BAYMAN | Triathlon International du Mont Saint-Michel

What BAYMAN | Triathlon International du Mont Saint-Michel does

BAYMAN | Triathlon International du Mont Saint-Michel is a French loi 1901 association (non-profit) founded in 2022 that organizes an annual triathlon held the second weekend of October in the Bay of Mont Saint-Michel, a UNESCO World Heritage Site. The event offers three race distances — M (Olympic: 1.5 km swim / 40 km bike / 10 km run), L (Half: 1.9 km / 90 km / 21 km), and XXL (Full: 3.8 km / 180 km / 42 km) — plus an M-distance relay format, with the marathon run finishing via an ascent of the Mont Saint-Michel dam. The 2025 (4th) edition attracted 2,025 athletes from 15 nations and over 20,000 spectators, supported by more than 600 volunteers ("Baynévoles") across 14 operational missions.

Revenue is generated primarily through tiered athlete registration fees (€90–€455 depending on distance and Engagé/Finisher/Expérience package), corporate sponsorship and patron contributions (the association is recognized of general interest, enabling partial tax deductibility), paid exhibitor booths (€750–€1,250 per 9–18 m² stand), and equipment rental referral partnerships. Distribution is direct-to-athlete via the Sportinnovation registration platform, complemented by triathlon club group sales and an on-site expo village. The organization is led by Arnaud Joly (organizer / publication director) with Mickael heading partnerships, and the team comprises approximately 6 employees; technology is a WordPress site with third-party timing/registration handled by Sportinnovation.

The 2025 edition achieved the CNOSF Sustainable Development label at Silver level (upgraded from Bronze) and completed a 1,864 tCO2e carbon footprint assessment. The organization is preparing for its 5th edition on October 10–11, 2026, with the XXL distance capped at 400 athletes (25% already international), reflecting deliberate internationalization within a structurally capacity-constrained single-weekend event format.

Name

BAYMAN | Triathlon International du Mont Saint-Michel

Legal name

BAYMAN

Website

https://bayman.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

BAYMAN organizes an annual triathlon at the Mont Saint-Michel UNESCO World Heritage Site in France, offering Olympic, Half, and Full distances. Founded in 2022 as a loi 1901 association, it serves ~2,025 amateur and professional triathletes annually from 15 nations, supported by 600+ volunteers and 14+ corporate partners.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industry

Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Triathlon race events
• Endurance sports events
• Sports event organization
• Athletic registration services
• Corporate sponsorship programs

Headquarters

HQ city

Thorigné Fouillard

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Athlete Registration Fees: The primary revenue stream is registration fees paid by athletes for participation in M, L, and XXL triathlon distances. Fees vary by distance and package tier (Engagé, Finisher, Expérience), ranging from €90 to €455. Additional fees include FFTRI competition passes (€5–€40) and optional cancellation insurance (€10–€30).
2. Sponsorship and Partnership Agreements: Corporate partners (sponsors and patrons) provide financial or in-kind support in exchange for brand visibility, media exposure, and association with the event's values. The association is recognized as being of general interest, allowing partial tax deductibility for patron contributions.
3. Exhibitor Booth Sales: Exhibitors pay to have booths at the BAYMAN village during the event weekend. Stand options include 9m² at €750 TTC and 18m² at €1,250 TTC, giving brands direct access to over 20,000 spectators and 2,026 athletes.
4. Equipment Rental Partnerships: Partnerships with equipment rental companies (The Bike Rental Company for bicycles, Sobhi Sport La Courrouze for wetsuits) generate referral and partnership revenue while offering athletes convenient on-site rental options.
5. Club and Group Bookings: Special club pricing offers for groups of 20+ athletes or 2/4/6 athletes on the XXL distance, providing discounted registration rates that drive bulk sign-ups from triathlon clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BAYMAN organizes the annual Triathlon International du Mont Saint-Michel, a multi-distance triathlon event held each October in the Bay of Mont Saint-Michel, France. The association sells athlete registrations across three race distances (M/Olympic, L/Half, XXL/Full) in individual and relay formats, packages corporate sponsorship tiers, and coordinates a 600+ volunteer (Baynévoles) operational support system along with a race village featuring paid exhibitor booths and equipment rental referrals.

Product overview

BAYMAN is a triathlon event organization offering three competitive race distances (M/Olympic, L/Half, XXL/Full) held at Mont Saint-Michel. The product portfolio centers on these core sporting events with tiered registration packages (Engagé, Finisher, Expérience), supplemented by equipment rental services (wetsuits, premium bikes), corporate sponsorship opportunities, and a large-scale volunteer program. The company organizes the annual October event, manages athlete registration, and provides supporting services for participants and partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Triathlon XXL (Full Distance) Full-distance triathlon featuring 3.8 km swimming in the Couesnon channel (seawater), 180 km cycling with 1,535 m D+, and 42 km running including the Mont Saint-Michel ascent. Capped at 400 athletes with a 15-hour time limit, offered to individual triathletes seeking the ultimate endurance challenge at a UNESCO World Heritage venue.
• Triathlon L (Half Distance) Half-distance triathlon with 1.9 km open water swimming, 90 km cycling (774 m D+), and 21 km running. Starts at 10:15 am with an 8.5-hour time limit, aimed at intermediate endurance athletes seeking a prestigious UNESCO-venue race.
• Triathlon M (Olympic Distance) Olympic-distance triathlon with 1.5 km swimming, 40 km cycling (258 m D+), and 10 km running including the Mont Saint-Michel ascent at km 8. Starts at 10:00 am with a 4-hour time limit, accessible to a wide range of athletes including first-timers and para-triathletes.
• Triathlon M Relay Team relay format for the Olympic (M) distance, enabling 2–3 participants to share the swimming, cycling, and running legs. Designed for groups where individual members prefer to specialize in one discipline or want to participate as a team.
• BAYMAN Corporate Sponsorship Program Bespoke corporate sponsorship program offering brands tiered partnership packages with exclusive domain rights, on-site visibility at the race village, media exposure across press/radio and BAYMAN social channels, and a written partnership convention. Patron contributions qualify for partial tax deductibility under the association's general-interest recognition.

Quantifiable outcome

• 2,025 participants from 15 nations and 20,000+ spectators across the 2025 race weekend
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered major, official, core, minor and media.

• KeolismajorGTM or Marketing PartnerKeolis is a major partner of the BAYMAN triathlon, providing mobility and transport services. The company operates bus connections to the Mont Saint-Michel event site (including Line 8 from Granville and Rennes connections), demonstrating its role as both a service provider and marketing partner.
• Saint-JamesmajorGTM or Marketing PartnerSaint-James is a major partner of the BAYMAN triathlon. The brand, known for its French sportswear and apparel, provides official event merchandise and branding, reinforcing its association with the triathlon's values of sport and personal achievement.
• MixBuffetofficialGTM or Marketing PartnerMixBuffet is an official partner of the BAYMAN, contributing to the event's catering and food service offerings within the race village and expo area.
• Triathlon Club des 3 Provinces (TC3P)coreStrategic or Co-development PartnerTC3P is the association partner of the BAYMAN, representing the local triathlon club in the event's organization. The partnership strengthens local anchoring and community involvement in the event.
• Établissement Public du Mont-Saint-Michel (EPMSM)coreStrategic or Co-development PartnerThe EPMSM is the host institutional partner of the BAYMAN triathlon. The event is held within the territory managed by this public establishment, and the partnership includes alignment on sustainability indicators and environmental protection measures.
• Sobhi Sport La CourrouzeofficialChannel Partner/ Reseller/ DistributorOfficial equipment supplier offering wetsuit rentals for BAYMAN athletes via a dedicated landing page on the Sobhi Sport website. The partnership was confirmed for the 2026 edition and provides athletes with convenient equipment access.
• The Bike Rental CompanyofficialChannel Partner/ Reseller/ DistributorPremium bike rental partner offering Specialized Tarmac SL8, Aethos, and other models with customization options (extensions, power meters, carbon wheels). Bikes are delivered and set up at the BAYMAN expo village, ready for race day.
• Overstim.sofficialStrategic or Co-development PartnerOverstim.s is the official nutritional partner of the BAYMAN, providing hydration drinks (Hydrixir Ultra Citron), energy gels (Energix), and energy bars for aid stations on both the cycling and running courses. The partner renewed its commitment for the 2026 edition.
• Groupe La Mère PoulardofficialGTM or Marketing PartnerOfficial supplier and hospitality partner, offering accommodation recommendations and restaurant services for BAYMAN athletes and spectators in the Mont Saint-Michel area. Located near the event site, the group provides preferential rates for participants.
• Breizh ColaofficialGTM or Marketing PartnerOfficial supplier providing Breizh Cola refreshments at aid stations and in the race village, supporting athlete hydration and refreshment needs during the event.
• Amos Business School RennesminorOthersAmos Business School Rennes is an official supplier of the BAYMAN, supporting the event as part of its community engagement and student involvement initiatives.
• BFM NormandiemediaGTM or Marketing PartnerBFM Normandie is a media partner of the BAYMAN, providing television and digital media coverage of the event, including race previews, live reports, and athlete interviews broadcast on its regional platform.
• La Maison de la Baie du Mont Saint-MichelcoreStrategic or Co-development PartnerA local environmental association supported by BAYMAN in 2025 with €1 donated per participant. The association contributed to the event's sustainability efforts, notably through the installation of two tidal waste collection bins in the bay area.
• Baume du MontminorGTM or Marketing PartnerA Norman brand creating massage gel for post-exercise muscle recovery, created by an osteopath. Baume du Mont will have a stand at the BAYMAN 2026 expo village, aligning with the event's athletic recovery ecosystem.
• SportinnovationcoreTechnology or IntegrationSportinnovation is the official timing, results, and registration platform partner for the BAYMAN. It manages athlete registrations (sportinnovation.fr), publishes official race results for all distances, and provides timing infrastructure for the event.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Challenge Family: Challenge Family operates a global series of full and half-distance triathlons (e.g., Challenge Roth, Challenge Cancun), directly comparable to BAYMAN's XXL and L distances with similar long-course triathlon event formats and amateur/age-group athlete base.
• Embrunman: Embrunman is a renowned French long-distance triathlon organized annually in Embrun. Comparable to BAYMAN as a French iconic-venue long-distance triathlon targeting similar elite and amateur full-distance athletes.
• Alpe d'Huez Triathlon: Alpe d'Huez Triathlon is a French long-distance triathlon held in the iconic Alpine ski resort. Comparable to BAYMAN as a premium French iconic-venue triathlon targeting similar athletes, with similar M/L/XXL distance formats and tourism-driven positioning.
• Triathlon International de Cannes: Cannes International Triathlon is a long-running French triathlon on the Côte d'Azur with multiple distance formats. Comparable to BAYMAN as a French regional triathlon offering M/L/XL formats with tourism and sponsorship revenue models.
• Triathlon de Gérardmer: Triathlon de Gérardmer is a popular French long-distance triathlon in the Vosges, offering long and middle distance formats. Directly comparable to BAYMAN as a French destination triathlon with similar format and target athlete demographics.
• FrenchMan Triathlon: FrenchMan Triathlon is a French long-distance triathlon event. Comparable to BAYMAN as a France-based full and half-distance triathlon serving similar amateur and elite triathletes with comparable pricing and partnership structures.

Broad incumbents

• Ironman: Ironman is the world's largest triathlon organizer, operating full-distance and Olympic-distance races globally with similar event-format, athlete-base, and sponsor-driven business model, making it the most obvious broad incumbent peer for BAYMAN's full-distance XXL offering.
• World Triathlon Championship Series: World Triathlon (formerly ITU) organizes the global championship series across sprint, Olympic, and mixed-relay formats. Comparable as an institutional organizer of triathlon events, with international athlete bases and major sponsorship ecosystems.

Others

• Overstim.s: Overstim.s is a French sports nutrition brand and the official nutritional partner of BAYMAN. Comparable as an ecosystem partner providing nutrition products to endurance athletes, with overlap in the triathlon community audience.

Regional players

• Triathlon EDF du Vercors: Triathlon EDF du Vercors is a regional French triathlon event with M and L formats. Comparable to BAYMAN as a French regional triathlon offering similar distance options but on a smaller scale and without the iconic UNESCO venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bayman.triathlon
• LinkedInlinkedin.com/company/bayman-triathlon
• Instagraminstagram.com/triathlon.bayman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAYMAN | Triathlon International du Mont Saint-Michel