What Bearded Men Adventures does

Bearded Men Adventures is a privately held, micro-scale outdoor adventure operator founded in 2018 in Llangollen, North Wales, by co-founders Hugh and Jason. The company delivers eight core adventure activities — white water rafting, aqueduct canoeing, river tubing, archery & axe throwing, canyoning, climbing & abseiling, and coasteering — across North Wales locations including the River Dee, Pontcysyllte Aqueduct, Prysor Canyon, and Anglesey. It packages these activities into hosted multi-day experiences (the Happy Camper, WAP Hotel, The Bearded Lady, and DIY stag/hen packages) and serves four customer segments: stag and hen parties (flagship), corporate team events, school and educational groups, and general public / families and individuals. The team holds nationally significant outdoor qualifications (Mountain Leader Summer Award, RCI Climbing Instructor, IRF Class 3 Raft Guide, UKCC Level 2/3 Coach, 5 Star Canoe Leader) with 30+ years of combined instructing experience.

The technology stack is commoditised and entirely third-party: FareHarbor is embedded on the website for booking and calendar management, while Shopify, WordPress, Google Analytics, and Pendo support e-commerce, content, and analytics. There is no proprietary software platform. Additional revenue comes from gift cards (digital and physical) and a branded spiced rum produced via a licensing partnership with Wrexham-based Wild Moon Distillery. Distribution runs through three gift voucher partners (Virgin Experiences, BuyAGift, Red Letter Days) and the company's own website and social channels (Facebook, Instagram, YouTube, TripAdvisor).

The business model is fundamentally transactional: per-person activity fees (£34–£75 for individuals; £290–£360 for all-inclusive packages) plus ancillary product sales. Pricing is publicly disclosed for individual activities; corporate and school packages are quote-based. The company is bootstrapped with no external funding, operates with approximately five employees, and reports coverage on S4C, BBC, and ITV. Two activities (coasteering and canyoning) are currently non-operational due to Anglesey coastline closures. The go-to-market combines direct-to-consumer self-serve booking, event-driven stag/hen marketing, and sales-led enquiry handling for corporate and school groups.

Name

Bearded Men Adventures

Legal name

Bearded Men Adventures Limited

Website

https://beardedmenadventures.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bearded Men Adventures is a privately held outdoor adventure operator in Llangollen, North Wales, founded in 2018 by Hugh and Jason. It delivers eight core activities (rafting, canoeing, tubing, canyoning, coasteering, climbing, archery, axe throwing) and fully hosted packages for stag/hen parties, corporate teams, and schools.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Outdoor adventure activities
• White water rafting
• Stag hen parties
• Corporate team building
• Adventure tourism

Headquarters

HQ city

Llangollen

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Activity Booking Fees: The primary revenue stream is fees charged per participant for outdoor adventure activities such as white water rafting, aqueduct canoeing, river tubing, coasteering, canyoning, climbing, and archery & axe throwing. Individual activity prices range from £45 to £75 per person. Bookings are processed through the FareHarbor platform on the company's website.
2. Package/Weekend Bookings: All-inclusive weekend packages (Happy Camper, The Bearded Lady, WAP Hotel, DIY Stag/Hen) bundle accommodation, catering, and activities at per-person flat rates ranging from £290 to £360 for camping packages and £295 for the WAP hotel package. These are sold directly and represent high-value group bookings.
3. Gift Cards: Digital and physical gift cards sold at variable values, valid for any full or half-day activity for up to one year from purchase. Gift cards cannot be applied to third-party services or multi-day packages.
4. Branded Spiced Rum Sales: Bearded Men Spiced Rum is sold through a third-party partner, Wild Moon Distillery (Wrexham-based), at £36 per bottle. The company earns revenue through this licensing/royalty arrangement. The rum is marketed as a lifestyle extension of the brand.
5. Merchandise & Shop: The company operates a shop section on its website selling merchandise, though specific product listings and pricing are not detailed in the available source material. Physical products are available alongside digital gift cards.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bearded Men Adventures operates guided outdoor adventure activities in North Wales, including white water rafting, aqueduct canoeing, river tubing, archery & axe throwing, canyoning, climbing & abseiling, and coasteering. The company also sells fully hosted multi-day packages that bundle activities with accommodation and catering for stag/hen parties, corporate groups, and schools, plus gift cards and a co-branded spiced rum.

Product overview

Bearded Men Adventures is an outdoor adventure activities operator offering a portfolio of 8 core adventure activities (white water rafting, aqueduct canoeing, river tubing, archery & axe throwing, canyoning, climbing & abseiling, and coasteering) along with packaged experiences for stag/hen parties, corporate events, and school groups. The company operates primarily from Llangollen, North Wales, offering both individual activity bookings and fully-hosted multi-day packages that bundle activities, accommodation, and catering. Additional products include gift cards and a co-branded spiced rum. Activities are booked through FareHarbor, with voucher redemption partnerships with Virgin Experiences, BuyAGift, and Red Letter Days.

Differentiator

Problem solved

Functional benefit

Brands

• Bearded Men Spiced Rum: A spiced rum product created in partnership with Wild Moon Distillery, inspired by Welsh Bara Brith with dried fruits, spice, and citrus flavors. Sold through third-party partner Wild Moon.

Products and services

• White Water Rafting Guided white water rafting experience on the River Dee in Llangollen, North Wales, featuring rapids including Serpent's Tail and Town Falls. Session includes guidance, equipment, and safety briefing. Priced at £340 per raft (2–6 people).
• Aqueduct Canoeing Family-friendly guided canoeing adventure across the Pontcysyllte Aqueduct, described as the highest navigable aqueduct in the world. Suitable for ages 4 and above. From £50 per person.
• River Tubing Guided river tubing adventure down the River Dee, tackling rapids and whitewater waves including the Serpent's Tail rapid. From £60 per person (ages 17+); £55 for ages 8–16.
• Archery & Axe Throwing Open field archery and axe throwing combined into one 2.5-hour session, allowing participants to act as Robin Hood or unleash their inner Viking. £45 per person (ages 8+), up to 10 people per session.
• Canyoning Guided canyoning adventure through Prysor Canyon in Snowdonia, involving abseiling down waterfalls, rock slides, cliff jumps, and natural rock formations. From £75 per person, 3-hour session, ages 12+.
• Climbing & Abseiling Rock climbing and abseiling sessions at various crags and quarries in North Wales, featuring a 40-meter abseil. Suitable for beginners to advanced climbers, ages 8+. From £48 per person.
• Coasteering Guided coastal coasteering adventure exploring the Anglesey coastline, including cliff traversing, sea caves, cliff jumps, and wildlife spotting. From £70 per person, 3-hour session, ages 12+, weight limit 120kg. Currently not operational due to coastline closures.
• DIY Stag & Hen Party Package Customisable stag and hen party package allowing groups to choose from 8 different activities, combining full-day, half-day, or mixed activities tailored to group ability levels.
• The Bearded Lady Hen Party Weekend All-inclusive hen party weekend featuring accommodation options (private campsite or woodland cabin), activities, arrival BBQ, breakfast, and local restaurant recommendations. Fully custom-built packages.
• Happy Camper Package Outdoor camping weekend with private campsites, catering options, and choice of activities. Includes bell tents, BBQ, breakfast, and wild swimming spot. Available as Full Package (from £360 per person) or Half Package (from £290 per person).
• WAP Hotel Package Stag weekend package combining adventure activities with hotel accommodation at the Without A Paddle Hotel, including 2 nights accommodation, welcome meal, 2 cooked breakfasts, and activities. Full Package from £295 per person.
• Groups & Corporate Package Corporate team-building packages with custom-built sessions, trust-building activities, problem-solving challenges, large group catering, and conference facilities. Multi-day events available for groups of 11+.
• Schools & Education Packages School adventure packages with custom-built sessions suitable for single-day or multi-day experiences. Includes team-building activities, catering, conference rooms, and educational outcomes. Group sizes from 8 to 60 people.
• Gift Cards Digital or physical gift cards valid for any full or half-day activity. Gift cards must be used within one year of purchase and cannot be used for Stag & Hen Parties or Multi-day Adventures. Sold at variable values.
• Bearded Men Spiced Rum Spiced rum product created in partnership with Wild Moon Distillery (Wrexham). A smooth and silky rum inspired by Welsh Bara Brith, infused with dried fruits, spice, and citrus. Sold through third-party partner Wild Moon. £36 per bottle.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Wild Moon DistilleryminorOEM/ Whitelabel/ Licensing PartnerWild Moon Distillery (Wrexham-based) is the manufacturing partner for Bearded Men Spiced Rum. The rum is produced by Wild Moon and sold through their website, with Bearded Men acting as a brand licensee. This is a product licensing/branding partnership that extends the adventure company's brand into consumer goods without requiring own manufacturing capability.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National White Water Centre (Canolfan Tryweryn): Wales-based white water rafting and kayaking centre near Bala, offering rafting, kayaking and tubing sessions to individuals and groups. Directly comparable to Bearded Men's core rafting and tubing offering and competes for similar group bookings.
• TreeTop Adventure: UK high-ropes, zip line and outdoor adventure operator running group activity days. Comparable to Bearded Men's group-oriented activity offerings, particularly for corporate and family bookings.
• Zip World: UK's largest operator of zip lines and adventure attractions, headquartered in North Wales with multiple sites including Betws-y-Coed and Blaenau Ffestiniog. Competes for the same regional adventure-tourism and group-booking demand and is the most visible multi-activity competitor in North Wales.
• Bear Grylls Adventure: Birmingham-based adventure attraction offering climbing, high ropes, diving, archery and axe throwing as a packaged experience. Strong overlap with Bearded Men's climbing, archery and axe throwing offerings, and similar emphasis on stag/hen/group bookings.
• Adventure Parc Snowdonia: Major North Wales adventure activity destination offering white water rafting, indoor surfing, and multi-activity packages. Closest large-scale geographic and product peer to Bearded Men Adventures, competing for the same stag/hen, family and tourist demand in North Wales.
• Plas Menai National Outdoor Centre: Welsh national outdoor activity centre offering water sports, climbing and multi-activity packages for schools, groups and corporate clients. Comparable to Bearded Men's school and corporate packages, particularly the multi-activity itinerary structure.
• Llandegla Covert / Adventure Sports Wales: North Wales outdoor activity centre offering coasteering, gorge walking, climbing and team building packages. Directly competes for the same corporate, school and stag/hen market in the North Wales region.
• Cardiff International White Water: Indoor white water rafting and paddling centre in Cardiff offering rafting, kayaking and stand-up paddleboarding. Comparable activity mix (especially rafting) and group-booking model, though operating in South Wales rather than North Wales.

Others

• Wild Moon Distillery: Wrexham-based distillery partner that produces Bearded Men Spiced Rum under license. Listed as a peer because it is a direct commercial partner and licensing counterpart for BMA's brand-extension FMCG line.

Broad incumbents

• Go Ape: UK's largest forest adventure operator running high ropes, segways and axe throwing across 30+ sites nationwide. Overlaps with Bearded Men's axe throwing and group activity segments but operates a fundamentally different asset-heavy franchise/incumbent model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beardedmenadventures
• Facebookfacebook.com/beardedmenadventure
• Instagraminstagram.com/beardedmenadventures
• LinkedInlinkedin.com/company/bearded-men-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bearded Men Adventures