Benkler & Benkler GmbH

What Benkler & Benkler GmbH does

Benkler & Benkler GmbH is a privately held, family-owned full-service advertising agency (Werbeagentur) headquartered in Altdorf bei Landshut, Bavaria, Germany. Founded in 1971 by Rolf Benkler originally as a reprographics business (Reprotechnik Rolf Benkler), the firm has evolved across successive technological transitions in the print and graphic industry — from letterpress cliché production through offset, electronic imaging, and digital photography — into a modern agency offering strategy, branding, web design, graphic design, content production, customer-experience consulting, corporate events, and nature-based team events (Waldfex). The agency is currently led by second-generation Managing Partner Astrid Benkler, with her sister Monika Benkler heading concept and text services; the firm employs approximately seven people and is registered as a GmbH under German law with no external investors or parent company.

The agency's core deliverables are professional creative services rather than a software platform or licensed product. Underlying technology is industry-standard: Adobe Creative Suite and related design tools, digital photography equipment, and Mac/iMac workstations, deployed against web development and content production engagements. The only productized SKU publicly disclosed is the Start-up Branding-Paket, a fixed-price comprehensive branding package (naming, logo, corporate design, stationery, social media presence) sold at €1,500 net with four-week delivery; all other services are quote-based project engagements.

Commercially, the agency runs a sales-led, personal-consultation GTM with no resellers or marketplace channels. Revenue is generated through project fees and service contracts across four primary segments: Mittelstand SMEs in Bavaria, start-ups (entered via the fixed-price package), public-sector clients (municipalities, ministries, libraries, trade unions), and a smaller set of enterprise brands including BMW AG, bulthaup, and TEBA Kreditbank. Marketing channels span the agency's own website, a content glossary, and active profiles on Instagram, Facebook, LinkedIn, and Xing. Distribution is regional (Bavaria/Niederbayern, with occasional cross-regional German and Austrian clients), and the agency holds standard sector-specific professional liability insurance rather than technology certifications.

Name

Benkler & Benkler GmbH

Legal name

Benkler & Benkler GmbH

Website

https://benkler.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Benkler & Benkler GmbH is a family-owned, full-service Bavarian advertising agency founded in 1971, serving Mittelstand SMEs, startups, public-sector clients, and select enterprise brands with branding, web design, graphic design, content, marketing, events, and customer-experience consulting from a seven-person team in Altdorf bei Landshut.

Ownership category

akta.pro rank

Headquarters

HQ city

Altdorf bei Landshut

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Advertising and Design Services: Full-service advertising agency providing branding, websites, graphic design, content creation, marketing strategy, customer experience consulting, and corporate events. Revenue is generated through project-based fees and service contracts with B2B clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Benkler & Benkler GmbH is a full-service German advertising agency (Werbeagentur) delivering branding, web design, graphic design, content production (text, photography, video), marketing strategy, customer experience consulting, and corporate event planning. Services are delivered as bespoke agency engagements, plus a fixed-price Start-up Branding-Paket covering naming, logo, corporate design, stationery, and social media branding delivered in four weeks.

Product overview

Benkler & Benkler GmbH is a full-service advertising agency (Werbeagentur) based in Altdorf bei Landshut, Germany, founded in 1971. Rather than a unified software platform, the company offers a portfolio of interconnected creative and marketing services: Website/Webdesign (individual and template-based), Grafikdesign (print and digital graphic design, corporate design, packaging), Content (text, photography, video/film production), Marketing strategy, Customer Experience Consulting, Corporate Events planning, Waldfex nature-based Teamevents, and a Start-up Branding-Paket at fixed price. The services are delivered as professional agency engagements rather than licensed software products or modular SaaS.

Differentiator

Problem solved

Functional benefit

Products and services

• Websites / Webdesign Individual and template-based website design with UX/UI, SEO, accessibility (barrierefreie Websites), landing pages, and eCRM newsletter marketing for business clients.
• Grafikdesign (Graphic Design) Graphic design services covering Corporate Design, ad campaigns, brochures/flyers, editorial design, print production, packaging design, signage, advertising materials, and vehicle lettering.
• Content Professional text creation, photography, image films, short videos (Kurzvideos), and social media clip production for brand content.
• Marketing Marketing strategy consulting including customer and competitor research, analysis, brand positioning, campaign creation, and digital/print measure planning for SMEs and enterprises.
• Customer Experience Consulting External audit of a company's appearance covering website, phone service, ambience, staff, products, and brand image, with actionable optimization recommendations.
• Corporate Events End-to-end corporate event planning including consulting, organization, on-site support, catering, tents, brand-consistent decoration, event-day management, print materials, product displays, wayfinding, and social media coverage.
• Waldfex Teamevents Nature-based team events featuring guided forest experiences with targeted impulses, exchange facilitation, and team-building activities for SMEs, led by certified Waldführerin Astrid Benkler.
• Start-up Branding-Paket Fixed-price branding package at 1,500 EUR net covering naming, slogan, corporate design (logo, color palette, typography), basic business stationery, and digital branding for social media profiles, delivered in four weeks.

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Meta Platforms Ireland LimitedminorGTM or Marketing PartnerSocial media presence including Facebook and Instagram. The agency maintains public profiles on these platforms for marketing and client engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg creative agency specializing in brand communications, design, and content. Highly comparable to Benkler in offering structure and creative positioning, but serving a larger national client base.
• Achtung: Hamburg-based creative agency offering brand, content, and digital communications for German enterprise and SME clients. Closely comparable to Benkler in service mix (branding, content, web) and target market, but at substantially larger team size.
• Grabarz & Partner: Hamburg-based independent creative agency with strong brand and corporate communications work. Comparable to Benkler in full-service creative scope and brand design focus, but operating at significantly larger scale.

Broad incumbents

• Scholz & Friends: Hamburg-based creative agency group within the WPP network, focused on brand strategy and integrated campaigns. Directly comparable to Benkler's brand design and corporate communications work for enterprise clients, but at network scale.
• Serviceplan Group: Munich-based, Germany's largest independent agency group, offering full-service advertising, digital, and media services. Comparable to Benkler as a full-service Werbeagentur serving enterprise clients, but operating at vastly larger scale with integrated creative, media, and digital capabilities.
• Zum Goldenen Hirschen: Berlin-based creative agency with integrated brand communications and PR capabilities. Comparable to Benkler across brand, design, and content services, though operating at larger scale and serving national clients.
• DDB Germany: German operations of the global DDB creative network, providing brand and integrated advertising services. Comparable to Benkler in creative and brand work, but with global network resources, media scale, and multinational client access.
• Heimat: Berlin-based independent creative agency known for integrated brand and digital campaigns. Comparable to Benkler in creative/advertising services targeting premium German brands, but with national reach and larger production teams.
• Jung von Matt: Hamburg-headquartered creative agency with strong brand and integrated campaign work. Comparable to Benkler in the brand design and advertising domain, but at significantly larger scale and with national/international client rosters.
• Ogilvy Germany: German arm of the global Ogilvy network, offering brand strategy, advertising, and integrated communications. Comparable to Benkler across brand design and marketing services, but operating with WPP-backed scale and global client reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/benkler-benklergmbh
• Facebookfacebook.com/benkler.gmbh
• LinkedInlinkedin.com/company/benkler-und-benkler-gmbh
• Instagraminstagram.com/benkler.werbeagentur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benkler & Benkler GmbH