Bentleys Chartered Accountants NZ

Name

Bentleys Chartered Accountants NZ

Legal name

Bentleys Chartered Accountants Limited

Website

https://bentleysauckland.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Chartered Accounting & Business Advisory Services

NAICS

Offices of Certified Public Accountants (541211), Trusts, Estates, and Agency Accounts (525920)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

akta.pro secondary industries

Estate, Gift & Trust Valuation (BPAHANAL), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Chartered accounting services
• Business advisory services
• Taxation consulting
• Real estate accounting
• Outsourced bookkeeping services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Advisory Services: Comprehensive accounting, taxation, business advisory, and corporate advisory services delivered by qualified chartered accountants. Revenue generated through professional service fees, typically structured as project-based engagements or monthly retainers.
2. Outsourcing Services: Back-office outsourcing including accounts payable processing, payroll, accounts receivable, GST returns, and monthly accounting. Offered on fixed monthly fee basis for predictability.
3. Real Estate Contract Processing: Specialized sales contract processing and commission administration for real estate agencies. Charged per contract processed on a variable cost model.
4. Trust Administration: Independent trustee services, trust administration, record-keeping, compliance and tax filings, and strategic trust advice with transparent fixed-fee pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bentleys Chartered Accountants NZ is a chartered accounting and business advisory firm delivering eight integrated service lines: family office advisory, taxation consulting, business advisory, corporate advisory (M&A and directorships), back-office outsourcing (AP, AR, payroll, GST, monthly accounting), cryptocurrency and digital assets advisory, real estate advisory and contract processing, and trusteeships and trust administration. Services are delivered by qualified chartered accountants to SMEs, family businesses, high-net-worth individuals, real estate agencies, automotive dealerships, and larger corporates across New Zealand, with a particular focus on real estate sector outsourcing and contract processing at scale.

Product overview

Bentleys Chartered Accountants NZ offers a comprehensive suite of advisory and accounting services delivered as an integrated professional services practice. The core portfolio includes eight distinct service offerings: Family Office Advisory (coordinated wealth and governance advisory for multi-generational families), Taxation Consulting (personalized tax planning and compliance), Business Advisory (strategy, succession, financial modeling, cloud solutions), Corporate Advisory (M&A, valuations, litigation support, directorships), Outsourcing (accounts payable/receivable, payroll, GST, monthly accounting on variable cost model), Cryptocurrency & Digital Assets (crypto tax compliance and blockchain advisory), Real Estate Advisory & Services (specialized real estate accounting, contract processing, and agency advisory), and Trusteeships and Trust Administration (trust compliance and fiduciary services). These services work together as a unified advisory practice, with deep sector specialization in real estate agencies, automotive dealerships, and family-owned businesses, supported by expertise in industry-specific software platforms including VaultRE, Xero, MYOB, and Motor Central Software.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Advisory Coordinated advisory framework for high-net-worth families covering business enterprise advisory, wealth and investment oversight, governance and family structures, succession and legacy planning, and trusted advisor coordination.
• Taxation Consulting Expert tax advisory services including personalised tax planning, compliance and reporting, investment tax planning, international tax, property and land tax, and tax audit support.
• Business Advisory Strategic guidance covering business strategy, succession planning, financial modelling, cloud solutions, financial statements and tax returns, and Companies Office attendances.
• Corporate Advisory Corporate services including company directorships, NZ resident directors, company administration, due diligence, litigation support, business valuations, and mergers and acquisitions.
• Outsourcing Comprehensive outsourcing solutions for accounts payable, accounts receivable, payroll, GST returns, and monthly accounting, operated on a variable cost model with fixed-fee pricing and managed in New Zealand.
• Cryptocurrency & Digital Assets Crypto accounting and advisory services including tax compliance, portfolio tracking and valuation, business advisory for blockchain/Web3 startups, NFT and DeFi accounting, and crypto-friendly entity structuring.
• Real Estate Advisory & Services Specialised real estate sector services including real estate accounting and compliance, business advisory, performance and profitability tools, business structuring and tax strategy, sales contract processing, property management administration, and agency business purchase and sales.
• Trusteeships and Trust Administration Trust management services including independent trustee services, trust administration and record-keeping, trust compliance and tax filings, and strategic trust advice.

Quantifiable outcome

• Processing capacity: 500-1,000 real estate sales contracts per month
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Allinial GlobalcoreStrategic or Co-development PartnerBentleys is a leading member of Allinial Global - the second largest accounting association in the world and ranked 9th in global accounting networks and associations. This membership provides access to global resources, international expertise, and network capabilities while maintaining local Auckland focus.
• Bentleys Network (Australia & New Zealand)coreStrategic or Co-development PartnerBentleys is an international network of advisory and accounting firms boasting over 700 skilled professionals, led by 80 partners across 18 locations in Australia and New Zealand. Member firms are affiliated only and not in partnership.
• Kreston InternationalminorStrategic or Co-development PartnerBentleys network is also identified as a member of Kreston International, a global network of independent accounting firms, providing additional international reach and collaboration opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grant Thornton New Zealand: Grant Thornton NZ offers accounting, tax, advisory, and outsourcing services to mid-market and SME clients across New Zealand, with comparable industry verticals. Strong direct competitor for outsourced accounting and business advisory work in the same Auckland market.
• Crowe New Zealand: Crowe NZ is a mid-tier accounting network providing tax, audit, advisory, and outsourcing services to SMEs, family businesses, and listed entities. Comparable positioning as a network-affiliated firm competing for similar mid-market clients in NZ.
• BDO New Zealand: BDO New Zealand is a mid-tier accounting and advisory network with similar SME and mid-market focus, comparable service lines (tax, business advisory, outsourcing), and overlapping industry verticals (real estate, automotive, family business). Direct competitor for the same Auckland-based SME and family business clients.
• RSM New Zealand: RSM NZ is a mid-tier international accounting network providing audit, tax, and consulting services to mid-market businesses in New Zealand. Comparable mid-market positioning and SME advisory focus.
• William Buck: William Buck is an Australasian mid-tier accounting and advisory firm with NZ presence, serving similar SME and mid-market clients with tax, advisory, and corporate advisory services. Comparable profile as a network-adjacent mid-market firm.
• PKF Goldsmith Fox: PKF is a mid-tier international accounting network with a New Zealand presence offering tax, advisory, and audit services to SMEs and family businesses. Comparable network-affiliated mid-market firm competing in the same Auckland advisory market.
• Baker Tilly Staples Rodway: Baker Tilly Staples Rodway is a New Zealand-headquartered mid-tier accounting firm offering tax, advisory, and business services to SMEs and owner-managed businesses. Closely comparable in size, positioning, and client base to Bentleys Auckland.

Emerging players

• Hnry: Hnry is a New Zealand-based digital accounting platform serving freelancers, contractors, and sole traders with automated payroll, tax, and compliance services. Emerging tech-enabled competitor that targets the lower end of Bentleys' SME client base with a scalable digital model.
• MyAccounting (Xero ecosystem partner): MyAccounting is a New Zealand outsourced accounting firm built on the Xero platform, offering bookkeeping, payroll, and advisory services to SMEs. Direct competitor in the outsourcing and cloud accounting segment that Bentleys also targets.

Broad incumbents

• Forvis Mazars New Zealand: Forvis Mazars (formerly BDO NZ before rebrand) is a global mid-tier firm with a New Zealand presence offering broader service capabilities including audit, tax, consulting, and financial advisory. Comparable service lines but larger scale and broader geographic footprint than Bentleys Auckland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgh4ph8aRifEDKpoJDualgg
• Facebookfacebook.com/bentleyscharteredaccountantsnz
• LinkedInlinkedin.com/company/bentleys-chartered-accountants-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentleys Chartered Accountants NZ