Bewegungsart

What Bewegungsart does

Bewegungsart (legal entity: bewegungsart Berlin UG (haftungsbeschränkt)) is a boutique movement and wellness studio operating from a single physical location at Bölschestr. 10, 12587 Berlin-Friedrichshagen, Germany. The studio delivers in-person group courses including Yoga, Pilates, Rücken Qigong, Nordic Walking, Wirbelsäulengymnastik, Fit & Beweglich, and Pilates & Rücken, alongside children's programs (KinderTanz, KinderKarate), weekend workshops, and a corporate fitness (Firmenfitness) vertical serving regional Berlin employers on-site. The studio's intellectual property centers on two proprietary methodologies — movedo® (developed in 2015) and SAN DAO® — created by founder and managing director Helko Brunkhorst, a 6th-generation Taiji Master, sport scientist, and sports therapist with over 30 years of experience. Bewegungsart claims a customer base of 500+ from Berlin and surrounding east-Berlin/Brandenburg neighborhoods, anchored in the Friedrichshagen/Köpenick catchment.

The revenue model is multi-stream but small-scale: recurring course fees and memberships (collected via monthly SEPA direct debit on the 3rd working day of each month), gift certificates sold through an online GutscheinShop (€59 general voucher, €250 Flexi 10-session card), workshop fees, corporate fitness contracts, and a free 15-minute academy-consultation callback service that hints at potential methodology licensing. Customer acquisition is built around a free 30-minute individualized movement consultation (valued at €80), which serves as the primary onboarding mechanism. Marketing channels are limited to organic: the studio's own website (bewegungsart.de) backed by Kutego GmbH booking software, an email newsletter, WhatsApp Business, Google Maps/local SEO, and word-of-mouth within the local community. No paid advertising, no mobile app, and no online course delivery are disclosed.

The operating stack is fully third-party: Kutego for booking, Matomo for analytics, Zoom, Mailgun, and WhatsApp Business — there is no proprietary technology platform. The company is privately held as a German UG (haftungsbeschränkt), registered at Amtsgericht Charlottenburg (HRB 157209 B), with founder Helko Brunkhorst as the sole disclosed managing director and no identified institutional investors, parent company, funding rounds, or M&A activity. GDPR and BFSG/WCAG 2.1 AA compliance are in place. The business is entirely local and physical-asset-intensive, with no evidence of geographic or digital scaling beyond the single studio.

Name

Bewegungsart

Legal name

bewegungsart Berlin UG (haftungsbeschränkt)

Website

https://bewegungsart.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bewegungsart is a Berlin-Friedrichshagen boutique movement studio offering in-person Yoga, Pilates, Qigong, and the proprietary movedo® and SAN DAO® methodologies to 500+ local consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Studio

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Aerial Yoga & Specialty Yoga Modalities (HSADACAH)

Keywords

• Fitness studio services
• Yoga pilates classes
• Corporate fitness programs
• Children movement education
• Spine posture training

Headquarters

HQ city

Berlin Friedrichshagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course and Membership Fees: Bewegungsart generates revenue primarily through paid courses and memberships. Customers purchase individual courses or multi-session packages (e.g., 10-session cards) for Yoga, Pilates, Nordic Walking, Rücken Qigong, Wirbelsäulengymnastik, Fit & Beweglich, and Pilates & Rücken. Memberships are managed via direct debit (SEPA) on the 3rd working day of each month.
2. Gift Certificates: The studio sells gift certificates (Gutscheine) through its GutscheinShop. Available options include a general 'Bewegung zum Verschenken' voucher at €59 and a 'Flexi 10er Karte' 10-session card at €250. Certificates are valid for all offerings, have no time limit, and are delivered by email after payment.
3. Corporate Fitness (Firmenfitness): Bewegungsart offers tailored movement programs for businesses, delivered on-site at the client's premises. Programs are customized to company needs with the goal of improving employee health, satisfaction, and productivity.
4. Workshops: Weekend workshops provide deeper movement and relaxation practice on specialized topics. Open to all without prior knowledge. Workshops can be booked through the course scheduling system.
5. Academy Consulting: A callback-based consultation service (15 minutes, free) for questions about the Bewegungsart Academy, likely covering instructor training or methodology licensing inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bewegungsart operates a single-location movement and relaxation studio in Berlin-Friedrichshagen delivering structured group courses in yoga, Pilates, the proprietary movedo® method, Rücken Qigong, Nordic Walking, Wirbelsäulengymnastik, Fit & Beweglich, Pilates & Rücken, and SAN DAO® for adults, plus children's programs (KinderTanz, KinderKarate). Adjacent paid offerings include on-site corporate fitness (Firmenfitness), themed workshops, individual movement consultations (Bewegungsberatung), and gift certificates.

Product overview

Bewegungsart is a movement and relaxation studio offering a portfolio of exercise programs and wellness services at their Berlin Friedrichshagen location. Their core offerings include proprietary and traditional movement courses: movedo® (their proprietary 2015-developed concept combining yoga, Pilates, Qigong, back training, and meridian stretching), classical Pilates, Yoga, Rücken Qigong, Nordic Walking, Wirbelsäulengymnastik, Fit & Beweglich, and Pilates & Rücken. They also offer children's programs (KinderTanz and KinderKarate), weekend workshops, and corporate fitness services. The studio provides individual movement consultation including health analysis, and sells gift certificates. The offerings are delivered through in-studio courses and on-site corporate programs, supported by their course management platform for booking and scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga classes
• Pilates classes
• movedo® method
• Rücken Qigong
• Nordic Walking
• Wirbelsäulengymnastik
• Fit & Beweglich
• Pilates & Rücken
• SAN DAO® Proprietary Bewegungsart concept listed alongside movedo® as part of the studio's differentiated method portfolio.
• KinderTanz
• KinderKarate
• Firmenfitness (corporate fitness)
• Workshops
• Bewegungsberatung (movement consultation)
• Gift certificates

Quantifiable outcome

• 500+ satisfied customers in Berlin and surrounding areas
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitness First Germany: One of the largest fitness club chains in Germany offering memberships, group classes, and personal training across multiple Berlin locations. Comparable to Bewegungsart as a Berlin fitness operator with subscription memberships and group classes, though positioned as a broad-incumbent mass-market offering rather than a specialty studio.
• Kieser Training: German specialty strength-training chain with multiple locations focused on back health, musculoskeletal outcomes, and individualized programming. Comparable to Bewegungsart's back-pain and posture-focused positioning, though delivering strength training rather than Yoga/Pilates/Qigong.
• Polestar Pilates: Global leader in Pilates education, instructor certification, and studio programming with a presence across Europe. Comparable to Bewegungsart as a Pilates instruction authority that monetizes both studio classes and instructor education, though operating at international scale rather than a single Berlin location.

Regional players

• Mrs.Sporty: Germany-wide boutique fitness franchise network primarily serving women with personalized training, memberships, and small-group sessions. Comparable to Bewegungsart in operating a subscription-based boutique fitness model with individualized customer journeys, though at franchise scale and without the Eastern movement arts positioning.

Direct peers

• Jivamukti Yoga Berlin: A Berlin yoga studio offering group classes, teacher trainings, and workshops in a methodology-driven format. Comparable to Bewegungsart as a localized yoga studio that monetizes a named movement philosophy through classes and instructor education, operating in the same Berlin wellness market.
• Tao Center Berlin: A Berlin holistic movement and Qigong/Tai Chi center offering classes, workshops, and teacher training. Highly comparable to Bewegungsart because it operates in the same niche of Eastern movement arts (Qigong, Tai Chi) blended with Western practices, serving a similar wellness-oriented Berlin clientele.
• Spirit Yoga Berlin: One of Berlin's largest yoga studio chains offering multi-location yoga and selected Pilates classes to a similar urban wellness-seeking demographic. Directly comparable to Bewegungsart as a Berlin-based yoga studio operator with group classes, memberships, and holistic positioning, though operating at significantly larger scale.

Emerging players

• YogaEasy: German-language online yoga and movement platform offering streamed classes, instructor content, and subscription access. Comparable to Bewegungsart as a Yoga/Pilates instructor and content operator serving the German market, though operating purely digitally rather than via a physical studio.

Others

• Urban Sports Club: Berlin-based sports and wellness aggregator offering a single membership that grants access to a network of partner studios including yoga, Pilates, and fitness centers. Comparable to Bewegungsart as a partner-channel ecosystem player that affects how studios in Berlin acquire and retain customers.
• Wellcome at work: German corporate health and fitness provider delivering on-site movement, back-health, and wellness programs to employees. Directly comparable to Bewegungsart's Firmenfitness (corporate fitness) offering, competing for the same Berlin employer customers and contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bewegungsart

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bewegungsart