Boxing Club Alamele

What Boxing Club Alamele does

Boxing Club Alamele (trading as ALAMEL) is a French non-profit socio-sport association founded in September 2015 in the Grand Parc priority neighbourhood of Bordeaux and registered under the loi 1901 framework. It operates from two physical venues — the Salle polyvalente Pierre Trebod in Grand Parc (42 Rue Robert Schuman) and the Amicale Laïque de Bègles (15 Rue Louis Eloi) — delivering coached group and private sessions across six disciplines: Boxe anglaise, Muay Thai/K1, Fitboxe, Boxe éducative, Babyboxe, and Boxing Bag. Members range from age 3 to 77, with women representing 60% of participants, and all coaches hold state-certified BPJEPS diplomas.

The organisation runs a dual structure: a Club arm providing direct-to-consumer sports practice and an Association arm (Association Alamel) running social insertion and inclusion programmes that reach approximately 5,000 beneficiaries per year and align with 8 UN Sustainable Development Goals. Revenue is generated through annual adhesion fees for group classes, pay-as-you-go Boxing Bag sessions at €10 per session, private coaching (Solo €60/hour, Duo €100/hour), and bespoke corporate sport services (team building, QVT programmes, seminar animations, mobile boxing ring) sold directly to Bordeaux-area businesses. Pricing for group-class adhesion is not publicly disclosed and is handled through website enquiry and free-trial booking.

The association's go-to-market is community-led, anchored by a free first trial class with no commitment, supported by organic social channels (Instagram, TikTok, LinkedIn), institutional referrals, and word-of-mouth in the Grand Parc community. Institutional recognition comes from the Agence Nationale du Sport, Préfecture de Région, and Fondation BNP Paribas, and the club holds the Handiguide accessibility label. There is no proprietary software platform; the Wix-built website and Google Analytics are the only digital infrastructure referenced. Karim Harrouche serves as Président.

Name

Boxing Club Alamele

Legal name

ALAMEL

Website

https://bcalamele.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Boxing Club Alamele is a French non-profit socio-sport association founded in 2015 in Bordeaux, delivering coached boxing and combat-sports classes across six disciplines for individuals aged 3 to 77, plus a social-insertion arm serving vulnerable populations and corporate sport services for local businesses.

Ownership category

akta.pro rank

Product category

Boxing and Combat Sports Training Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

Keywords

• Boxing classes
• Combat sports training
• Youth sports programs
• Corporate wellness services
• Personal fitness coaching

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Group Class Membership / Adhesion: Members pay an annual adhesion to the club to access group classes across disciplines (Boxe anglaise, Muay Thai, Fitboxe, Babyboxe, Boxe educative). Pricing is subscription-based (annual or monthly), with a free first trial offered. The club also offers a per-session Boxing Bag option at 10 euro per session with no subscription required.
2. Private Coaching (Solo/Duo): Personalised one-on-one or duo coaching sessions are sold at fixed hourly rates (Solo 60 euro/h, Duo 100 euro/h = 50 euro per person). No annual adhesion is required for private coaching clients.
3. Corporate Sport Services: ALAMEL offers bespoke team building, recurring sports programmes, seminar animations, and mobile ring services to businesses. Pricing is quote-based and custom-built per client. This is a B2B revenue stream targeting Bordeaux-area companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Boxing Club Alamele (ALAMEL) is a French non-profit socio-sport association offering in-person boxing and combat sports training across six disciplines (Boxe anglaise, Muay Thai/K1, Fitboxe, Boxe éducative, Babyboxe, Boxing Bag), plus private coaching (solo/duo) and corporate sport services. It operates from two physical venues in the Bordeaux metropolitan area (Grand Parc and Bègles), serving members aged 3-77, and runs a parallel social-inclusion arm reaching 5,000 beneficiaries per year.

Product overview

ALAMEL Boxing Club is a socio-sport association offering a portfolio of boxing and fitness disciplines through multiple formats. The core offering includes seven structured programs: Boxe anglaise (English boxing for all levels 11+), Muay Thai/K1 (Thai boxing for 16+), Fitboxe (women-only cardio-boxing), Boxe éducative (educational boxing for children 7-12), Babyboxe (toddler sport awakening for 3-6 year-olds), and Boxing Bag (express lunch sessions). These are complemented by premium add-on services: Coaching solo/duo (personalized private sessions) and Sport en entreprise (corporate sports packages). The club operates from two locations in the Bordeaux metropolitan area (Grand Parc and Bègles), serving approximately 5,000 beneficiaries annually across ages 3-77.

Differentiator

Problem solved

Functional benefit

Brands

• ALAMEL Boxing Club: The sports arm of the association focused on boxing and combat sports practice for all levels.
• Association Alamel

Products and services

• Boxe anglaise (English Boxing) The flagship boxing discipline of the club, covering punch techniques, bag work, and progressive sparring. Available from age 11 and adapted from initiation to regional competition. Delivered as 1h30 group sessions.
• Muay Thai / K1 Thai boxing discipline using fists, feet, elbows, and knees ('8 limbs'). Taught in both Muay Thai and K1 formats for intermediate practitioners aged 16 and up, as 1h30 sessions.
• Fitboxe 100% female-only cardio-boxing class combining punching techniques with music. Offers intense fat-burning workouts without contact and is suitable for all fitness levels. Delivered as 1h group sessions.
• Boxe éducative (Educational Boxing) Educational boxing programme for children aged 7-12, focusing on technique, motor skills, discipline, self-confidence, and respect through games and collective exercises. Delivered as 1h sessions.
• Babyboxe Sport awakening programme for toddlers aged 3-6, introducing fundamental body movements through games and playful exercises to develop coordination, balance, and rhythm. Delivered as 45-minute sessions.
• Boxing Bag (Lunch Sessions) Express midday boxing session on punch bags, held Mondays and Thursdays 12:30-13:30 at the Grand Parc site. Priced at €10 per session with no subscription required, designed for working professionals.
• Coaching solo/duo (Private Coaching) Personalised private boxing coaching available as solo (€60/hour) or duo (€100/hour shared between two people, equivalent to €50 per person) sessions. Offers customised programmes, flexible scheduling, and exclusive coach attention. No annual adhesion is required.
• Sport en entreprise (Corporate Sports) Bespoke corporate sport services for Bordeaux-area businesses, including team building sessions, recurring QVT (Quality of Working Life) programmes, seminar animations, and mobile boxing ring services. All coaches are state-certified BPJEPS holders. Pricing is quote-based and custom-built per client.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Agence Nationale du Sport (ANS)coreOthersALAMEL is recognised and certified by the Agence Nationale du Sport (National Sports Agency), the French governmental body for sports policy and funding, which provides institutional legitimacy and access to public sports development programmes.
• Préfecture de RégioncoreOthersThe club holds institutional recognition from the Préfecture de Région (Regional Prefecture), which supports its operations within the priority neighbourhood framework and public funding access.
• Fondation BNP ParibascoreOthersALAMEL is recognised and supported by the BNP Paribas Foundation, one of France's major corporate foundations, which provides funding and institutional endorsement for the club's social mission in priority neighbourhoods.
• Fédération Française de Boxe (FFB)minorOthersThe Boxing Club Alamele declares its competitive athletes to the Fédération Française de Boxe (French Boxing Federation) for licensing purposes, enabling members to compete in regional and national competitions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport dans la Ville: Sport dans la Ville is a major French non-profit using sport as a vehicle for social and professional insertion of youth from priority neighbourhoods. Directly comparable to ALAMEL's social-arm mission, association loi 1901 structure, and public/institutional funding model.
• Fight Club Factory: Fight Club Factory is a French network of boxing and combat-sports clubs offering English boxing, Muay Thai, kickboxing, and MMA classes. Closely comparable to ALAMEL on core disciplines, class-based delivery, and the mix of beginner-to-competitive pathways.
• Le 104 Paris: Le 104 is one of Paris's most recognised boxing clubs, offering English boxing, Muay Thai, kickboxing, and fitness-boxing classes. Comparable to ALAMEL in discipline mix (boxe anglaise, Muay Thai, cardio-boxing) and target audience (all levels, men and women).
• Boxing Squad: Boxing Squad is a French boxing-focused gym chain offering group boxing, fitness-boxing, and coaching across multiple cities. It is the closest for-profit analogue to ALAMEL's core group-class model and a direct competitor for Bordeaux-area boxing members.

Broad incumbents

• Keep Cool: Keep Cool is a French mid-market fitness chain offering group classes including body-combat-style formats. Comparable to ALAMEL on accessible, mixed-audience group fitness, though without ALAMEL's combat-sport specialisation or social-inclusion mission.
• Fitness Park: Fitness Park is a major French low-cost fitness chain offering group classes and personal coaching. It is an indirect competitor to ALAMEL's group-class offering and competes for the same Bordeaux-area fitness membership wallet.
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness chain with a strong French footprint. It competes for the same entry-level fitness customer that ALAMEL targets with Fitboxe and Boxing Bag, but at much lower price points and broader geographic reach.

Others

• YMCA France: YMCA France is a network of association-based sports and social-inclusion clubs operating throughout France. Comparable to ALAMEL as a non-profit socio-sport association serving broad public audiences and vulnerable populations, though with a broader sport mix beyond combat sports.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/alamel_asso
• LinkedInlinkedin.com/company/boxing-club-alamele
• Instagraminstagram.com/alamelboxingclub/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boxing Club Alamele