Belfry & Spa

What Belfry & Spa does

Belfry & Spa (legal entity: Grand Hôtel Belfry, SIREN 822711610) is a privately held, family-owned historic 5-star hotel located at 66 rue de la Grotte, 65100 Lourdes, in the Occitanie region of France. The property traces its origins to 1873; the LEGUIDE family (Laurent, Victoria, and Catherine LEGUIDE) acquired the establishment in 2017 and have since conducted a full renovation of all 50 rooms and suites, ranging from 24m² Superior Doubles to a 100m² Liberty Suite with sauna. The hotel operates on an adults-only basis and is positioned as a luxury stay directly facing the Sanctuary of Our Lady of Lourdes and at the foot of the city's fortified castle.

Core products center on three integrated lines: (i) accommodation across eight room/suite categories at 5-star standards; (ii) the 'Spa by Ligne St Barth' wellness facility featuring a 28°C indoor heated pool, a 10m outdoor jacuzzi at 40°C, and a fitness room — accessible at no additional charge to all guests; and (iii) Food & Beverage through Restaurant Le B (led by Chef Jordan Gaillanou, open daily except Sundays), breakfast service, bar, and room service. Supporting infrastructure includes 7 Sparklin electric vehicle charging stations on private parking, concierge services, accessibility features, and a partnership with Blooweels for EV rentals.

The business model is direct-to-consumer hospitality with a four-stream revenue structure: room revenue (primary, with a 10% direct-booking discount on non-refundable advance purchases), Food & Beverage (€20/person breakfast for guests, €35/person for non-residents), ancillary services (parking €20/night, pet accommodation €25/animal/day, Blooweels rentals), and gift boxes distributed via secretbox.fr. Distribution runs through the Mews distributor platform integrated into belfry.fr (bilingual French/English) supplemented by OTAs and the owner's direct regional tourism promotion; marketing relies on the website, Instagram (@hotelbelfryandspa), and email newsletters. The company reports only 6 employees and receives no external institutional investment or parent-company backing.

Name

Belfry & Spa

Legal name

Grand Hôtel Belfry

Website

https://belfry.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belfry & Spa is a family-owned, historic 5-star hotel in Lourdes, France (50 rooms, operated by the LEGUIDE family since 2017) serving adult pilgrims, leisure tourists, and active-sports travelers with renovated rooms, a complimentary Ligne St Barth spa, restaurant Le B, and direct booking via Mews.

Ownership category

akta.pro rank

Product category

Luxury Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Luxury hotel accommodation
• Spa and wellness services
• Fine dining restaurant
• Hospitality and concierge
• Pilgrimage and leisure tourism

Headquarters

HQ city

Lourdes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Room Revenue: Primary revenue stream from 50 rooms and suites ranging from Superior Double to Liberty Suite. Adults-only clientele. Direct booking encouraged with 10% discount for non-refundable advance bookings.
2. Food & Beverage: Restaurant Le B (open daily except Sundays), bar service, breakfast service (20€/person for hotel guests, 35€/person for non-residents), and room service.
3. Ancillary Services: Private parking (20€/night), pet accommodation (25€/animal/day), Blooweels electric vehicle rental partnership, and gift box sales via secretbox.fr.
4. Gift Boxes: Coffrets cadeaux (gift boxes) sold through secretbox.fr platform for spa and stay experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Belfry & Spa is a historic 5-star luxury hotel in Lourdes, France, offering 50 renovated rooms and suites, a Spa by Ligne St Barth with indoor heated pool, outdoor jacuzzi, and fitness room, and an on-site restaurant (Le B). The hotel operates as a full-service hospitality destination catering primarily to adults, with complimentary spa access for all guests, concierge services, private parking, and electric vehicle charging stations.

Product overview

Belfry & Spa is a 5-star luxury hotel in Lourdes, France offering an integrated hospitality experience. The property features 50 renovated rooms and suites (ranging from 24m² to 100m²), the Spa by Ligne St Barth with heated indoor pool and outdoor jacuzzi, Restaurant Le B by Chef Jordan Gaillanou, and comprehensive concierge services. The hotel also provides 7 electric vehicle charging stations and partners with Blooweels for car rentals. Guests can book through the Mews platform, purchase gift vouchers via Secret Box, and access exclusive rate packages. The LEGUIDE family has owned and operated the hotel since 2017.

Differentiator

Problem solved

Functional benefit

Brands

• Le B: The hotel's restaurant, open every day of the week except Sundays. On Sundays, only the bar is open. Chef Jordan Gaillanou leads the kitchen.

Products and services

• Hotel Rooms and Suites

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Ligne St BarthcoreStrategic or Co-development Partner · 1 January 2017Partnership for spa branding and products. The hotel's spa is branded as 'Spa by Ligne St Barth' offering luxury wellness treatments with Ligne St Barth products. Access to the spa (indoor pool, outdoor jacuzzi, fitness room) is complimentary for all hotel guests.
• BlooweelsminorGTM or Marketing Partner · 1 January 2017Electric vehicle rental partnership. For stays of 2+ nights, guests receive a promotional code for 100€ reduction (French site) or 20€ (English site) on Blooweels EV rentals from the hotel's counter.
• MewscoreTechnology or IntegrationHotel management and booking system provider. The hotel uses Mews distributor for online booking functionality via app.mews.com platform.
• Paccard Foundry (Fonderie Paccard)minorOthersBell foundry in Haute-Savoie that created the hotel's custom bell in 2017. The bell adorns the hotel entrance and rings for special events.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hôtel Le Belvédère: Hautes-Pyrénées hotel focused on nature and wellness stays in the Pyrenees. Comparable target audience of leisure and active-sport tourists visiting Lourdes and the surrounding region.
• Hôtel Le Viscos: Family-run boutique hotel in Saint-Savin, Hautes-Pyrénées, with restaurant. Comparable heritage, family-ownership, and Hautes-Pyrénées positioning for Pyrenees leisure travelers.
• Best Western Plus Hotel Mirasol: International chain-affiliated upscale hotel in Lourdes city center. Competes on convenience and brand recognition but lacks the heritage narrative and bespoke spa of Belfry & Spa.

Direct peers

• Le Grand Hôtel des Pyrénées: Historic upscale hotel in Lourdes with restaurant and wellness facilities. Directly comparable heritage positioning and Sanctuary-adjacent location.
• Hôtel Panorama: 4-star Lourdes hotel near the Sanctuary offering upgraded rooms and on-site dining. Competes for the same upscale pilgrimage and Pyrenees leisure segment as Belfry & Spa.
• Hôtel Le Méditerranée: 4-star historic Lourdes hotel with restaurant and bar in the Sanctuary district. Competes for pilgrimage and leisure guests with similar upscale-but-traditional positioning.
• Hôtel Saint-Sauveur: 4-star Lourdes hotel close to the Sanctuary with restaurant and group-friendly amenities. Direct competitor for mid-to-upper tier pilgrims and tour groups.
• Grand Hôtel Moderne: Long-established historic hotel in Lourdes steps from the Sanctuary, offering comparable upscale rooms, on-site F&B, and group/pilgrimage-friendly amenities. Direct competitor for the same pilgrimage and leisure-tourist customers as Belfry & Spa.
• Hôtel & Spa La Solitude: 4-star hotel in Lourdes opposite the Sanctuary, with an on-site spa and wellness facilities. Competes head-to-head with Belfry for wellness-seeking pilgrims and leisure travelers and is the closest spa-inclusive comparable in the city.

Broad incumbents

• Mercure Lourdes Impératrice: Branded upscale hotel in Lourdes operated by a global chain. Competes on location and reliability but with standardized amenities rather than heritage differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hotelbelfryandspa
• LinkedInlinkedin.com/company/belfry-spa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belfry & Spa