-house at its single Austrian facility, positioning itself as one of the last fully integrated producers in European home textiles. Its portfolio comprises 13 design collections (including Almrausch, Arosa, Symphony, VFM Design, Country Chic, Gipsy, Graphic Art, Opulence, Precious, Physis, Luxury Rough, Petit-Petit and Signum) plus a line of proprietary functional fiber treatments: B-Guard™ (dirt-repellent), B-Fresh™ (odor-neutralizing catalytic finish), Bio Tex Plus™ (antimicrobial) and Charisma Outdoor. Core raw materials are flame-retardant Trevira CS and Polyester FR fibers certified to Ökotex 100, ÖNORM, DIN and EU standards.

The company serves three distinct customer segments. Its primary segment is luxury hospitality, supplying 4- and 5-star hotels and luxury cruise lines worldwide with named accounts including Ritz Carlton (Abu Dhabi, Vienna), Burj Al-Arab Dubai, Hotel Imperial Vienna, Hilton Vienna Danube, Kempinski Budapest, Princess Cruises, Royal Caribbean, Cunard Lines and Aida Cruises; it claims 500+ completed hospitality projects and more than 20 years of sector experience. A secondary wholesale channel distributes collections internationally to trade partners, while a small factory outlet store at the Gmünd site sells end-of-line stock, cushions, handbags and accessories directly to consumers at factory prices. Go-to-market is enterprise field sales with territory-based representatives, supplemented by wholly-owned Baumann Dekor USA (New York showroom), an exclusive regional distributor (Warps and Wefts, Dubai) for the Arab world, and presence at the Proposte trade exhibition in Italy. Revenue is not publicly disclosed and the company is privately held with no institutional investment, operating on a quote-based pricing model with a minimum order quantity of one meter from stock collections and full custom fabric development services for bespoke projects.

Name

Baumann Dekor

Legal name

Baumann Dekor GmbH

Website

https://baumann.co.at

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

11–50 employees

Short description

Baumann Dekor is an Austrian textile manufacturer founded in 1916 that designs, weaves, dyes and finishes premium decorative and upholstery fabrics in-house at Gmünd, serving luxury 4-5 star hotels, cruise lines, wholesale trade partners and direct consumers through functional fiber technologies and custom fabric development.

Ownership category

akta.pro rank

Product category

Decorative and Upholstery Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

akta.pro secondary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Decorative upholstery fabrics
• Hospitality textile manufacturing
• Flame retardant fabrics
• Cruise ship textiles
• Integrated textile production

Headquarters

HQ city

Gmünd

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Premium Decorative & Furniture Fabrics: Sale of high-quality, exclusive decorative and furniture fabrics through direct sales to enterprise customers (hotels, cruise lines), wholesale distribution to retail partners, and direct-to-consumer sales through the factory outlet store. Products include stock collections with minimum order of 1 meter and custom fabric development services.
2. Custom Fabric Development: Individual fabric development services for customers with specific design requirements. The company responds to individual requests quickly, flexibly and unbureaucratically, implementing designs completely according to customer specifications.
3. Functional Fabric Treatments: Value-added fabric treatments including B-Guard™ (dirt-repellent), B-Fresh™ (odor-neutralizing), Bio Tex Plus™ (antimicrobial), and outdoor functionality applied to standard and Trevira CS fabrics.
4. Outlet Store Sales: Direct factory sales of end-of-line fabrics, remnants, and stock at factory prices to consumers. Includes cushions, handbags made from design fabrics, curtain accessories, and seasonal table linens. Also includes sewing service.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Baumann Dekor manufactures premium decorative and upholstery fabrics for the luxury hospitality market, designing, weaving, dyeing and finishing all fabrics in-house at its Gmünd, Austria facility. The company produces 13 stock fabric collections alongside custom-developed fabrics and offers proprietary functional treatments (flame-retardant, dirt-repellent, odor-neutralizing, antimicrobial, outdoor). Products are sold primarily to 4- and 5-star hotels and luxury cruise lines through direct enterprise sales, wholesale partners, and a New York showroom, with a complementary direct-to-consumer factory outlet at the production site.

Product overview

Baumann Dekor is an Austrian textile manufacturer producing high-quality decorative and furniture fabrics. The company operates as a fully integrated production facility where fabrics are designed, woven, dyed and finished in-house at their Gmünd location. Their product portfolio consists of 13 main fabric collections (Almrausch, Arosa, Symphony, VFM Design, Country Chic, Gipsy, Graphic Art, Opulence, Precious, Physis, Luxury Rough, Petit-Petit, Signum) complemented by functional fiber technologies (Bio Tex Plus, B-Fresh, B-Guard, Charisma Outdoor) using Trevira CS and Polyester FR flame-retardant materials. Services include custom fabric development, small minimum order quantities from stock, manufacturer services with full production control, and project services for hospitality contracts. The company serves international markets including 4 and 5-star hotels and luxury cruise lines.

Differentiator

Problem solved

Functional benefit

Brands

• VFM Design: Verlagskollektionen (publisher collections) offering a varied assortment combining creativity and design with functionality and comfort for furnishing needs.

Products and services

• Almrausch Fabric Collection Alpine-inspired decorative fabric collection featuring traditional Dirndl fabrics, Vichy checks, hand-drawn mountain scenes, and scattered flower patterns evoking nostalgic countryside and mountain hut aesthetics, sold to hotels, cruise lines, wholesalers and consumers.
• Arosa Fabric Collection Chalet romantic collection combining traditional flower patterns with contemporary designs such as the fishbone pattern Wanda, featuring soft tones and chenille fabrics suitable for alpine hospitality and modern living, sold to hotels, cruise lines, wholesalers and consumers.
• Symphony Fabric Collection Timeless elegant collection featuring ornamental Rhapsody design, Menuett tulip pattern, Tango woolen upholstery, and Pop chenille dot design for classic and modern interiors, sold to hospitality customers and wholesale partners.
• VFM Design Publisher Collection Verlagskollektionen (publisher collection) combining creativity and design with functionality and comfort, offering sub-collections FABLE, Fairytale, Fantasy, Fiction, Folklore plus decorative fabrics Milly & Gilles, Tweed l'dee, Jack, Prince, Peluche, and Cup of Joe for furnishing needs.
• Country Chic Fabric Collection Natural-inspired collection blending playful country aesthetics with urban chic, combining subtle and bright color elements with graceful nature-woven patterns for hospitality and residential interiors.
• Gipsy Fabric Collection Free-spirited collection with flamboyant patterns in vibrant colors and opulent textures, featuring floral, decorative stripes, 3D grid, polychromatic grainy structures, and textured solid chenille designs.
• Graphic Art Fabric Collection Distinctive merger of lines, tones and textures featuring geometric forms in varied patterns from small unis to large repeats, combining textured surfaces with deep colors and neutral shades.
• Opulence Fabric Collection Timeless sophisticated collection featuring opulent colors that merge with glossy yarns, made from 100% flame-retardant Polyester FR for hospitality use on land and sea.
• Precious Fabric Collection Timeless beautiful collection paying homage to the mysterious order in nature with seemingly casual arrangements and precious, enduring designs.
• Physis Fabric Collection Puristic collection reduced to essentials, following nature as an ideal, featuring earthy subtle colors where sustainable design meets technical materials.
• Luxury Rough Fabric Collection Luxurious sophisticated collection featuring timeless elegance with vibrant colors, mysterious and playful designs for exciting interiors.
• Petit-Petit Fabric Collection Small geometric designs with noble patterns combining shiny and chenille yarns for sophisticated drapery and upholstery applications.
• Signum Fabric Collection Naturally textured collection featuring multicolored yarns combined with a 3D weaving technique, made from 100% Trevira CS, available in 8 colors and suitable for hospitality use on land and sea.
• Bio Tex Plus Functional Fabric Treatment Trademarked antimicrobial and antibacterial protective finish for upholstery and decorative fabrics targeted at healthcare and wellness applications, effective against gram+ and gram- bacteria, skin-compatible and safe for allergy sufferers, can be combined with mold-resistant function and B-Fresh™.
• B-Fresh Functional Fabric Treatment Trademarked odor-neutralizing fabric treatment that catalytically transforms odorous and noxious substances (formaldehyde, cigarette smoke) into non-critical substances, works with natural UV light, medically proven with permanent antibacterial effect, safe for humans and animals.
• B-Guard Functional Fabric Treatment Trademarked dirt-repellent protective finish for upholstery and decorative fabrics that delays normal soiling and protects against oil, water and stains, with effect lasting up to 10 wash cycles, can be combined with standard, flame-retardant and B-Fresh™ fabrics.
• Charisma Outdoor Functional Fabric Specially developed upholstery and decorative fabrics for outdoor use featuring proven light and color fastness, chafe-resistance, chlorine and salt water resistance, sweat resistance, mold/fungi/mildew/insect resistance, low maintenance, and durability for gardens, terraces, yachts, spas and resorts.
• Custom Fabric Development Service Individual fabric development service allowing customers to realize custom designs and specifications, with fast, flexible and unbureaucratic response, including small minimum order quantity of 1 meter from stock collections and personal consulting.
• Factory Outlet Store Direct-to-consumer outlet at the Gmünd headquarters offering end-of-line fabrics, remnants, cushions, handbags, curtain accessories and seasonal table linens at factory prices, with personal consulting and sewing service by appointment.
• Hospitality Contract / Project Services Complete solutions for hospitality projects including custom design, professional project management, individual advice, reliable delivery, and special services such as sewing work and installation for hotels and cruise lines.

Quantifiable outcome

• 500+ successfully completed projects in 4 and 5 star hotels and luxury cruise liners
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• Warps and WeftscoreChannel Partner/ Reseller/ DistributorExclusive distributor for the entire Arab world (Middle East region) based in Dubai, U.A.E. Located at Easa Saleh Al Gurg Building, Bank Street, Bur Dubai. Provides local sales and distribution presence for Baumann Dekor products in the Middle East market.
• Baumann Dekor USAcoreChannel Partner/ Reseller/ DistributorCompany showroom and sales operation in New York located at D&D Building (979 Third Avenue, Suite 518, New York, NY 10022). Contact [email protected]. Serves the North American market directly.
• Trevira GmbHstrategicTechnology or IntegrationStrategic partnership for flame-retardant fiber supply. Trevira CS fibers are used in Baumann Dekor collections for permanent flame resistance. The fibers fulfill the most important fire protection standards worldwide and are certified according to Ökotex 100 Standard.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zimmer + Rohde: German premium decorative and upholstery fabric brand distributed into luxury hospitality and high-end residential. Comparable on European luxury positioning, design-led collections, and bespoke fabric development for interior projects.
• Création Baumann: Swiss manufacturer of high-quality textiles for interior and architectural use, including flame-retardant and functional fabrics. Most direct comparable: similar size, similar European specialty positioning, similar mix of design-driven decorative fabrics with functional finishes for hospitality and contract interiors.
• Camengo / Casamance: French decorative fabric editors producing high-end upholstery, drapery, and wallcovering collections for residential and hospitality markets. Comparable on design-led European positioning, boutique collection cadence, and luxury interior project supply.
• Vescom: Dutch producer of wallcoverings, upholstery, and curtain fabrics specifically engineered for the contract/hospitality market with strong FR and functional performance credentials. Directly comparable on customer base (hotels, cruise, healthcare) and FR-certified product positioning.
• Lelièvre Paris: French heritage textile house producing high-end upholstery, drapery, and decorative fabrics with strong presence in luxury hotels and palaces. Comparable on heritage positioning, design collections, and luxury hospitality client mix.
• Delius GmbH: German weaver of decorative, upholstery, and FR-certified contract fabrics for hotels, cruise ships, and public buildings. Highly comparable on European specialty weaving, Trevira CS FR fiber usage, and direct cruise/hospitality customer base.

Broad incumbents

• P/Kaufmann: US decorative fabric converter and brand serving residential, hospitality, and contract markets with broad printed and woven fabric lines. Comparable on decorative fabric category and hospitality exposure, but distribution-led rather than vertically integrated manufacturing.
• JAB Anstoetz Group: Large German family-owned textile group spanning upholstery, drapery, carpets, and wallcoverings for residential and contract interiors. Broader portfolio than Baumann but comparable on European specialty manufacturing and contract/hospitality distribution.
• Fabricut / Trend: US-based wholesale distributor of decorative fabrics, trimmings, and hardware for hospitality and residential designers. Comparable on decorative fabric category and designer/hospitality channel, though US-centric and broader portfolio.
• Kravet Inc. Major US-based distributor and brand owner of decorative fabrics, furniture, and trim serving designers, hospitality, and residential. Overlaps with Baumann on hospitality fabric supply but operates at vastly larger scale via multi-brand distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baumanndekor
• Instagraminstagram.com/baumann_dekor
• LinkedInlinkedin.com/company/baumann-dekor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baumann Dekor