Beast

What Beast does

Beast is a London-based fine dining restaurant founded in 2015, operating from a single site at 3 Chapel Pl in the West End (W1G 0BG). The business specializes in premium surf and turf cuisine, organized around a narrative-driven concept split into themed sections — "Tales from the Sea" for seafood and "Legends of the Land" for meat — combined with an "enigmatic entrance" and theatrical atmosphere intended to differentiate from conventional steakhouses and seafood restaurants. It employs 34 people and serves affluent London diners seeking occasion-led dining.

The company operates a direct-to-consumer model with three revenue streams: dine-in food and beverage sales as the primary stream, private event hire and exclusive venue buyout (particularly on Sundays), and gift voucher sales. Reservations are managed through the SevenRooms platform and gift vouchers are sold through GiftPro. Marketing relies on Instagram, Facebook, website content marketing, and email newsletter sign-up, with no paid acquisition or delivery channels evident in the source material. Pricing is not publicly disclosed and is structured as pay-as-you-go on a per-cover basis.

Beast is a privately held, independently owned establishment with no disclosed parent company, institutional investors, or external funding. It has no subsidiaries, no patents or trademarks registered, no disclosed partnerships beyond platform integrations, and no management team information publicly available. The business marked its 10th anniversary in 2025, demonstrating a decade of operational continuity in London's highly competitive fine dining market, though the single-site model inherently concentrates operational and revenue risk.

Name

Beast

Legal name

Beast

Website

https://beastrestaurant.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Beast is a London-based fine dining restaurant founded in 2015, specializing in premium surf and turf cuisine. It serves affluent diners from a single West End location through dine-in service, private events, and gift voucher sales.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in food and beverage sales: The primary revenue stream is from restaurant dining, offering surf and turf dishes. They also generate revenue from private event bookings and exclusive use hire.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Beast is a London fine dining restaurant that serves premium surf and turf cuisine through themed menus ("Tales from the Sea" for seafood and "Legends of the Land" for meat dishes). In addition to walk-in and reserved dine-in service, the restaurant offers private event and exclusive-use hire of the venue, and sells gift vouchers through the GiftPro platform. Reservations are managed externally via SevenRooms.

Product overview

Beast is a London-based fine dining restaurant offering a single unified dining experience centered around surf and turf cuisine. The core offering is the restaurant's dining service featuring themed menus split into 'Tales from the Sea' (seafood) and 'Legends of the Land' (meat dishes). Supplementary offerings include private event hire services, gift vouchers, and an online reservation system. The restaurant celebrates its 10th anniversary in 2025, marking a decade of operation since opening in 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Experience Fine dining experience specializing in surf and turf cuisine, featuring premium seafood and meat dishes with theatrical storytelling themes ("Tales from the Sea" and "Legends of the Land"), aimed at affluent London diners.
• Private Events and Exclusive Use Private dining and venue hire services for exclusive events, corporate gatherings, and private celebrations, offering exclusive use of the Beast restaurant venue in London's West End.
• Gift Vouchers Gift voucher program available for purchase through GiftPro, allowing customers to gift Beast dining experiences to others.
• Table Reservations Table booking service for Beast restaurant, operated through the SevenRooms platform, allowing customers to reserve dining slots in advance.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• STK Steakhouse: International premium steakhouse chain with London presence. Comparable to Beast on the premium steak-led dining category and theatrical, design-forward restaurant concept, but as a broader multi-site incumbent.
• Zuma London: International upscale Japanese restaurant with a flagship London location. Comparable to Beast on premium London destination dining, theatrical ambience, and event/private-hire capacity, though broader in cuisine focus.

Direct peers

• Cut at 45: London fine-dining steakhouse with curated cuts and a theatrical presentation style. Comparable to Beast on premium meat-focused dining, theatrical plating, and upscale London positioning.
• Bob Bob Ricard: Iconic London premium restaurant known for its theatrical dining environment and high-end positioning. Comparable to Beast on premium price point, immersive dining experience, and destination dining in central London.
• Hawksmoor: London-based premium steakhouse group with multiple sites and a strong reputation-driven dining experience. Directly comparable to Beast on premium meat-led dining, central London locations, and a destination-restaurant brand model.
• Burger & Lobster: London-origin premium casual chain built around the surf-and-meat dual-ingredient concept (burger/lobster). Closest peer to Beast on the dual-ingredient surf-and-turf positioning and London premium casual dining market.
• Goodman: Premium London steakhouse group focused on high-end beef and seafood pairings. Directly comparable to Beast on the land-and-sea premium dining proposition and central London locations.
• Sexy Fish: London premium Asian-inspired seafood and steak restaurant in Mayfair with a high-design, theatrical dining room. Directly comparable to Beast on upscale London dining, surf-and-turf positioning, and experiential interior concept.
• Smith & Wollensky London: US-origin premium steakhouse with a London location offering upscale surf-and-turf. Comparable to Beast on premium meat-and-seafood dining model and London destination positioning.
• The Wolseley: Grand European-style all-day premium restaurant in London's West End. Comparable to Beast on premium central London positioning, theatrical/immersive ambience, and destination dining reputation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/beastrestaurantlondon
• Instagraminstagram.com/beast.restaurant
• LinkedInlinkedin.com/company/beastrestaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beast