TPI

Casino Marketing Technologybetontpi.com

TPI (The Printer Inc.) is a US casino-focused marketing technology and direct mail company that serves 300+ casino operators across 40 states with the Player Connect platform, combining mobile apps, cashless gaming, portals, email, and high-volume variable data direct mail.

Company typePrivate
Founded1973
HeadquartersDes Moines, Iowa, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What TPI does

TPI (The Printer Inc.), founded in 1973 and headquartered in Des Moines, Iowa, is a US casino-focused marketing technology and direct mail services company that operates the Player Connect platform. TPI serves 300+ land-based casino operators across 40 states, connecting them with approximately 35 million players each month through an integrated stack that includes Player Connect App (mobile), Player Connect Cashless, Player Connect Portal, Player Connect Flipbook, variable email, FastPass proprietary campaign automation, and World-Class Direct Mail services. The platform combines structured variable data personalization, geo-fencing, cashless gaming integrations, and APIs into casino management systems (including a preferred partnership with Konami SYNKROS), enabling operators to run unified physical-and-digital player engagement campaigns.

TPI generates revenue through a mix of transaction-fee-based direct mail production (372M pieces mailed annually, priced per piece plus postage at volume-based economics) and subscription/managed services for digital products including mobile apps, portals, email, and platform licensing. Distribution is enterprise field sales targeting casino marketing, player development, IT/security, and loyalty teams, supported by white-glove implementation and customer success. Four 24/7 production facilities in Des Moines, Las Vegas, Pennsauken Township (NJ), and Baton Rouge provide in-house USPS integration and 48-hour delivery to 48 states.

As of October 2025, TPI operates as a 100% employee-owned ESOP with approximately 300 employees, led by founder Bill Benskin (CEO) and President Kane Johnson. The company has reported that 87 casinos have worked with TPI for 10+ years, indicating a stable, long-tail customer base anchored by deep operational integration rather than transactional relationships.

TPI firmographics

Firmographics

Name: TPI
Legal name: The Printer Inc.
Website: https://betontpi.com
Company type: Private
Founded year: 1973
Operating status: Operating
Headcount range: 101–250 employees
Short description: TPI (The Printer Inc.) is a US casino-focused marketing technology and direct mail company that serves 300+ casino operators across 40 states with the Player Connect platform, combining mobile apps, cashless gaming, portals, email, and high-volume variable data direct mail.
Ownership category
akta.pro rank

Where TPI is headquartered

Location

Headquarters

HQ city: Des Moines, Iowa
HQ country: United States
HQ region: North America

Offices4 records

Markets served

TPI business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Direct Mail Services: World-class direct mail production and delivery services for casinos. Includes VIP specialty mail, variable data campaigns, and high-volume transactional mail. Revenue generated through per-piece pricing plus postage, with volume-based economics.
Mobile App Development & Licensing: Custom-branded mobile app development and ongoing platform licensing for casinos. Apps include Player Connect features like real-time offers, cashless gaming, geo-fencing, and player portal access. Recurring platform/subscription model.
Email Marketing Services: Variable email marketing integrated with direct mail and digital products. Bundle options with direct mail and flipbooks for cost savings. Per-campaign or subscription pricing.
Player Connect Platform: Integrated player engagement platform including mobile apps, portals, flipbooks, and automation tools. White-glove service, implementation support, and ongoing customer success management included.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Custom enterprise pricing based on casino size and requirements

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

TPI product offering

Product offering

Core offering

TPI (The Printer Inc.) is a casino marketing technology and direct mail company that provides integrated marketing solutions for the casino and gaming industry. The company combines direct mail printing capabilities with its proprietary Player Connect software platform to help casino operators acquire, engage, and retain players through personalized marketing campaigns, cashless gaming technology, and automated marketing workflows.

Product overview

TPI operates as a casino-focused marketing technology company offering a unified platform-plus-modules architecture. The core offering consists of Player Connect™ mobile solutions (App, Cashless, Flipbook, Portal) integrated with World-Class Direct Mail services. Additional products include TPI VIP specialty mail, Email marketing, and FastPass Automation. All products leverage variable data capabilities to deliver personalized player communications across physical and digital channels, connecting over 300 casinos with 35 million players monthly.

Differentiator

Problem solved

Functional benefit

Brands

Player Connect™ App: Mobile app solution for casinos enabling real-time offers, rewards, notifications, location-based features, cashless gaming, and unlimited integration options.
Player Connect™ Cashless
Player Connect™ Flipbook
Player Connect™ Portal
World-Class Direct Mail
TPI VIP
Email
FastPass Automation

Products and services

Player Connect App Mobile application component of the Player Connect platform that enables casino operators to engage players on their smartphones, supporting player acquisition and retention campaigns for the gaming industry.
Player Connect Cashless
Player Connect Flipbook Digital flipbook offering within the Player Connect platform that allows casino operators to present interactive, page-turning marketing collateral to players as an alternative or complement to printed direct mail pieces.
Player Connect Portal
World-Class Direct Mail
TPI VIP
Email
FastPass Automation

Quantifiable outcome

48-hour delivery to 48 states
+5 more outcomes

Companies that use TPI

Customer profile

Named customers8 records

Segments1 record

Ideal customer profiles1 record

TPI technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

TPI partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Konami Gaming, Inc.coreTechnology or Integration · 20 July 2026TPI named preferred mobile app partner for Konami's SYNKROS casino management system. SYNKROS properties receive preferred access to TPI's Player Connect Mobile App featuring personalized offers, account information, push notifications, digital player cards, win/loss access, advanced geofencing, cashless/cardless experiences, and slot finder tools through deep integration with SYNKROS. Partnership announced July 20, 2026.
USPScoreStrategic or Co-development Partner · 20 January 2025Strategic partnership with USPS enabling Seamless Acceptance certification at all TPI locations, 48-hour delivery to 48 states, and access to postage promotions (up to 30% rebate on volume growth). USPS leadership participates in TPI Connection Session webinars to educate casino industry on postage savings programs.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

TPI competitors and assessment

Company assessment

Emerging players

Acres Manufacturing: Casino technology company focused on player tracking, bonusing, and cashless systems for land-based operators. Compares to TPI as an emerging player with overlapping player engagement and cashless gaming functionality.
Agilysys: Hospitality and gaming property management software provider offering PMS, POS, and inventory/loyalty solutions for casino-resort operators. Comparable as a casino technology vendor with adjacent player engagement and on-property integration capabilities.
Marker Trax: Casino-marked cashless credit and payments platform enabling digital marker and line-of-credit play. Highly comparable to TPI's Player Connect Cashless as a focused casino fintech integration layer.

Broad incumbents

PlayAGS: Casino gaming equipment and technology supplier providing slots, table products, and increasingly player engagement tools. Comparable as a broad casino industry incumbent with overlapping land-based operator relationships.
Konami Gaming: Major casino management system provider whose SYNKROS platform integrates player tracking, loyalty, and marketing. Konami named TPI its preferred mobile app partner in July 2026, making it both a strategic partner and the dominant CMS incumbent whose installed base TPI sells into.
Aristocrat Leisure: Global casino gaming equipment and technology provider with its Oasis 360 CMS and player marketing modules. Comparable because it serves the same US land-based casino operators with overlapping player engagement and loyalty functionality.
IGT (International Game Technology): Major casino gaming and systems provider offering casino management, player tracking, and marketing tools. IGT competes with TPI in the casino player engagement layer as part of a broader gaming portfolio.
Everi Holdings: Casino fintech and games provider offering player loyalty, cash access, and compliance products. Overlaps with TPI in casino player engagement and the increasingly important cashless gaming/integration layer.
Light & Wonder: Casino content, systems, and SciPlay/iGaming provider that competes in the casino technology and player engagement space. Comparable as a broad incumbent with overlapping CRM, loyalty, and marketing capabilities for land-based operators.

Direct peers

VizExplorer: Casino-specific analytics and marketing operations platform providing player intelligence, campaign optimization, and CRM tools to casino operators — directly competing with TPI's player engagement and analytics functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

TPI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TPI leadership team

Management profile

Number of profiles

TPI funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TPI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPI

What does TPI do?

Is TPI a public or private company?

TPI is a private company. It is classified as management employee owned and is currently operating.

When was TPI founded?

TPI was founded in 1973. It employs 101 to 250 people.

Where is TPI based?

TPI is headquartered in Des Moines, Iowa, United States, in the North America region.

How does TPI make money?

Four revenue lines are on record. Direct Mail Services are the primary driver. The others are mobile App Development & Licensing, email Marketing Services and player Connect Platform.

Who are TPI's main competitors?

Emerging players on record are Acres Manufacturing, Agilysys and Marker Trax. Broad incumbents are PlayAGS, Konami Gaming, Aristocrat Leisure, IGT (International Game Technology), Everi Holdings and Light & Wonder. VizExplorer is listed as a direct peer.

Does TPI have an API?

Yes. TPI offers API connections available for player tracking systems, hospitality systems, and more. The Player Connect Portal supports automating all player data through an API. API connections enable integration with player tracking systems, hospitality systems, and other casino technology platforms.