BAYROL Deutschland GmbH

What BAYROL Deutschland GmbH does

BAYROL Deutschland GmbH is a Munich-area (Planegg-Steinkirchen) specialist in chemical and automated water care for private pools, whirlpools, and public swimming facilities, founded in 1927 and recognized as a pioneer in pool water treatment. The company sells more than 80 products organized into manual water care (pH regulators, chlorine tablets and granules, active-oxygen treatments, algaecides, flocculants, test strips, and electronic testers) and the BAYROL Technik line of automatic measuring, control, and dosing systems (PoolManager, PoolRelax, Automatic pH, Automatic Salt). A dedicated SpaTime sub-brand addresses whirlpool and swim-spa conditions, and proprietary innovations include the world's first two-phase chlorine tablet (2006) and the Clorodor Control odor-neutralizing capsule (2016). Underpinning the portfolio is an R&D network of 50+ employees across owned laboratories in Munich and Atlanta, in-house test pools, and proprietary manufacturing processes such as APO Air Pressure Out tablet pressing, executed across 10 production sites and 3 finished-goods warehouses in Germany, the Czech Republic, Slovakia, and France.

The business model is predominantly a one-time sale of consumable chemicals and hardware through a three-tier channel: a Fachhändler (specialist dealer) network located via the BAYROL website, authorized online retailers, and foreign representatives in markets including Austria, Switzerland, and Spain. Public and commercial accounts — notably over 1,000 municipal swimming pools in France plus hotels and camping sites — are served more directly. Pricing is set at the dealer level rather than published, and revenue mechanics are reinforced by recurring consumable demand tied to installed dosing hardware. The newest commercial layer is digital: the free My Pool Expert consumer app (iOS, Android, PC) launched in April 2026, paired with the BAYROL Chatbot (January 2025) and the Bluetooth-enabled Electronic Pooltester II, forms a hardware-software ecosystem that drives product-led engagement, while the BAYROL Solution platform supports professional pool management. BAYROL Deutschland GmbH operates as a wholly-owned subsidiary of KIK Consumer Products (Toronto, Canada) and is led by Managing Directors Lars Birckenstaedt and Jürgen Koenig, the latter also serving as President of the Bundesverband Schwimmbad & Wellness e.V. since March 2025.

Name

BAYROL Deutschland GmbH

Legal name

BAYROL Deutschland GmbH

Website

https://bayrol.de

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pool Water Care Chemicals & Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool water care
• Swimming pool chemicals
• Automatic dosing systems
• Whirlpool water treatment
• Pool disinfection products

Headquarters

HQ city

Planegg-Steinkirchen

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manual Water Care Products: Sale of chemical water treatment products for manual pool and whirlpool care, including pH regulators, chlorine tablets/granules, active oxygen products, algaecides, flocculants, test strips, and pool testers. Products sold in various sizes and formats (granules, tablets, liquids) through specialist dealers and online retailers.
2. Automatic Dosing Systems (BAYROL Technik): Sale of automatic measuring, control and dosing equipment for pool water treatment. Devices include PoolRelax, PoolManager, Automatic pH, and Automatic Salt systems. These systems automatically regulate pH and disinfectant levels in pools.
3. SpaTime Whirlpool Products: Specialized product line for whirlpool and swim spa water care, including disinfectants (chlorine, bromine, active oxygen), pH regulators, filter cleaners, and surface cleaners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

BAYROL Deutschland GmbH manufactures and sells a comprehensive portfolio of over 80 chemical and equipment products for swimming pool and whirlpool water care, including pH regulators, chlorine-based and active oxygen disinfectants, algaecides, flocculants, test strips, and the BAYROL Technik line of automatic measuring, control and dosing systems. The company serves private pool owners through specialist dealers and online retailers while also supplying public and commercial facilities (over 1,000 municipal pools in France alone) directly with automated dosing equipment.

Product overview

BAYROL is a leading European pool and whirpool water care company founded in 1927, offering over 80 products across a comprehensive portfolio. The product range is organized into two main pillars: (1) Manual water care products including pH regulators (pH-Plus, pH-Minus in granule and liquid forms), alkalinity booster (Alca-Plus), chlorine-based treatments (Chlorilong Classic/Power 5/Ultimate 7 tablets, Chloryte shock treatment, Complete & Easy), active oxygen treatments (Soft & Easy without chlorine, Bayrosoft), test strips (QuickTest 5-in-1, QuickTest Salt, Bayrosoft Light Quicktest), the No Chlor Respect neutralizer, and Pool DETOX Respect enzyme cleaner; (2) Automatic dosing systems (BAYROL Technik) including PoolManager, PoolRelax, Automatic pH, and Automatic Salt for continuous measurement, control, and automated dosing. For whirpools, the dedicated SpaTime sub-brand provides specialized pH regulators, disinfectants (chlorine, bromine, active oxygen), test strips, cleaners, and accessories. Water testing is supported through the Electronic Pooltester II (Bluetooth-enabled, measuring 7 parameters) and manual Pooltester products. The digital ecosystem includes the free My Pool Expert mobile/PC app providing personalized water analysis recommendations and an AI chatbot assistant, and the BAYROL Solution professional management platform. The portfolio covers private pools, public/municipal pools, and whirpools across Germany and Europe.

Differentiator

Problem solved

Functional benefit

Brands

• BAYROL Technik: Automatic measurement, control, and dosing systems for pool water treatment, including products like PoolManager, PoolRelax, and Automatic pH.
• SpaTime by BAYROL

Products and services

• Manual Pool Water Care Products Comprehensive range of chemical products for manual pool water care covering pH regulation, disinfection (chlorine and active oxygen), algae prevention, water clarification, filter cleaning, and hardness stabilization. Sold to private pool owners and commercial facilities through specialist dealers and online retailers.
• BAYROL Technik Automatic Dosing Systems Automatic measurement, control, and dosing devices (PoolManager, PoolRelax, Automatic pH, Automatic Salt) that continuously monitor pH and disinfectant levels and automatically dose the appropriate chemicals for hands-free pool maintenance. Targeted at both private pool owners and commercial/municipal pool operators.
• SpaTime Whirlpool Water Care Complete whirlpool and swim spa water care product line including pH regulators (SpaTime pH-Plus/pH-Minus), disinfectants (chlorine, bromine, active oxygen), test strips (SpaTime Teststreifen 5 Funktionen), alkalinity correctors (SpaTime Alka-Plus), water clarifier (SpaTime Kristall-Klar), filter cleaners (SpaTime Kartuschen-Rein), surface cleaners, system flush (SpaTime System-Rein), anti-foam (SpaTime Schaum-Ex), and hardness stabilizer (SpaTime Kalk-Ex).
• Electronic Pooltester II Digital photometer water tester measuring 7 parameters (pH, free chlorine, total chlorine, bromine, alkalinity TA, cyanuric acid CYA, active oxygen MPS) with IP68 waterproof design and Bluetooth data transfer to My Pool Expert and BAYROL Solution apps. For pool owners and service professionals.
• My Pool Expert App Free smartphone and PC application providing personalized pool and whirlpool water care recommendations, water value tracking, integrated AI chatbot, and dealer locator — compatible with BAYROL electronic and manual testers via manual entry or Bluetooth. Available for iOS, Android, and PC.
• BAYROL Solution Digital Platform Professional digital platform/app for pool service companies and facility operators enabling remote pool parameter monitoring, data analysis, and diagnostics, with Bluetooth connectivity to the Electronic Pooltester II for automated parameter transfer.
• Filter Media and Pool Accessories Filter media (sand and filter glass) for pool filter systems to mechanically remove suspended particles, plus pool care accessories including cleaning tools, covers, and maintenance equipment.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Bundesverband Schwimmbad & Wellness e.V. (bsw)coreOthersBAYROL is a member of the German Swimming Pool & Wellness Industry Association (bsw). Jürgen Koenig, Commercial Director Germany & Export BAYROL, has been President of bsw since March 2025. The association represents approximately 250 member companies including pool builders, wholesalers, and manufacturers.
• Pool Plus Certified Pool BuildersminorChannel Partner/ Reseller/ DistributorBAYROL recommends Pool Plus certified pool builders (certified by bsw) to consumers looking to install a pool. Pool Plus is a quality seal for pool construction companies with a 3-point performance promise covering transparency, quality, and safety.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Innovative Water Care (NC Brands): Owns the HTH, Baquacil, and Rendezvous pool-care brands and competes head-to-head with BAYROL in chlorine and non-chlorine sanitizers, algaecides, and balancers across consumer and professional channels in Europe and globally.
• CTX Professional (Fluidra): Fluidra's professional pool-chemical brand, offering chlorine, bromine, pH adjusters, and algaecides distributed through specialist dealers across Europe — overlapping directly with BAYROL's manual-care portfolio and Fachhändler channel.
• King Technology: Manufactures the FROG mineral-and-chlorine and All-Natural pool and hot tub sanitization systems; competes with BAYROL's Soft & Easy and SpaTime active-oxygen lines, particularly in the North American residential pool and spa channel.
• Arch Chemicals (Lonza): Through its Arch Chemicals water-treatment business (now part of Lonza Group) is one of the largest global producers of chlorine and bromine sanitizers for pools and spas, directly competing with BAYROL's Chlorilong, Chloryte, and SpaTime Brom lines.
• Bio-Lab: Sister company to BAYROL under KIK Consumer Products; manufactures and distributes pool and spa water-care chemicals (including the BioGuard and Omni brand families) primarily across North America. Direct competitor in pool sanitization chemistry with overlapping product categories and shared corporate parent.

Broad incumbents

• Hayward Holdings: Leading U.S. residential and commercial pool equipment manufacturer whose product range (pumps, filters, heaters, automation, salt chlorination) competes with BAYROL's BAYROL Technik dosing and pool-management systems as part of a wider pool-equipment portfolio.
• Zodiac Pool Systems: Pool equipment brand (now under Fluidra) offering automation, sanitization, and cleaning products; competes with BAYROL Technik in automatic pool management and with BAYROL's chemical portfolio at the dealer level.
• Pentair: Large pool equipment and water-treatment company offering pumps, filters, heaters, salt-chlorine systems, and automation (IntelliTouch, ScreenLogic); overlaps with BAYROL Technik's automatic dosing and pool-management lines and competes for connected-pool mind share.
• Fluidra: Global pool and wellness equipment conglomerate owning AstralPool, Zodiac, Jandy, and CTX Professional; competes with BAYROL across pool equipment, automation, and chemicals as part of a much broader portfolio serving both residential and commercial pools.

Emerging players

• Aseko: Specialist European manufacturer of professional and residential automatic dosing and control systems (pool & spa); competes directly with BAYROL Technik's PoolManager and PoolRelax in the connected-pool-control niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BAYROL-Pool-Water-Expert/videos
• Facebookfacebook.com/bayroldeutschland
• LinkedInlinkedin.com/company/bayrol-deutschland-gmbh
• Instagraminstagram.com/bayrol_deutschland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAYROL Deutschland GmbH