HealthCity

What HealthCity does

HealthCity Zuid B.V. is a privately held Dutch fitness and wellness club operator (B.V.) registered in the Netherlands under KVK number 64924203, with its registered office at Parklaan 1, Oisterwijk. The company operates two physical club locations in the North Brabant region of the Netherlands — Oisterwijk (Moergestelseweg 36) and Vught (Kraaiengatweg 3) — and job postings reference a third "luxe sportclub" in Brabant, indicating active regional densification. Its service portfolio is structured as an all-inclusive offering covering fitness equipment, group classes (HIIT, yoga, Pilates, Zumba, Spinning, dance, bootcamp), Reformer Pilates, Hyrox functional training, personal training and Small Group PT, court sports (padel with 3 courts at Vught, tennis, squash), wellness facilities (heated pool, sauna, steam bath, jacuzzi), a supervised Kidsclub, dedicated Senior Fitness (55+) programming, and nutrition consulting. Club managers Jordan Griffiths (Oisterwijk) and Roland Korsten (Vught) oversee site-level operations.

The technology stack is modest and operations-focused: a proprietary HealthCity mobile app (iOS App ID 1510904692 and Android) handles member login, class scheduling, court reservations, and training data; an online member portal (healthcity.dewi-online.nl) administers billing and member accounts; the eGym automated circuit training system (12 machines with a personal chip card) supports guided workouts in 2x30-minute weekly sessions; and an external booking platform (padelboeker.nl) enables non-member padel court reservations. No API, SDK, third-party integration, or AI/ML capability is disclosed. The mobile app and member portal function as self-service convenience tools rather than differentiated technology assets.

HealthCity operates a direct-to-consumer subscription model with three membership tiers — Flex (monthly cancelable, from €51.50 per 4 weeks for age 26-64), Standard (1-year contract, from €45.00 per 4 weeks for age 13-18 to €59.25 with action pricing for 26-64), and Premium (1-year contract with towel/bathrobe service and unlimited sunbed, from €67.25 per 4 weeks for age 13-18 to €75.00 for 26-64) — billed every 4 weeks with age-bracket pricing across 13-18, 19-25, 26-64, and 60+ cohorts, plus family plans covering 3-5+ persons at €170-€210 per 4 weeks. Ancillary revenue streams include personal training under separate trainer agreements, Small Group PT punch cards (€20.50-€23.00 per session), transaction-fee court reservations, on-site hospitality and F&B, and nutrition consulting. Customer acquisition is driven by the "Gratis Dagpas" (free day pass) campaign, the current "Sport tot 1 september gratis" promotion, free trial classes, WhatsApp inquiry channels, and internal sales staff with commission incentives. No revenue figures, headcount data, funding history, or shareholder composition are disclosed in the source material.

Name

HealthCity

Legal name

HealthCity Zuid B.V.

Website

https://healthcity.nl

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

HealthCity Zuid B.V. is a privately held Dutch fitness and wellness club operator running two all-inclusive locations in Oisterwijk and Vught, Netherlands, serving individual consumers and families in North Brabant with fitness, group classes, Reformer Pilates, Hyrox, court sports, wellness facilities, and Kidsclub services under subscription memberships.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Health Coaching (HSADAGAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness club memberships
• Wellness center services
• Group fitness classes
• Personal training services
• Court sports facilities

Headquarters

HQ city

Oisterwijk

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Core revenue comes from recurring membership subscriptions billed every 4 weeks (approximately monthly). Membership tiers include Flex (monthly cancelable), Standard (1-year contract), and Premium. Prices vary by age bracket (13-18, 19-25, 26-64, 60+) and scale with the tier selected. Family membership plans are available for 3+ person households.
2. Personal Training: Personal training sessions are sold as a separate add-on to the base membership. Members enter separate personal training agreements with individual trainers. The company also offers Small Group Personal Training (up to 4 participants per session) at reduced per-session rates compared to 1-on-1 PT.
3. Court Reservations (Padel, Tennis, Squash): Revenue from court reservations for padel, tennis, and squash. Padel courts at Vught are available without a membership via an external booking platform (padelboeker.nl). Squash and tennis are included in certain membership tiers.
4. Hospitality and F&B: On-site food and beverage sales at club hospitality areas, including post-workout refreshments and bar services. The frontdesk staff handle horeca (hospitality) operations as part of their multi-task roles.
5. Nutritional Advice: Nutrition consulting services offered in partnership with experienced nutritional consultants, sold as an additional service to members seeking to optimize their sports performance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HealthCity operates all-inclusive fitness and wellness club memberships at two locations in Oisterwijk and Vught, Netherlands, providing unlimited access to fitness equipment, group classes, wellness facilities, court sports, and kidsclub under Flex, Standard, and Premium tier subscriptions billed every 4 weeks. Members can purchase add-on personal training, small group personal training, and nutrition advice as separate services, with court sports (padel, tennis, squash) available both as part of membership tiers and via paid reservations. A proprietary mobile app and member portal handle scheduling, reservations, billing, and training data.

Product overview

HealthCity is an all-inclusive fitness and wellness club operating two locations in Oisterwijk and Vught, Netherlands. The core offering combines fitness facilities, wellness (pool, sauna, steam bath, jacuzzi), and group classes (Yoga, Pilates, Reformer Pilates, Hyrox, HIIT, Bootcamp, Zumba, Spinning) with optional add-on services including Personal Training, Small Group Personal Training, Squash, Tennis, Padel, and Nutrition Advice. Specialized offerings target seniors (55+), families (Kidsclub), and members seeking specific training formats. The membership structure includes Flex (monthly), Standard (annual), and Premium (with premium amenities) tiers, all providing access to both club locations. Members interact with the club through a mobile app and member portal for reservations, profile management, and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• HealthCity Fitness & Wellness Club Membership Recurring subscription membership that gives members unlimited access to HealthCity's two all-inclusive fitness and wellness club locations in Oisterwijk and Vught. The membership includes fitness equipment, group classes, wellness with pool and sauna, court sports, and Kidsclub, and is sold in three tiers (Flex monthly, Standard 1-year, Premium 1-year) with age-differentiated and family pricing.
• Personal Training One-on-one personal training sessions with certified trainers at HealthCity's Oisterwijk and Vught locations. Members enter a separate personal training agreement with an individual trainer. Sold as an add-on to the base membership for members seeking personalized coaching and faster results.
• Group Classes (Groepslessen) Diverse scheduled group exercise classes including HIIT, Box, Bootcamp, Pilates, BodyBalance, Zumba, Spinning, and Dance Workouts. Included with HealthCity membership and available across both club locations with instructor-led programming.
• Yoga Traditional yoga classes led by dedicated instructors at HealthCity, focused on improving flexibility, reducing stress, enhancing breathing, and building mental resilience through mindfulness practices. Included as part of HealthCity membership.
• Reformer Pilates Full-body training on specialized reformer beds at HealthCity's dedicated Reformer Pilates studio (Oisterwijk location), led by certified instructors. Designed to build strength, control, and flexibility through targeted, flowing movements that strengthen the core and improve posture.
• Hyrox Functional Training Hyrox-format functional fitness training combining running intervals with functional exercises and strength stations to improve endurance, strength, and conditioning. Available as part of HealthCity membership and as a free trial class for prospective members.
• Wellness & Pool Access On-site wellness facilities at HealthCity including a heated swimming pool, sauna, steam bath, and jacuzzi for relaxation and recovery after workouts. Included with membership (18+) and central to the all-inclusive value proposition.
• Kidsclub Supervised children's play area at HealthCity clubs where kids can play, create crafts, and explore under professional supervision while parents train. Included with family memberships and addresses the childcare barrier to parental exercise.

Quantifiable outcome

• Members have reported losing 15 kg with improved fitness through personal training guidance.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Sportcity: Dutch all-inclusive fitness club chain offering group classes, personal training, wellness, and family-friendly amenities under one roof — a near-direct model match to HealthCity's value proposition.
• TrainMore: Dutch premium urban fitness chain combining group classes, coaching, and recovery amenities. Comparable to HealthCity on premium positioning and broad service mix within the Netherlands.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of clubs across the country. Directly comparable as a multi-location Dutch fitness operator competing for the same membership pool, though positioned at a much lower price point.
• Fit For Free: Dutch fitness chain with multiple locations across the Netherlands, competing in the same membership subscription segment as HealthCity at a more value-oriented price tier.
• David Lloyd Leisure: Premium UK/European family-oriented health club operator with racquet sports, group classes, wellness, and kids' facilities. Closest international analog to HealthCity's all-inclusive, family-focused premium club model.
• Anytime Fitness: Global 24/7 fitness franchise operating multi-location clubs. Comparable as a subscription-based fitness operator with broad service offerings and a similar member self-service digital experience.
• Bodyline's Group: Dutch fitness/wellness operator with all-inclusive clubs including wellness facilities and group programming — directly comparable to HealthCity's bundled offering in the Dutch market.

Broad incumbents

• Equinox: Global premium fitness club operator offering fitness, spa, group classes, and lifestyle amenities. Relevant as a premium-segment incumbent benchmark for HealthCity's positioning and pricing strategy.
• Life Time Group: US publicly traded premium operator of large-format athletic resorts with fitness, wellness, family, and F&B components. Comparable at a portfolio/positioning level to HealthCity's all-inclusive premium model, though at much greater scale.

Emerging players

• Club Pilates: Fast-growing Reformer Pilates franchise network. Comparable to HealthCity's dedicated Reformer Pilates offering and reflects the broader Pilates-format tailwind HealthCity is leveraging.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healthcitywest

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthCity