BBM, mondhygiënisten

What BBM, mondhygiënisten does

BBM, mondhygiënisten (Belgian Beroepsvereniging van Mondhygiënisten / Association Professionnelle des Hygiénistes Bucco-Dentaires) is the sole professional association representing dental hygienists in Belgium. Founded informally in July 2018 and formally incorporated as a VZW (non-profit association) in April 2019, BBM is headquartered in Puurs, Belgium, and currently represents more than 300 members out of approximately 650+ recognized dental hygienists in the country. The association operates bilingually across the Dutch-speaking and French-speaking communities, having extended its services to Wallonia from September 2019. Its core functions are professional advocacy, regulatory engagement with bodies such as RIZIV, continuing education (including an Oral Health Prevention Technician program), and the operation of a job board and member services for dental practices.

The organization's revenue model rests on three streams: individual membership subscriptions (approximately €160/year for full members and ~€25/year for students), a job-posting service for dental practices (charged at approximately €25 per listing), and industry sponsorship. The association is staffed by 9 employees and governed by approximately 19 board members supported by volunteers, with strategic partnerships spanning consumer oral-care brands (Colgate, Gum/Sunstar, Haleon, Dentaid), HR and business services (Acerta, SBB, Publiplus), practice groups (Groep Blancquaert, Dental Discovery), and international federations (EDHF, IFDH).

Strategically, BBM has progressed through a series of structural milestones, most notably securing a RIZIV (National Institute for Health and Disability Insurance) recognition number in July 2022 and achieving first access to the RIZIV nomenclature — the coding system governing reimbursable healthcare services — in October 2022. These regulatory wins formalized the dental-hygienist profession within Belgium's reimbursement framework and strengthened BBM's position as the indispensable counterpart for both policymakers and industry.

Name

BBM, mondhygiënisten

Legal name

VZW Belgische beroepsvereniging voor mondhygiënisten 'BBM'

Website

https://bb-m.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BBM, mondhygiënisten is the sole Belgian professional association for dental hygienists, representing 300+ members through advocacy, RIZIV regulatory engagement, continuing education (including an OHPT program), job-board services, and industry partnerships from its base in Puurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Puurs

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Annual membership fees charged to dental hygienists and students. Student membership is €25 per academic year; graduate membership is €160 per year (€40 per quarter).
2. Vacancy posting fees: Job postings on the platform cost €25 excluding VAT, with 7 working days for invoice delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BBM (Belgische Beroepsvereniging Mondhygiënisten) is the recognized professional association for dental hygienists in Belgium, founded by ten pioneering graduates from Artevelde Hogeschool and UCLL. It sells annual memberships (€25 student / €160 graduated), publishes a monthly newsletter and biannual magazine 'Blad voor de Mond', operates an online job board for vacancy postings (€25 excl. VAT), and organizes congresses, webinars, and peer-review sessions. Members also gain access to discounted insurance packages, self-employment support via Acerta, and an exclusive member portal with professional resources.

Product overview

BBM (Belgische Beroepsvereniging Mondhygiënisten) is a professional association for dental hygienists in Belgium, not a technology product company. The organization offers a membership-based service portfolio centered on professional support for dental hygienists. The core offerings include membership programs (full and student), a job board platform, professional publications (newsletters and magazine), event organization (congresses and webinars), and an exclusive member portal with resources. The association also maintains partnerships with oral health companies and provides guidance on professional practice through its FAQ and information services. No proprietary software products, applications, or technology platforms are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Membership (Lidmaatschap) Annual membership program for graduated dental hygienists at €160/year (€40/quarter) providing access to monthly newsletters, biannual magazine 'Blad voor de Mond', discounted insurance (hospitalization, professional liability), continuing education events, congresses, webinars, and the exclusive member portal with patient information resources.
• Student Membership (Studentenlidmaatschap) Annual student membership at €25 per academic year for bachelor students in oral healthcare, providing monthly newsletters, biannual magazine access, discounted congress participation, and member portal access.
• Job Board (Vacatureplatform) Online job board connecting dental hygienists with employment opportunities across Belgium, featuring vacancy postings by dental practices and other employers.
• Job Posting Service (Vacature-inzenden) Service allowing dental practices to submit and publish job vacancies on the BBM platform at €25 excl. VAT per posting, with 7 working day invoicing. Vacancy goes live once payment is received.
• Blad voor de Mond (Magazine) Semi-annual e-magazine covering professional content, policy updates, and industry developments for Belgian dental hygienists.
• Events and Congresses (Evenementen) Organization of annual congresses (Autumn and Spring), peer-review sessions, online webinars, and general member meetings. Includes webinars on nomenclature, tooth decay prevention, and other clinical/policy topics; webinars are free for members, €10 for non-members.
• Member Portal (Ledenluik) Exclusive member-only online section providing access to patient information folders, KB 58 documentation, professional resources, and continuing education materials.
• Corporate Partner Program Partnership program for oral healthcare companies (Colgate, Gum/Sunstar, Acerta, SBB, Publiplus, Dentaid, Groep Blancquaert, Dental Discovery, Haleon) and international federations (EDHF, IFDH) supporting educational initiatives and providing member benefits.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ColgatecoreGTM or Marketing PartnerColgate is a partner of BBM, supporting the association's activities and providing resources for oral health education. Collaboration includes webinars such as 'Eerste hulp bij kaasmolaren'.
• Gum (Sunstar)coreGTM or Marketing PartnerGum brand from Sunstar is a partner providing oral health products and resources to support the association's activities.
• AcertacoreStrategic or Co-development PartnerAcerta provides support for dental hygienists starting self-employment. Members receive free advice from local offices and can access ikwilstarten.be for guidance on entrepreneurship.
• Groep BlancquaertcoreChannel Partner/ Reseller/ DistributorProvides discounted insurance packages including hospitalization and professional liability insurance for BBM members.
• SBBminorGTM or Marketing PartnerSBB is a partner supporting the association's professional activities and continuing education initiatives.
• DentaidminorGTM or Marketing PartnerDentaid is a partner providing oral health products and supporting educational initiatives.
• Dental DiscoveryminorGTM or Marketing PartnerPartner in the dental/oral health sector supporting the association's activities.
• EDHF (European Dental Hygienists Federation)coreStrategic or Co-development PartnerEDHF represents dental hygienists from 24 countries. BBM participates in annual meetings, board activities, and the Common Education Curriculum development. New president Ellen Bol-van den Hil (Netherlands) elected in 2024.
• IFDH (International Federation of Dental Hygienists)coreStrategic or Co-development PartnerInternational federation representing dental hygienists globally. BBM's Isabelle served on the board for 6 years before passing the role to Carolina. ISDH Congress 2026 in Milan upcoming.
• HaleonminorGTM or Marketing PartnerConsumer healthcare company partnering with BBM for oral health education and awareness initiatives.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Belgischeberoepsverenigingvoormondhygienisten
• LinkedInlinkedin.com/company/belgische-beroepsvereniging-voor-mondhygi%C3%ABnisten
• Instagraminstagram.com/bbm_mondhygienisten

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BBM, mondhygiënisten