BE ACTIVE

What BE ACTIVE does

BE ACTIVE s. r. o. is a Slovak private limited company founded in 2018 and headquartered in Bratislava (Račianska 77), operating a dual-division business that combines a corporate event management agency with a sports agency (BE ACTIVE Sports Agency). The event-management division delivers congresses, conferences, corporate events, themed events and teambuildings, children's events (family days, birthday parties), and gala evenings/balls, serving large corporate clients including Mondelez International, ING, Allianz, Slovnaft, Erste, Nestlé, Novartis, EY, PWC, Siemens, DOPRASTAV, DOKA Slovakia, and HBReavis. The sports agency division covers sports events organization, sports marketing, sports conferences/congresses, talent identification (TALENTIADA SLOVENSKO), training zones, sports psychology and nutrition, specialized sports lectures, sports infrastructure consulting, sports gala dinners, children's sports camps, and the nationwide Active Slovakia initiative, serving sports federations, municipalities, schools, and individuals.

The business generates revenue through two professional-services models: project-based, quote-driven contracts for customized event delivery, and publicly disclosed subscription packages for individual training zones (EUR 190/month basic, EUR 340/month comprehensive). There is no proprietary technology platform; the firm relies on standard digital marketing infrastructure (Google Analytics, Google Ads) and a sales-led, consultative go-to-market approach conducted through website contact forms, phone, and email by the founders. Customer segments span enterprise corporates, families, sports organizations, and the public sector, with all services delivered domestically in Slovakia.

Name

BE ACTIVE

Legal name

BE ACTIVE s. r. o.

Website

https://beactive.sk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BE ACTIVE is a Bratislava-based event management and sports agency providing corporate events, teambuildings, sports events, talent identification, training programs, and sports infrastructure consulting to enterprises, sports federations, municipalities, and families across Slovakia.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Fitness and Recreational Sports Centers (713940), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Event management services
• Corporate event organization
• Teambuilding activities
• Sports agency services
• Sports talent identification

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Management Services: Professional event organization services including congresses, conferences, corporate events, thematic events, teambuildings, children's events, and gala evenings/balls. Services are custom-tailored to client requirements with comprehensive project-based delivery.
2. Sports Agency Services: Sports management and marketing agency services including sports events organization, sports marketing, sports conferences/congresses, talent hunting, training zones, sports psychology, sports nutrition, and sports infrastructure consulting. Services are provided to corporations, public organizations, sports federations, and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BE ACTIVE s. r. o. is a Bratislava-based event management and sports agency that designs and delivers custom corporate events (congresses, conferences, corporate events, thematic events, teambuildings, children's events, parties, gala evenings) and sports agency services (sports events, sports marketing, sports conferences, talent hunting, individual training zones, sports psychology, sports nutrition, specialized sports lectures, and sports infrastructure consulting). Services are project-based and custom-tailored, with subscription pricing only for the training-zone individual program.

Product overview

BE ACTIVE operates as a dual-division event management and sports agency company based in Bratislava, Slovakia. The company is divided into two distinct service lines: (1) the general events division covering congresses and conferences, company events, thematic events and teambuildings, children's events, and parties/gala evenings; and (2) the BE ACTIVE Sports Agency (Športová agentúra) covering sports events and tournaments, sports marketing, sports conferences and congresses, company sports games and teambuildings, talent identification programs (TALENTIADA SLOVENSKO), training zone systems, sports psychology and nutrition, specialized sports lectures, sports infrastructure consulting, sports gala dinners, and children's sports camps. The company also runs the Active Slovakia (Aktívne Slovensko) national initiative to promote regular physical activity across all age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Congresses, Conferences and Trainings (Kongresy, konferencie a školenia) Professional event management for congresses, conferences, and training sessions, covering venue selection, technology, suppliers, advertising materials, catering, and accompanying programs. Aimed at corporate and professional organizations needing turnkey event execution.
• Company Events (Firemné eventy) Corporate health days and sports days tailored to company premises, promoting healthy lifestyle, regular exercise, and team building among employees. Aimed at HR/marketing teams seeking employee engagement and wellness events.
• Thematic Events and Teambuildings (Tematické eventy a teambuildingy) Custom-made, original, non-traditional, and creative themed events and teambuilding activities designed to strengthen teamwork and improve workplace relationships. Aimed at corporate teams seeking differentiated offsite experiences.
• Events for Children (Eventy pre deti) Family days, children's days, family celebrations, and children's birthday parties featuring props, mascots, magicians, attractions, sports activities, theater performances, and creative workshops. Aimed at families and corporate clients organizing family-oriented events.
• Parties, Gala Evenings and Balls (Večierky, galavečery a plesy) Special event management for company parties, Santa Claus evenings, Christmas or New Year's Eve events, and gala evenings, including venue, decoration, catering, hosts, hostesses, and entertainment programs with musicians, artists, and dancers. Aimed at corporate clients organizing seasonal/formal celebrations.
• Children's Camps (Detské tábory) Children's camps organized by BE ACTIVE, providing outdoor and activity-based programs for children during school breaks. Aimed at families seeking structured activity programs for children.
• Sports Events (Športové podujatia, eventy) Complete organization of sports events in Slovakia across all sports disciplines, covering transportation, registration, accreditation, accommodation, security, media, and catering. Aimed at sports federations, clubs, and organizations.
• Sports Marketing (Športový marketing) Communications with potential partners for sports events, sports personalities, or sports organizations, creating conditions for high visibility and adequate sports success. Aimed at sports organizations and athletes seeking partner/sponsorship engagement.
• Sports Conferences and Congresses (Športové konferencie, kongresy) Custom sports conference and congress organization including venue, transportation, accommodation, speakers, and full program, with thematic content from world-class speakers. Aimed at educating Slovak sports experts.
• Training Zones (Tréningové zóny) Customized individual training systems including aerobic and anaerobic training zones, physiological and morphological parameter monitoring, training plans (micro, meso, macro cycles), and tailored nutrition plans. Two subscription tiers: Basic (2x/week, EUR 190/month) and Comprehensive (4x/week, EUR 340/month). Aimed at individual athletes and fitness-oriented consumers.
• Talent Hunting Slovakia / TALENTIADA SLOVENSKO Identification of sports talents across all age levels and sports disciplines throughout Slovakia through general and specialized testing, with the TALENTIADA program determining the scope and quality of a child's talent and recommending appropriate sports clubs and regular training. Aimed at sports organizations, parents, and children.
• Sports Psychology and Sports Nutrition (Športová psychológia, športová výživa) Custom long-term sports nutrition plans from the perspective of sports performance and general population, and mental resilience training for athletes through experienced specialists. Aimed at athletes and individuals seeking performance nutrition and psychology support.
• Specialized Sports Lectures (Športové špecializované prednášky) Specialized sports lectures in methodology, physiology, anti-doping, anatomy, and biomechanics from sports experts following the latest global trends, including international experts for practical application. Aimed at sports organizations, coaches, and athletes.
• Sports Infrastructure (Športová infraštruktúra) Comprehensive services for national sports federations, associations, clubs, municipalities, and cities to build new or reconstruct existing sports facilities, including documentation and project preparation for subsidies from the Sports Support Fund (FnPŠ). Aimed at federations, clubs, and municipalities.
• Sports Gala Dinners and Athlete of the Year (Športové gala-večere, Športovec roka) Complete coverage of sports gala evenings, evaluation of best athletes of the year across various sports and categories, with custom programs including invitations, awards, moderators, catering, and appropriate venues. Aimed at sports federations and organizations.
• Children's Sports Camps (Detské športové tábory) Sports and movement activities for children within corporate teambuildings and employee benefits, including customized sports stations for various fitness levels and fun sports days. Aimed at corporate clients and families.
• Sports Company Games and Sports Teambuildings (Športové firemné hry, teambuildingy) Corporate sports games and sports teambuilding programs for companies and corporations, designed to promote team cohesion and physical activity in corporate settings. Aimed at HR teams and corporate clients.
• Active Slovakia (Aktívne Slovensko) Nationwide initiative to activate and organize movement and sports activities for people of all ages across all regions of Slovakia, building habits for regular exercise at least 3 times per week for 30 minutes. Aimed at municipalities, schools, and the general public.

Quantifiable outcome

• Created memorable experience for approximately 170 people at DOPRASTAV/UMDASCH GROUP 150th anniversary event

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• JumpingJoeminorOthersSports-related partner appearing in sports agency client/logo section. Nature of partnership not explicitly detailed.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Regional players

• MarCom Group: Central European event and marketing agency offering corporate events, conferences, and incentives. Comparable to BE ACTIVE on core corporate event management, with overlapping CEE client base.
• Eventis: Czech-based event and conference agency serving corporate clients across Central Europe. Comparable to BE ACTIVE on corporate events, conferences, and teambuilding services, but with a Czech rather than Slovak home market.
• INVLOVE: Emerging CEE events and experiences agency with corporate and consumer event offerings. Comparable to BE ACTIVE on custom, creative corporate events and teambuildings for enterprise clients in the region.

Broad incumbents

• Cvent: Enterprise event management platform combining software with event services. Comparable to BE ACTIVE's corporate event management offering but with a technology-first, scaled delivery model that competes for the same enterprise buyers.
• BCD Meetings & Events: Global meetings, events, and incentives agency serving large multinational clients. Directly comparable to BE ACTIVE's corporate event, conference, and incentive offering, with a global sourcing and delivery network.
• Octagon: Global sports marketing agency offering athlete representation, event management, and sponsorship consulting. Directly comparable to BE ACTIVE's sports agency division across talent, events, and brand services, with far broader geographic reach.
• Infront Sports & Media: Sports marketing and media rights company with strong presence in winter sports and European federations. Overlaps with BE ACTIVE's sports agency work on federation servicing, infrastructure consulting, and event organization.
• Wasserman: Global sports marketing and talent management agency with representation, consulting, and sports event services. Comparable to BE ACTIVE Sports Agency on the agency/representation side, but operating at vastly larger scale and global scope.
• Sportfive: International sports rights, marketing, and event agency active across European football and broader sports. Comparable to BE ACTIVE Sports Agency on sports marketing, federation partnerships, and event operations, but at global scale.

Others

• Slovenský futbalový zväz (Slovak Football Association) agency partners: National sports federations and their commercial partners in Slovakia form the ecosystem BE ACTIVE's Sports Agency serves (sports marketing, infrastructure consulting, gala events). They are ecosystem counterparts rather than direct competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=i6nPXgaZBHw
• Facebookfacebook.com/romanbeactive
• LinkedInlinkedin.com/company/be-active-s-r-o
• Instagraminstagram.com/beactive_ba

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BE ACTIVE