BECO Beermann
BECO Beermann is a privately held German D2C aquasports brand selling swimwear, swimming training equipment, aquafitness products, and learn-to-swim gear to individual consumers across the DACH region via its own e-commerce storefront.
- Company typePrivate
- Founded-
- HeadquartersBad Salzuflen, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BECO Beermann does
BECO-Beermann GmbH & Co. KG, operating as BECO, is a privately held German aquasports company headquartered in Bad Salzuflen, Germany. The company sells swimwear, swimming training equipment, aquafitness products, and learn-to-swim gear through a direct-to-consumer e-commerce storefront targeting individual consumers (men, women, and children) across the DACH region. Its product portfolio spans multiple categories — including branded lines such as the BEactive® active swimwear collection, the CADIZ MIRROR flat-profile swimming goggles for training, and the BEboard floating fitness mat — and is supported by seasonal print/digital catalogs and a community content blog (weloveaquasports.com) covering aquafitness, swimming sports, and learn-to-swim topics.
The business operates as a specialty consumer goods retailer rather than a technology platform. Its revenue model is the sale of physical goods (hardware_sales) via its own German-language website, with no disclosed third-party marketplace presence, no wholesale or retail partnerships in the source data, and no disclosed pricing structure. The company maintains a small operational footprint of approximately 9 employees, holds no identified AI/ML or proprietary technology stack, and reports no funding rounds, acquisitions, partnerships, or named enterprise customers. Its competitive positioning rests on multi-category breadth within aquasports, established brand recognition in the German market, and content-led community engagement, rather than on technological differentiation.
BECO Beermann firmographics
Firmographics- Name
- BECO Beermann
- Legal name
- BECO-Beermann GmbH & Co. KG
- Website
- https://beco-beermann.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BECO Beermann is a privately held German D2C aquasports brand selling swimwear, swimming training equipment, aquafitness products, and learn-to-swim gear to individual consumers across the DACH region via its own e-commerce storefront.
- Ownership category
- akta.pro rank
BECO Beermann industry classification
Industry- Product category
- Aquasports and swimwear retail
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industries
- Swim & Surf Performance Wear (CRAAAEAG), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)
Keywords
Where BECO Beermann is headquartered
LocationHeadquarters
- HQ city
- Bad Salzuflen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BECO Beermann business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: BECO Beermann generates revenue through the sale of physical aquasports products including swimwear (bikinis, swimsuits, shorts for women, men, and children), swimming equipment (goggles, snorkels), aquafitness equipment (BEboard floating fitness mat), and accessories (flip-flops, beach sandals, neoprene shoes). These are one-time product purchases sold directly to consumers through their e-commerce storefront.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BECO Beermann product offering
Product offeringCore offering
BECO Beermann designs, brands, and sells aquasports products directly to consumers through its e-commerce storefront. Its assortment covers swimwear and beachwear for women, men, and children (including the BEactive® active line), swimming training equipment such as the CADIZ MIRROR flat-profile goggles, aquafitness products including the BEboard floating fitness mat, learn-to-swim gear, and complementary accessories like neoprene shoes and flip-flops. The company also publishes seasonal product catalogs (Swimwear and Aquasport) and maintains a community blog.
Product overview
BECO Beermann is an aquasports company offering a diversified product portfolio spanning multiple categories: swimwear and beachwear (Bademode), competitive swimming equipment (Schwimmsport), aquafitness products, and learn-to-swim resources. The company operates two main product catalogs—the BECO Swimwear Catalog featuring swimwear for women, men, and kids, and the BECO Aquasport Catalog covering water sports equipment and training gear. Named product lines include the BEactive® swimwear line designed for active water enthusiasts, the CADIZ MIRROR flat-profile swimming goggles for training, and the BEboard floating fitness mat for on-water exercise. The company also publishes seasonal lookbooks and maintains a lifestyle blog (weLoveAquasports.com) covering aquafitness, learn-to-swim, and swimming sports topics.
Differentiator
Problem solved
Functional benefit
Brands
- BEactive®: Swimwear line designed for water fitness enthusiasts, suitable for both in-water and beach activities.
Products and services
- BEactive® Branded active swimwear collection designed for individuals who are at home in the water, with styles that transition from in-water activities to beach and sand settings. Targeted at active water-sports and beach consumers (men and women).
- CADIZ MIRROR
- BEboard
- BECO Swimwear Catalog
- BECO Aquasport Catalog
Companies that use BECO Beermann
Customer profileSegments3 records
Ideal customer profiles3 records
BECO Beermann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BECO Beermann partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
BECO Beermann competitors and assessment
Company assessmentBroad incumbents
- Head: Head operates a swim division offering competitive and recreational swimwear and equipment; competes with BECO in the European swimwear market as a broader multi-sport brand.
- Mares: Mares is a diving and water-sports equipment brand; overlaps with BECO's snorkel and aquafitness product lines and addresses a similar European customer base interested in water-based recreation.
- Speedo: Speedo is the global incumbent in performance swimwear and swim equipment with significant marketing scale and sponsorship presence; competes broadly with BECO's portfolio but operates at a vastly larger scale.
Direct peers
- Aqua Sphere: Aqua Sphere specializes in swim goggles, swim training equipment, and open-water swimming gear — directly overlapping BECO's goggle (CADIZ MIRROR) and learn-to-swim product categories.
- Arena: Arena is an Italian-based performance swimwear and aquatic equipment brand competing directly with BECO across competitive swimwear, training goggles, and aquasports gear, with overlapping European customer base.
- Cressi: Cressi is an Italian water-sports brand spanning swim, snorkel, and dive equipment — comparable to BECO's combined swimwear-plus-snorkel and aquafitness positioning, particularly within European markets.
- Orca: Orca is a Spanish specialist in swimwear, wetsuits, and open-water swimming gear, addressing a similar European triathlete and active-swimmer customer base as BECO's BEactive® line.
- TYR Sport: TYR is a US-based performance swimwear and equipment brand covering competitive swimwear, training goggles, and aquasports gear — overlapping directly with BECO's Schwimmsport and Bademode lines.
- Zoggs: Zoggs is a UK-born swim equipment and goggle specialist offering swimwear, training goggles, and learn-to-swim products — closely aligned with BECO's mix of swimwear plus equipment across family segments.
Regional players
- Finz: Finz is an Australian-based swimwear and training-equipment brand with a comparable swimwear-plus-equipment offering; comparable in product mix but does not directly compete with BECO in the DACH region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
BECO Beermann social profiles
Digital presenceBECO Beermann financial estimates
Financial estimateRevenue estimate
Valuation estimate
BECO Beermann leadership team
Management profileNumber of profiles
BECO Beermann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BECO Beermann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BECO Beermann
What does BECO Beermann do?
BECO Beermann designs, brands, and sells aquasports products directly to consumers through its e-commerce storefront. Its assortment covers swimwear and beachwear for women, men, and children (including the BEactive® active line), swimming training equipment such as the CADIZ MIRROR flat-profile goggles, aquafitness products including the BEboard floating fitness mat, learn-to-swim gear, and complementary accessories like neoprene shoes and flip-flops. The company also publishes seasonal product catalogs (Swimwear and Aquasport) and maintains a community blog.
Is BECO Beermann a public or private company?
BECO Beermann is a private company. It is classified as family owned and is currently operating.
When was BECO Beermann founded?
BECO Beermann was founded in -1. It employs 1 to 10 people.
Where is BECO Beermann based?
BECO Beermann is headquartered in Bad Salzuflen, Germany, in the Europe region.
How does BECO Beermann make money?
One revenue line is on record: retail Product Sales.
Who are BECO Beermann's main competitors?
Broad incumbents on record are Head, Mares and Speedo. Direct peers are Aqua Sphere, Arena, Cressi, Orca, TYR Sport and Zoggs. Finz is listed as a regional player.
Does BECO Beermann have an API?
No public API is recorded for BECO Beermann.
What industry is BECO Beermann in?
BECO Beermann's product category is Aquasports and swimwear retail. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAAAEAG, Swim & Surf Performance Wear. Its NAICS code is 45911 and its SIC code is 5600.