Bauruinfo Comercial Ltda

What Bauruinfo Comercial Ltda does

Bauruinfo Comercial Ltda is a privately held Brazilian limited liability company (CNPJ 04.033.848/0001-78) that operates the e-commerce storefront www.bauruinfo.com.br under the brand 'O Shopping da informática' (The IT Shopping Mall). Founded approximately in 2000 and headquartered in Bauru, São Paulo state, the company has been active in the Brazilian informatics and consumer-electronics retail market for roughly 25 years, selling directly to individual end consumers and, to a lesser extent, business buyers through a dedicated 'Bauruinfo Empresas' banner.

The platform is built on the Loja Integrada SaaS e-commerce engine — a third-party integrated-store solution — and provides a standard online retail experience: catalog browsing, shopping cart, user accounts, and order tracking. The catalog is unusually broad and horizontal, spanning 17+ categories that include desktops, notebooks, components (processors, motherboards, memory, SSDs, graphics cards), peripherals, gaming equipment (consoles, controllers, chairs, desks), smartphones and smartwatches, networking infrastructure, printing supplies, power and energy products, professional audio, CCTV/security systems, multimedia projectors, software (Windows OEM, Office), cables and adapters, and gift items such as perfumes and watches. Pricing is per-unit in Brazilian Reais, with credit card installment options up to 10x interest-free and a Pix payment method offering approximately 10% discount off list price.

The business model is straightforward direct-to-consumer e-commerce retail: Bauruinfo purchases finished hardware and software from upstream brands and distributors and resells at retail markup to Brazilian consumers, with revenue generated primarily through hardware sales and secondarily through software (OEM Windows, Office) sales. The company is independently operated with no disclosed institutional investors, no funding rounds, no M&A activity, and no third-party marketplace or physical retail presence. Customer acquisition relies on email newsletter marketing and SEO-driven organic search via deep category landing pages.

Name

Bauruinfo Comercial Ltda

Legal name

Bauruinfo Comercial Ltda

Website

https://bauruinfo.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Bauruinfo Comercial Ltda is a privately held Brazilian e-commerce retailer headquartered in Bauru, operating www.bauruinfo.com.br under the brand 'O Shopping da informática'. Founded ~2000, it sells consumer electronics, IT hardware, peripherals, gaming equipment, and software directly to individual Brazilian consumers via its own online storefront.

Ownership category

akta.pro rank

Product category

IT and Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• IT hardware retail
• Consumer electronics
• Computer components
• Gaming peripherals
• E-commerce electronics store

Headquarters

HQ city

Bauru, São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Primary revenue from selling physical consumer electronics and IT hardware products directly to end consumers. Secondary revenue from software product sales including operating systems (Windows OEM licenses) and office software.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bauruinfo Comercial Ltda operates an online retail store ("O Shopping da informática") selling IT hardware, computer components, consumer electronics, smartphones, gaming peripherals, software (Windows OEM, Office), and accessories directly to Brazilian consumers. The assortment spans desktops, notebooks, processors, motherboards, memory, storage, graphics cards, monitors, peripherals, networking equipment, gaming consoles and chairs, professional audio, CCTV, printers, projectors, cables, gifts, and musical instruments. Orders are fulfilled through its own e-commerce website with installment payment options (up to 10x without interest) and Pix discount.

Product overview

Bauruinfo Comercial Ltda is a Brazilian e-commerce retailer operating under the brand 'O Shopping da informática' (The IT Shopping Mall), with 25 years of market presence. The company offers a comprehensive portfolio of IT and consumer electronics products through its online platform. The product portfolio spans multiple categories: Computers & Hardware (desktops, notebooks, processors, motherboards, memory, storage devices, graphics cards, cooling solutions, and computer cases); Smartphones & Wearables (mobile phones and smartwatches); Peripherals (speakers, headphones, microphones, keyboards, mice, webcams); Displays (standard and gaming monitors); Energy/Power products (chargers, batteries, power banks, UPS systems, power supplies); Printing solutions (printers, scanners, cartridges, toners); Networking equipment (routers, switches, network adapters); Gaming products (consoles, controllers, gaming furniture); Professional audio (mixing consoles, microphones); Security systems (CCTV cameras); Software (Windows operating systems, Office); and Consumer electronics (TVs, projectors, calculators, voice recorders). The company also offers cables, adapters, bags, backpacks, and gift items. Bauruinfo positions itself as a comprehensive technology shopping destination for both consumer and business customers, offering installment payment options and serving the Brazilian market with telephone and WhatsApp customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Computadores & Hardware (Computers & Hardware) Retail category offering desktop computers, notebooks, tablets, and computer components including processors (AMD and Intel), motherboards, memory (DDR3, DDR4, DDR5), storage (HDs and SSDs), graphics cards (AMD and NVIDIA), cases, cooling solutions, and networking equipment for individual buyers and small businesses in Brazil.
• Smartphones & Smartwatches Retail category offering mobile phones (smartphones), smartwatches, and corded and cordless telephones for individual Brazilian consumers.
• Periféricos (Peripherals) Retail category offering computer peripherals including speakers and soundbars, headphones, microphones, mice, keyboards, webcams, USB hubs, memory cards, and pen drives for personal and office use.
• Monitores e Monitor Gamer (Monitors and Gaming Monitors) Retail category offering LED monitors including standard monitors and high-refresh-rate gaming monitors.
• Energia (Power & Energy Products) Retail category offering power and energy products including chargers, batteries, power banks, surge protectors, power stabilizers, UPS systems, and computer power supplies.
• Impressão (Printing Products) Retail category offering printing solutions including ink cartridges, toners, laser printers, inkjet printers, multifunction printers, scanners, digital drawing tablets, and paper supplies.
• Infraestrutura & Redes (Network Infrastructure) Retail category offering network infrastructure products including network cards, USB wireless adapters, wireless signal repeaters, routers, and switches.
• Console Gamer e Controles Gamer (Gaming Consoles and Controllers) Retail category offering gaming consoles and gaming controllers for console and PC gaming.
• Móveis — Cadeiras Gamer e Mesas Gamer (Gaming and Office Furniture) Retail category offering gaming chairs, office chairs, and gaming desks.
• Som Profissional (Professional Audio) Retail category offering professional audio equipment including mixing consoles and professional microphones.
• Sistemas de Segurança — CFTV (Security Systems) Retail category offering CCTV surveillance cameras and related security equipment.
• Softwares (Software — Windows OEM and Office) Retail offering of OEM software licenses including Windows 10 Pro, Windows 11 Pro, and Microsoft Office packages.
• Automação Comercial (Commercial Automation) Retail category offering commercial automation equipment including SAT fiscal linkers used by Brazilian businesses for tax compliance.
• Cabos & Adaptadores (Cables and Adapters) Retail category offering cables and adapters including video converters, audio/video cables, data cables, USB cables, network cables, and various connector types.
• Eletro & Eletrônicos (Consumer Electronics) Retail category offering consumer electronics including calculators, Google Chromecast, voice recorders, radio communicators, digital receivers, and televisions.
• Projetores de Multimídia (Multimedia Projectors) Retail category offering multimedia projectors, presentation remotes, and projector screens.
• Presentes — Perfumes e Relógios (Gifts) Retail category offering gift items including men's and women's perfumes and watches.
• Instrumentos Musicais (Musical Instruments) Retail category offering musical instruments and related accessories.
• Bolsas & Mochilas (Bags and Backpacks) Retail category offering bags, briefcases, backpacks, and laptop cases.

Quantifiable outcome

• 25 years operating in the Brazilian IT retail market

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Casas Bahia: Major Brazilian mass-market retailer with growing electronics, IT, and mobile assortment, particularly relevant for installment-purchase-driven consumer segments in Brazil.
• Mercado Livre: Latin America's largest e-commerce marketplace. While not IT-specialized, it is the default starting point for Brazilian consumers searching for electronics, IT hardware, and gaming products, and is the most consequential competitor for organic traffic share.
• Fast Shop: Brazilian specialty retailer focused on consumer electronics, computers, and home appliances, with strong e-commerce presence. Directly comparable assortment overlap in computers, peripherals, and consumer electronics.
• Submarino: Brazilian general-merchandise e-commerce retailer with meaningful electronics and IT sub-categories. Comparable as a broad-assortment online destination competing for similar Brazilian shoppers.
• Americanas: Large Brazilian omnichannel general-merchandise retailer (including electronics and IT). Competes for the same online electronics traffic with a broader assortment and larger marketing budget.
• Magazine Luiza: Major Brazilian omnichannel retailer with strong electronics and IT assortment plus marketplace operations. Competes for the same consumer-electronics basket, especially in the SMB/consumer overlap.
• Amazon Brazil: Amazon's Brazilian marketplace with broad electronics, IT, and gaming assortment plus Prime fulfillment. Represents the most capitalized incumbent competing for the same online IT/electronics basket as Bauruinfo.

Direct peers

• Pichau: Brazilian gaming- and PC-focused e-commerce retailer specializing in hardware components, peripherals, and complete builds. Closely comparable on assortment depth in gaming/PC components and on the DIY/enthusiast buyer segment in Brazil.
• Terabyte Shop: Brazilian e-commerce retailer of computer hardware, peripherals, and gaming products. Directly overlaps Bauruinfo's components-and-gaming categories and competes for the same Brazilian enthusiast/SMB buyer.
• Kabum!: Brazilian e-commerce retailer focused on IT hardware, components, peripherals, and gaming gear. Directly comparable in product mix (PC components, gaming chairs/desks, peripherals) and target customer (Brazilian gamers, enthusiasts, home-office buyers), with significantly greater scale and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bauruinfocomercial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bauruinfo Comercial Ltda