Beer DeLuxe
- Company typePrivate
- Founded-
- HeadquartersAlbury, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Beer DeLuxe does
Beer DeLuxe operates as a single-site pub and entertainment venue under the trade name Beer DeLuxe Albury, located at 491 Kiewa Street in Albury, NSW, Australia. The venue combines food and beverage service with live sports broadcasting on big screens (NRL, AFLW), live touring music acts, and dedicated function spaces for private events. It serves local residents and visitors to the regional NSW/Victoria border community across multiple customer segments: local social groups, sports fans, function bookers, and live entertainment seekers. The venue operates with 21 employees and runs standard hospitality trading hours with a kitchen serving pub classics and smoked meats, alongside a beer garden.
The business model is a direct-to-consumer hospitality operation with four revenue streams: core food and beverage sales, function and event hire, live entertainment (cover charges or ticket sales for gigs), and gift voucher sales. Pricing is not publicly disclosed, and revenue figures are not available. The venue is operated within the AusVenue Co group, with the parent providing back-office functions including careers, legal policies, and the gift voucher platform. Customer acquisition is driven by event programming (weekly specials, trivia, music bingo, sports broadcasts), local digital presence via the website, and a $10 first-order offer through The Pass loyalty mobile app.
The technology stack is standard hospitality infrastructure rather than proprietary: SevenRooms for table reservations, Mr Yum for digital menu display, The Pass mobile application for loyalty points and perks (shared across 200+ Australian pubs, bars, and restaurants), and unspecified POS systems. There are no AI/ML capabilities, proprietary technology assets, or patents disclosed. The venue relies on its regional location, multi-format entertainment offering, and integration into the AusVenue Co loyalty ecosystem for competitive positioning.
Beer DeLuxe firmographics
Firmographics- Name
- Beer DeLuxe
- Legal name
- Beer Deluxe Albury
- Website
- https://beerdeluxe.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beer DeLuxe industry classification
Industry- Product category
- Pub & Entertainment Venue
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bars & Pubs (Non-Music) (MPAGAIAC)
Keywords
Where Beer DeLuxe is headquartered
LocationHeadquarters
- HQ city
- Albury
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Beer DeLuxe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Core revenue from food and beverage sales including beer, wine, spirits, and pub-style meals served during trading hours. Kitchen operates Mon-Fri 11:30am-3pm and 5:30pm-8:30pm, Sat-Sun all day.
- Function and Event Hire: Revenue from hosting private functions including celebrations, work events, and conferences. Dedicated function spaces available for booking.
- Live Entertainment: Revenue generated from touring acts and live music performances. Cover charges or ticket sales for gig events.
- Gift Vouchers: Sale of gift vouchers through AusVenue Co platform, driving prepaid revenue.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Beer DeLuxe product offering
Product offeringCore offering
Beer DeLuxe Albury is a single-location pub and entertainment venue in Albury, NSW operating under the AusVenue Co umbrella. It serves pub-style food and beverages (beer, wine, spirits) alongside live sports broadcasts (NRL, AFLW) on big screens, touring live music acts, and dedicated function spaces for private and corporate events. The venue also runs a beer garden and participates in The Pass loyalty network spanning 200+ Australian pubs, bars, and restaurants.
Product overview
Beer DeLuxe Albury is a pub and entertainment venue offering a unified hospitality experience combining food and beverage service, live sports viewing, live music performances, and event/functions hosting. The venue operates as a single location with multiple service offerings including a beer garden, restaurant dining, sporting event screenings, and private function spaces. The venue also features recurring entertainment events including trivia nights, music bingo, and Parmi Night.
Differentiator
Problem solved
Functional benefit
Products and services
- Eat & Drink Pub food and beverage service featuring a menu of pub classics designed to appeal to a range of dietary preferences, with full bar service. Kitchen operates Mon-Fri 11:30am-3pm and 5:30pm-8:30pm, Sat-Sun all day.
- Live Sport Broadcasts Live sporting event screenings on multiple big screens, featuring coverage of NRL, AFLW, and other major sporting events. Designed for sports fans seeking a social viewing environment.
- Gigs & Touring Acts Live music performances and touring act entertainment hosted at the venue, including cover charges or ticket sales for gig events.
- Functions & Private Events Private event hosting for celebrations, work events, conferences, and other gatherings with customizable function spaces, catering, and audiovisual capabilities. Enquiries handled through a dedicated function enquiry process.
Companies that use Beer DeLuxe
Customer profileSegments4 records
Ideal customer profiles4 records
Beer DeLuxe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Beer DeLuxe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AusVenue CocoreParent company operating Beer Deluxe venues. Manages careers page, gift voucher sales, and venue operations. Website links to AusVenue Co careers, privacy policy, and terms & conditions.
- SevenRoomscoreReservation technology platform used for table bookings. Website links directly to SevenRooms booking widget for reservations.
- The Pass Loyalty ProgramcoreLoyalty app partnership enabling cross-venue rewards across 200+ Australian pubs, bars, and restaurants. Beer Deluxe participates in The Pass network offering points and perks to customers.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Beer DeLuxe competitors and assessment
Company assessmentBroad incumbents
- ALH Group (Australian Leisure & Hospitality): One of Australia's largest pub operators (under Endeavour Group), running hundreds of venues with food, beverage, sport and entertainment. Sets the competitive benchmark Beer DeLuxe faces and provides comparable venue economics.
- Panthers Group: Multi-venue NSW entertainment and hospitality operator combining dining, bars, live sport, gaming, and events. A broader incumbent that competes for regional function and entertainment spend against Beer DeLuxe's Albury offering.
Direct peers
- The Sporting Globe: Australian pub and sports bar chain built around big-screen live sport, casual dining, and group functions — directly aligned with Beer DeLuxe's sport-led, multi-purpose venue positioning, though at a larger national scale.
- The Crafty Squire: Melbourne craft beer venue combining extensive beer range, pub dining, and live entertainment programming. Comparable on the beer-led + live entertainment + casual dining axis, though CBD rather than regional.
- The Albion Hotel (Albury): Co-listed in the same SevenRooms booking widget alongside Beer DeLuxe Albury, indicating shared AusVenue Co group operation. A regional NSW/Victoria border pub with overlapping food, beverage, and entertainment offering in the same local catchment.
- Birallee Tavern: Also surfaced in the same SevenRooms reservation widget as Beer DeLuxe Albury, suggesting shared ownership under AusVenue Co. A nearby regional pub operating a comparable food, beverage, and entertainment model in the Albury catchment.
- Settlers Tavern: Long-standing regional multi-purpose hospitality venue combining pub, dining, live music, and event hosting in Margaret River. Closely comparable in regional positioning, multi-purpose programming, and event-led GTM.
- Red Rock Tap House: Australian pub chain centered on beer selection, casual pub food, and live sports viewing — closely aligned with Beer DeLuxe's beer-led positioning and casual-dining + sport programming.
Others
- The Bavarian: National beer-focused casual dining and bar chain. Comparable on the beer-led casual hospitality model and event/sport viewing, but lacks the function/regional entertainment emphasis that anchors Beer DeLuxe.
Emerging players
- 4 Pines Brewing Company (Brewpub venues): Operates brewpub venues combining in-house beer, full kitchens, and live entertainment. Comparable on the food-and-beverage-plus-entertainment model, though differentiated by on-site production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beer DeLuxe social profiles
Digital presenceBeer DeLuxe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beer DeLuxe leadership team
Management profileNumber of profiles
Beer DeLuxe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beer DeLuxe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beer DeLuxe
What does Beer DeLuxe do?
Beer DeLuxe Albury is a single-location pub and entertainment venue in Albury, NSW operating under the AusVenue Co umbrella. It serves pub-style food and beverages (beer, wine, spirits) alongside live sports broadcasts (NRL, AFLW) on big screens, touring live music acts, and dedicated function spaces for private and corporate events. The venue also runs a beer garden and participates in The Pass loyalty network spanning 200+ Australian pubs, bars, and restaurants.
Is Beer DeLuxe a public or private company?
Beer DeLuxe is a private company. It is classified as corporate owned and is currently operating.
When was Beer DeLuxe founded?
Beer DeLuxe was founded in -1. It employs 11 to 50 people.
Where is Beer DeLuxe based?
Beer DeLuxe is headquartered in Albury, Australia, in the Oceania region.
How does Beer DeLuxe make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are function and Event Hire, live Entertainment and gift Vouchers.
Who are Beer DeLuxe's main competitors?
Broad incumbents on record are ALH Group (Australian Leisure & Hospitality) and Panthers Group. Direct peers are The Sporting Globe, The Crafty Squire, The Albion Hotel (Albury), Birallee Tavern, Settlers Tavern and Red Rock Tap House. The Bavarian is listed as an others. 4 Pines Brewing Company (Brewpub venues) is listed as an emerging player.
Does Beer DeLuxe have an API?
No public API is recorded for Beer DeLuxe.
What industry is Beer DeLuxe in?
Beer DeLuxe's product category is Pub & Entertainment Venue. Its primary akta.pro industry code is MPAGAIAC, Bars & Pubs (Non-Music). Its NAICS code is 722410 and its SIC code is 5810.