Beclean

What Beclean does

Beclean is a Belgian privately held service company (Beclean Belgium SRL) founded in 2018 and headquartered in Courcelles, operating a fully mobile car cleaning and detailing service that dispatches technicians to the customer's home or workplace. Its core offering, Carwash Premium, covers both interior deep cleaning (steam disinfection, stain treatment, fabric shampooing, leather care, odor treatment) and exterior washing/polishing (body wash, decontamination, wax, polishing), alongside a sofa and textile cleaning service and an on-site B2B fleet cleaning service for companies operating multiple vehicles. The underlying technology is professional-grade steam-based (vapeur) disinfection that consumes only 2-4 liters of water per session, marketed as a 97% reduction versus traditional car washes.

Beclean makes money through three streams: (1) per-session individual vehicle and textile cleaning, booked online and priced via quote; (2) recurring B2B fleet cleaning contracts customized per fleet size, frequency, and vehicle type, with a €0.30/km round-trip transport fee plus service charges; and (3) direct e-commerce sales of proprietary cleaning products (Pack Entretien Auto kit, Multi Cleaner, Shampoing Mousse Intense, Nettoie Jantes) manufactured in Belgium. The company targets both consumer and enterprise customers, with named enterprise clients including bpost, Securitas, ORES, Infrabel, Beerens, L'Agence Automobile, and ABV Environment. It reports 5,000+ vehicles cleaned, 1,000+ business partners served since 2018, 99% customer satisfaction, and coverage across Brussels, Walloon Brabant, Flemish Brabant, Antwerp, Ghent, Liège, and Namur.

Go-to-market combines direct-to-consumer online booking, a dedicated B2B sales motion for fleet contracts, digital marketing anchored on Google reviews and verified testimonials, earned media via RTBF's consumer program, and franchise recruitment through the Salon de la Franchise. The company has no disclosed funding rounds, is founder-owned and bootstrapped, and runs a partner/technician model that it actively promotes as a franchise opportunity.

Name

Beclean

Legal name

Beclean Belgium SRL

Website

https://becleanbelgium.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Beclean is a Belgian mobile car cleaning and detailing service founded in 2018 that dispatches technicians to customers' homes or workplaces using steam-based disinfection technology. It serves individual vehicle owners, B2B fleet operators, and textile/furniture clients, and sells proprietary cleaning products online.

Ownership category

akta.pro rank

Product category

Mobile Car Cleaning & Detailing Services

NAICS

Car Washes (811192)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

All-Purpose Eco Cleaners (CRAJAOAA)

akta.pro secondary industry

Eco Allergy-Safe Cleaning (HEPA, low-VOC, fragrance-free) (HSAEAGAL)

Keywords

• Mobile car cleaning
• Steam cleaning services
• Vehicle detailing
• Fleet cleaning services
• Upholstery cleaning

Headquarters

HQ city

Courcelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Vehicle Cleaning Services: One-time per-session cleaning services for individual vehicle owners (cars, sofas/textiles). Customers book via the website and pay per vehicle or per session. Pricing is quote-based and not publicly disclosed on the main site.
2. B2B Fleet Cleaning Services: Recurring or ad-hoc on-site fleet cleaning contracts for business clients managing multiple vehicles. Services are customized per fleet size, frequency, and vehicle type. Quote-based pricing tailored to each enterprise.
3. Cleaning Products (Shop): Sale of professional-grade cleaning products manufactured in Belgium, including car shampoo, wheel cleaner, interior cleaners, and multi-surface cleaners. Sold directly through the Beclean shop to both individuals and businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Beclean provides professional mobile car cleaning and detailing services delivered directly at the customer's home or workplace, using steam-based disinfection technology that uses 97% less water than traditional car washes. The company also offers on-site B2B fleet cleaning for businesses, textile/upholstery cleaning for sofas and furniture, and sells its own line of professional cleaning products manufactured in Belgium through an online shop.

Product overview

Beclean is a Belgian professional cleaning service company offering mobile car wash and detailing services at customers' homes or business premises, along with textile cleaning for furniture. The core offerings consist of Carwash Premium (interior and exterior car cleaning/detailing), Fleet Cleaning B2B services for businesses with multiple vehicles, and Nettoyage de sièges et fauteuils (upholstery/sofa cleaning). The company also sells proprietary professional cleaning products manufactured in Belgium (Pack Entretien Auto kit, Multi Cleaner, Shampoing Mousse Intense, Nettoie Jantes) through its online shop. Services are characterized by ecological steam cleaning technology that uses 97% less water than traditional car washes.

Differentiator

Problem solved

Functional benefit

Products and services

• Carwash Premium - Mobile Car Cleaning and Detailing
• Fleet Cleaning (B2B)
• Nettoyage de sièges et fauteuils (Upholstery Cleaning)
• Pack Entretien Auto Beclean - Complete Professional Kit
• Multi Cleaner - Détachant Extrême
• Shampoing Mousse Intense
• Nettoie Jantes - Iron Remover

Quantifiable outcome

• Saves 45,000+ liters of water per year across all customers
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and moderate.

• Shell (Clean Advantage Program)minorOthersBeclean participates in Shell's Clean Advantage CO2 compensation program in partnership with Fleetcor and GreenPrint LLC. The program provides CO2 compensation certificates attesting to Beclean's carbon footprint reduction efforts.
• RTBF (On n'est pas des pigeons)moderateGTM or Marketing PartnerBeclean was featured on RTBF's consumer program 'On n'est pas des pigeons', providing mainstream television media coverage and credibility endorsement for the brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MobileWash: US-based mobile car wash platform connecting vehicle owners with on-site detailers. Comparable to Beclean's mobile, on-demand service model and direct-to-consumer go-to-market motion.
• Spiffy: US on-demand car wash and detailing service with strong B2B fleet and dealership servicing. Closely comparable to Beclean's hybrid B2B fleet + consumer model and on-site service delivery.
• Wype: UK-based mobile car wash and detailing service that travels to the customer. Directly comparable to Beclean in terms of mobility, on-demand convenience, and consumer-facing brand positioning.
• NuWash: Belgian mobile car cleaning service operating in Belgium. Direct local competitor in the same geography with the same mobile-at-home model.
• Washy: French on-demand mobile car wash service that brings cleaning to the customer's location. Closest European direct peer to Beclean given the similar mobile, app-/web-driven, location-flexible model and eco-claims.
• Washos: Mobile car wash and detailing service delivering on-site vehicle cleaning. Directly comparable operating model to Beclean's mobile technician approach.

Broad incumbents

• Mister Car Wash: Large US-based car wash chain with both physical and emerging mobile services. Broad incumbent in vehicle cleaning with overlapping customer needs, though primarily fixed-location.
• Washtec: European market leader in vehicle washing equipment and services, including fleet solutions. Broader incumbent with portfolio overlap in fleet washing that competes for B2B fleet contracts.
• IMO Car Wash: Global car wash equipment manufacturer and operator. Relevant broad incumbent serving fleet operators and corporate clients with overlapping cleaning offerings.

Emerging players

• DetailXPerts: US-based mobile detailing franchise network. Relevant peer given Beclean's emerging franchise intent and on-site detailing focus, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beclean-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beclean