Be Pro Be Proud GA

What Be Pro Be Proud GA does

Be Pro Be Proud GA is the Georgia chapter of a multi-state workforce development initiative designed to address America's skilled labor shortage by exposing students to careers in the skilled trades. The program was originated by the Cherokee Office of Economic Development and operates as a nonprofit under Be Pro Be Proud Inc. It serves four stakeholder groups — students, parents, educators, and industry partners — across Georgia, with the broader movement replicated across nine U.S. states (Alabama, Arkansas, Georgia, North Carolina, New Mexico, South Carolina, Tennessee, Florida).

The core offering is the Be Pro Be Proud Mobile Workshop, a physical mobile educational unit that tours schools and organizations to deliver hands-on experiences with skilled trade professions. Supporting this are three digital/structural products: a Student Career Exploration Portal where students can explore professions and discover nearby job openings, an Educator Resources suite (planning guides, promotional materials, classroom resources, and tour-stop booking), and a Partner Program that recruits industry sponsors. The technology stack is content-and-portal oriented with no disclosed AI/ML components, proprietary models, or data flywheel mechanics; the primary technical asset is the physical Mobile Workshop itself and the operational logistics of routing it across the state.

The business model is a donation-funded nonprofit: revenue comes from industry partner contributions and donations routed through the parent Be Pro Be Proud Inc., with all services delivered free of charge to students, educators, and schools. No pricing model is publicly disclosed, no revenue figures are available, and the organization employs approximately 5 people. Go-to-market is event-driven, anchored by the Mobile Workshop school tours and a flagship annual national conference (2026 edition scheduled for Nashville, July 20-22).

Name

Be Pro Be Proud GA

Legal name

Be Pro Be Proud Inc.

Website

https://beprobeproudga.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Pro Be Proud GA is a Georgia-based nonprofit workforce development initiative, started by the Cherokee Office of Economic Development, that uses a touring Mobile Workshop and digital portal to introduce students to skilled trade careers and connect them with industry partners.

Ownership category

akta.pro rank

Product category

Workforce Development Services

NAICS

Technical and Trade Schools (61151)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industry

Construction, Engineering & Skilled Trades Licensure Prep (EDAAANAL)

Keywords

• Workforce development programs
• Skilled trades careers
• Career exploration education
• Mobile workshop tours
• Student career readiness

Headquarters

HQ city

Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Partner Contributions: The initiative operates as a workforce development nonprofit, funded through donations and contributions from industry partners. Services to students, educators, and schools appear to be free of charge.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Be Pro Be Proud GA is a free workforce development initiative that brings hands-on career exploration to students and educators across Georgia through a Mobile Workshop that travels to schools and organizations. The program offers a student career exploration portal, educator resources and planning guides, and a partner program connecting industry brands with emerging talent, all aimed at addressing the skilled trades workforce shortage.

Product overview

Be Pro Be Proud GA is a workforce development initiative focused on bringing a new generation of professionals to Georgia's skilled workforce. The offering consists of a unified program centered around the Be Pro Be Proud Movement, which operates through a Mobile Workshop that travels to schools. Supporting this core initiative are the Student Career Exploration Portal (enabling students to explore professions and job openings), Educator Resources (providing planning guides and classroom materials for teachers), and a Partner Program (connecting industry brands with emerging talent).

Differentiator

Problem solved

Functional benefit

Products and services

• Be Pro Be Proud Movement A statewide workforce development initiative connecting students, parents, educators, and industry partners to bring a new generation of professionals to Georgia's skilled workforce.
• Be Pro Be Proud Mobile Workshop A mobile workshop experience that travels to schools and organizations across Georgia, providing students with hands-on exposure to skilled professions and career pathways. Educators book tour stops and receive planning guides and promotional materials.
• Student Career Exploration Portal A digital resource hub for students to explore professions around the state, discover job openings near them, and join the Be Pro Be Proud movement.
• Educator Resources Comprehensive resources for educators including planning guides, promotional materials, classroom resources, and tour stop coordination for bringing the Mobile Workshop to schools.
• Partner Program A partnership initiative connecting forward-thinking brands and organizations with the next generation of skilled professionals through the Be Pro Be Proud movement.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and flagship.

• Cherokee Office of Economic DevelopmentcoreStrategic or Co-development PartnerThe Cherokee Office of Economic Development is the originating entity that started the Be Pro Be Proud initiative. This government economic development office leads the movement to bring a new generation of pride, progress and professionals to Georgia's skilled workforce.
• Industry PartnerscoreOthersForward-thinking brands and organizations that partner with the initiative to help connect the next generation of professionals with meaningful careers in skilled trades. These partners provide job opportunities and support for the movement.
• Be Pro Be Proud (Multi-State Chapters)flagshipStrategic or Co-development PartnerThe initiative operates across 9 states: Alabama, Arkansas, Georgia, North Carolina, New Mexico, South Carolina, Tennessee, and Florida. Each state has its own chapter website and coordination, with a national conference held annually.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SkillsUSA: National nonprofit serving middle-school, high-school, and college students preparing for careers in skilled trades, technology, and service occupations. Directly comparable as a student-focused skilled trades awareness and development organization with chapter structures and industry partner networks.
• mikeroweWORKS Foundation: Foundation promoting skilled trades as a viable career path, addressing the same workforce shortage problem Be Pro Be Proud targets. Comparable in mission and audience (students/parents) and in leveraging a celebrity-led brand to challenge stigma around trades careers.
• Build Your Future (NCCER): National initiative by the National Center for Construction Education and Research aimed at recruiting the next generation of construction craft professionals. Highly comparable as a construction-trades-focused awareness and pipeline program targeting students, parents, and educators.
• Dream It Do It: Manufacturing Institute initiative promoting modern manufacturing careers to students and parents through state-level networks. Comparable in being a multi-state awareness movement with industry partner backing and a focus on skilled technical careers.

Broad incumbents

• Apprenticeship.gov (U.S. Department of Labor): Federal government initiative promoting registered apprenticeship programs across skilled trades. Comparable as a public-sector workforce development program addressing skilled trades pipelines, though operating at much larger scale and focused on apprenticeships specifically.
• Junior Achievement USA: Large, established youth workforce readiness and financial literacy nonprofit reaching millions of students annually. Comparable in delivering career exploration curriculum through schools and partnering with businesses, but operates at much broader scale across many career paths.
• NAF (National Academy Foundation): National nonprofit establishing career academies in high schools focused on growing industries. Comparable in delivering career-focused curricula and industry partner engagement in schools, though focused on academies-of-record rather than touring mobile workshops.

Emerging players

• Generation USA: Nonprofit providing free, employment-focused training programs connecting learners to careers in growing sectors including skilled trades. Comparable in targeting underserved students with no-cost workforce pathway programs, though focused on direct job placement rather than awareness.
• Tooling U-SME: Workforce development organization providing online training and content for manufacturing and skilled trades. Comparable in delivering training content and career pathway resources, but more focused on direct skills training than the awareness/exposure model Be Pro Be Proud uses.

Regional players

• Discover Manufacturing: Workforce development initiative focused on manufacturing career awareness and pipeline building across specific U.S. regions. Comparable in mobilizing industry partners to address skilled trades talent shortages, though with a narrower industry focus than Be Pro Be Proud.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beprobeproudga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Pro Be Proud GA