Bemol Retail SRL

What Bemol Retail SRL does

Bemol Retail SRL (ÎCS Bemol Retail SRL) is a Moldovan retail network operator founded in 2007 and headquartered in Chișinău at str. Moara Roșie 5/1. The company runs 55+ fuel stations across the Republic of Moldova under the Bemol brand, dispensing Euro 98, Euro 95, EURO 5 diesel, and LPG via Tatsuno-certified dispensers with in-house laboratory fuel testing. Beyond fuel, the company operates an integrated multi-format ecosystem that co-locates Markets convenience stores, Naringi Café outlets, car washes, and EV charging stations at its sites.

The company serves three primary customer segments: individual consumers (73% of active audience, with ~25% holding Bemol discount cards), corporate and fleet clients served through fuel cards and acceptance partnerships with DKV Mobility and E 100, and partners including MAIB for co-branded payment products. The technology surface includes a mobile app, a Personal Cabinet customer portal, and a proprietary fuel-card system. Customer experience and quality-control investments are reflected in consecutive 'Quality Leader' awards in the 'Fuel Quality' category (2022 and 2023). Sourcing is anchored to three regional majors — Lukoil, Petrom, and Rompetrol.

The business model combines unit-volume fuel retail with attached non-fuel revenue (convenience, café, car wash, EV charging) and recurring-card economics from the loyalty/Personal Cabinet program. Recent strategic emphasis has been on fleet-channel internationalization (DKV Mobility, January 2025), payment-product extension (MAIB Liber Card, December 2024), and new delivery channels for café and convenience assortment (Glovo and Straus, April 2025). Average disclosed profit margin is ~4% (3.3% in 2020), with the company subject to a Republic of Moldova Competition Council investigation. The reported employee count of 53 is anomalous for a 55-station 24/7 network and is treated as a likely data-quality issue.

Name

Bemol Retail SRL

Legal name

ÎCS Bemol Retail SRL

Website

https://bemol.md

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Bemol Retail SRL operates a 55+ station fuel retail network across Moldova, founded in 2007 and headquartered in Chișinău. It serves individual consumers, fleet operators, and corporate clients via fuel cards, integrated Markets convenience stores, Naringi Café outlets, car washes, and EV charging points.

Ownership category

akta.pro rank

Product category

Fuel Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Stations with Convenience Retail (Forecourt C-Stores) (CRANAJAB)

akta.pro secondary industries

Forecourt Convenience Stores (Fuel-Integrated) (CRAHABAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel retail network
• Gas station services
• Convenience store retail
• Fuel card management
• EV charging stations

Headquarters

HQ city

Chișinău

HQ country

Moldova

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Sales: Sale of petroleum products including Euro 98 gasoline, Euro 95 gasoline, Diesel (EURO 5), and LPG at retail gas stations throughout Moldova. The company purchases fuel from suppliers Lukoil, Petrom, and Rompetrol.
2. Retail Store Sales: 24-hour convenience stores at gas stations offering food, beverages, car accessories, toys, books, magazines, souvenirs, and healthy snacks including protein bars and vegan products.
3. Café Services: Naringi Café with terrace located at gas stations, serving freshly roasted coffee. Coffee available for delivery via Glovo and Straus partnerships.
4. Fuel Card Management: Fuel card issuance and account management for corporate and individual clients. Cards provide discounts and bonuses, participation in lotteries and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BEMOL Retail SRL operates a network of 55+ gas stations across the Republic of Moldova selling Euro 98, Euro 95, Diesel, and LPG fuels meeting EURO 5 standards. Each station functions as a multi-service hub offering 24-hour convenience stores (BEMOL Markets), Naringi Café coffee shops with terraces, electric vehicle charging stations, and a proprietary BEMOL Fuel Card payment system. The network is supported by online services including the Personal Cabinet portal (cabinet.bemol.md) and iOS/Android mobile applications that enable 24/7 fuel card recharging via bank card.

Product overview

BEMOL Retail SRL operates a unified fuel retail and convenience services network across Moldova. The core offering consists of gas stations providing Euro 98, Benzin 95, Diesel, and LPG fuels meeting EURO 5 standards. These stations serve as hubs for complementary services including 24-hour convenience markets (BEMOL Markets) and Naringi Cafe coffee shops with delivery options via Glovo and Straus. The product ecosystem includes electric vehicle charging stations, a proprietary Fuel Card system, an online Personal Cabinet for account management, and a mobile application for iOS and Android. Online services enable 24/7 fuel account recharging through integration with Visa, MasterCard, American Express, and partnerships with DKV Mobility, MAIB Liber Card, and the E 100 international system.

Differentiator

Problem solved

Functional benefit

Products and services

• BEMOL Gas Stations Fuel retail network offering Euro 98, Benzin 95, Diesel, and LPG fuels meeting EURO 5 standards, equipped with Japanese Tatsuno precision dispensers, spacious parking, and 24-hour operations for individual drivers and corporate fleet clients across Moldova.
• Euro 98 Premium Fuel High-quality unleaded gasoline with 98 octane rating, complying with EURO 5 standards for quality and environmental protection, priced at 33.10 MDL per liter.
• Benzin 95 Fuel Unleaded gasoline meeting EURO 5 standards, designed to protect engine performance, priced at 28.96 MDL per liter.
• Diesel Fuel Diesel fuel meeting current EURO 5 standards for quality and environmental protection, priced at 28.07 MDL per liter.
• LPG (Liquefied Petroleum Gas) Hydrocarbon liquefied petroleum gas available at BEMOL gas stations, priced at 15.55 MDL per liter.
• BEMOL Markets (Convenience Stores) 24-hour convenience stores located at all BEMOL gas stations offering a wide range of products including car accessories, food, beverages, healthy snacks (including protein bars and vegan products), toys, books, magazines, and souvenirs. No alcohol is sold; assortment is consistent across all locations.
• Naringi Café Cafés with terrace seating at BEMOL gas stations serving freshly roasted specialty Ethiopian coffee, available for dine-in and home delivery through Glovo and Straus partnerships.
• Electric Vehicle Charging Stations Modern electric vehicle charging stations available at BEMOL station locations, supporting electric vehicle drivers in Moldova's growing EV market.
• BEMOL Fuel Card Card issued by BEMOL for cashless payment of fuel services, enabling convenient fuel cost monitoring, 100% secure payments, 2% per-liter discounts, bonuses, and participation in lotteries and promotions for both individuals and corporate fleet clients.
• Online Fuel Account Recharge Online service for recharging fuel accounts via bank card through the Personal Cabinet or mobile app, available 24/7 with minimum payment of 500 lei. Supports Visa, MasterCard, and American Express with 3D Secure, processed within 2 hours without commission.
• Personal Cabinet Online Portal Online customer account portal (cabinet.bemol.md) for managing fuel accounts, monitoring balances, and online recharging, available for both individual consumers and legal entities (corporate clients).
• BEMOL Mobile Application Mobile application for iOS and Android devices (com.bemol.srl) enabling convenient access to fuel account management and online recharge services via bank card.

Quantifiable outcome

• 73% of fuel purchased by physical individuals, with only 25% holding discount cards
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Glovo and StrausminorChannel Partner/ Reseller/ Distributor · 28 April 2025Naringi Café at BEMOL gas stations announced a new partnership with Glovo and Straus for coffee delivery services, making freshly roasted Naringi coffee available for home delivery.
• DKV MobilitycoreChannel Partner/ Reseller/ Distributor · 1 January 2025Starting January 1, 2025, BEMOL officially joined DKV Mobility partner network, one of Europe's leading mobility providers. This partnership provides new opportunities for BEMOL's corporate fleet customers, enabling international acceptance and broader service coverage through the DKV network.
• MAIB (Moldova Agroindbank)minorChannel Partner/ Reseller/ Distributor · 15 December 2024New partnership between BEMOL and MAIB enabling customers to pay for purchases at BEMOL gas stations in installments using the MAIB Liber Card.
• E 100minorChannel Partner/ Reseller/ DistributorBEMOL is a partner of the international E 100 system, which provides international fuel card acceptance across partner networks.

Scale indicators3 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• E 100: E 100 is an international fuel card and payment system operator with partner stations across Eastern Europe. BEMOL is an E 100 partner, making it directly comparable as a competing/partnered fuel card network serving commercial fleet customers across borders.
• DKV Mobility: DKV Mobility is one of Europe's largest fleet and mobility service providers, issuing fuel and service cards accepted across a broad partner network. Comparable because BEMOL has joined DKV's network and the two companies are commercially linked in serving cross-border commercial fleet demand at forecourts.

Others

• Glovo: Glovo is a regional on-demand delivery platform active in Moldova that partners with BEMOL's Naringi Café for coffee delivery. It is comparable as an adjacent ecosystem partner that extends BEMOL's café and convenience reach into home delivery, a channel BEMOL itself does not operate.

Direct peers

• SOCAR Moldova: SOCAR operates a branded gas station network in Moldova as part of its broader Caucasus and Eastern European retail expansion. Comparable as a regional forecourt operator with similar gasoline, diesel, and LPG product mix and convenience store offerings targeting Moldovan motorists.
• Tirex Petrol: Tirex Petrol is a Moldovan domestic fuel retail chain operating its own network of gas stations and convenience services. It is comparable as a domestically-headquartered multi-station fuel retailer competing for the same Moldovan consumer and small-fleet customers as BEMOL.
• Rompetrol Moldova (KMG International): Rompetrol's Moldovan retail arm operates a branded forecourt network in Moldova, sourcing from KMG. It is one of BEMOL's three named wholesale suppliers but also competes directly at the retail level with a comparable product mix and station footprint across Moldova's main routes.
• Petrom Moldova (OMV Petrom): Petrom Moldova, part of OMV Petrom, is a competing fuel retailer in Moldova offering similar gasoline/diesel/LPG products at branded stations. As one of BEMOL's named fuel suppliers and a direct competitor at retail, it is a highly comparable peer for station economics and market share dynamics.
• Lukoil Moldova: Lukoil's Moldovan retail subsidiary operates a competing network of branded gas stations across Moldova, sourcing product from the same international supplier (PJSC Lukoil) that BEMOL purchases from. It is the most direct competitor in the Moldovan forecourt retail market with comparable fuel product, convenience store, and loyalty card offerings.

Regional players

• OKKO (Ukraine): OKKO is a major Ukrainian fuel retailer with a national station network, integrated convenience stores, and a strong loyalty program. It is a relevant regional peer reflecting the type of multi-service forecourt model BEMOL is building toward, though operating in a different national market.
• WOG (Ukraine): WOG is one of the largest fuel retail networks in neighboring Ukraine, known for premium forecourt experiences, integrated convenience stores, and proprietary coffee/food concepts. It is comparable to BEMOL as a regional Eastern European fuel-plus-convenience retailer pursuing similar quality, ancillary retail, and digital loyalty strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bemolmd
• Facebookfacebook.com/bemol.md
• Instagraminstagram.com/naringi_moldova
• LinkedInlinkedin.com/company/bemol-retail-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bemol Retail SRL