Beta Care Agency

What Beta Care Agency does

Beta Care Agency is a UK-based, private healthcare and cleaning services agency headquartered in Stoke-On-Trent with branch offices in London, Manchester, and Birmingham. The company supplies registered nurses, support workers, and care assistants to public and private healthcare providers on both ad-hoc and ongoing 24/7 arrangements, and runs a dedicated permanent recruitment desk for healthcare professionals. It also delivers a portfolio of in-home care services — personal care, domiciliary care, respite care, dementia care, and palliative care — directly to individuals and families, alongside specialist healthcare cleaning (contamination, trauma, sanitation, clinical-grade cleaning) and general commercial/domestic cleaning.

The business operates with no proprietary technology platform, no mobile app, no API surface, and no disclosed AI/ML capability; service delivery is human-mediated through recruited, DBS-checked, in-house-trained staff placed at client sites or in clients' homes. Distribution is purely direct: enterprise field sales to healthcare facilities for staffing and cleaning, and direct-to-consumer relationships for in-home care. Marketing is constrained to a WordPress website, branch-specific phone and email contacts, and word-of-mouth referrals evidenced by published client testimonials.

The revenue model is a mix of managed services (healthcare staffing placements) and professional services (cleaning contracts, permanent recruitment fees, and training delivery). Pricing is not publicly disclosed and operates on a quote-based model. The company reports no revenue figures, no funding history, no M&A activity, no disclosed ownership structure, and no management team bios, indicating a small, privately-held operator with limited public financial transparency. Growth signals include the multi-city UK branch footprint, the deliberate expansion into adjacent cleaning and training verticals, and active front-line worker recruitment across all four branches.

Name

Beta Care Agency

Legal name

Beta Care Agency

Website

https://betacareagency.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Beta Care Agency is a UK-based private agency providing registered nurses, support workers, care assistants, in-home personal and specialist care services, and healthcare cleaning to facilities and families across Stoke-On-Trent, London, Manchester, and Birmingham.

Ownership category

akta.pro rank

Product category

Healthcare Staffing and Home Care Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), Continuous Home Care (Crisis Hospice) (HSABAFAB)

Keywords

• Healthcare staffing agency
• Home care services
• Dementia care provider
• Palliative care services
• Specialist cleaning services

Headquarters

HQ city

Stoke-On-Trent

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Healthcare Staffing Services: Provides registered Nurses, Support Workers, and Care Assistants to healthcare facilities. Staff can be booked on an ad-hoc or ongoing basis at any time. This is the primary revenue stream for the company.
2. Cleaning Services: Provides specialist cleaning personnel for contamination and sanitation cleaning requirements, serving healthcare facilities including hospitals, wards, doctors' surgeries, and nursing homes. Covers both clinical cleaning and domestic/office/warehouse cleaning.
3. Permanent Recruitment: Dedicated permanent recruitment team specializes in finding candidates permanent positions within the client group. Takes the hassle out of finding permanent job placements for healthcare professionals.
4. Training Solutions: Provides training solutions to employers and individuals within the health and social care setting. Offers post-registration education and practice opportunities, mandatory and specialist training for staff.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Beta Care Agency is a UK healthcare and cleaning staffing agency that places registered nurses, support workers, and care assistants into public and private healthcare facilities on an ad-hoc or ongoing 24/7 basis. It also delivers in-home care services (personal, dementia, palliative, respite, and domiciliary care) to individuals and families, and provides specialist cleaning personnel for clinical, office, domestic, and warehouse environments.

Product overview

Beta Care Agency is a UK-based health and social care staffing provider offering a unified portfolio of care services and professional cleaning solutions. The core offering consists of personal care, dementia care, palliative care, respite care, and domiciliary care services, supplemented by healthcare facility cleaning services (office, domestic, and warehouse cleaning). Staffing services provide registered nurses, support workers, and care assistants to public and private healthcare providers. All services operate 24/7 and are delivered through rigorous screening, training, and quality monitoring processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bluebird Care: UK franchise network delivering personal care, dementia care, and respite care to customers in their homes. Directly comparable across the same core in-home care segments as Beta Care.
• Apollo Home Healthcare: UK specialist home care provider focused on complex, dementia, and palliative care delivered by trained carers in clients' homes. Comparable in care acuity and home-based delivery.
• Newcross Healthcare Solutions: UK-based healthcare staffing and home care provider placing nurses, support workers, and care assistants to facilities and individuals. Directly comparable to Beta Care's dual B2B/B2C staffing model.
• Home Instead UK: Large UK home care franchise focused on personal care, dementia care, and companionship for older adults. Highly comparable to Beta Care's B2C elderly and dementia care offering.
• Prestige Nursing + Care: UK home care and nursing staffing agency offering personal care, dementia care, and respite services to individuals and healthcare providers. Closely overlaps Beta Care's service portfolio.
• Helping Hands Home Care: Established UK home care specialist providing personal care, dementia, and live-in care across England and Wales. Comparable in service mix and concierge-style positioning.
• Kare Plus: UK healthcare staffing franchise supplying nurses, carers, and support workers to care homes, hospitals, and individuals. Directly overlaps Beta Care's staffing-plus-home-care model.

Broad incumbents

• HC-One: One of the UK's largest care home operators, also a major employer of care staff. Adjacent incumbent that competes for both carers and institutional care contracts.
• City & County Healthcare Group: Larger UK operator of home care and supported living brands serving both institutional and individual customers. Broader incumbent with overlapping capability to Beta Care's full service range.
• Interserve Healthcare (now CCH Healthcare): UK provider of complex home care and healthcare staffing services. Overlaps Beta Care's staffing and home-care service lines but at greater scale and broader geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/beta-care-agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beta Care Agency