Beleza Saúde - Farmácia de Manipulação, Homeopatia e Veterinária

What Beleza Saúde - Farmácia de Manipulação, Homeopatia e Veterinária does

Beleza Saúde is a Brazilian compounding pharmacy legally operating as Calêndula Farmácia de Manipulação Ltda (CNPJ 13.588.190/0001-51), founded in 2011 in São Paulo. The company specializes in magistral pharmaceutical compounding, producing individualized formulations, supplements, homeopathic remedies, dermocosmetics, and veterinary products under Brazilian Boas Práticas de Manipulação standards. Its operating footprint combines three physical pharmacy units in São Paulo (Praça da Árvore, Jabaquara) and Santo André (ABC Paulista) with an e-commerce storefront at belezasaude.com.br that accepts nationwide orders via WhatsApp prescription submission, Pix, boleto, and credit/installment payments.

The company has built a broad product catalog (~28 product lines) spanning generalized health (Saúde), weight management (Emagrecimento), training/performance (Treino), beauty/dermocosmetics (Beleza), homeopathy, probiotics, and condition-specific nutritional support for GLP-1 users, menopausal women, and post-bariatric patients. A proprietary supplement sub-brand, OWL Suplementos, is sold within the platform alongside third-party brands. Veterinary compounding is operated separately under the eFarmapet (efarmapet.com.br) brand. All compounding is supervised by a designated Responsável Técnica (Dra. Iluska Torezani).

The business model is direct-to-consumer e-commerce plus physical retail, with revenue generated from one-time product sales of individualized compounds and supplements priced in Brazilian Reais (R$25-R$360 per item). Go-to-market is hybrid: a self-serve e-commerce site with online prescription submission, WhatsApp sales support (reaching a B2C and B2B2C audience of healthcare professionals who prescribe compounds), and a content-driven SEO strategy with localized landing pages for São Paulo neighborhoods and multiple Brazilian states (MG, RJ, PR, SC, RS). Customers include individual consumers seeking personalized health solutions (primary segment) and healthcare professionals (physicians, nutritionists, dentists, veterinarians) prescribing compounds to their patients. Revenue, headcount, and funding are not publicly disclosed.

Name

Beleza Saúde - Farmácia de Manipulação, Homeopatia e Veterinária

Legal name

Calêndula Farmácia de Manipulação Ltda

Website

https://belezasaude.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Beleza Saúde is a Brazilian compounding pharmacy founded in 2011, specializing in personalized magistral formulations, supplements, homeopathy, and veterinary products. It serves individual consumers and healthcare professionals nationwide through three São Paulo physical units and an e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Compounded Medications and Supplements Sales: One-time product sales of individualized compounded formulations, vitamins, supplements, homeopathic remedies, and dermocosmetics. Products sold through e-commerce and physical pharmacies with prices ranging from approximately R$25 to R$350 per item. Payment available in installments (up to 6x), Pix, and boleto.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Beleza Saúde is a Brazilian compounding pharmacy (farmácia de manipulação) that prepares personalized medications, supplements, homeopathic remedies, dermocosmetics, and veterinary formulations based on individual prescriptions and patient needs. The company operates both physical pharmacy units in São Paulo and Santo André and a nationwide e-commerce platform (belezasaude.com.br) with WhatsApp-based prescription submission and customer service.

Product overview

Beleza Saúde is a compounding pharmacy (Farmácia de Manipulação) that operates as a multi-category health and wellness platform. The core offering consists of customized compounded formulations (Fórmulas Personalizadas) prepared based on individual patient needs and professional prescriptions. The product portfolio includes proprietary supplement sub-brands (OWL Suplementos), specialized product lines for specific health conditions (Suporte GLP-1, Suporte Menopausa, Suporte Pós-Bariátrico), general health categories (Saúde, Emagrecimento, Treino/Performance, Beleza), homeopathic remedies, probiotics, and veterinary compounding services through eFarmapet. The company also offers pre-curated product kits, digital customer service via WhatsApp, and online prescription submission. The business model combines personalized magistral compounding with an e-commerce platform serving customers across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Fórmulas Personalizadas (Custom Compounded Formulations) Custom-compounded medications formulated individually based on patient needs and professional prescriptions, allowing personalized dosages, ingredient combinations, and pharmaceutical forms. Core offering of the pharmacy.
• Dermocosméticos Personalizados Customized dermatological cosmetics prepared for individual patient needs, addressing skin conditions and personalized skincare regimens.
• OWL Suplementos Proprietary supplement sub-brand offering products like Creatina Monohidratada OWL 300g and multivitamin formulations sold through the e-commerce store.
• Kits Beleza Saúde Pre-curated product bundles combining supplements and formulations at discounted prices, including kits for vitality, immune support, and daily defense.
• Manipulação Veterinária (eFarmapet) Veterinary compounding services operated through the eFarmapet brand, providing personalized formulations for animal health in appropriate dosages and forms.
• Atendimento Online e WhatsApp Digital customer service channel enabling prescription submission, quote requests, and order tracking via WhatsApp and online platforms.
• Linha Suporte GLP-1 Specialized product line providing nutritional support for users of GLP-1 medications, covering gastrointestinal health, nutritional support, muscle preservation, energy, and skin/hair/beauty.
• Linha Suporte Menopausa Comprehensive women's health product line supporting menopausal women, including feminine balance, sleep and relaxation, bone health and mobility, skin/hair/firmness, and vitality and energy.
• Linha Suporte Pós-Bariátrico Specialized nutritional support line for post-bariatric surgery patients, covering gastrointestinal health, nutritional support, muscle preservation, energy, and skin/hair/firmness.
• Homeopatia Homeopathic preparations including remedies for weight loss, tinnitus, erectile dysfunction, and urinary incontinence.
• Probióticos Probiotic supplements including formulations for halitosis, general gut health, and feminine health (FEMiNi Care).
• ProGo 1.5gr Sachês Specialized supplement sachets containing ProGo 1.5g that acts on GIP, GLP-1, and GLP-2 receptors, designed for nutritional support.
• NAC (N-Acetil L-Cisteína) 600mg N-acetyl L-cysteine 600mg supplement in capsule form, an antioxidant and mucolytic agent.
• Vitamina D3 10.000ui + K2 120mcg Sublingual High-dose vitamin D3 (10,000 IU) combined with K2 (120mcg) in sublingual drops format for enhanced absorption.
• Creatina Monohidratada OWL 300g OWL brand monohydrated creatine powder, 300g size, a sports nutrition supplement for performance and muscle function.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• OWL SuplementosminorOthersOWL Suplementos is a supplement brand featured on the Beleza Saúde platform, with products like Creatina Monohidratada OWL 300g sold through the e-commerce store. Relationship appears to be a product supply/partnership for supplement distribution.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Drogaria Venancio: Rio de Janeiro-based pharmacy chain with strong regional presence and a developing health/wellness assortment. Comparable as a multi-state Brazilian pharmacy operator, though it does not overlap in São Paulo where Beleza Saúde is anchored.

Broad incumbents

• Pague Menos: Major Brazilian pharmacy chain with national footprint and growing online channel. Comparable as a broad retail pharmacy incumbent pushing into wellness and supplementation, though not focused on magistral compounding.
• Drogaria Onofre: Established Brazilian pharmacy chain with nationwide delivery and a broad product portfolio including supplements and dermocosmetics. Comparable as a large omnichannel pharmacy operator competing for the same supplement/wellness basket.
• Netfarma (Drogão Super): Brazilian pharmacy e-commerce platform with broad assortment including supplements and compounding-adjacent products. Comparable as an online-first pharmacy peer competing for the same e-commerce supplement basket.
• Panvel Farmácias: Regional pharmacy chain strong in southern Brazil with developed e-commerce and private-label supplement lines (similar to OWL). Comparable as a multi-state pharmacy + supplements player with omnichannel model.
• Ultrafarma: Brazilian pharmacy chain focused on affordable medicines and supplements with a strong e-commerce platform. Comparable as a price-competitive omnichannel pharmacy peer targeting value-conscious consumers.
• RD Saúde (Raia Drogasil): Largest pharmacy chain in Brazil with thousands of stores and growing digital/e-commerce presence. Competes broadly in retail pharmacy and increasingly in personalized health/wellness, but does not specialize in magistral compounding like Beleza Saúde.
• Drogaria São Paulo / Pacheco (DPSP): Large São Paulo-based pharmacy chain with strong metropolitan presence overlapping Beleza Saúde's home turf. A natural broad incumbent peer offering both retail pharmacy and growing wellness/dermo categories.

Direct peers

• Farmalike: Brazilian online pharmacy focused on wellness, supplements, and personalized products with strong content-marketing emphasis. Most directly comparable as a digital-first Brazilian wellness pharmacy peer with overlapping product categories (vitamins, beauty, hormonal support).

Emerging players

• Pague Menos Manipulação / Network Compounding Pharmacies: Larger pharmacy chains increasingly operate in-store compounding labs (e.g., Pague Menos's compounding services). Comparable as emerging competitors moving into magistral manipulation — the exact niche Beleza Saúde specializes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/belezasaudeloja

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beleza Saúde - Farmácia de Manipulação, Homeopatia e Veterinária