What betpassion does

Betpassion Srl is an Italian online gambling operator active under ADM Concession No. 15411, incorporated in 2019. It runs a multi-vertical consumer platform covering sports betting, casino, poker, card games, bingo, lottery, and virtual sports, and complements its digital offering with a physical PVR (Punto Vendita Ricariche) retail network across Italy for cash-in/cash-out and offline player acquisition.

The platform aggregates game content from eight tier-one third-party studios — NetEnt, Microgaming, Evolution, Pragmatic Play, Yggdrasil, Play'n GO, Red Tiger, and Playtech — and layers on internally developed engagement mechanics, most notably a proprietary multiplayer tournament format called "Game of Slots" and the "My Passion" loyalty hub, supported by recurring promotions (Missioni 100K, Bromber tipster tool, Cashback Special, Summer Race).

The business model is a standard B2C online gambling revenue stack: gross gaming revenue net of winnings, retention via bonus and loyalty programs, and acquisition through both digital marketing and the physical PVR footprint. Operations are confined to the Italian regulated market under the single ADM concession, with no disclosed international expansion or B2B platform offering.

Name

betpassion

Legal name

Betpassion Srl

Website

https://betpassion.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Betpassion Srl is an Italian licensed online gambling operator running sports betting, casino, poker, card games, bingo, lottery, and virtual sports under ADM Concession No. 15411, supported by a physical PVR retail network across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Italy

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Sports Betting: BetPassion generates revenue from sports betting wagers placed on pre-match and live events across football (Serie A, Champions League), horse racing (galoppo e trotto), and other sports. Revenue is derived from the house edge built into odds margins on winning and losing bets.
2. Online Casino: The casino generates revenue from slot machines, table games (roulette, blackjack), and live casino games supplied by third-party providers. Revenue comes from player losses net of winnings paid out, with house edge embedded in game mechanics (RTP percentages).
3. Poker: BetPassion offers Texas Hold'em, Omaha, Italian Poker, Sit&Go, Spin&Go, and tournament poker. Revenue is generated through tournament buy-ins, rake (commission on cash games), and entry fees for scheduled tournaments.
4. Skill Games / Card Games: Revenue from traditional Italian card games including Scopa, Briscola, Burraco, Scala 40, Tresette, and Sette e Mezzo. Available in both free play and paid tournament/stakes modes. Revenue derived from tournament entry fees and stakes.
5. Slot Tournaments (Game of Slots): Real Money tournaments with buy-ins starting at 0.25€ and optional Rebuy purchases. The 500€ Golden Freeroll tournament is free to enter with 7 optional Rebuys at 0.50€ each. Revenue comes from buy-ins and Rebuys, with prizes paid from the prize pool.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BetPassion is an Italian ADM-licensed (license No. 15411) online gambling operator offering sports betting, online casino, poker, skill card games, bingo, lottery, virtual sports, and horse racing wagering. Customers access the suite through a web platform, native iOS/Android apps, and an associated PVR retail network, with daily freespins and a proprietary Game of Slots multiplayer tournament format as standout features.

Product overview

Betpassion is an Italian online gambling and betting platform operating under ADM license, offering a comprehensive portfolio of gaming products. The core offerings include Online Sports Betting (Scommesse Online) covering football, horse racing (ippica), and virtual sports; Online Casino with slots, live dealer games, and crash games; Poker with Texas Hold'em, Omaha, and Italian variants in tournament and cash formats; and Card Games (Giochi di Carte) featuring traditional Italian games like Scopa, Briscola, and Burraco. The platform supplements its core products with promotional modules including Game of Slots (an exclusive Betpassion-only multiplayer tournament format), Missioni 100K weekly missions, daily freespin promotions, cashback offers, Summer Race competitions, and a referral program. Additional features include My Passion loyalty hub with tips and news, lottery products, bingo, and blackjack. The offering architecture follows a platform-plus-promotional-modules model where the core games are enhanced through rotating promotional mechanics and exclusive tournament formats.

Differentiator

Problem solved

Functional benefit

Brands

• My Passion: Loyalty program featuring promotions, news, tutorials, Bromber tool for betting tips, and Top Vincitori (Top Winners) section.
• Game of Slots
• Bromber

Products and services

• Online Sports Betting (Scommesse Sportive) Pre-match and in-play sports betting product covering multiple sports markets, offered to Italian adult consumers via BetPassion's web platform and mobile apps under ADM license.
• Online Casino (Casinò Online) RNG-based online casino offering slots and table games accessible to Italian players via the BetPassion website and native mobile apps.
• Online Poker Online poker room offering cash games and tournament formats, monetized through rake, and targeted at Italian poker players.
• Skill Card Games (Giochi di Carte / Skill Games) Card-based skill games (including formats such as blackjack-adjacent and Italian skill card games) offered to Italian players on the BetPassion platform.
• Bingo Online bingo product available to Italian players through the BetPassion platform, offered alongside other verticals under the same ADM license.
• Lottery (Lotterie) Online lottery product enabling Italian players to participate in lottery draws through the BetPassion platform.
• Virtual Sports (Scommesse Virtuali) Betting product on simulated/virtual sports events with rapid settlement cycles, offered to Italian players through the BetPassion platform.
• Horse Racing Betting (Ippica) Wagering product on horse racing events offered to Italian players via the BetPassion platform under ADM license.
• Game of Slots (Proprietary Multiplayer Slot Tournament) BetPassion's proprietary real-time multiplayer slot tournament product in which players compete head-to-head on slot games; positioned as an exclusive differentiating format within the Italian online gambling market.

Quantifiable outcome

• Up to 624€ in no-deposit welcome bonuses for new PVR-registered users
• +4 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ADM (Agenzia delle Dogane e dei Monopoli)coreOthersBetpassion Srl operates under ADM (Agenzia delle Dogane e dei Monopoli) Concession No. 15411, the official Italian regulatory body governing online gambling and betting. This concession authorizes the operation of sports betting, online casino, poker, and skill games in Italy. The relationship is a licensing/regulatory authorization — the ADM grants Betpassion the legal right to operate gambling services in Italy, making it a core compliance partnership rather than a commercial one. Participation is prohibited for minors under 18 years of age.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PokerStars Italia: Italian-licensed online poker, casino, and sports betting platform operated by Flutter. Comparable as a multi-product Italian-licensed operator with strong poker tournament offering similar to BetPassion's poker and skill game verticals.
• Betflag: Italian gambling operator offering sports betting, casino, poker, and skill games under an ADM license. Comparable for its domestic multi-vertical offering and similar target customer base.
• StarCasinò: Italy-focused online casino and sports betting operator under ADM license. Comparable for its regulated Italian casino offering and similar promotional intensity targeting Italian players.
• Lottomatica: Italian gambling and lottery operator offering sports betting, casino, poker, and lottery products under an ADM license. Comparable for its multi-product regulated offering within the Italian market.
• NetBet Italia: Italian-licensed multi-product gambling operator offering sports betting, casino, poker, and skill games. Comparable as a similarly positioned mid-sized operator with broad vertical coverage.
• Eurobet: Major Italian-licensed gambling operator providing sports betting, casino, poker, and virtual sports. Comparable as a domestic multi-vertical operator competing in the same ADM-regulated market.
• SNAI: One of Italy's largest multi-product gambling operators offering sports betting, casino, poker, and skill games under an ADM license. Comparable as a fully licensed Italian operator with overlapping product verticals and a similar retail + online distribution model.
• Sisal: Historic Italian gambling operator (now part of Flutter) offering sports betting, casino, poker, lottery, and skill games. Comparable for its full Italian gambling license portfolio and broad product coverage.
• William Hill Italia: Italian-licensed sportsbook and casino operated by an international gambling brand. Comparable as a foreign-backed Italian-licensed operator with overlapping sportsbook and casino product lines.
• Bwin Italia: Italian-licensed online sportsbook and casino from a major international gambling group. Comparable as a multi-vertical operator competing in the Italian ADM-regulated market with similar online product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NoiSiamoPassione
• Instagraminstagram.com/betpassion.it?igshid=YmMyMTA2M2Y=
• LinkedInlinkedin.com/company/betpassion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about betpassion