Instituto Ben Pensante - ICC Coaching España

What Instituto Ben Pensante - ICC Coaching España does

Instituto Ben Pensante, S.L. is a privately held Spanish training and certification company founded in 2007 in Santiago de Compostela (A Coruña), operating under the legal entity INSTITUTO BENPENSANTE, S.L. (CIF B70316526). The company is the exclusive official certifier in Spain for the International Coaching Community (ICC), the world's largest coaching school with 15,000+ certified coaches across 78 countries and approximately 100 trainings per year. Under the leadership of founder Daniel Álvarez Lamas (professional coach since 2008, official ICC Trainer in Spain, author of 'Coaching para Líderes' and 'Coaching de Equipos') and co-trainer Marcela Parga Fernández, the institute delivers two core international certifications — the Certificación Internacional de Coaching de ICC (individual, Master's level) and the Certificación Internacional de Coaching de Equipos Ágiles de ICC (agile team coaching) — alongside supplementary courses in NLP-based stress management, meditation, introductory coaching, and agile team coaching. The technical product is built on the proprietary ICC methodology developed by Joseph O'Connor and Andrea Lages, integrating coaching competencies with NLP tools, Design Thinking, and Agile/Scrum principles, delivered via an owned campus LMS at campus.benpensante.com in online and semi-presencial formats.

The business operates a hybrid sales-led and community-led go-to-market. Direct revenue is generated primarily through one-time certification and course fees paid by individual participants, supplemented by corporate consulting engagements for executive coaching, Lean Coaching, and team coaching. Distribution combines self-serve online enrollment, direct corporate sales, and the global ICC Spain portal. Customer acquisition is supported by an owned content marketing stack — the Observatorio del Coaching blog, YouTube channel, ICC Experience newsletter with eBook lead magnets, free webinars, and introductory courses — plus community-driven channels including master classes, mentoring programs, and the Campus de Cooperación CSR initiative. The model carries characteristics of a niche education micro-institute: two named principal trainers, no disclosed institutional funding, no parent company, and reliance on recurring enrollment cycles rather than recurring subscription contracts. Recognition includes the 2014 ICC Premio a la Labor Social for the Campus de Cooperación and the European Quality Award from EMCC for the team coaching certification.

Name

Instituto Ben Pensante - ICC Coaching España

Legal name

INSTITUTO BENPENSANTE, S.L.

Website

https://benpensante.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Ben Pensante is the exclusive Spanish certifier for the International Coaching Community (ICC), delivering professional and agile team coaching certifications, NLP-based stress management courses, and corporate consulting. It serves individual professionals seeking ICC accreditation and corporate clients across Spanish-speaking markets, leveraging ICC's 78-country ecosystem.

Ownership category

akta.pro rank

Product category

Professional Coaching Education and Training

NAICS

Professional and Management Development Training (61143), Professional and Management Development Training (611430), Educational Support Services (61171), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

akta.pro secondary industry

Project, Program & Portfolio Management Certifications (EDAAANAB)

Keywords

• Professional coaching certification
• Executive coaching training
• Team coaching services
• NLP coaching programs
• Agile team coaching

Headquarters

HQ city

Santiago de Compostela

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Certification Programs: International ICC coaching certification courses offered in online and in-person formats. Includes Individual Coaching Certification (Master accredited) and Team Coaching Certification. Revenue generated through course fees paid by participants.
2. Specialized Training Courses: Shorter courses including Coaching with NLP (Stress Management Expert), Meditation for Beginners, Agile Team Coaching, and initiation courses. These provide recurring revenue opportunities and feed into certification programs.
3. Corporate Coaching Consulting: Executive coaching, Lean Coaching, and Team Coaching services delivered to organizations. Custom engagements for businesses seeking to improve team performance and leadership.
4. Community Programs: Master classes, mentoring programs, and campus cooperation initiatives. Master classes are free for ICC community members plus one guest. Mentoring is described as non-profit.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Instituto Ben Pensante is the official ICC (International Coaching Community) certification body in Spain, delivering accredited professional coaching certification programs for individuals and corporate coaching consulting for organizations. Its core offerings include the International ICC Coaching Certification (Master level) and the International ICC Agile Team Coaching Certification, complemented by corporate executive coaching, Lean coaching, and team coaching services, plus supplementary courses in NLP-based stress management, meditation, and introductory coaching.

Product overview

Instituto Ben Pensante is the official ICC (International Coaching Community) certification body in Spain, offering a portfolio of coaching education products and services. The core offerings are two international certification programs: the Certificación Internacional de Coaching de ICC (individual coaching certification) and the Certificación Internacional de Coaching de Equipos Ágiles de ICC (agile team coaching certification). These are complemented by supplementary courses including PNL with Coaching (stress management), meditation for beginners, introductory coaching, and a coaching campus for teams. Additional services include a webinars program, a coach's library, master classes for the ICC community, a social responsibility Campus de Cooperación, a non-profit mentoring program, and corporate coaching consulting services (executive, lean, and team coaching). The organization also conducts research through volunteer coach groups and provides free coaching resources through its Observatory of Coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Observatorio del Coaching: Research center and content platform publishing articles on coaching, emotional intelligence, leadership, and personal development.
• Campus de Cooperación
• ICC Experience

Products and services

• Certificación Internacional de Coaching de ICC International coaching certification program that qualifies participants as professional coaches certified by ICC (International Coaching Community), described as a Master's level (homologado/Master accredited) certification. Delivered online and in-person, includes access to ICC Campus and awards the Certified Coach title.
• Certificación Internacional de Coaching de Equipos Ágiles de ICC International certification in Agile team coaching that prepares participants to introduce coaching as Scrum Master in Agile processes and lead any project or team. Awards the Expert in Agile Online Team Coaching title and includes access to ICC and Institute Campus.
• Consultoría de Coaching para Empresas Corporate coaching consulting services including executive coaching, Lean Coaching, and team coaching delivered to organizations seeking to improve team performance, leadership effectiveness, and organizational culture.
• Curso Superior de Coaching Advanced coaching course combining personal transformation with experiential learning methodology, offered as a higher-level training program.
• Curso de PNL con Coaching - Experto en gestión del estrés Specialized course combining Neuro-Linguistic Programming (PNL) with coaching techniques, focused on stress management and vital change. Offers reduced pricing for ICC certified coaches through coaching module validation.
• Curso de Coaching Online Introductory online coaching course comprising 5 videos of 30-60 minutes each with weekly study materials, designed to learn coaching basics and prepare students for ICC certification if desired.
• Curso de Meditación para Principiantes Beginner's meditation course offered as part of the personal development training portfolio.
• Curso de Coaching de Equipos Ágiles Course focused on Agile team coaching, complementing the full ICC Agile Team Coaching Certification for shorter training engagements.

Quantifiable outcome

• More than 90% positive connection rate with participants in addiction recovery coaching research
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Coaching Community (ICC)coreStrategic or Co-development PartnerExclusive official ICC certification entity in Spain since 2007. ICC is the largest coaching school globally with 15,000+ coaches in 78 countries and 100 trainings per year. ICC provides the proprietary coaching methodology developed by founders Joseph O'Connor and Andrea Lages. Instituto Ben Pensante is the sole authorized certifier of ICC coaches in Spain.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coach U: Long-running US-based online coaching school with intensive individual and corporate coach training programs. Competes in the same self-paced, online-format coaching certification niche globally.
• International Coach Federation (ICF): Largest international coaching accreditation body, issuing the most widely recognized credentials globally. ICF-accredited programs compete for the same individual and corporate coaching students Instituto Ben Pensante targets in Spain.
• Escuela Europea de Coaching (EEC): Spain-based coaching school providing accredited individual and executive coaching certifications. Direct competitor for Spanish-speaking students seeking professional coaching credentials.
• International Coaching Community (ICC): Global parent methodology owner and largest coaching school worldwide, with 15,000+ coaches across 78 countries. Instituto Ben Pensante is the exclusive Spain certification entity for ICC, so the two operate as one integrated delivery channel.
• ASESCO (Asociación Española de Coaching): Spanish national coaching association representing certified coaches and accrediting member schools. Competes for visibility, member affiliation, and corporate referrals within Spain.
• European Coaching Federation: Pan-European accreditation alternative to ICF and EMCC, certifying independent coaching schools. Competes for the same student and trainer mindshare across the European Spanish-speaking market.
• Center for Executive Coaching: US-focused executive coaching certification program targeting experienced professionals transitioning into coaching careers. Comparable premium-segment positioning to Instituto Ben Pensante's executive/Lean coaching offers.

Broad incumbents

• European Mentoring and Coaching Council (EMCC): European-wide accreditation body for mentoring and coaching that awarded the EQA to Instituto Ben Pensante's team certification. EMCC sets industry standards and credentials competing programs across the continent.
• IE Business School Executive Education: Spain-based business school offering executive education, leadership, and coaching programs to corporate clients. Overlaps in the corporate executive and leadership coaching segment Instituto Ben Pensante addresses.
• IESE Business School Leadership Programs: Spain-headquartered global business school providing leadership development and executive coaching training programs. Competes for the same corporate leadership development budgets Instituto Ben Pensante targets with its executive coaching services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ObservatorioCoaching
• Facebookfacebook.com/benpensante.instituto
• LinkedInlinkedin.com/company/instituto-ben-pensante

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Ben Pensante - ICC Coaching España