Be Present App

What Be Present App does

Be Present App is a consumer mobile productivity application operated by LittleBeat Inc., a privately held US corporation founded in 2023 and based in New York City. The company builds a single iOS application that combines a focus timer, a curated music and sound library, a personalized goal-setting feature called 'Dream ID', and a daily priority-setting reminder. Its philosophy, branded as 'Feel-Good Productivity,' explicitly opposes multitasking — citing a 40% productivity loss — and promotes monotasking, breathwork, and gratitude routines as alternatives to burnout-oriented productivity tools.

The product is delivered exclusively through the Apple App Store under a self-serve, product-led growth model with a subscription-based revenue stream typical of consumer mobile applications. Distribution is global via the App Store, and acquisition relies on organic channels including an Instagram presence (@Bepresent_App), a Substack newsletter ('Talk'), content marketing on the company's website, and a free 'Procrastination Type' quiz hosted on Tally.so as a lead magnet. There is no enterprise sales motion, no channel partner network, and no disclosed pricing or revenue figures.

Operationally, Be Present App is a bootstrapped, founder-led entity with a 7-person team and no disclosed venture funding, acquisitions, or partnerships. The company has not announced any integrations, SDKs, APIs, AI/ML features, or platform extensions beyond its initial iOS app, and its forward trajectory is not measurable from the available data.

Name

Be Present App

Legal name

LittleBeat Inc.

Website

https://be-present.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Present App, operated by LittleBeat Inc., is a consumer iOS productivity application that uses a focus timer, curated sound library, and 'Dream ID' goal-setting tool to help individuals practice monotasking and daily priority-setting via self-serve App Store distribution.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Revenue model

1. Mobile App Distribution: The app is distributed through Apple's App Store. Revenue is generated through app sales and/or in-app purchases and subscriptions typical of mobile productivity applications.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Be Present app is an iOS mobile focus and productivity application that combines a music-based focus timer, a personalized Dream ID goal-setting system, MonoTasking methodology, and daily priority management under a 'Feel-Good Productivity' philosophy. It is designed for individual consumers seeking to reduce digital distraction, improve single-task focus, and build sustainable productivity habits through integrated sound, breathwork, and gratitude routines.

Product overview

Be Present App is a single unified productivity mobile application built by LittleBeat Inc. that combines a focus timer with sound therapy, personalized Dream ID goal-setting, and daily priority management tools. The core app centers on 'Feel-Good Productivity' principles, using music-based timers to help users practice MonoTasking (single-task focus), set daily priorities, and maintain healthy morning (breathwork) and sleep (gratitude) routines. Available on iOS via the App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Be Present App A focus and productivity mobile application for iOS that uses a music-based focus timer, a personalized Dream ID goal-setting system, MonoTasking methodology, and daily priority management to help individual users reduce digital distraction, build mindful focus habits, and improve work-life balance without burnout.

Quantifiable outcome

• Multitasking reduces productivity by 40%
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Headspace: Headspace is a leading consumer and corporate wellness platform for meditation, focus, and sleep with broad content libraries and B2B distribution. It overlaps with Be Present's mindfulness-adjacent productivity positioning but at much greater scale across multiple platforms.
• Calm: Calm is a major consumer and enterprise subscription app for sleep, meditation, and mental wellness with celebrity-led content. It competes for the same wallet share and corporate wellness budgets that Be Present could target but at significantly larger scale.

Direct peers

• Forest: Forest is a focused-productivity mobile app that gamifies concentration by growing virtual trees during focus sessions. It directly competes with Be Present on the same iOS focus-timer surface with a similarly consumer-self-serve distribution model.
• Brain.fm: Brain.fm provides functional music designed to improve focus, relaxation, and sleep through scientifically engineered audio. It directly parallels Be Present's focus-sound library as a paid consumer subscription product.
• Tide: Tide is a mobile focus, sleep, and meditation app combining nature sounds, focus timers, and short meditations. It directly competes on the iOS productivity/wellness subscription surface that Be Present serves.
• Endel: Endel generates personalized, adaptive soundscapes for focus, sleep, and relaxation on iOS, Android, and macOS. It competes in the same music-for-focus subscription category and similarly emphasizes wellness-adjacent productivity.
• Focus@Will: Focus@Will delivers music-based focus and productivity sessions via web and mobile apps. It overlaps with Be Present's core value proposition of using curated audio to drive concentration and is sold on a subscription basis to individual consumers.
• Noisli: Noisli is a web and iOS ambient sound mixer for productivity, relaxation, and writing. It overlaps with Be Present's curated sound library use case for individual consumers seeking background audio to focus.

Emerging players

• Centered: Centered is a focus and productivity desktop/mobile app combining a focus timer with focus music. It directly parallels Be Present's timer-plus-music productivity model with a similar target consumer persona.
• Simple Habit: Simple Habit offers short, on-the-go mindfulness and focus sessions via mobile subscription. It intersects with Be Present's mindfulness-productivity niche but emphasizes guided coaching over sound-based focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/bepresent_app
• LinkedInlinkedin.com/company/be-presentapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Present App