Bestseller India

What Bestseller India does

BESTSELLER A/S is a Danish family-owned fashion company founded in 1975 by Troels Holch Povlsen and Merete Bech Povlsen, headquartered in Brande, Denmark, and currently led by CEO and Owner Anders Holch Povlsen. The company operates more than 20 fashion brands — including JACK & JONES, ONLY, VERO MODA, NAME IT, SELECTED, VILA, JJXX, JDY, PIECES, YAS, OBJECT, NOISY, MAMALICIOUS, LMTD, and premium label ANNARR — covering men's, women's, children's, and unisex apparel and accessories across price points positioned as "good quality at competitive prices." Distribution runs through approximately 3,100 branded retail stores in 47 countries (around 2,200 company-owned), wholesale to 16,500+ multi-brand and department stores, and brand-owned e-commerce, reaching consumers in 90+ countries across Europe, Asia, North America, South America, Oceania, and the Middle East. The company employs 25,000+ colleagues globally and works with 400+ supply chain partners and 700+ factories employing 750,000+ workers across 15 countries, with 400,000+ m² of warehouse capacity handling more than 16 million boxes per year.

The underlying technology stack centers on the proprietary MORE app-based B2B platform for wholesale customers, supplemented by EDI, API, and VPI digital integration solutions and digital replenishment tools (VUUH, Fashion Cloud, CMI, VMI). BESTSELLER is one of the first fashion retailers to scale blockchain product traceability, in preparation for EU Digital Product Passport requirements. Logistics automation is anchored by the Logistics Centre West (LCW) — a 155,000 m² facility in the Netherlands designed with Henning Larsen as a flagship sustainable building. The company runs a vertically tracked supplier accountability programme (Factory Standards, Higg FEM, Restricted Substances List, BHive chemical monitoring, AFIRM Group membership). Sustainability investment is institutionalized through BESTSELLER's "Fashion FWD" strategy and the Invest FWD venture portfolio, which has backed Softwear Automation (USD 20M lead), matterr, Infinited Fiber Company, Kintra Fibers (USD 8M Series A co-investor), and Ambercycle.

Revenue is generated through three streams: branded retail store sales (own + partner-operated), wholesale distribution to multi-brand and department stores, and direct e-commerce. Pricing is not publicly disclosed and varies by channel, brand, and geography. Bestseller India represents the group's India-market operations, currently led by Manika Mittal as Business Head for VERO MODA India (appointed 2025), overseeing strategy, brand positioning, and growth initiatives. India-specific revenue, entity structure, and multi-brand presence beyond VERO MODA are not disclosed in available sources.

Name

Bestseller India

Legal name

BESTSELLER A/S

Website

https://bestseller.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BESTSELLER A/S is a Danish family-owned fashion company founded in 1975, operating 20+ brands (JACK & JONES, ONLY, VERO MODA, NAME IT, SELECTED, VILA) across 90+ countries via 3,100 retail stores and 16,500+ wholesale partners. Bestseller India leads VERO MODA's Indian market expansion.

Ownership category

akta.pro rank

Product category

Fashion Apparel and Accessories

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Durable Goods (5000)

akta.pro primary industry

Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)

akta.pro secondary industries

Apparel & Textile Wholesale Marketplaces (CRAFAHAI), Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Fashion Accessories Wholesale (Belts, Hats, Scarves, Gloves, Ties) (CRAOADAC)

Keywords

• Fashion apparel retail
• Wholesale clothing distribution
• Branded retail stores
• B2B fashion platform
• Denim and casualwear

Headquarters

HQ city

MUMBAI, MAHARASHTRA

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Retail Stores: BESTSELLER operates approximately 3,100 branded retail stores in 47 countries globally, owning approximately 2,200 stores while partners operate the rest. Revenue generated from direct retail sales to consumers.
2. Wholesale to Multi-brand and Department Stores: Wholesale business sells products to more than 16,500 multi-brand and department stores globally. Products distributed through B2B platforms like MORE for ordering and relationship management.
3. Online/E-commerce Sales: Products sold through brand-owned online stores and e-commerce platforms. Online customer service available Monday to Thursday 9.00 to 17.00 and Friday 9.00 to 14.30 (CET).

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Bestseller India operates as the Indian market arm of BESTSELLER A/S, selling fashionable garments and accessories for all ages, genders, and occasions through more than 20 owned and licensed brands including JACK & JONES, ONLY, VERO MODA, NAME IT, SELECTED, and VILA. Distribution combines approximately 3,100 branded retail stores globally, over 16,500 multi-brand and department-store wholesale partners, brand-owned e-commerce sites, and a proprietary B2B platform (MORE) with EDI/API/VPI integrations for wholesale partners. Products are designed in-house and manufactured through 700+ contract factories under a vertically integrated supply chain with chemical testing and sustainability oversight.

Product overview

BESTSELLER is a family-owned international fashion company founded in Denmark in 1975, operating more than 20 fashion brands across men's, women's, children's, and gender-neutral apparel. The company distributes through approximately 3,100 branded retail stores in 47 countries and over 16,500 multi-brand and department store wholesale partners globally. Its product portfolio includes core brands JACK & JONES, ONLY, and VERO MODA alongside specialized labels such as NAME IT (children's fashion), SELECTED (Scandinavian contemporary), VILA (feminine fashion), and various young women's brands (JJXX, JDY, PIECES, YAS, NOISY, OBJECT, ANNARR). The company offers a B2B platform called MORE for wholesale customers, supplemented by API and EDI integration capabilities. Sustainability initiatives include blockchain-based product traceability and investments in textile recycling and sustainable materials innovation.

Differentiator

Problem solved

Functional benefit

Brands

• JACK & JONES: BESTSELLER's largest business unit with more than 800 stores worldwide. Men's fashionwear brand focused on denim, tailoring, urban sportswear, footwear, and accessories.
• ONLY
• VERO MODA
• NAME IT
• VILA
• OBJECT
• JJXX
• JDY
• PIECES
• YAS
• SELECTED
• MAMALICIOUS
• LMTD
• ANNARR
• JACQUELINE de YONG
• NOISY
• ONLY & SONS

Quantifiable outcome

• 37,000 tonnes CO2 emissions avoided since 2021 through biofuel for ocean transport
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Pakistan Accord / International AccordcoreStrategic or Co-development PartnerBESTSELLER has renewed its agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming commitment to safe and responsible working conditions across supply chain. Extended for six more years - the longest term yet.
• BESTSELLER FoundationcoreStrategic or Co-development PartnerPhilanthropically funded by BESTSELLER, the Foundation drives social and environmental impact in Sub-Saharan Africa and communities close to BESTSELLER's value chain. USD 250,000 committed to Myanmar earthquake relief, DKK 5 million donation to projects in Pakistan, Cambodia and Bangladesh.
• matterrflagshipStrategic or Co-development PartnerGerman innovator in polyester recycling. BESTSELLER made strategic investment following substantial EU grant, advancing plans for upcoming recycling factory to scale polyester recycling as part of BESTSELLER's Fashion FWD strategy.
• Infinited Fiber CompanycoreStrategic or Co-development PartnerFinnish company producing Infinna innovative fibre. JACK & JONES launched jeans made from Infinna fibre, part of BESTSELLER's investment in future materials.
• Artistic MillinersflagshipStrategic or Co-development PartnerLong-standing supplier and partner in Pakistan. First harvest of certified in-conversion cotton and regenerative cotton from Artistic Milliners for BESTSELLER's direct-to-farm initiatives. NAME IT and SELECTED first to include CmiA-Organic with full supply chain transparency.
• OnceMorecoreStrategic or Co-development PartnerFabric innovator. OBJECT collaborated with OnceMore to apply recycled textiles and wood from responsibly managed forests into a knitted top for Spring collection.
• Fashion for GoodcoreStrategic or Co-development PartnerGlobal innovation lab. New project seeks to demonstrate that hemp-based denim can match or surpass cotton in performance and appeal.
• RISE (Women Empowerment)coreStrategic or Co-development PartnerJoint initiative with world's four largest women's empowerment programmes in fashion industry. RISE works to make it easier and more efficient to drive lasting impact on gender equality.
• AFIRM GroupcoreStrategic or Co-development PartnerBESTSELLER is member of AFIRM group whose mission is to reduce use and impact of harmful substances in apparel and footwear supply chain. Cooperates on test methods, chemical investigations, and legislative updates.
• ChemSec PFAS MovementcoreStrategic or Co-development PartnerBESTSELLER is member of Swedish non-profit ChemSec's PFAS Movement, advocating for reducing PFAS use in apparel manufacturing through EU chemicals legislation.
• Sustainable Apparel Coalition (SAC)coreStrategic or Co-development PartnerIndustry coalition that developed Higg FEM Index for measuring environmental performance across seven impact areas in apparel and footwear industry.
• Institute of Public Affairs (IPE)coreStrategic or Co-development PartnerNon-profit environmental research organisation based in Beijing. Cooperates with BESTSELLER in China to monitor environmental supply chain management and record suppliers' performance on public database.
• EuroCham Myanmar Garment Advocacy GroupminorStrategic or Co-development PartnerBESTSELLER supports EuroCham Myanmar Garment Advocacy Group's call for review and update of country's minimum wage for garment workers.
• International Organization for Migration (IOM)coreStrategic or Co-development PartnerUN organisation. BESTSELLER developed migrant workers policy in consultation with IOM to articulate requirements on suppliers regarding this vulnerable group.
• Henning LarsenflagshipStrategic or Co-development PartnerArchitecture studio. BESTSELLER and Henning Larsen unveiled concept design for Logistics Centre West - biggest mass timber logistics centre in Europe with ambitious sustainability standards.
• FREJAcoreStrategic or Co-development PartnerTransport and logistics company. Agreement makes BESTSELLER's online business more climate-friendly through sustainable logistics solutions.
• Maersk (Methanol-powered vessel)coreStrategic or Co-development PartnerBESTSELLER had containers on maiden voyage of world's first methanol powered container vessel, supporting sustainable ocean transport.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BESTSELLERCareers
• LinkedInlinkedin.com/company/bestseller-india
• Instagraminstagram.com/bestseller.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestseller India