Moments Company (모먼츠 컴퍼니)

What Moments Company (모먼츠 컴퍼니) does

Moments Company (모먼츠 컴퍼니) is a privately held Seoul-based Korean cosmetics company that operates the beplain (비플레인) skincare brand through a direct-to-consumer e-commerce storefront at beplain.co.kr, supplemented by social media presence on YouTube and Instagram. Founded in 2018 with a small team of approximately 17 employees, the company sells topical skincare products across ten specialized ingredient-focused lines — Mungbean (녹두), Cicaterol, Cicaful, Sunmuse, Hyaluronic Acid, Chamomile, Baha, Lemon C, Milk Ceramide, and Cica PDRN — covering cleansers, toners, serums, ampoules, creams, masks, and sun protection. Products are formulated around functional ingredients (mungbean extract, centella asiatica, hyaluronic acid, ceramide complexes, niacinamide, PDRN) and certain items carry triple-functional cosmetic claims such as whitening, wrinkle improvement, and SPF50+ PA++++ UV protection.

The company operates an asset-light model with all manufacturing outsourced to established Korean contract manufacturers including Korea Kolmar, NOrdinary, Cosmecca Korea, and Encos. Revenue is generated through unit-level direct product sales priced in Korean Won (KRW 9,500–49,800, roughly $7–$36 USD) and a tiered membership program (Friend/Family/VIP/VVIP) that offers cumulative purchase-based rewards of 1–7%, tier coupons, and free shipping over KRW 30,000. Customers are individual Korean skincare consumers, with secondary reach into Japan and China via multi-language storefront versions (KR/EN/JP/CN) and KakaoTalk/Naver social login integrations reduce onboarding friction. No B2B customers, distribution partners, or wholesale channels are disclosed.

Name

Moments Company (모먼츠 컴퍼니)

Legal name

주식회사 모먼츠컴퍼니

Website

https://beplain.co.kr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Moments Company operates the beplain direct-to-consumer skincare brand from Seoul, selling ingredient-focused cleansers, serums, sunscreens, and masks across 10 product lines to individual Korean consumers and cross-border buyers in Japan and China via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Korean Skincare (K-beauty)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

akta.pro secondary industries

Sensitive Skin & Barrier Repair (CRABAAAG), Natural/Organic & Clean Skincare (CRABAAAH), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Korean skincare brand
• Natural ingredient cosmetics
• Pore care products
• Sensitive skin skincare
• Centella asiatica beauty

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of skincare products through owned online store with membership tiers providing cumulative discounts and exclusive benefits
2. Membership Program: Tiered membership program (Friend, Family, VIP, VVIP) offering 1-7% purchase rewards, exclusive coupons, and free shipping benefits based on cumulative purchase amounts

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moments Company operates the beplain skincare brand, selling its own line of cleansers, toners, serums, ampoules, creams, masks, and sunscreens organized into ingredient-themed product lines (mungbean, cica/centella, hyaluronic acid, ceramide, BHA, glutathione, chamomile, PDRN). Manufacturing is outsourced to Korean OEM partners and products are sold direct-to-consumer through the beplain.co.kr online store, supported by a tiered membership program (Friend, Family, VIP, VVIP) and multi-language storefronts for Korea, Japan, and China.

Product overview

Moments Company (모먼츠 컴퍼니) operates the beplain (비플레인) skincare brand, offering a unified portfolio of topical cosmetic products organized into ingredient-focused product lines. The product ecosystem centers on the 녹두 (Mung Bean) line as the core offering, complemented by specialized lines including 시카테롤 (Cicaterol) for calming, 선뮤즈 (Sunmuse) for sun protection, 시카풀 (Cicaful) for centella-based soothing, and supporting lines for hydration (히알루론산), exfoliation (바하), brightening (레몬씨), barrier care (밀크 세라마이드), and advanced repair (시카 PDRN). Individual products span the skincare routine categories: cleansers (foam, oil, water, peeling gel), treatment (toner, essence, ampoule, serum), moisturizers (cream, mask), and sun protection, with most products sold as individual items and some offered as multi-product sets. The company also maintains a membership program with tiered benefits (Friend, Family, VIP, VVIP) for direct-to-consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Mung Bean Low-Acid Cleansing Foam 80ml (녹두 약산성 클렌징폼) pH-balanced, low-acid cleansing foam formulated with mung bean powder (9,000ppm) for gentle daily cleansing targeted at consumers with sensitive or pore-prone skin.
• Mung Bean Cleansing Oil 200ml (녹두 클렌징 오일) Deep-cleansing oil with green tea seed oil and mung bean extracts designed for makeup and sunscreen removal without irritation, sold as an individual 200ml SKU.
• Mung Bean Pore Tightening Serum 30ml (녹두 모공 타이트업 세럼) Pore-tightening serum combining mung bean extract with niacinamide and adenosine for pore minimizing and skin refining effects, sold as an individual 30ml SKU.
• Sunmuse Moisture Sunscreen (선뮤즈 모이스처 선크림) Moisturizing sunscreen delivering SPF50+ PA++++ UV protection with triple-functional cosmetic claims for whitening and wrinkle improvement.
• Mung Bean Low-Acid Cleansing Foam Large Size 160ml (녹두 약산성 클렌징폼 대용량) Large 160ml size version of the pH-balanced low-acid Mung Bean cleansing foam, intended for extended-use and repeat-cleanser customers.
• Cicaful Ampoule (시카풀 앰플) Calming ampoule with centella asiatica extract at 8,428ppm targeted at sensitive-skin soothing and skin-strengthening routines.
• Cicaful Calming Mask (시카풀 카밍 마스크) Single-sheet calming face mask combining centella asiatica extract with panthenol for instant soothing and hydration in sensitive-skin routines.
• Mung Bean Pore Clay Pack 120ml (녹두 모공 클레이 팩) Clay mask formulated with a 17.5% clay complex, mung bean powder, and kaolin for deep pore cleansing and skin refining.
• Mung Bean Pore Cleansing 3-Product Set (녹두 모공 클렌징 3종 SET) Bundle set of Mung Bean cleansing foam (160ml), cleansing oil (200ml), and clay pack (120ml) sold at a discount versus individual-SKU pricing for a complete cleansing routine.
• Mung Bean Milk Peeling Gel 120ml (녹두 밀크 필링 젤) Gentle peeling gel combining cotton powder with mung bean extract for physical exfoliation without skin irritation.
• beplain Membership Program (Friend / Family / VIP / VVIP) Tiered loyalty membership (Friend, Family, VIP, VVIP) tied to cumulative spend on beplain.co.kr, providing purchase rewards, ongoing discounts, exclusive coupons, and free shipping for repeat customers.

Quantifiable outcome

• Products received positive reviews for gentle yet effective cleansing and skin calming properties

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Korea Kolmar (한국콜마)coreStrategic or Co-development PartnerContract manufacturing partner for cleansing foam and clay mask products. Responsible for product formulation and manufacturing under beplain brand specifications.
• NOrdinary (주)노디너리coreStrategic or Co-development PartnerContract manufacturing partner for cleansing oil products. Produces beplain cleansing oil formulations.
• Cosmecca Korea (주)코스메카코리아coreStrategic or Co-development PartnerContract manufacturing partner for serum products including pore tightening serum.
• Encos (주)엔코스coreStrategic or Co-development PartnerContract manufacturing partner for mask products including Cica-ful calming mask.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anua: Emerging Korean skincare brand with strong TikTok Shop and DTC presence, focused on sensitive-skin and centella/herbal actives. Comparable scale, ingredient-led positioning, and target demographic.
• COSRX: Direct peer in K-beauty skincare with strong ingredient-led product lines (e.g., snail mucin, centella) sold primarily through DTC e-commerce and global marketplaces. Closely comparable in brand positioning, distribution model, and customer base.
• Torriden: Korean skincare brand built around hyaluronic acid and other clinically-positioned active ingredients, sold via DTC and global retail. Comparable ingredient-led positioning and direct-to-consumer first strategy.
• Purito: Clean-beauty positioned Korean skincare brand with centella, sunscreen, and barrier-repair lines. Comparable in ingredient-led marketing and DTC emphasis.
• Some by Mi: K-beauty indie brand offering cleansers, toners, and treatment products with ingredient focus (AHA/BHA, tea tree). Comparable in size, channel strategy, and customer base.
• Beauty of Joseon: Direct K-beauty peer that scaled globally through viral social media and ingredient-led SKUs (rice, propolis, ginseng). Highly comparable in size, channel mix (DTC + Amazon), and natural-ingredient positioning.

Emerging players

• Numbuzin: Emerging Korean skincare brand with vitamized/ingredient-led product lines. Comparable in size, ingredient-driven positioning, and direct-to-consumer channel focus.
• tirtir: Korean skincare/cosmetics brand that scaled through TikTok virality and DTC. Comparable in channel-led growth, ingredient positioning, and target demographic.

Broad incumbents

• Innisfree: Mass-market K-beauty brand under Amorepacific with green-tea/jeju natural ingredient positioning. Operates globally through retail and DTC; comparable category but much larger scale and broader portfolio.
• Etude House: Major K-beauty brand owned by Amorepacific with broad skincare and color cosmetics portfolio. Comparable in category but broader positioning and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@beplain
• Instagraminstagram.com/beplain_official
• LinkedInlinkedin.com/company/momentscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moments Company (모먼츠 컴퍼니)