AMOS - Sport Business School

What AMOS - Sport Business School does

AMOS Sport Business School is a French private higher-education institution founded in Paris in 2005 and operated under the ACE Education group. It specializes exclusively in sport business education, offering a five-program portfolio that spans a three-year French-language Bachelor (Marketing, Commercial & Événementiel Sport), a two-year French Mastère (Management du Sport, Marketing & Communication), a three-year 100% English-language European Bachelor (Marketing & Sport Event), a two-year 100% English-language Global Sport Business Master, and Summer Programs. Programs lead to France Compétences-recognized RNCP Level 6 and Level 7 professional certifications, and AMOS holds Qualiopi certification enabling access to public apprenticeship funding.

The school's revenue model is tuition-driven, with two modalities — initial (classroom-based) and alternance (apprenticeship) — available across the Bachelor and Mastère tiers, supplemented by short Summer Programs. Pricing is not publicly disclosed and is housed in a private 2026/2027 tariff PDF. AMOS distributes its programs through a network of 16 campuses (13 in France plus London, Madrid, and Valencia), a national admission competition available in-person or via video, weekly open-door events, and an online application portal. The go-to-market is direct-to-consumer with a heavy reliance on brand partnerships (PSG, FFT, Olympique de Marseille, Nike, Adidas, Decathlon, Alpine, ASO, Lagardère Sport, etc.) for visibility and graduate placement.

The platform combines in-person campus instruction with digital components for hybrid learning, and a network of 34 partner universities worldwide supports student exchanges and study-abroad seminars in markets including the US, UK, Asia, and Latin America. The school is led by founder and president Patrick Touati.

Name

AMOS - Sport Business School

Legal name

AMOS Sport Business School

Website

https://amos-business-school.eu

Company type

Private

Founded year

2005

Operating status

Operating

Short description

AMOS Sport Business School is a French private higher-education institution under ACE Education that delivers Bachelor and Mastère programs in sport management across 16 campuses in France, the UK, and Spain. It serves high-school graduates and bachelor-level students seeking careers in the sports industry through state-recognized RNCP-certified programs.

Ownership category

akta.pro rank

Product category

Higher Education - Sport Business Management

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

akta.pro secondary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Sport management education
• Higher education institution
• Sport business programs
• Bachelor and master degrees
• Sports industry training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition fees: AMOS generates revenue primarily through tuition fees for its Bachelor and Mastère programs. Programs are offered in initial (with mandatory stages) and apprenticeship (alternance) modalities, allowing for different tuition structures. The school also offers summer programs and short programs as additional revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AMOS Sport Business School delivers specialized higher education programs in sport business management, offering Bachelor and Mastère degrees (Bac+3 and Bac+5) in both French and English. Programs combine general business skills (marketing, communication, management) with sport-specific knowledge (sponsorship, event management, club management), and are delivered across 16 campuses in France, the UK, and Spain through initial and apprenticeship (alternance) formats, validated by France Compétences (RNCP certifications).

Product overview

AMOS Sport Business School offers a portfolio of five distinct educational programs in sport management: two French-language programs (Bachelor Marketing Commercial & Évènementiel Sport and Mastère Management du Sport, Marketing & Communication) and three English-language programs (European Bachelor Marketing & Sport Event, Global Sport Business Master, and Summer Programs short courses). The French bachelor and mastère form the core French-language offerings, while the European Bachelor and Global Sport Business Master provide international 100% English instruction. Programs follow a bachelor (3-year, Bac+3) to mastère (2-year, Bac+5) pathway with specializations in areas such as sports events, club management, digital innovation, and fan experience.

Differentiator

Problem solved

Functional benefit

Brands

• ESBS by AMOS: European Sport Business School - AMOS's partner institution in Spain for international exchanges and programs
• ABC Creator

Products and services

• Bachelor Marketing, Commercial & Évènementiel Sport A three-year post-baccalaureate program in French that enables students to discover and understand the sport business industry, design and manage complete event projects, and develop effective commercial and communication strategies aligned with market expectations in the sports industry. Leads to RNCP Level 6 certifications.
• Mastère Management du Sport, Marketing & Communication A two-year graduate program in French preparing students for senior management positions in sports organization management, covering marketing strategies, communication, event management, and business development. Leads to RNCP Level 7 certification.
• European Bachelor Marketing & Sport Event A three-year 100% English-language program that allows students to discover sport business, manage event projects, and develop commercial strategies for the international sports industry market. Co-developed with ESBS.
• Global Sport Business Master A two-year 100% English-language graduate program designed for future sports industry leaders, featuring immersive study trips to Europe, Asia, and the United States, and focusing on digital transformation of sports organizations.
• Summer Programs Short intensive programs offered during summer months for students seeking condensed educational experiences in sport business.

Quantifiable outcome

• 79% diploma success rate for Bachelor Marketing et Evénementiel Sport (promotion 2024)
• +3 more outcomes

Named customers36 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered minor, core and flagship.

• Fulham FC FoundationminorStrategic or Co-development Partner · 5 November 2025London campus partnership as solidarity partner. AMOS students benefit from this connection to a Premier League club foundation for practical experience and industry exposure.
• ESBS (European Sport Business School)coreStrategic or Co-development PartnerLong-standing collaboration since 2009 for international academic exchanges. Students can complete their 3rd year of Bachelor at AMOS Valencia campus in partnership with ESBS. Co-development of the Global Sport Business Master program.
• Global Sport Innovation Center (GSIC)coreStrategic or Co-development PartnerPowered by Microsoft, GSIC co-delivers the 'Junior Master en Transformation Digitale des Organisations Sportives' certification with ESBS by AMOS.
• MediaSchool GroupcoreStrategic or Co-development PartnerCo-delivers RNCP Level 7 certification 'Manager des stratégies marketing et communication' through MediaSchool Paris and MediaSchool Group.
• Institut Promotion FormationcoreStrategic or Co-development PartnerCo-delivers RNCP Level 6 certification 'Chargé de projets événementiels' with Learning Management Développement.
• Paris Saint-Germain (PSG) FémininesflagshipGTM or Marketing PartnerOfficial partner of AMOS. PSG Féminines collaboration provides students with expert insights and visibility in women's football.
• Tottenham HotspurminorGTM or Marketing PartnerInternational seminar partner. Students visit Tottenham Stadium during London seminars to learn about Premier League club operations.
• Valencia CFminorGTM or Marketing PartnerEducational partner. Students visit FC Valencia during Valencia seminars to understand Spanish football club management.
• Chelsea FCminorGTM or Marketing PartnerStudents visit Chelsea training center during London seminars to explore Premier League club strategies.
• Fédération Française de Tennis (FFT)flagshipGTM or Marketing PartnerMajor federation partner. FFT recruits AMOS graduates and provides opportunities for students to work at Roland Garros.
• Stade ToulousainflagshipGTM or Marketing PartnerMajor rugby club partner. Stade Toulousain recruits AMOS graduates for commercial and event management roles.
• GroupamaflagshipGTM or Marketing PartnerMajor insurance partner in sports sponsorship. Groupama supports AMOS programs and recruits graduates.
• L'EquipeflagshipGTM or Marketing PartnerMajor sports media partner. L'Equipe collaborates with AMOS on content and industry visibility.
• SporsoraflagshipGTM or Marketing PartnerMajor sport marketing association partner. AMOS actively participates in Sporsora Sport Marketing Awards.
• Ligue Grand Est FFFminorGTM or Marketing PartnerRegional federation partner of the French Football Federation in Grand Est region.
• Alpine (Renault Group)flagshipGTM or Marketing PartnerFormula 1 team partner. Alpine collaborates with AMOS and recruits graduates for motorsport business roles.
• FC NantesflagshipGTM or Marketing PartnerMajor Ligue 1 club partner. FC Nantes recruits AMOS graduates for various commercial and marketing positions.
• Olympique de MarseilleflagshipGTM or Marketing PartnerMajor Ligue 1 club partner. OM recruits AMOS graduates for B2B commercial and hospitality roles.
• OGC NiceflagshipGTM or Marketing PartnerMajor Ligue 1 club partner. OGC Nice recruits AMOS graduates for commercial and marketing positions.
• Stade Français ParisflagshipGTM or Marketing PartnerTop 14 rugby club partner. Stade Français recruits AMOS graduates for event and commercial management.
• RC ToulonflagshipGTM or Marketing PartnerTop 14 rugby club partner. RCT collaborates with AMOS for student practical experience.
• ASO (Amaury Sport Organisation)flagshipGTM or Marketing PartnerMajor sports events organizer. ASO recruits AMOS graduates for event management positions.
• Lagardère SportflagshipGTM or Marketing PartnerLeading sports marketing agency. Lagardère Sport recruits AMOS graduates for various positions.
• NikeflagshipGTM or Marketing PartnerMajor sports equipment brand. Nike recruits AMOS graduates for marketing and commercial roles.
• AdidasflagshipGTM or Marketing PartnerMajor sports equipment brand. Adidas recruits AMOS graduates for commercial and marketing positions.
• DecathlonflagshipGTM or Marketing PartnerMajor sports retailer and brand. Decathlon partners with AMOS for recruitment and sponsorship.
• Demain le SportminorGTM or Marketing PartnerSports media platform partner collaborating with AMOS on content and visibility.
• 33 Partner Universities WorldwidecoreChannel Partner/ Reseller/ DistributorStudent exchange partnerships with universities in USA, Canada, Brazil, Colombia, Mexico, Germany, Croatia, Luxembourg, Italy, Belgium, Portugal, Czech Republic, Greece, Austria, Denmark, Spain, UK, Ireland, Australia, New Zealand, Vietnam, and Japan.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ESSCA School of Management: Established multi-campus French business school (AACSB accredited) with growing sports management offerings; competes for the same top-tier French students who might otherwise choose AMOS for a sports-focused track.
• INSEEC Group: Large French private education group (INSEEC U.) with multiple programs including sport management specializations; broader portfolio than AMOS but overlaps materially in target student profile and French employer recruiting relationships.
• KEDGE Business School: Triple-accredited French business school with sport management specialization; broader brand recognition and alumni network, posing a competitive threat at the higher end of AMOS's addressable market.
• ISEFAC Bachelor: French private business bachelor provider within IGS Group with event management and business tracks; competes for the same French post-bac students entering private higher education, including those considering AMOS's Bachelor offering.
• IESEG School of Management: Triple-accredited French business school offering sport-related programs and exchanges; competes with AMOS in the broader French business education market for the same employer-recruited graduates.

Direct peers

• Win Sport School: French private higher education institution specializing exclusively in sport business; offers Bachelor and Mastère programs across multiple French campuses and competes head-to-head with AMOS for the same prospective students and employer partnerships.
• EBS Paris (European Business School): Paris-based private business school with English-language bachelor/master programs including sport-related specializations; comparable in delivery model (multi-campus, international student focus) and program structure.
• ICD Business School: French business school within IGS Group that offers a sports management program track; competes with AMOS in the same French higher-education segment for students pursuing sport-specific business careers.
• Sports Management School (SMS): Paris-based private school dedicated to sports management and business, offering Bachelor and Master programs; directly comparable in mission, curriculum focus, and target segment (French students aspiring to careers in sport business).

Regional players

• Global Sports Management (GSM Barcelona): Spain-based school offering Master and Bachelor programs in sports management with English instruction; comparable in mission but operates in a different geography, targeting international students in the same niche as AMOS's English-language programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/academieamossport
• Facebookfr-fr.facebook.com/academie.amossport
• LinkedInlinkedin.com/school/amos-sport-business-school
• Instagraminstagram.com/amossportbusiness
• Xx.com/amos_school

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMOS - Sport Business School