Berlin

Name

Berlin

Legal name

Berlin Creative WA

Website

https://berlincreative.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin Creative WA is a Perth-based B2B creative agency founded in 2023 by former 303 MullenLowe leaders, delivering strategic and creative campaigns for government, non-profits, and purpose-driven brands, with 20% of time and profits committed to pro-social and environmental projects.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industries

Creative Boutique Agencies (MPAAAAAB), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Creative agency services
• Advertising strategy
• Brand campaign development
• Behavioral change marketing
• Social impact advertising

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Creative Agency Services: Professional creative and strategic services delivered through project-based engagements and potentially retainer arrangements with government, non-profit, and corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Berlin Creative WA is a strategic creative agency that delivers brand communication, advertising, and behavioral change campaigns by combining data-driven strategy with creative execution. Its Playful Power Methodology integrates left-brain strategy (John Linton) and right-brain creative (Richard Berney) throughout every project, from problem identification through implementation. The agency serves government, non-profit, and purpose-driven commercial clients primarily across Australia.

Product overview

Berlin Creative WA is a single, unified creative agency offering strategic advertising and brand communication services. The company operates as a 'strategic shop with creative chops' that combines data-driven strategy with creative execution. Rather than a platform-plus-modules architecture, the company delivers its services through individual campaign projects for clients across social, environmental, and commercial domains. Their portfolio includes named campaigns such as 'My Greatest Period Ever,' 'Death From Above,' 'Groom-a-Boomer,' 'Be Nice to Brain,' 'High Fryer,' 'Sick of Plastic,' 'Taking the Piss,' 'Amazing,' 'The Protest Puppet,' and 'CAREer,' each representing distinct client engagements. The agency channels 20% of time and profits toward pro-social and pro-environmental projects, reflecting its 'public interest' positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services

Quantifiable outcome

• Death From Above campaign reached 61,878 fans and continues to open every West Coast Eagles home game for 3 seasons
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• 303 MullenLoweminorOthersFormer employer of founding partners Richard Berney (Executive Creative Director 2015-2023) and John Linton (Head of Strategy). Not an active partnership but a prior professional affiliation that shaped the founders' track record and awards.
• Rikky EnglandminorStrategic or Co-development PartnerActivist who hiked 250km through Northern Jarrah forests. Berlin provided a puppet with many faces for the 'The Protest Puppet' campaign to raise awareness about forest clearing.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Thinkerbell: Independent Australian creative agency built on 'measured creativity,' combining strategy, creative, media, and analytics. Highly comparable as a boutique ANZ agency with a strong effectiveness narrative and similar government/brand client base.
• The Brand Agency: Independent full-service creative agency headquartered in Perth, WA. Direct WA-headquartered competitor targeting the same Western Australian client base for brand strategy and creative campaigns.
• 303 MullenLowe: Australian creative network and former employer of Berlin's founders. Directly comparable in offering (full-service creative + strategy), client mix (government, retail, non-profit) and effectiveness-led positioning; Berlin effectively spun out of this firm's culture and methodology.
• BMF Australia: Independent Australian creative agency with a long track record on purpose-led, government, and consumer campaigns (notably 'Stop the Coward Punch'). Comparable creative ambition and ANZ market footprint.
• SPECIAL Group: ANZ independent creative agency group specializing in behavior change, government, and social impact work. Strongly comparable given Berlin's public-interest focus and similar client verticals.
• Cummins&Partners: Independent Australian creative agency known for purpose-led and behavioral-change work for brands and government. Comparable in scale, positioning, and emphasis on bold creative that delivers measurable outcomes.

Broad incumbents

• M&C Saatchi Australia: Established Australian creative network with strong government and behavioral-change credentials. Overlaps with Berlin in non-profit and government verticals but operates at significantly larger scale across multiple offices.
• DDB Australia: Long-established Australian creative network offering full-service advertising with government and consumer clients. Overlaps in capability but competes at significantly larger scale and is not specialty-focused on purpose-driven work.
• McCann Australia: Global creative network with a strong Australian government, health, and social-impact practice. Comparable in public-interest campaign work but with substantially broader service portfolio and international reach.
• Ogilvy Australia: Global network with deep ANZ government, social-marketing, and brand-strategy capabilities. Competes for the same public-sector and behavior-change briefs but as part of a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/berlinaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin