Bellarose Senior Living

What Bellarose Senior Living does

Bellarose Senior Living is a single-property senior living community located at 18001 E 51st St in southeast Tulsa, Oklahoma, operating under the corporate umbrella of Sagora Senior Living Inc. (a Texas-domiciled operator and subsidiary of TCG Holdings, LP). The community serves 55+ seniors across four interconnected care programs: Independent Living (one- and two-bedroom apartments from 744-1,368 sq. ft. starting at $4,200/month), Independent Living Cottages (standalone 1,600 sq. ft. two-bedroom/two-bath homes with garages starting at $5,650/month), Assisted Living (studios and one-/two-bedroom apartments from 401-773 sq. ft. starting at $4,095/month), and Memory Care (275 sq. ft. studios starting at $5,795/month, featuring the proprietary Dining with G.R.A.C.E. program for residents with Alzheimer's and other dementias). The continuum-of-care architecture enables residents to transition between care levels within the same community without relocation, supported by 24/7 staffing, individualized care plans, chef-prepared meals, housekeeping, scheduled transportation, and shared amenities including a heated pool, fitness center, theater, library, dog park, and tornado shelter.

The business model is direct-to-consumer subscription recurring revenue, with transparent monthly pricing publicly listed and prospective residents/families acquired primarily through website-driven tour scheduling (bellaroselife.com), phone inquiries, Google reviews/reputation (4.1 stars across 83 reviews), and organic social channels (Facebook, Instagram, X). The community holds Oklahoma assisted-living license AL 7240-7240 and is operationally integrated into Sagora Senior Living's broader portfolio, sharing branding, operational systems, and a centralized privacy/careers infrastructure (jobs.sagora.com, [email protected]). Underlying technology is limited to operational management tooling — primarily the SecureCafe resident portal, Corwin-based newsletter distribution, and virtual tour technology for property showcasing — with no disclosed AI/ML capabilities, public APIs, or proprietary technology platform. The customer base is exclusively individual seniors and their families in the Tulsa metropolitan area (including Broken Arrow), with no enterprise or institutional customers; testimonials on the Google Business profile come from resident families and visitors (Marilyn G., Carolyn W., Link M., Brad G., Leilani P.).

Name

Bellarose Senior Living

Legal name

Sagora Senior Living Inc.

Website

https://bellaroselife.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bellarose Senior Living is a single-property senior living community in Tulsa, Oklahoma, offering Independent Living, Cottages, Assisted Living, and Memory Care programs on a transparent monthly subscription model. It serves 55+ seniors and their families under Sagora Senior Living's portfolio.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Active Adult (55+) Independent Living Communities (HLADAAAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Independent living communities
• Retirement housing

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Monthly Resident Fees: Recurring monthly fees charged to residents across all living programs (Independent Living, Cottages, Assisted Living, Memory Care). Pricing varies by care level and accommodation type, ranging from $4,095 to $5,795 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bellarose Senior Living operates a single-site senior living community in Tulsa, Oklahoma, providing four continuum-of-care living programs: Independent Living (apartments and stand-alone cottages), Assisted Living, and Memory Care. Residents pay monthly recurring fees starting at $4,095 for Assisted Living and up to $5,795 for Memory Care, with services including accommodation, chef-prepared meals, housekeeping, transportation, individualized care plans, and 24/7 support. The community also operates a specialized Dining with G.R.A.C.E. program for Memory Care residents.

Product overview

Bellarose Senior Living is a Sagora Senior Living community offering a unified senior living platform with four interconnected living programs: Independent Living (apartments and cottages for active seniors), Assisted Living (support with daily tasks), and Memory Care (specialized dementia care). The community also provides comprehensive amenities including chef-prepared dining, heated swimming pool, fitness center, theater, library, dog park, and various activities. Residents can transition between care levels as needs change, all within the same community. Pricing ranges from $4,095/month for Assisted Living to $5,795/month for Memory Care, with cottages starting at $5,650/month and Independent Living at $4,200/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Independent Living program for 55+ seniors who wish to maintain independence in a supportive community, offering one- and two-bedroom apartments ranging from 744 to 1,368 square feet with safety-equipped bathrooms and kitchenettes. Starting at $4,200/month.
• Independent Living Cottages Stand-alone two-bedroom, two-bathroom cottages spanning 1,600 square feet with garages, dining and living spaces, separate from the main community building, offering home-like independence with access to community services. Starting at $5,650/month.
• Assisted Living Assisted Living program providing support for seniors who need help with daily tasks while maintaining independence, offering studios and one- and two-bedroom apartments (401-773 sq ft) with safety-equipped bathrooms, kitchenettes, individualized care plans, and 24-hour care. Starting at $4,095/month.
• Memory Care Specialized Memory Care program for seniors with dementia including Alzheimer's disease, offering safe studio apartments (275 sq ft), life skills stations, individualized care plans, and the Dining with G.R.A.C.E. program for positive dining experiences. Starting at $5,795/month.

Quantifiable outcome

• Google rating of 4.1 stars based on 83 reviews

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sagora Senior LivingcoreOthersBellarose Senior Living is owned and operated by Sagora Senior Living, a senior living community management company. Sagora provides operational infrastructure, branding, policies, and management systems. Bellarose is one of multiple communities in the Sagora portfolio. The parent company's privacy policy governs the facility's data practices.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Holiday Retirement: Largest provider of Independent Living-only senior communities in the U.S. Closely comparable to Bellarose's Independent Living and Cottage offerings and similar D2C sales motion targeting active 55+ seniors.
• Enlivant: Senior living operator specializing primarily in Assisted Living and Memory Care across the U.S. Closely comparable Memory Care specialization and operational focus, though narrower than Bellarose's full continuum.
• Sagora Senior Living: Parent operator of Bellarose Senior Living; operates a portfolio of senior living communities with the same four-program model (Independent Living, Assisted Living, Memory Care). Sister communities under the same operating system provide the closest comparable benchmarks.
• Belmont Village Senior Living: U.S. senior living operator with communities offering Independent Living, Assisted Living, and specialized Memory Care programs. Closely comparable tier mix, premium urban/suburban positioning, and emphasis on enrichment programming.
• Sonida Senior Living: Mid-sized U.S. senior living operator with Independent Living, Assisted Living, and Memory Care communities. Comparable service tiers and pricing architecture, with similar mid-market footprint.
• Discovery Senior Living: Operator of senior living communities offering Independent Living, Assisted Living, and Memory Care in multiple U.S. markets. Comparable multi-tier community model with similar pricing and amenity positioning.

Broad incumbents

• Five Star Senior Living: U.S. senior living and rehabilitation services operator with Independent Living, Assisted Living, and Memory Care communities. Comparable multi-tier service model and pricing structure.
• Brookdale Senior Living: The largest U.S. senior living operator with hundreds of communities offering Independent Living, Assisted Living, and Memory Care across all 50 states. Directly comparable continuum-of-care model with a much larger portfolio and national footprint.
• Sunrise Senior Living: Established senior living operator with a strong reputation in Assisted Living and Memory Care across the U.S., including dedicated Reminiscence Memory Care neighborhoods. Directly comparable to Bellarose's Memory Care specialization and continuum offering.
• Atria Senior Living: Major U.S. senior living operator with a portfolio of communities offering Independent Living, Assisted Living, and Memory Care. Comparable service mix and pricing tiers, but operates at national scale versus Bellarose's single community.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sagoralife
• Facebookfacebook.com/bellaroselife
• Instagraminstagram.com/sagoraseniorliving
• LinkedInlinkedin.com/company/bellarose-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellarose Senior Living