Beter Doen Fitness • Health • Lifestyle

What Beter Doen Fitness • Health • Lifestyle does

Beter Doen B.V. (trade name Beter Doen Fitness • Health • Lifestyle) is a privately-held Dutch fitness and wellness operator headquartered inside Gezondheidscentrum Giessenburg (Kastanjeplein 11A, Giessenburg, Zuid-Holland). Founded in 2021 and registered as a B.V. under KvK 62233785, the company runs a single physical site comprising an indoor fitness room (Fitness Ruimte), a strength and conditioning space (De Zolder), a Yoga and Pilates studio (De Stigt), outdoor training areas, and a test center housing the AFA-Scan fitness assessment system and THP2 Testcentrum health diagnostics. The facility is co-located with physiotherapy services and operates extended weekday hours plus Saturday mornings.

The commercial offering bundles fitness access, group classes (Fit Boxing, Bootcamp, Yoga, Pilates, Circuit Training, 49+ in vorm, Run for Fun, Wandelen), one-on-one and small-group personal training, health and nutrition coaching led by a BGN-certified nutrition expert, and structured testing services (Iron Man 7-fold, Health Check tiers, Sporttest, Total body Max, Belastbaarheidstest, Conditietest, and the 50+ Veilig en fit test). A digital subscription, Beter Doen E-Fit, extends the brand into a mobile app product. Pricing is segmented across subscription tiers (MultiSport Brons €35/month up to Platina €325), family and youth memberships, pay-as-you-go personal training (€20–€69.95), and 12-week nutrition coaching at €420 (partly reimbursable through Dutch supplementary health insurance).

The go-to-market is overwhelmingly direct-to-consumer to local residents of Giessenburg and surrounding villages, supplemented by a small corporate wellness motion (Sporten voor bedrijven) via a separate B2B portal. Sales channels combine a website and e-commerce shop (gotgrib.nl), LinkedIn and Facebook presence, and on-site registrations. The company has six employees and no disclosed external investors, parent entity, or expansion beyond its single Giessenburg location. No revenue, funding, or growth-rate figures are publicly disclosed.

Name

Beter Doen Fitness • Health • Lifestyle

Legal name

Beter Doen B.V.

Website

https://beter-doen.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Beter Doen is a single-location Dutch fitness and wellness center in Giessenburg offering tiered memberships, personal training, group classes, nutrition coaching, and health testing to local consumers and a small corporate wellness segment.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Fitness center services
• Personal training programs
• Group exercise classes
• Nutrition coaching services
• Health fitness testing

Headquarters

HQ city

Giessenburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring monthly subscription revenue from unlimited fitness memberships in tiered plans (Bronze, Silver, Gold, Platinum), family memberships, youth memberships, and specialized activity subscriptions (Yoga, Pilates, Running, Walking). Subscriptions range from €10-325 per month with contract durations of 3, 6, or 12 months.
2. Personal Training Services: One-on-one personal training sessions at €69.95 per hour or €40 for 30 minutes, small group training for 2 persons at €40 per person per hour, and small group training for 4 persons at €20 per person per hour.
3. Health and Nutrition Programs: 12-week nutrition coaching program at €420, one-time nutrition advice at €59, and 12-week food program at €140. These structured programs provide ongoing coaching and support.
4. Fitness and Health Testing: One-time testing services including Iron Man 7-fold fitness test (€95), White Collar 4-fold fitness test, Health Check (€89), Health Check Extended (€125), Health Check Extended Extra (€150), Belastbaarheidstest (€79), Conitietest, Sporttest, Sporttest Extended (€175), Total body Max Sport Test, Veilig en fit test 50+, and various individual test components.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beter Doen operates a physical fitness and health center in Giessenburg, Netherlands, providing tiered membership subscriptions for unlimited facility access, one-on-one and small-group personal training, scheduled group exercise classes, certified nutrition coaching programs, and pay-as-you-go health and fitness diagnostic testing (AFA-Scan, THP2 Testcentrum). The offering is delivered through indoor facilities (Fitness Ruimte, De Zolder strength space, De Stigt Yoga/Pilates studio), outdoor training areas, a digital E-Fit mobile application, and on-site physiotherapy.

Product overview

Beter Doen is a modern fitness and health center in Giessenburg offering a comprehensive wellness ecosystem. The company operates as a fitness center with multiple subscription tiers (MultiSport Brons/Zilver/Goud/Platina), individual services (Personal Training, Health Checks, Sport Tests), group classes (Fit Boxing, Yoga, Pilates, Circuit Training, Bootcamp, Wandelen, Run for Fun), and nutrition programs (Voedingsadvies, 12-weken voedingsprogramma). The core offering consists of fitness facility access (Fitness Ruimte, De Zolder, De Stigt) combined with testing services (AFA-Scan, THP2 Testcentrum) that assess health metrics and fitness levels. Subscriptions range from bronze-level access to premium personal training options, with add-on digital services like the E-Fit app. The MultiSport tier system (Brons €35/mo, Zilver €45/mo, Goud €65/mo, Platina from €150/mo) provides graduated access to facilities and services, while individual tests and nutrition coaching can be purchased separately.

Differentiator

Problem solved

Functional benefit

Brands

• Beter Doen E-Fit: Digital fitness app providing unlimited access to workout programs and features
• De Zolder
• De Stigt
• Beter Doen Outdoor

Products and services

• MultiSport Brons Membership Bronze-level MultiSport subscription at €35.00 per month offering access to bootcamp, running training, sports and movement activities, walking, a Health Check, and quarterly specific testing for individual consumers.
• MultiSport Zilver Membership
• MultiSport Goud Membership
• MultiSport Platina 1 persoon Membership
• MultiSport Platina 2 personen Membership
• MultiSport Platina Small Group Membership
• Personal Training
• 12 weken voedingsprogramma (12-Week Nutrition Coaching)
• Voedingsadvies (One-Time Nutrition Advice)
• Health Check (Basic)
• Health Check (Uitgebreid)
• Health Check (Uitgebreid Extra)
• Sporttest
• Sporttest (Uitgebreid)
• Total body Max Sport Test
• Veilig en fit test (50 plus)
• Belastbaarheidstest
• Conditietest
• Beter Doen E-Fit Abonnement
• Beter Doen Run for Fun
• Beter Doen Wandel Abonnement
• AFA-Scan Tests
• THP2 Testcentrum Components
• Group Exercise Classes

Quantifiable outcome

• Structured 12-week nutrition coaching program with weekly evaluation consultations and comprehensive health assessments
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Basic-Fit: Europe's largest low-cost fitness chain, headquartered in the Netherlands with hundreds of clubs across the country. Operates a subscription-based, 24/7 fitness model that competes for the same Dutch consumer wallet as Beter Doen, though without the integrated nutrition and clinical testing layer.
• Fit For Free: Dutch value-price fitness club operator with locations across the Netherlands. Competes for price-sensitive Dutch fitness members and represents the same subscriber base Beter Doen targets, despite differing brand positioning.
• Health City: Mid-market Dutch fitness chain with multiple locations, offering memberships, group classes, and personal training. Comparable to Beter Doen on service breadth but with far greater geographic reach and brand recognition in the Netherlands.
• LifeFit Group: Germany-headquartered fitness platform operator running multiple club brands (e.g., FitnessLOFT, smileX) across Europe. A broad incumbent serving overlapping consumer need for structured fitness and group programming across multiple geographies.
• Trainmore: Dutch no-frills fitness operator (formerly part of the BASIC-FIT group) competing on price-driven unlimited-access memberships. Represents the budget end of the Dutch fitness market against which Beter Doen's premium integrated offering must position.

Direct peers

• Personal Fitness Nederland: Dutch boutique personal training studio chain offering one-on-one and small-group training with structured coaching programs. Highly comparable to Beter Doen in format, pricing model, and service mix, serving the same individual consumer seeking guided training in the Netherlands.

Emerging players

• Curves International: Women's-focused 30-minute circuit franchise with global footprint, including franchisees in the Netherlands. Comparable niche positioning to Beter Doen's women-oriented 1:1 offerings and small-group format, though focused on a narrower strength-circuit use case.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Beter-Doen-Vitaal-112789403871810
• LinkedInlinkedin.com/company/beter-doen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beter Doen Fitness • Health • Lifestyle