What Eurobet Italia does

Eurobet Italia S.r.l. Unipersonale is an Italian online gambling and sports betting operator wholly owned by Entain PLC and headquartered in Rome. The company has operated in Italy under ADM Concessione GAD n. 16012 since April 2006 and serves Italian adult consumers (18+) through a dual online and physical retail channel strategy. The digital footprint spans the eurobet.it website plus dedicated iOS and Android apps, complemented by a network of physical betting shops (Punti Vendita Eurobet) across Italy, with customer registration requiring valid identity documents under ADM KYC requirements.

The product portfolio covers six core verticals: sports betting (pre-match, live, and virtual), casino (online slots with 5,000+ titles, table games, and live dealer tables with 260+ attractions including exclusive Eurobet-branded tables), poker, bingo across multiple rooms, traditional Italian card games (Scopa, Briscola, Burraco, Sette e Mezzo), and online lotteries (SuperEnalotto, Eurojackpot, Gratta e Vinci). Proprietary or differentiated features include the MySlots custom slot creator, CasinoLegend gamification, a four-tier Priority Club loyalty program, a daily Ruota dei Bonus wheel, and an upgraded Cashout early-payout system. Technology is built on certified Random Number Generators for game integrity, live streaming infrastructure for the live casino, and mobile-native applications across product verticals.

The business model is B2C transaction-fee based. Revenue is generated through betting margins on sports and horse racing wagers, house edge on casino, slots, and live dealer games, tournament rake in poker, ticket commissions on lottery and bingo, and continuous virtual sports wagering. Pricing is pay-as-you-go across unit-priced products (e.g., bingo from €0.10 per card, lottery combinations from €1) and stake-based for sports betting. Marketing and distribution rely on the website and apps, social media presence, email/newsletter, video tutorials, sports sponsorships, and an affiliate program. Responsible gambling is supported via G4 certification and Gordon Moody therapy referrals, alongside Quaser Certificazioni and Accredia compliance certifications.

Name

Eurobet Italia

Legal name

Eurobet Italia S.r.l. Unipersonale

Website

https://eurobet.it

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Eurobet Italia is a Rome-based online gambling operator (sports betting, casino, slots, poker, bingo, lottery, horse racing) serving Italian consumers under ADM license, backed by Entain PLC and combining digital platforms with a physical retail shop network.

Ownership category

akta.pro rank

Product category

Online Gambling and Sports Betting

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290), Other Gambling Industries (71329), Monetary Authorities-Central Bank (52111), Cookie, Cracker, and Pasta Manufacturing (31182), Securities and Commodity Exchanges (523210), Open-End Investment Funds (525910), Limited-Service Restaurants (722513)

SIC

National Commercial Banks (6021), Services-Racing, Including Track Operation (7948), Prepared Fresh Or Frozen Fish & Seafoods (2092), Security Brokers, Dealers & Flotation Companies (6211), Sausages & Other Prepared Meat Products (2013), Retail-Eating Places (5812), State Commercial Banks (6022), Life Insurance (6311), Savings Institutions, Not Federally Chartered (6036), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB), Online Poker Operators (Real-Money) (MPAEAEAC)

Keywords

• Online sports betting
• Online casino gaming
• Live dealer casino
• Online poker tournaments
• Online lottery sales

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Sports Betting: Commission-based revenue from sports betting on pre-match and live events across football, tennis, basketball, motorsports, and other sports. Revenue generated through betting margins (vig/juice) built into odds.
2. Online Casino: Revenue from casino games including slots, table games (roulette, blackjack, baccarat), video poker, and card games. Generated through house edge on wagers.
3. Live Casino: Revenue from live dealer games streamed in real-time. Players interact with real croupiers via video streaming.
4. Slot Games: Revenue from over 5,000 slot machine titles, including exclusive games. House edge applied to each spin.
5. Bingo: Revenue from online bingo with multiple rooms. Generated through ticket sales and house margin on jackpots.
6. Lotteries: Revenue from lottery products including SuperEnalotto, Lotto, 10eLotto, Eurojackpot, Gratta e Vinci, and others. Commission on ticket sales.
7. Poker: Revenue from poker tournaments and cash games. Generated through tournament fees (rake) and rake in cash games.
8. Horse Racing (Ippica): Revenue from betting on horse racing events including trotto and galoppo. Generated through betting margins.
9. Virtual Sports: Revenue from simulated sports betting events running 24/7. Continuous betting opportunities with house edge.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Eurobet Italia runs a regulated online gambling platform offering sports betting (pre-match and live), online and live casino, slot machines, online poker, online bingo, horse racing betting (ippica), online card games, and online lottery games. Products are delivered through the eurobet.it website, native iOS/Android apps, and a network of Italian retail betting shops under ADM Concessione GAD n. 16012.

Product overview

Eurobet Italia is an online gambling and betting platform operated by Eurobet Italia S.r.l. under the direction and coordination of Entain PLC. The platform operates under Italian Gambling Administration (ADM) concession GAD n. 16012 and is headquartered in Rome. The product portfolio spans six core verticals: (1) Sports Betting including pre-match, live, and virtual sports betting; (2) Casino products encompassing Online Casino, Live Casino (with over 260 live dealer tables and exclusive Eurobet-branded games), and Slots (over 5,000 titles including the exclusive MySlots custom slot creation feature and CasinoLegend gamification); (3) Poker Online with tournament formats; (4) Bingo Online across six virtual rooms with varying ball counts and draw frequencies; (5) Online Card Games including traditional Italian games (Scopa, Briscola, Sette e Mezzo, Tresette, Burraco, Scala 40) with Premio Matto jackpot variants; and (6) Online Lotteries covering major Italian and European draws. Supporting features include the Priority Club four-tier loyalty program, the Ruota dei Bonus daily bonus wheel, Cashout early payout functionality, and native mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• Priority Club: Eurobet's loyalty program that rewards frequent players with points, bonuses, and exclusive promotions across different membership levels (Classic, Expert, Master, Star).
• MySlots
• CasinoLegend

Products and services

• Scommesse Sportive (Sports Betting) Online sports betting platform covering football, tennis, basketball, motorsports and other sports with pre-match markets, live in-play markets, accumulators, and cashout.
• Scommesse Live (Live Betting) Real-time in-play betting on live sports events with continuously updated odds and match statistics updated minute by minute.
• Virtual Sports Simulated sports betting events covering football, basketball, horse racing and greyhound racing with continuous availability for wagering.
• Ippica (Horse Racing Betting) Online and retail horse racing betting on trotting and galloping events with fixed-odds and tote options, live streaming, and multiple bet types.
• Slot Online (Online Slots) Online slot machine platform offering over 5,000 titles with categories including novelty, premium, jackpot, exclusive, and supplier-branded slots, plus demo play.
• Casinò Online (Online Casino) Online casino offering roulette, blackjack, baccarat, video poker, crash games, and card games with demo and premium options.
• Casinò Live (Live Casino) Live dealer casino streaming platform with over 260 attractions including exclusive Eurobet-branded blackjack, roulette, baccarat tables, and game shows like Crazy Time.
• Poker Online Online poker platform offering tournaments and cash games where players compete against each other, with rake generating revenue.
• Bingo Online Online bingo with multiple virtual rooms (Sala Rubino90, Sala Diamante90, Sala Italia30, Sala Zaffiro75, Sala Andromeda90, Sala Day90) with varying ball counts, draw frequencies, ticket prices from €0.10, and progressive jackpots.
• Giochi di Carte Online (Online Card Games) Online Italian and international card games including Scopa, Briscola, Burraco, Sette e Mezzo, Tresette, Scala 40, Poker a 5 Carte, Bestia, Cirulla, Solitario, and Telesina Cash, with Premio Matto jackpot variants.
• Lotterie Online (Online Lotteries) Online lottery games including 10eLotto, Lotto, SuperEnalotto, SiVinceTutto, MillionDAY, Gratta e Vinci, Win for Life Classico, Win for Life Grattacieli, VinciCasa, Play Your Date, and Eurojackpot.
• Eurobet Mobile Apps Native mobile applications for iOS and Android providing access to sports betting, poker, bingo, casino, virtual games, and classic card games.

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ADM (Agenzia delle Dogane e dei Monopoli)coreOthersItalian regulatory authority that grants gambling licenses and monitors compliance for online gaming operators. Eurobet holds Concessione GAD n. 16012.
• Slot Game Software ProviderscoreTechnology or IntegrationEurobet sources slot games from major software houses including Playtech and other international gaming software providers. These partnerships provide the 5,000+ slot titles and exclusive game content.
• G4 (Gamblers Anonymous)minorStrategic or Co-development PartnerInternational organization providing support for gambling addiction. Eurobet displays G4 certification and provides links to gambling therapy resources on its platform.
• Gordon MoodyminorStrategic or Co-development PartnerUK-based charity providing therapy for gambling addiction. Eurobet provides links to Gordon Moody's gambling therapy services for Italian players.
• Payment Providers (Visa, Mastercard, PayPal, Skrill, Neteller)coreTechnology or IntegrationIntegration with major payment networks and e-wallet providers enabling deposits and withdrawals. Includes credit/debit cards, e-wallets, and prepaid cards.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goldbet: Goldbet is an Italian sports-betting and gaming operator with online and retail distribution. It competes directly with Eurobet across sportsbook wagering, casino, and related consumer gambling products.
• bwin: bwin is an established sports-betting and gaming brand serving the Italian market through digital products. Although Entain-linked, it provides a closely overlapping operating benchmark for Eurobet's sportsbook and casino customer proposition.
• Sisal: Sisal operates an Italian consumer gaming platform spanning sports betting, casino, poker, lotteries, and retail. Its broad gambling proposition and physical network make it a direct domestic comparator to Eurobet.
• PokerStars: PokerStars operates a major real-money online poker platform alongside sportsbook and casino products in Italy. It is a direct comparator for Eurobet's poker business and adjacent cross-selling model.
• SNAI: SNAI is one of Italy's largest omnichannel sports-betting and gaming operators, with sportsbook, casino, poker, and physical retail distribution. It closely overlaps Eurobet's product portfolio, customers, and online-to-retail operating model.
• Betflag: Betflag provides Italian consumers with online sports betting, casino, poker, and other gaming products. Its digital-first, multi-product offering targets substantially the same customer base as Eurobet.
• StarCasinò: StarCasinò is an established Italian-facing online casino and sports-betting brand. It overlaps materially with Eurobet's slots, live casino, and broader digital gaming proposition.
• PlanetWin365: PlanetWin365 is an Italy-focused online sportsbook and gaming operator offering betting, casino, poker, and virtual games. It is a relevant domestic comparator because its product mix and consumer target closely resemble Eurobet's.
• NetBet: NetBet is an Italy-focused online gaming operator with sportsbook, casino, poker, and other gambling products. Its regulated, multi-product digital model and target consumers are closely comparable to Eurobet's.
• William Hill: William Hill operates an established Italian-facing sportsbook and gaming proposition. Its multi-product online wagering offering makes it comparable to Eurobet's core customer proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eurobetweet
• LinkedInlinkedin.com/company/eurobet-italia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurobet Italia