Triathlon de Gérardmer

What Triathlon de Gérardmer does

Triathlon de Gérardmer is a French sporting event organization that has produced an annual multi-format triathlon on the shores of Lake Gérardmer in the Vosges mountains for more than 30 years. Founded in the early 1990s, the event serves amateur and elite triathletes as well as families across five distinct race formats: the flagship XL Triathlon (1.9 km swim / 90 km bike / 21 km run, with a €54,000 prize pool), the Herbalife-sponsored Olympic Distance Triathlon, the Linvosges-sponsored Discovery Triathlon, and three youth categories — TriKids (ages 12-15), Mini-TriKids (ages 8-11), and SuperKids (ages 3-7). The event drew over 5,500 participants and approximately 35,000 spectators in 2025, with the XL distance currently sold out and operating on a waiting list for 2026.

The organization runs a thin permanent staff of approximately five people, supplemented by a 700+ volunteer team ("La Team G"), and delivers its event services through a stack of third-party platforms: Njuko handles registration and bib management, ACN Timing and Chronorace provide live race results, GetPica delivers automated race photography sorted per athlete, and dedicated rental partners (The Bike Rental Company for high-end bicycles, Dare2Tri/Deboer Swim for wetsuits) operate on-site at the Expo Village. The organization also operates the Dossards Solidaires ("Solidarity Bibs") program in partnership with Mécénat Chirurgie Cardiaque, a charity program that has funded surgeries for nine children with heart conditions since 2023.

The business model combines three core revenue streams: participant registration fees (ranging from €15-€18 for youth races to €220-€235 for the XL Triathlon, with lower pricing for licensed triathletes), a multi-tier sponsorship program with four title sponsors (Je Vois la Vie en Vosges for XL, Herbalife for Olympic Distance, Linvosges for Discovery, Confiserie des Hautes Vosges for youth races), plus premium and official partners (Van Rysel, Petit Meunier, Decathlon, Lidl, Deboer Swim, Papa Gâteau, Passion Automobiles, Suez, GetPica), and ancillary services including cancellation insurance (€12-€25), equipment rental commissions, and charity-bib fundraising. Institutional backing from the Grand Est region, Vosges department, and Ville de Gérardmer underwrites venue access and local promotion, while year-round social media engagement (Instagram, Facebook, LinkedIn, Strava Club) sustains community momentum between annual editions.

Name

Triathlon de Gérardmer

Legal name

Triathlon de Gérardmer

Website

https://triathlondegerardmer.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Triathlon de Gérardmer is a French sporting event organization that has run an annual multi-format triathlon in the Vosges mountains for over 30 years, serving 5,500+ amateur and elite athletes across five race distances via registration fees, sponsorships, and equipment rental services.

Ownership category

akta.pro rank

Product category

Endurance Sports Events

NAICS

Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB)

akta.pro secondary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

Keywords

• Triathlon event organization
• Endurance sports races
• Amateur athletic competitions
• Multi-distance triathlon series
• Charity sports fundraising

Headquarters

HQ city

Gérardmer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Registration Fees: Participants pay registration fees based on race distance and license status. Fees range from €15-18 for children's races to €220-235 for XL Triathlon. Fees vary between triathlon license holders and non-licensed participants.
2. Charity Bibs: Fundraising through Mécénat Chirurgie Cardiaque where participants raise minimum amounts (€250-€850 depending on race) to obtain a charity bib and participate after standard registration closes.
3. Sponsorship Revenue: Multiple sponsorship tiers including title sponsors (Je Vois la Vie en Vosges for XL, Herbalife for Olympic Distance, Linvosges for Discovery), premium partners (Van Rysel, Herbalife, CDHV, Petit Meunier), and official partners (Decathlon, Lidl, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Triathlon de Gérardmer organizes an annual multi-distance triathlon event held at Lake Gérardmer in the Vosges mountains of France. The event portfolio spans five race formats (XL long-distance, Olympic Distance, Discovery, TriKids and SuperKids) plus a charity-bib program, serving 5,500+ athletes annually through on-site event operations, third-party registration and timing platforms, equipment rentals and partner activations.

Product overview

Triathlon de Gérardmer is an annual multi-format triathlon event held in Gérardmer, France, offering five distinct race distances plus a charity bib program. The product portfolio spans the XL Triathlon (title-sponsored by Je Vois la Vie en Vosges), the Olympic Distance Triathlon (title-sponsored by Herbalife), the Discovery Triathlon (title-sponsored by Linvosges), TriKids (12–15 years), Mini-TriKids (8–11 years), and SuperKids (3–7 years). The event attracts over 5,000 participants and 35,000 spectators annually across its five races. Additional services include a solidarity bib program with Mécénat Chirurgie Cardiaque, equipment rental (bikes and wetsuits), official photography via GetPica, and results tracking via ACN Timing and Chronorace.

Differentiator

Problem solved

Functional benefit

Brands

• Triathlon XL: The XL Triathlon featuring 1.9km swim, 90km bike, and 21km run. Title sponsored by Je Vois la Vie en Vosges and Van Rysel.
• Triathlon Distance Olympique
• Triathlon Découverte
• TriKids Triathlon
• Mini-TriKids Triathlon
• SuperKids

Products and services

• Triathlon XL Je Vois la Vie en Vosges Flagship long-distance triathlon race covering 1.9 km swim, 90 km bike across the Ballon des Vosges Natural Park (three loops, 630 m elevation gain per lap), and 21 km run (three loops around the lake). Includes a pasta party and runs as the highest-priced adult entry at €220 (licensed) / €235 (non-licensed). Title sponsor: Je Vois la Vie en Vosges and Van Rysel. Total prize pool: €54,000.
• Triathlon Distance Olympique Herbalife Olympic-distance triathlon (1.5 km swim, 40 km bike including the La Rayée climb at 15% gradient, 10 km run, two loops around the lake) for athletes aged 18 and over. Entry fees €105 (licensed) / €115 (non-licensed). Title sponsor: Herbalife.
• Triathlon Découverte Linvosges Introductory-distance triathlon covering 500 m swim, 20 km bike (including the 1.5 km Poli climb at 6.6%), and 5 km run. Entry fees €52 (licensed) / €58 (non-licensed). Open to athletes aged 16 and over. Title sponsor: Linvosges.
• Triathlon TriKids (ages 12-15) Youth triathlon for ages 12-15 covering 300 m swim in Lake Gérardmer, 4 km closed-to-traffic city bike loop, and 1.5 km run along the lake. Entry fees €15 (licensed) / €18 (non-licensed). Title sponsor: Confiserie des Hautes Vosges (CDHV).
• Triathlon Mini-TriKids (ages 8-11) Entry-level youth triathlon for ages 8-11 covering 100 m swim, 2.5 km bike, and 600 m run. Title sponsor: Confiserie des Hautes Vosges (CDHV).
• SuperKids (ages 3-7) Fun introductory triathlon for children aged 3-7 featuring a short water run, balance-bike or bicycle segment, and finish-line crossing. Parent or guardian may accompany the child. Partner: Papa Gâteau Artisan Gourmand provides chocolate medals at the finish.
• Dossards Solidaires (Charity Bibs) Charity-bib programme in partnership with Mécénat Chirurgie Cardiaque enabling athletes to participate after general registration closes by raising funds. Minimum fundraising targets: €250 (Discovery), €450 (Olympic Distance), €850 (XL). Since 2023, nine children with heart conditions have been saved.
• Optional Cancellation / Refund Package Optional cancellation insurance package priced €12 (Discovery), €18 (Olympic Distance) and €25 (XL Triathlon), allowing full refund until August 30, 2026 and race-number transfer.
• Wetsuit Rental (Dare2Tri / Deboer Swim) On-site wetsuit rental service priced at €49.95 with €100 deposit, reserved online through Dare2Tri and picked up at the Expo Village during event hours. Deboer Swim also supplies the official race swim cap.
• Bike Rental (The Bike Rental Company) On-site bike rental service with delivery to the event village, offering high-end bikes, mechanical assistance for adjustments and repairs throughout the triathlon weekend, plus optional equipment upgrades (extenders, power meters, carbon wheels).
• Official Race Photography (GetPica) Official race photography service capturing highlights along the course; photos automatically found and sorted per athlete, with downloadable and shareable access via email link sent within 7 days of the event.

Quantifiable outcome

• 9 children saved through Mécénat Chirurgie Cardaude charity program since 2023
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, premium, official, institutional and charity.

• HerbalifecoreGTM or Marketing Partner · 1 January 2006Nutritional partner since 2006 and title sponsor of the Olympic Distance Triathlon. Provides Herbalife24 sports nutrition products including Prolong Gels, CR7 Drive, Achieve protein bars, Hydrate, Rebuild Strength, Liftoff Max, Creatine+, and Restore. Products tested by LGC as part of Informed Sport program for anti-doping compliance.
• Je Vois la Vie en VosgescoreStrategic or Co-development PartnerRegional brand and title sponsor of the XL Triathlon. Partnership promoting the Vosges region, its identity, dynamism, and exceptional quality of life through the iconic sporting event. Alanis Siffert, 2025 winner, holds the Je Vois la Vie en Vosges / Van Rysel XL Triathlon record.
• Van RyselcoreStrategic or Co-development PartnerPremium partner and cycling brand born in legendary cycling country. Designs high-end equipment for cyclists and triathletes. Provides technical cycling apparel and high-performance bikes. Partnership based on shared values of technical excellence and pushing beyond limits.
• Confiserie des Hautes Vosges (CDHV)coreGTM or Marketing PartnerTitle sponsor of TriKids and Mini-TriKids Triathlons. Iconic Vosges company renowned for artisanal sweets made in Plainfaing using traditional methods. Partnership demonstrates commitment to the region, sharing, and positive values of sport for young triathletes.
• LinvosgescoreStrategic or Co-development PartnerTitle sponsor of Discovery Triathlon. French master of fine linens since 1923, based in the Vosges. Brand embodies tradition, quality, and innovation values aligned with the event. Supports local initiatives showcasing the Vosges while connecting tradition, performance, and passion.
• Petit MeunierpremiumGTM or Marketing PartnerPremium partner. Bedding manufacturer from Burgundy offering quality sleep products. Provides comfort focus aligned with athlete recovery needs. Century of expertise combined with innovative techniques.
• DecathlonofficialGTM or Marketing PartnerOfficial partner. Sports retailer providing equipment and gear for triathlon participants.
• LidlofficialGTM or Marketing PartnerOfficial partner. Food retailer supporting the event.
• Passion AutomobilesofficialGTM or Marketing PartnerOfficial partner. Automotive services provider.
• Deboer SwimofficialTechnology or IntegrationOfficial partner and provider of swim caps for all participants. Partner for wetsuit rentals through Dare2Tri at the Expo Village.
• Papa Gâteau Artisan GourmandofficialGTM or Marketing PartnerOfficial partner and sponsor of SuperKids event. Provides chocolate medals for all SuperKids finishers. Also running a contest offering 2 SuperKids bibs to followers.
• The Bike Rental CompanyofficialTechnology or IntegrationOfficial partner providing on-site bike rental service with delivery to the event village. Offers high-end bikes, mechanical assistance, and optional equipment like extenders, power meters, and carbon wheels.
• Grand Est RegioninstitutionalStrategic or Co-development PartnerInstitutional partner. Regional government supporting the event as a major sporting showcase for the Grand Est region.
• Département des VosgesinstitutionalStrategic or Co-development PartnerInstitutional partner. Departmental government supporting the event as a driver of tourism and economic benefits for the Vosges territory.
• Ville de GérardmerinstitutionalStrategic or Co-development PartnerInstitutional partner. Host city providing the venue at Lake Gérardmer and supporting the event organization.
• Mécénat Chirurgie CardiaquecharityStrategic or Co-development PartnerCharity partner since 2023. Enables children with heart defects to receive surgery when impossible in their own countries. Through charity bibs, 9 children have been saved. Goal to save 5 more children in 2026.
• Dare2TriofficialTechnology or IntegrationWetsuit rental partner present at Expo Village. Rentals at €49.95 with €100 deposit. Also offers wetsuit purchase with on-site advice.
• GetPicaofficialTechnology or IntegrationOfficial photo partner. Captures all race highlights along the course. Photos automatically found and sorted for easy download and sharing within 7 days via email.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• World Triathlon Championship Series: The official global governing body series of international triathlon events. Comparable as the incumbent organizer of major elite triathlon competitions, though focused on professional championship-level racing rather than mass participation.

Direct peers

• Challenge Family: Global network of long-distance triathlon events including the iconic Challenge Roth. Directly comparable as a peer organizing long-format triathlons with professional fields, multi-distance offerings, and a strong community-driven brand.
• Ironman: The world's largest triathlon series and the dominant global brand in the category. Directly comparable to Triathlon de Gérardmer as both organize mass-participation triathlon events across multiple distances serving amateur to elite athletes, though Ironman operates at a vastly larger global scale.
• Super League Triathlon: Professional short-format triathlon series focusing on spectator-friendly, stadium-style racing. Comparable as a triathlon event organizer, though differentiated by shorter formats and a heavier professional/media orientation.
• UTMB (Ultra-Trail du Mont-Blanc): Global ultra-endurance trail running event series headquartered in the French Alps. Highly comparable to Gérardmer as a French mass-participation endurance event organizer with strong sponsor stack, community volunteer base, and international benchmark status.
• Escape from Alcatraz Triathlon: Iconic US-based triathlon with similar characteristics to Gérardmer — distinctive setting, prestige among international triathletes, and strong sponsor portfolio. Directly comparable in brand positioning as a destination triathlon.
• Alpe d'Huez Triathlon: A French mountain triathlon held in Alpe d'Huez, offering formats similar to Gérardmer (long-distance and shorter formats) in a scenic alpine setting. Closest French mountain-region direct competitor for both elite and amateur athletes.
• Cannes International Triathlon: A major French triathlon event held on the Côte d'Azur. Comparable as a multi-distance French triathlon attracting both elite and amateur athletes, though in a coastal rather than mountain lake setting.

Emerging players

• Powerman (International Duathlon Championship): Global series of long-distance duathlon (run-bike-run) events. Comparable as an endurance mass-participation event organizer with similar athlete demographics and sponsorship profile, though running/bike only without swim component.

Regional players

• Marathon des Vosges: Regional mass-participation running event in the same Vosges department as Gérardmer. Comparable as a regional French endurance event competing for the same local participant pool, volunteers, and institutional sponsors, though focused on running rather than triathlon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLB3ZV-mBfQYxaY-43hg5a-5lLf7-Qhvbi
• Facebookfacebook.com/TriathlonDeGerardmer
• LinkedInlinkedin.com/company/triathlondegerardmer
• Instagraminstagram.com/triathlondegerardmer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triathlon de Gérardmer