Belgian Warmblood - BWP

What Belgian Warmblood - BWP does

Belgian Warmblood (BWP), legally Belgian Warmblood - BWP vzw, is a Belgian non-profit studbook association founded in 1955 and headquartered in Oud-Heverlee, Belgium. It operates as the official registry for Belgian Warmblood sport horses and additionally manages approved studbooks for the Belgian Riding Pony (BRp), Connemara, Dartmoor, and Harness Horse breeds. The organization's core functions are foal registration, issuance of BWP passports for official horse identification and ownership tracking, a three-phase stallion selection process anchored by a veterinary examination at Ghent University, and a comprehensive approved-stallion database searchable across dressage and jumping breeding directions. Supporting activities include annual Elite Foal Auction and Online Foal Auction events, a National Championship for elite foals, regional breeding day events, sport results tracking, and mare label / performance dam-line certification.

BWP is operated by a small team of approximately six employees and operates an event-driven go-to-market centered on annual stallion selection shows, foal auctions, regional breeder days, and digital member engagement. Technology infrastructure centers on the EquiTime database for horse registrations, pedigree tracking, and member management, with the Equisonline platform powering the Mijn BWP member portal and foal registration workflow. The organization maintains a multilingual (Dutch, French, English) website and an active social presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok.

Revenue is generated through five streams: annual membership fees (subscription), one-time foal registration fees, webshop merchandise sales, change-of-ownership administrative fees, and duplicate passport issuance fees. Pricing is not publicly disclosed. The organization supplements operating income through a tiered partnership ecosystem (Golden Partners, Business Partners, and Other Partners) spanning financial services (KBC), feed supply (AVEVE), equestrian facilities (Stephex, Azelhof), stallion stations, and event streaming (ClipMyHorse). BWP is a founding member of the World Breeding Federation of Sport Horses (WBFSH).

Name

Belgian Warmblood - BWP

Legal name

Belgian Warmblood - BWP vzw

Website

https://belgian-warmblood.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Belgian Warmblood (BWP) is a Belgian non-profit studbook association founded in 1955 that officially registers Belgian Warmblood sport horses and related breeds, issuing passports, conducting stallion selections, and operating foal auctions for breeders across Belgium and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Oud-Heverlee

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership providing access to studbook services, foal registration, and member benefits
2. Foal Registration: Fees for registering foals in the official studbook with name suggestions and passport issuance
3. Webshop Sales: Online sales of merchandise, publications, and studbook-related products
4. Change of Ownership: Administrative fee for processing horse ownership transfers in the studbook registry
5. Duplicate Passport Request: Fee for issuing replacement passports for lost documents

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Belgian Warmblood (BWP) is the official Belgian studbook association that registers, identifies, and evaluates sport horses and ponies. Its core services include foal registration, issuance of BWP Passports as official identification documents, the three-phase Stallion Selection approval process, and a searchable Approved Stallions database. The studbook also operates Elite Foal Auctions, an Online Foal Auction, sport results tracking, and manages related registries for BRp, Connemara, Dartmoor, and Harness Horse breeds.

Product overview

Belgian Warmblood (BWP) is a horse breeding studbook organization operating as a platform of interconnected services centered on the registration, evaluation, and promotion of Belgian Warmblood sport horses and ponies. The core offering consists of: the official Foal Registration system (via Equisonline), a comprehensive Approved Stallions Database, the multi-phase Stallion Selection process, BWP Passport issuance for horse identification, and various Auction events (Elite Foal Auction, Online Foal Auction). Supporting services include Sport Results tracking, Membership Program, Equitime management tool, Labels and Predicates quality certification, and regional Fokkerijdag breeding day events. The Webshop provides merchandise. The studbook also manages related registries including BRp (Belgian Riding Pony), Connemara, and Dartmoor pony breeds, making it a multi-studbook platform under the BWP umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Foal Registration
• BWP Passport
• Stallion Selection (Hengstenkeuring)
• BWP Elite Foal Auction
• Online Foal Auction
• National Championship BWP Elite Foals
• BWP Membership
• BWP Webshop
• Labels and Predicates
• Sport Results Service

Quantifiable outcome

• Belgian Warmblood horses are permanent fixtures at the top of national and international rankings

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

25 partnerships are on record, tiered business partner, golden partner, other partner and strategic.

• AVEVEbusiness partnerOthersAVEVE is a business partner of BWP, providing horse feed products through AVEVE stores in Belgium.
• Stephexbusiness partnerOthersStephex is a business partner, operating equestrian facilities and stables in Belgium.
• Equilanobusiness partnerOthersEquilano is a business partner of BWP, providing equestrian products.
• ClipMyHorsegolden partnerGTM or Marketing PartnerClipMyHorse is a Golden partner providing equestrian video streaming services for BWP events, including live coverage of stallion selection shows.
• Faculteit Diergeneeskunde (UGhent)golden partnerTechnology or IntegrationThe Veterinary Faculty of Ghent University partners with BWP for veterinary examinations of candidate stallions during Phase 1 of the Stallion Selection process.
• Onorigolden partnerOthersOnori is a Golden partner providing fashion and gift products.
• Karel Coxgolden partnerOthersKarel Cox is a Golden partner, providing equestrian-related services or products.
• Azelhofgolden partnerOthersAzelhof in Lier serves as the venue for BWP Stallion Selection Show Phase 3, the culminating event for stallion approval.
• Stud 111golden partnerOthersStud 111 is a Golden partner operating as a stallion station.
• Hurkmansgolden partnerOthersHurkmans is a Golden partner providing equestrian products.
• Thomas (Firma Thomas)golden partnerOthersFirma Thomas is a Golden partner providing equestrian-related products.
• Immofluisteraargolden partnerOthersImmofluisteraar is a Golden partner providing equestrian services.
• Tilleman & Lenaertsgolden partnerOthersTilleman & Lenaerts is a Golden partner, likely providing veterinary or equestrian services.
• Van De Heffinckgolden partnerOthersVan De Heffinck is a Golden partner, operating as a stallion station with notable approved stallions in the BWP registry.
• JV Horsesgolden partnerOthersJV Horses is a Golden partner operating as an equestrian business.
• EuroHorsegolden partnerOthersEuroHorse is a Golden partner providing equestrian products and services.
• De Brabander (Joris De Brabander)golden partnerOthersJoris De Brabander is a Golden partner, operating equestrian facilities.
• Kerosgolden partnerOthersKeros is a Golden partner providing equestrian products.
• Wim Verhuurother partnerOthersWim Verhuur is an other partner providing rental services.
• Eqifyother partnerTechnology or IntegrationEqify is an other partner providing online equestrian services.
• MAIS Automatiseringother partnerTechnology or IntegrationMAIS Automatisering is an other partner providing automation/IT services.
• Kemacoother partnerOthersKemaco is an other partner, appearing as a TotalEnergies partner.
• Horsemanother partnerOthersHorseman is an other partner providing equestrian media or services.
• Vlaanderen (Landbouw & Visserij)other partnerOthersThe Flemish government Department of Agriculture and Fisheries is an other partner supporting the equestrian sector.
• BWP Founding Members (WBFSH)strategicStrategic or Co-development PartnerBWP is a founding member of the World Breeding Federation of Sport Horses (WBFSH), the global organization for sport horse breeding federations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westfalian Studbook (Westfalen): German warmblood studbook with equivalent registry, stallion selection, and auction infrastructure. Targets the same elite show jumping and dressage breeder segments across Europe as BWP.
• KWPN (Royal Dutch Sport Horse): Royal Dutch Warmblood studbook, the closest geographic and functional peer to BWP. Both maintain official sport horse registries, stallion selection processes, and serve show jumping/dressage breeders across the Benelux region with similar membership and registration-based revenue models.
• Zangersheide (Studbook Z): Belgian-based warmblood studbook founded by Léon Melchior, operating a comparable registry and auction platform with a strong show jumping focus. Direct domestic competitor to BWP within Belgium.
• Trakehner Verband: Historic German warmblood and riding horse studbook operating the same registry, mare performance testing, and stallion approval framework as BWP. Comparable breed association structure serving sport horse breeders.
• Selle Français (ANSF): Official French sport horse studbook with parallel registry, stallion approval, and breeder services. Competes with BWP for international show jumping breeder share, particularly in the European circuit.
• Oldenburger Verband (Oldenburg): German sport horse studbook offering studbook registration, stallion selection, and elite auctions comparable to BWP's offering. Overlaps significantly in show jumping and dressage breeding markets across Europe.
• Hanoverian Verband (Hannoveraner): One of the largest and oldest German warmblood studbooks. Operates a comparable studbook registry, stallion licensing, mare performance testing, and auction program targeting the same elite sport horse breeders as BWP.
• Holsteiner Verband: German sport horse studbook operating the same official registry, stallion selection, and breeder membership model as BWP. Directly comparable in producing show jumping horses and competing for international breeder demand.

Emerging players

• Anglo-European Studbook (AES): UK-based international sport horse studbook offering registration and stallion approval services. Operates a comparable registry model but with a less established brand than BWP in the show jumping segment.

Regional players

• Irish Sport Horse Studbook: National Irish sport horse registry providing similar studbook services but focused on the Irish breeding market. Comparable in sport horse production model and event-driven GTM motion, though serving a distinct geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@belgianwarmbloodbwp5149
• Facebookfacebook.com/BWPvzw
• LinkedInlinkedin.com/company/belgian-warmblood-bwp
• Instagraminstagram.com/bwpvzw
• TikToktiktok.com/@bwpvzw?lang=nl-NL

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belgian Warmblood - BWP