Betsafe

Online Betting and Gamingbetsafe.com

Betsafe is an Estonia-based company founded in 2006, operating a website at betsafe.com with approximately 32 employees. Limited operational, product, and ownership details are available due to country-based access restrictions on the primary website.

Company typePrivate
Founded-
Headquarters—
Headcount11–50
GTM typeB2C
OfferingServices

Betsafe firmographics

Firmographics

Name: Betsafe
Website: https://betsafe.com
Company type: Private
Operating status: Unknown
Headcount range: 11–50 employees
Short description: Betsafe is an Estonia-based company founded in 2006, operating a website at betsafe.com with approximately 32 employees. Limited operational, product, and ownership details are available due to country-based access restrictions on the primary website.
Ownership category
akta.pro rank

Betsafe industry classification

Industry

Product category: Online Betting and Gaming
NAICS: Gambling Industries (7132), Other Gambling Industries (71329)
akta.pro primary industry: Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
akta.pro secondary industries: Geolocation & Device Compliance Services (MPAEACAK), Responsible Gambling & Player Protection Solutions (MPAEACAJ)

Keywords

Online betting
Sports wagering
Online gambling
Casino gaming
Gaming platform

Betsafe business model

Business model

GTM type: B2C
Offering type: Services

Betsafe product offering

Product offering

Core offering

Betsafe operates the betsafe.com web domain and, based on the company name and domain, appears to offer an online betting or gambling service to individual consumers. Specific product, service, and feature details were not available because the source website returned a 403 country-blocked maintenance page and no further content could be retrieved.

Differentiator

Problem solved

Functional benefit

Betsafe technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Betsafe competitors and assessment

Company assessment

Emerging players

Casumo: Casumo is a European online casino and emerging sportsbook operator with a strong focus on gamified user experience. It overlaps with Betsafe in casino products and is building sportsbook capability in the same geographies.
ComeOn: ComeOn is a European online sportsbook and casino operator with comparable product offering and a focus on regulated European markets. It competes with Betsafe in similar customer segments and geographies.

Direct peers

Pinnacle: Pinnacle is a long-established online sportsbook known for its low-margin, high-volume betting model. It is a direct competitor in the online sports betting product category targeting similar European customers.
LeoVegas: LeoVegas is a mobile-first European online gambling operator with sportsbook and casino products. Its business model, target customer, and Nordic/European focus make it directly comparable to Betsafe.
Unibet (Kindred Group): Unibet, operated by Kindred Group, is a major European online sportsbook and casino operator with overlapping Nordic and European market presence. It is a direct competitor in the same product category and customer segments as Betsafe.
Betway: Betway is a global online sportsbook and casino operator with strong European presence. Its sportsbook product offering, customer base, and marketing approach are directly comparable to Betsafe.
Betsson: Betsson Group is a Swedish-origin online gambling operator that owns multiple sportsbook and casino brands. Betsafe is widely known as a Betsson sub-brand, making Betsson the most directly comparable operator in terms of product mix, customer base, and licensing footprint.
NordicBet: NordicBet is a Nordic-focused online sportsbook and casino operator with overlapping customer base and product mix. It is closely comparable to Betsafe in target market and offering, particularly in the Nordics.
Mr Green (William Hill / 888): Mr Green is a European online casino and sportsbook operator (now part of the William Hill/888 group) with similar regulatory licensing footprint and product offering. It competes directly with Betsafe in the Nordic and European markets.

Broad incumbents

Bet365: Bet365 is one of the largest global online sportsbook operators, offering a comprehensive in-play and pre-match betting product. It is a broad incumbent that competes with Betsafe for the same customer wallet across most European markets.

Market position

Customer concentration

Betsafe financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Betsafe leadership team

Management profile

Number of profiles

Betsafe funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Betsafe M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betsafe

What does Betsafe do?

Is Betsafe a public or private company?

Betsafe is a private company. It is classified as unknown and is currently unknown.

When was Betsafe founded?

Betsafe was founded in -1. It employs 11 to 50 people.

Who are Betsafe's main competitors?

Emerging players on record are Casumo and ComeOn. Direct peers are Pinnacle, LeoVegas, Unibet (Kindred Group), Betway, Betsson, NordicBet and Mr Green (William Hill / 888). Bet365 is listed as a broad incumbent.

Does Betsafe have an API?

No public API is recorded for Betsafe.

What industry is Betsafe in?

Betsafe's product category is Online Betting and Gaming. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEACAK, Geolocation & Device Compliance Services. Its NAICS code is 7132.