What Believe National Talent Competition does

Believe National Talent Competition is a US-based dance competition brand that operates 48 regional events and four annual national championships (Ft. Lauderdale, FL; Ocean City, MD; Myrtle Beach, SC; Branson, MO), serving more than 15,000 dancers per season across studios, independent competitors, and families. The platform is built around the DanceBug registration and scoring system, with VideoJudge.com used to distribute expiring video critiques to dancers and teachers. The company is privately held and operates as a core brand within the Star Dance Alliance and DanceOne network, alongside sibling brands such as StarPower, Revolution, Imagine, Nexstar, and PowerPak, and offers qualifying routines a pathway to the World Dance Championships.

Name

Believe National Talent Competition

Legal name

Believe National Talent and Dance Competition

Website

https://believetalent.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dance Competition Services

NAICS

Spectator Sports (71121), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industry

Major Championship Events & World Finals (MPAKANAE)

Keywords

• Dance competition events
• Talent competition services
• Dance studio events
• Regional dance championships
• National dance finals

Headquarters

HQ city

National / Traveling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Competition Entry Fees: Dance studios and independent dancers pay entry fees to compete at regional and national events. Entry fees are tiered based on registration timing (60+ days, 30-59 days, 29 or fewer days). A $10 non-refundable deposit per routine guarantees a spot. Entries must be paid in full to be confirmed.
2. DanceOne Season Media Pass: Required media pass per dancer per season for unlimited photos and videos. Sold through DanceBug platform.
3. Extended Time Fees: Fees charged for routines exceeding standard time limits ($5 per performer per 30-second increment), prop extended time ($25-$100 based on duration), and change fees ($10-$50 depending on timing).
4. Title and Specialty Competitions: Separate entry fees for Title Competition, Headshot Competition, and Costume Competition at regional and national events.
5. Merchandise and Programs: Sale of Believe merchandise through the Believe Boutique and souvenir programs at events. Includes ChampionTeamWear and other branded merchandise.
6. Book Sales: Sale of 'How Lola Got Her Wings' children's book written by National Director Craig Scribner. A portion benefits Star Dance Alliance charity events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Believe National Talent Competition operates a traveling dance and talent competition platform that hosts 48 regional events across the United States plus four national championship events annually. The company provides end-to-end competition infrastructure including venues, judges, sound, lighting, scoring, awards, and awards ceremonies, with dancers registering online through the DanceBug platform and qualifying routines advancing from regionals to nationals.

Product overview

Believe National Talent Competition operates as a dance competition platform consisting of regional events (48 per season) and national championships (4 per season). The core offering includes competition registration, scoring, and awards across multiple dance genres and age divisions. Additional offerings include the BLV Golden Buzzer Award (national recognition), Title Competition (solo showcase), LIVEWIRE Improv Competition, Headshot and Costume Competitions, and a children's book 'How Lola Got Her Wings'. The platform integrates with DanceBug for media access and VideoJudge.com for critique sharing. As part of the Star Dance Alliance network, the company also offers pathways to World Dance Championships and other dance industry events.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Dance Competitions 48 regional dance competition events held annually across the United States, qualifying dancers and routines for National Championships. Open to dance studios and independent dancers across multiple age divisions, three skill levels (Showcase, Competitive, Elite), and 20+ performance categories including jazz, tap, ballet, contemporary, hip hop, and lyrical.
• National Championships Four annual national championship events held at beach and resort destinations including Ft. Lauderdale, FL (The Diplomat Beach Resort), Ocean City, MD (Roland E. Powell Convention Center), Myrtle Beach, SC (Myrtle Beach Convention Center), and Branson, MO. Includes Opening Number, LIVEWIRE Improv Competition, Title Showdowns, and The Championships for Advanced Level dancers.
• How Lola Got Her Wings (Children's Book) Children's book written by National Director Craig Scribner featuring Lola the Dancing Flamingo on a journey of perseverance and tap dancing discovery. A portion of sales benefits Star Dance Alliance charity events including Janie's Fund / Youth Villages.
• Believe Boutique Merchandise Believe-branded merchandise including ChampionTeamWear team wear, souvenir programs, and competition swag, sold through the Believe Boutique at events and the DanceOne online shop.
• DanceOne Season Media Pass Required annual media pass per dancer per season for unlimited access to professional photos and videos of performances, delivered through the DanceBug platform.

Quantifiable outcome

• 15,000+ dancers served annually
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Star Dance AlliancecoreStrategic or Co-development PartnerBelieve is a brand under the Star Dance Alliance (SDA) network, one of the largest dance competition organizations in the United States. SDA provides rules, registration infrastructure, and access to additional dance opportunities including World Dance Championships, PowerPak, WILD dance intensive, and World Dance Pageant. Phone: 844.737.3737.
• DanceOnecoreStrategic or Co-development PartnerBelieve is part of the DanceOne ecosystem, described as the largest dance community on the planet. DanceOne brings together dance competition leaders including Believe, StarPower, Revolution Talent, Imagine Dance Challenge, PowerPak, and others.
• DanceBugcoreTechnology or IntegrationDanceBug provides the registration platform, scoring system, photo/video delivery, and livestream capabilities for Believe competitions. Dancers access scores, video critiques, and media purchases through DanceBug's website and mobile app.
• ChampionTeamWearminorGTM or Marketing PartnerOfficial merchandise sponsor for Believe competitions. Provides affordable competition merchandise including team wear and awards at events.
• Royal CaribbeanminorGTM or Marketing PartnerOfficial sponsor of Believe National Talent Competition. Provides cruise opportunities and travel experiences for dancers through auditions for Royal Caribbean entertainment.
• TY (TumbleTykes)minorGTM or Marketing PartnerOfficial merchandise sponsor providing dance-related products at Believe competitions.
• Janie's Fund / Youth VillagesminorOthersCharitable partner for SDA and Believe events. Janie's Fund supports Youth Villages programs. Believe hosts Dance-a-Thon events and a portion of 'How Lola Got Her Wings' book sales benefit this charity.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KAR Dance Competition: KAR is an independent (non-SDA) US dance competition tour with regional events and nationals. It targets the same studio/dancer base with tiered levels, judging, and awards, representing a non-network competitor.
• StarPower Talent Competition: StarPower is a sibling dance competition brand under Star Dance Alliance / DanceOne. It runs regional and national dance events with similar tiered levels, judging, and DanceBug registration, directly competing with Believe for the same studio and dancer base.
• NexStar Dance Competition: NexStar is an SDA-affiliated dance competition with regional events and a national championship, sharing DanceBug registration and judging infrastructure. Competes with Believe for studios across overlapping US geographies.
• DreamMaker Dance Competition: DreamMaker is another Star Dance Alliance dance competition brand running regional and national events. It uses the same shared infrastructure and pursues the same target segments (studios, independent dancers, dance families).
• Imagine Dance Challenge: Imagine is a dance competition brand under Star Dance Alliance / DanceOne with regionals and nationals using the shared DanceBug platform. Comparable scale and target audience (dance studios, dancers, families) with overlapping event calendar.
• Revolution Talent Competition: Revolution is another SDA-affiliated dance competition circuit with regional events and nationals, sharing the DanceOne platform. It offers the same competing value proposition (judging, awards, national championships, WDC pathway) as Believe within the parent network.
• Showbiz Dance Competition: Showbiz is an independent national dance competition tour running regional and national events across the US. Comparable offering (regionals, nationals, awards, multi-genre) and same target customers as Believe, operating outside the SDA umbrella.

Others

• DanceBug: DanceBug is the technology platform powering registration, scoring, livestreaming, and media delivery for Believe and the broader DanceOne circuit. It is a critical infrastructure partner (not a direct competitor) that affects Believe's product experience and operating costs.
• DanceOne: DanceOne is the umbrella community/platform aggregating Star Dance Alliance competition brands including Believe, StarPower, Revolution, Imagine, PowerPak, and WILD. It is the parent brand that runs Believe and the adjacent ecosystem in which competitors operate.

Emerging players

• PowerPak Dance Competition: PowerPak operates within the DanceOne ecosystem as a focused power/technique competition format rather than full regional circuit. It intersects with Believe through shared platform and overlapping dancer pool but with narrower competition scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BelieveTalent
• YouTubeyoutube.com/channel/UCFJ9X2thM_5n95JbvCQnGNQ
• Facebookfacebook.com/BelieveTalent
• Instagraminstagram.com/believetalent
• LinkedInlinkedin.com/company/believe-national-talent-competition

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Believe National Talent Competition