Be by Bèta

What Be by Bèta does

Be by Bèta is a Dutch manufacturer of ergonomic office chairs, visitor chairs, and work stools, operating from its Breda headquarters where all chairs are designed, upholstered, and assembled. The company markets a portfolio of branded task chairs (Be Bright, Be Hybrid, Be Brave, Be Brave Climate, Be Proud, Be Sure, Be Fine, Be Noble) plus stools (Steady, Saddle, Solid) and a refurbished line under the Fair Furnished label. Core technical differentiation rests on a patented automatic weight-sensing mechanism on the Be Hybrid, 54–76% recycled material content across the range, and a closed-loop circular offering spanning refurbishment, take-back, and resale via the Fair Furniture Group's Circular Center in Emmen.

The company sells exclusively through an authorized Dutch dealer network, supplemented by showrooms in Breda, Wijchen, and Hoogeveen, and is embedded in cross-brand project pipelines operated by sister companies Vepa, Eromesmarko, and BUUR within the Fair Furniture Group (7 brands, 600+ employees). Revenue is generated primarily through one-time new chair sales, with secondary streams from Fair Furnished refurbished resale and Revitalisatie project-based refurbishment services for both own-brand and competitor chairs. Named customers span enterprise and government accounts across logistics, retail, entertainment, insurance, laboratory, construction, e-commerce, and education verticals in the Netherlands and select EU/UK markets.

Be by Bèta operates as a private limited company (Bèta Kantoorstoelenfabriek B.V.) under the Fair Furniture Group umbrella, with ISO 9001/14001/26000 compliance, NPR 1813 and NEN-EN 1335 ergonomic conformity, and the highest-tier CO2 Prestatieladder Level 5 certification from SKAO. The Be Hybrid has won the iF Design Award 2025, German Design Award 2025, and Good Design Award 2024.

Name

Be by Bèta

Legal name

Bèta Kantoorstoelenfabriek B.V.

Website

https://betastoelen.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Be by Bèta is a Dutch manufacturer of ergonomic office chairs, stools, and visitor seating, producing 100% in-house at its Breda facility and selling exclusively through an authorized Dutch dealer network plus cross-brand project channels within the Fair Furniture Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. New chair sales (Bureaustoelen): Be by Bèta generates revenue primarily through the one-time sale of new ergonomic office chairs. Products are sold exclusively through an authorized dealer network. Revenue is one-time at the point of sale, though the company maintains long-term customer relationships through after-sales service, spare parts, and eventual refurbishment or take-back programs.
2. Fair Furnished refurbishment and resale: Through the Fair Furnished label, Be by Bèta generates revenue from professionally refurbished (revitalised) office chairs. Used chairs are collected, professionally refurbished to factory-quality standards, and resold with full warranty. This extends product lifecycle and opens a secondary revenue stream targeting organizations with sustainability mandates.
3. Revitalisatie (Refurbishment) services: Be by Bèta offers professional refurbishment (revitalisatie) services for their own chairs and chairs from other manufacturers. The process includes feasibility assessment, dismantling, cleaning, replacing worn components, reassembly, and quality control. This is offered as a project-based service to corporate clients undertaking office redesigns.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Be by Bèta is a 100% Dutch manufacturer specializing in ergonomic office chairs, visitor chairs, and work stools designed, upholstered, and assembled in Breda, Netherlands. The company sells exclusively through an authorized dealer network and offers a circular ecosystem including new chairs with recycled content (54-76% recycled materials), professional refurbishment services (Revitalisatie), and a Fair Furnished second-life product line.

Product overview

Be by Bèta is a 100% Dutch manufacturer specializing in ergonomic office seating. The product portfolio centers on a family of office chairs (Be Bright, Be Hybrid, Be Brave, Be Proud, Be Sure, Be Fine, Be Noble) complemented by visitor chairs, ergonomic stools (Steady, Saddle, Solid), and the Fair Furnished refurbished line. The Be Brave Climate introduces heated seating via a Sit & Heat partnership. All products feature adjustability, sustainability (recycled materials, circular design), and NPR 1813/NEN-EN 1335 compliance. Services include custom chair manufacturing, refurbishment/revitalization, and a trial chair program through dealer networks.

Differentiator

Problem solved

Functional benefit

Brands

• Be Dutch: Core brand positioning emphasizing Dutch manufacturing excellence, fast delivery, and quality control from Breda.
• Be Green
• Be Healthy
• Be Happy
• Be You
• Fair Furnished

Products and services

• Be Bright Premium ergonomic office chair with a Sky Line knitted mesh back that allows 20% light transmission, available in seven curated color combinations and in Standard, Core, and Deluxe editions. Designed for modern workspaces, flex/coworking areas, and home offices, with adjustable ergonomics and 100% circular design.
• Be Hybrid Circular office chair for hybrid work environments made from 76% recycled content overall (100% of seat and backrest from recycled PET, frame from 100% upcycled polyamide/nylon). Features a patented automatic mechanism that converts user body weight into correct counter-pressure for immediate support in any sitting position without manual adjustment. iF Design Award 2025, German Design Award 2025, and Good Design Award 2024 winner.
• Be Brave Company's most ergonomic and sustainable office chair featuring an innovative seat with tailbone recess and rounded front edge, torso kinetic back, dynamic seat mechanism, and semi-automatic weight adjustment. Made from 54% recycled material and 97% recyclable. €2.50 per unit sold is donated to Alzheimer Nederland (over €46,000 to date). Fits 95% of users in base configuration, 99% with minor upgrades, 100% with custom options.
• Be Brave Climate Heated office chair based on the Be Brave 250 chassis, integrating Sit & Heat technology (2x 15W heat mats in seat and backrest) with three temperature settings (35°C, 39°C, 42°C). Powered by a 12V 6800 mAh battery offering 2-4 hours of use per charge.
• Be Proud Universal project chair for organizations that adapts to any interior and user, suitable for 95% of people in an organization. Features dynamic sitting with automatic adjustment to the user. Available in 100 and 200 models with various armrest and finish options.
• Be Proud 300 Off-white version of the Be Proud line (RAL 7035) with white 3D Runner netweave back. Universal chair for 95% of users with optimal support in every sitting position through dynamic, automatic adjustment.
• Be Sure Universal chair suitable for 95% of people, featuring a padded and upholstered backrest instead of 3D netweave. Available in 100 and 200 models with various armrest options, intended for projects and offices preferring an upholstered look.
• Be Fine Budget-friendly office chair with organic design and integrated lumbar support. Comfortable for 95% of people, weighing only 14.5 kg, with components made mainly from recycled aluminum and recycled PP.
• Be Noble Timeless executive-style chair that fits like a tailored suit with high level of personal adjustability for 95%+ of users. Available in standard and high back versions with integrated headrest option.
• Visitor Chairs (Bezoekersstoelen) Visitor and meeting chairs for various professional environments such as reception areas, meeting rooms, and canteens, complementing the office chair portfolio.
• Ergonomic Stools (Ergonomische Krukken) Ergonomic work stools including Steady, Saddle, and Solid models designed for active sitting in offices, labs, and dynamic work environments.
• Fair Furnished (Refurbished Chairs) Refurbished and second-life office chairs from the Fair Furniture Group's Circular Center in Emmen. Used chairs are professionally refurbished to factory-quality standards and resold with full warranty. Available in the Netherlands, Belgium, Germany, the United Kingdom, and Ireland.
• Revitalisatie (Refurbishment Service) Professional refurbishment service for used office chairs (including chairs from other manufacturers), covering feasibility assessment, dismantling, cleaning, replacement of worn components, reassembly, and quality control. Offered as a project-based service to corporate clients undertaking office redesigns and circular furniture refresh projects.
• Custom Office Chairs (Bureaustoel op maat) Custom-made office chairs tailored to individual needs, especially for tall users or those with special ergonomic requirements, manufactured at the Breda facility.

Quantifiable outcome

• 76% recycled content in Be Hybrid chair; 100% recycled content above the gas spring
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Sit & HeatcoreTechnology or IntegrationBe by Bèta partnered with Sit & Heat to develop the Be Brave Climate, a heated office chair with embedded warming elements in both seat and backrest. Sit & Heat provides the heating technology (2x 15W heat mats with adjustable temperature settings of 35°C, 39°C, 42°C), while Be by Bèta integrates it into the Be Brave 250 chassis. The battery has 6800 mAh capacity with 2-4 hours of use per charge.
• Fair Furniture GroupcoreOthersBe by Bèta is a brand within the Fair Furniture Group, a collective of office and school furniture producers with facilities in Emmen, Hoogeveen, Wijchen, Breda, and Telford UK. The Group comprises 7 brands (Be by Bèta, Vepa, BUUR, Eromesmarko, De Locker Fabriek, Zooi, and others) employing over 600 people. Sister companies collaborate on projects, share distribution channels, and collectively pursue sustainability goals.
• EromesmarkocoreStrategic or Co-development PartnerEromesmarko is a sister company within the Fair Furniture Group specializing in contract furniture projects. Eromesmarko regularly includes Be by Bèta chairs in its project installations for universities, municipalities, and other clients. Projects include Universiteit Maastricht Randwyck Library and Gemeente Wijchen.
• VepacoreStrategic or Co-development PartnerVepa is a sister company within the Fair Furniture Group. Vepa serves as a key project partner, including Be by Bèta chairs in its office furnishing projects across the Netherlands and UK (Vepa UK). Notable projects include DHL Global Schiphol, Dimensio Almere, and Sony Music Dublin (via Vepa UK).
• Frankenhuis Textile RecyclingminorOthersFrankenhuis Textile Recycling is a supplier partner that receives cutting waste fabric from Be by Bèta's Breda factory for recycling into new textile products. This is part of Be by Bèta's zero-waste manufacturing initiative.
• Alzheimer NederlandminorOthersBe by Bèta has been an official 'Corporate Friend' (bedrijfsvriend) of Alzheimer Nederland since the introduction of the Be Brave chair. The company donates €2.50 per Be Brave chair sold to fund dementia research. Total donations exceed €46,000. The partnership aligns with Be by Bèta's Be Healthy core value, promoting movement and reduced sedentary behavior.
• Betrokken Ondernemers BredaminorOthersBe by Bèta is a proud partner of Betrokken Ondernemers Breda (BoB), collaborating with local community initiatives to create positive impact in the city and for its residents.
• ToekomstmakersminorOthersBe by Bèta participates in Toekomstmakers, a network of innovative entrepreneurs in West-Brabant working together on future-proof economy with focus on sustainability, circularity, and inclusive entrepreneurship. The network is facilitated by REWIN.
• Breda CirculairminorOthersBe by Bèta is a member of Breda Circulair, a local initiative working towards a circular Breda, collaborating with other businesses and the municipality on circular economy projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• BMA Ergonomics: Dutch specialist in ergonomic office seating and active sitting solutions, sharing Be by Bèta's target market in the Netherlands and competing in the same SME and corporate dealer channel.

Direct peers

• Gispen: Dutch-designed office furniture and seating company with Made-in-Netherlands production and a circular refurbishment offering, directly comparable to Be by Bèta's product mix and sustainability positioning.
• Kinnarps: Nordic office furniture group with a strong ergonomic chair lineup and a European project-based dealer model, overlapping with Be by Bèta in knowledge-worker task seating and sustainable workspace solutions.
• Profim: European task and executive seating manufacturer with a strong ergonomic chair range sold through office furniture dealers, comparable in scale, product scope, and dealer-led B2B distribution to Be by Bèta.
• Sedus: German premium office seating and furniture manufacturer focused on ergonomics, quality, and sustainability, with a comparable B2B project-led go-to-market across DACH and wider Europe.
• HÅG (Flokk): Premium ergonomic office chair brand behind the HÅG and RH portfolio, competing head-to-head with Be by Bèta in dynamic, ergonomic task seating for European enterprise customers.
• Ahrend: Dutch office furniture manufacturer with a strong ergonomic seating portfolio and a comparable dealer-led, project-based B2B model serving corporate and public-sector customers in the Netherlands and broader Europe.

Broad incumbents

• Steelcase: Global office furniture incumbent offering integrated seating, desks, and architectural solutions; competes with Be by Bèta in enterprise ergonomic seating and workplace strategy contracts.
• Herman Miller (MillerKnoll): Global leader in ergonomic office seating (Aeron, Embody) and broader workspace solutions, serving as the benchmark premium competitor in Be by Bèta's category with much larger scale and global reach.
• Haworth: Privately held global office furniture manufacturer with a comprehensive ergonomic seating and architectural interiors portfolio, competing for the same enterprise and public-sector projects as Be by Bèta.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bebybetabetastoelen
• Facebookfacebook.com/BetaStoelen
• LinkedInlinkedin.com/company/be-by-b%C3%A8ta
• Instagraminstagram.com/bebybeta
• Pinterestnl.pinterest.com/bebybeta

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be by Bèta