Beaver Toyota St. Augustine

What Beaver Toyota St. Augustine does

Beaver Toyota St. Augustine is a privately-held, family-owned Toyota franchise dealership operating from a single 900 Marketplace Drive location in St. Augustine, Florida. Founded and owned by Mike and Linda Beaver, the dealership sells the full Toyota lineup — sedans (Corolla, Camry), SUVs/crossovers (RAV4, Highlander, 4Runner, Grand Highlander), trucks (Tacoma, Tundra), electrified vehicles (Prius, bZ4X, RAV4 Hybrid/Plug-in), and minivans (Sienna) — alongside a large pre-owned inventory and an in-house Beaver Certified Used Vehicles program. Beyond vehicle sales, the dealership runs a full fixed operations business: a service center with 50+ technicians, parts department, express maintenance, tire sales, and rental fleet, supported by a Finance & Insurance center and a wholly-owned Beaver Insurance Agency.

The business generates revenue across five streams: new vehicle sales (manufacturer-set MSRP with dealer holdback and volume bonuses), used vehicle sales (market-based pricing), service and parts (hourly labor plus parts), F&I products (financing, extended warranties, GAP, Beaver Insurance), and short-term rentals. GTM is a hybrid of traditional showroom sales, dedicated Internet/BDC teams for digital leads, and community-based outreach (Military, College, Educators rebate programs, referrals, Beaver Cares). The dealership's proprietary differentiation rests on Lifetime Warranty, Beaver Certified warranty, and Beaver Benefits loyalty programs, plus an on-site La Cocina Bistro restaurant and student driver scholarships through Elite Driving School.

Technology infrastructure is conventional dealer SaaS: a Dealer Alchemist-hosted website with KBB Instant Cash Offer valuation, SmartPath Service online scheduling, and Toyota manufacturer systems (ToyotaCare, incentives portal, recall tools). There is no proprietary technology platform, no AI/ML capability, and no mobile app. The dealership competes on local service quality, warranty programs, and community presence rather than on technology or digital channels.

Name

Beaver Toyota St. Augustine

Legal name

Beaver Toyota St. Augustine

Website

https://beavertoyotastaugustine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaver Toyota St. Augustine is a family-owned Toyota franchise dealership in St. Augustine, Florida, selling new and pre-owned vehicles alongside service, parts, financing, rentals, and an in-house insurance agency to individual retail consumers in Northeast Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

St. Augustine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, SUVs, trucks, and electrified/hybrid models
2. Used Vehicle Sales: Sale of pre-owned vehicles including Beaver Certified used cars
3. Service and Parts: Vehicle maintenance, repairs, parts sales, tire sales, and express maintenance services
4. Finance and Insurance Products: Vehicle financing, extended warranties, GAP protection, car care maintenance, theft deterrent systems, credit insurance, and Beaver Insurance agency services
5. Vehicle Rentals: Toyota rental vehicles through dedicated rental center with try-before-you-buy options

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Beaver Toyota St. Augustine is a franchised Toyota dealership that sells new Toyota vehicles and pre-owned vehicles, and provides automotive service and repair, genuine Toyota parts, vehicle financing and leasing, trade-in valuation, and short-term rentals. The dealership complements its core automotive retail with an in-house insurance agency (Beaver Insurance), proprietary warranty programs (Lifetime Warranty, Beaver Certified Warranty), and an on-site restaurant (La Cocina Bistro). Operations are anchored at a single physical location in St. Augustine, Florida, supported by the dealership's consumer-facing website and online tools.

Product overview

Beaver Toyota St. Augustine is a Toyota automobile dealership offering a comprehensive automotive retail experience. The core offering centers on new and certified pre-owned Toyota vehicle sales across the complete model lineup including sedans (Corolla, Camry), SUVs (RAV4, Highlander, 4Runner), trucks (Tacoma, Tundra), minivans (Sienna), and electrified vehicles (Prius, bZ4X, RAV4 Hybrid). Supporting the vehicle sales business, the dealership provides a full suite of services including vehicle maintenance and repair, genuine Toyota parts sales, vehicle financing and leasing, short-term rental programs, and trade-in valuation. The dealership also offers proprietary warranty programs (Lifetime Warranty, Beaver Certified Warranty) and customer amenities including on-site dining at La Cocina Bistro. This is a traditional franchise automobile dealership business, not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Beaver Certified: Certified pre-owned vehicle program with warranty coverage for used vehicles
• Beaver Benefits Program
• La Cocina Bistro
• Beaver Insurance
• Beaver Cares

Products and services

• New Toyota Vehicles New Toyota sedans, SUVs, trucks, minivans, and electrified/hybrid vehicles for purchase, including Corolla, Camry, RAV4, Highlander, 4Runner, Tacoma, Tundra, Sienna, Prius, and bZ models. Sold at MSRP to individual consumer buyers in the St. Augustine, Florida market.
• Used Vehicles (Pre-Owned Inventory) Pre-owned vehicle inventory including various makes and models, with the Beaver Certified Used Vehicles subset offering additional inspection and warranty coverage. Targeted at consumer buyers in the Northeast Florida region.
• Vehicle Service & Maintenance Full-service automotive maintenance and repair including oil changes, tire services, windshield repair and replacement, express maintenance, and Toyota recall service campaigns. Available to consumer vehicle owners in the St. Augustine area.
• Parts Center Genuine Toyota parts and accessories available for purchase with online ordering capability. Serves consumer vehicle owners and walk-in parts customers.
• Finance Center Vehicle financing, leasing options, payment calculators, and finance application services to assist consumer customers with vehicle purchases via the dealership's finance center.
• Rent A Toyota Short-term Toyota vehicle rental program, including service rental vehicles and try-before-you-buy options. Available to consumer customers and dealership service loaner needs.
• Vehicle Finder Service Concierge service to locate specific vehicles not currently in inventory, helping consumer customers find desired makes, models, and configurations beyond the on-site lot.
• Lifetime Warranty Limited extended warranty program offering lifetime coverage on new vehicles purchased from the dealership, providing long-term peace of mind for vehicle owners.
• Beaver Certified Warranty Certification and warranty program for pre-owned vehicles, providing additional assurance and coverage for used car purchases through the Beaver Certified Used Vehicles line.
• ToyotaCare Complimentary maintenance plan covering regular factory-scheduled maintenance for a specified period, offered by Toyota and fulfilled at the dealership's service center.
• Trade-In / Sell Your Car Vehicle trade-in and direct purchase program with KBB Instant Cash Offer integration for online valuation, allowing consumer customers to sell or trade in their existing vehicles.
• Beaver Insurance Vehicle insurance and protection products offered through the dealership's Beaver Insurance Agency, including auto insurance, GAP coverage, and other vehicle protection plans.
• T.A.C.T – Toyota Apprentice Career Training Program Toyota Apprentice Career Training program providing automotive technician training and career development opportunities, operated by Toyota and hosted at the dealership.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Elite Driving SchoolcoreStrategic or Co-development PartnerPartnership to award over 1,000 hours of scholarships for student drivers in the St. Augustine community. Joint community initiative to make roads safer while supporting local youth driver education.
• Toyota Motor CorporationcoreChannel Partner/ Reseller/ DistributorFranchised Toyota dealer representing the Toyota brand. Sells new Toyota vehicles, uses Toyota marketing programs, ToyotaCare maintenance, and Toyota Safety Sense technology. Authorized service provider for Toyota vehicles.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto retailer operating hundreds of franchised dealerships across multiple OEMs including Toyota. Competes with Beaver for both new vehicle sales and trade-in / used vehicle inventory at a national scale with significantly larger marketing and capital budgets.
• Lithia Motors: One of the largest U.S. franchised dealer groups with broad OEM exposure (including Toyota/Lexus stores). Competes with Beaver on new car sales, F&I attach, and used vehicle acquisition across multiple regional markets.
• Penske Automotive Group: Publicly traded, multi-brand franchised dealer group with premium and volume OEM exposure. Comparable to Beaver in the franchised retail model, with stronger F&I and digital retailing infrastructure at scale.
• Asbury Automotive Group: Public franchised auto retailer with significant Florida and Southeast presence. Competes with Beaver in adjacent Florida metros and operates a comparable new/used/service/parts/F&I business model.
• Group 1 Automotive: Public franchised auto retailer with U.S. and U.K. operations across multiple OEMs including Toyota. Directly comparable on the franchised dealership economics Beaver depends on, with similar F&I and service revenue mix.
• Sonic Automotive: Public franchised dealer group operating EchoPark used-vehicle stores alongside new car franchises. Comparable business model to Beaver, including franchise-new and certified pre-owned used inventory with F&I monetization.

Emerging players

• Carvana: Online used vehicle retailer with home delivery and proprietary financing. Competes with Beaver's used vehicle sales for digitally native buyers and for trade-in inventory in the Southeast market.
• CarMax: Largest U.S. used vehicle retailer with a no-haggle, fixed-price model and captive financing arm. Competes directly with Beaver's pre-owned business and competes indirectly for trade-in inventory at scale.

Regional players

• Ed Morse Automotive Group: Privately held, family-owned regional dealer group based in Florida/Midwest with multiple franchises including Toyota/Lexus. Closest structural peer to Beaver — single-family ownership, regional footprint, comparable franchised dealer model.

Direct peers

• Coggin Toyota at the Avenues: Franchised Toyota dealer located in Jacksonville, FL, directly competing with Beaver Toyota St. Augustine for Northeast Florida new and used Toyota buyers, service, and F&I. Same OEM, same geography, near-identical product line and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/beaver-toyota-st-augustine

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaver Toyota St. Augustine