Three Boons Yoga Berlin
Three Boons Yoga Berlin is a private Berlin-based yoga studio operating three physical locations (Mitte, Kreuzberg, Charlottenburg) offering Jivamukti Yoga classes, online streams, and a 980+ hour teacher training pathway, serving individual practitioners and aspiring yoga teachers.
- Company typePrivate
- Founded2008
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Three Boons Yoga Berlin does
Three Boons Yoga Berlin is a Berlin-based yoga studio operating across three physical locations in the Mitte, Kreuzberg, and Charlottenburg districts. Founded in 2008 as Yogaloft Berlin, the business became Jivamukti Yoga Berlin in 2009 and rebranded to its current name in 2021 following a change in the global Jivamukti Yoga corporate ownership. The studio is operated by Jivamukti Berlin GmbH, a private German limited liability company managed by founder Anja Küchnel, with no external investors. It serves individual yoga practitioners and aspiring or certified yoga teachers, primarily through in-person classes following the Jivamukti Yoga method (a vigorous Hatha Yoga system developed by David Life and Sharon Gannon in 1984 that integrates asana, pranayama, meditation, Sanskrit chanting, and yogic philosophy).
The company's core product is in-studio yoga classes, supplemented by live-stream and flex-stream online classes delivered via Zoom, and an on-demand video platform (3Boons.tv) hosted on UScreen. Beyond classes, the studio operates a structured teacher education pathway comprising four programs: a 180+hr foundational training (€2,799), a 153+hr advanced training (€1,998), a 630+hr mentoring program (€3,330), and a 15+hr Mantra & Harmonium training (€360), combinable for certifications up to 980+ hours. An annual week-long yoga retreat in Sicily (€1,296 base price) adds an experiential layer. The studio leverages an international network of 15+ partner Jivamukti Yoga studios and a faculty of 30+ named teachers, including Advanced Certified Jivamukti Yoga teachers.
Three Boons Yoga Berlin monetizes through a combination of monthly subscription contracts (3Boons Flat-Rate starting at €58.95/month), pay-per-view online classes, in-person drop-ins and class packs, premium teacher training programs, retreats, merchandise (via Shopify), and per-visit revenue from the Urban Sports Club partnership. The operational technology stack is built on MINDBODY and Eversports for booking and membership management, Zoom for live-streaming, Stripe and PayPal for payments, and Squarespace for the website. Customer acquisition is driven by word-of-mouth, the international partner network, teacher training cohorts, the Urban Sports Club channel, and active Instagram and Facebook presence.
Three Boons Yoga Berlin firmographics
Firmographics- Name
- Three Boons Yoga Berlin
- Legal name
- Jivamukti Berlin GmbH
- Website
- https://threeboonsyoga.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Three Boons Yoga Berlin is a private Berlin-based yoga studio operating three physical locations (Mitte, Kreuzberg, Charlottenburg) offering Jivamukti Yoga classes, online streams, and a 980+ hour teacher training pathway, serving individual practitioners and aspiring yoga teachers.
- Ownership category
- akta.pro rank
Three Boons Yoga Berlin industry classification
Industry- Product category
- Yoga Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Three Boons Yoga Berlin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Three Boons Yoga Berlin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Class Attendance: Yoga classes offered at three physical studio locations in Berlin (Mitte, Kreuzberg, Charlottenburg), available via drop-in, class packs, and membership contracts.
- 3Boons Flat-Rate Subscription: Monthly subscription contract starting at €58.95/month, providing unlimited access to all studio classes (on-site, live-stream, flex-stream) and 3Boons.tv on-demand content.
- 3Boons.tv Pay-Per-View: Individual class purchases at €10.80 per class or €90 for a 10-class pack on the on-demand video platform.
- 180+hr Yoga Teacher Training: Foundational yoga teacher training priced at €2,799 with payment plan options and discounts for early enrollment and practice credits. Leads to 180+ hour certification.
- 153+hr Advanced Teacher Training: Advanced yoga teacher training priced at €1,998 with payment plan options. Leads to 153+ hour advanced certification and 350+ hour combined certification.
- 630+hr Mentoring Program: Intensive mentorship program for yoga teachers spanning 3 months to 2 years, priced at 10 monthly installments of €333. Includes practical teaching experience and certification.
- 15+hr Mantra & Harmonium Training: Weekend training program in mantra chanting and harmonium playing priced at €360 (€306 with own harmonium). Open to both yoga teachers and general practitioners.
- Yoga Retreats (Sicily): Annual yoga retreats held at a Sicilian masseria villa, priced at a base rate of €1,296 with additional upgrades, deposits, and optional shuttle services.
- Urban Sports Club Partnership: Studio classes accessible to Urban Sports Club members, who attend under their USC membership. Studio receives per-visit revenue from USC.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 3Boons Flat-Rate Monthly Contract |
| Unit Pricing | Pay-as-you-go | 3Boons.tv Individual Class |
| Unit Pricing | Pay-as-you-go | 3Boons.tv 10-Class Pack |
| One time/ perpetual license | Multi-year contract | 180+hr Yoga Teacher Training — Full Payment |
| Subscription | Multi-year contract | 180+hr Yoga Teacher Training — 2-Installment Payment Plan |
| Subscription | Multi-year contract | 180+hr Yoga Teacher Training — 3-Installment Payment Plan |
| Subscription | Annual | 180+hr Yoga Teacher Training — Early Sign-Up Benefit |
| Usage-based | Monthly | 180+hr Yoga Teacher Training — Practice & Study Discount |
| One time/ perpetual license | Multi-year contract | 180+hr Yoga Teacher Training — 75hr Jivamukti Graduate Discount |
| One time/ perpetual license | Multi-year contract | 153+hr Advanced Teacher Training — Full Payment |
| Subscription | Multi-year contract | 153+hr Advanced Teacher Training — 2-Installment Payment Plan |
| Subscription | Multi-year contract | 153+hr Advanced Teacher Training — 3-Installment Payment Plan |
| Subscription | Monthly | 630+hr Mentoring Program |
| One time/ perpetual license | Pay-as-you-go | 15+hr Mantra & Harmonium Training — Regular |
| One time/ perpetual license | Pay-as-you-go | 15+hr Mantra & Harmonium Training — With Own Harmonium |
| One time/ perpetual license | Pay-as-you-go | 15+hr Mantra & Harmonium Training — Certified 3Boons/Jivamukti Teacher Discount |
| One time/ perpetual license | Multi-year contract | 2026 Sicily Yoga Retreat |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Three Boons Yoga Berlin product offering
Product offeringCore offering
Three Boons Yoga Berlin operates three physical yoga studios in Berlin (Mitte, Kreuzberg, Charlottenburg) delivering Jivamukti Yoga classes, supplemented by live-stream, flex-stream, and on-demand (3Boons.tv) digital classes. It runs a structured yoga teacher education pathway including a 180+hr foundational training, 153+hr advanced training, 630+hr mentoring program, and 15+hr Mantra & Harmonium training, plus annual yoga retreats in Sicily and an online merchandise shop.
Product overview
Three Boons Yoga Berlin is a yoga studio (formerly Jivamukti Yoga Berlin) operating across three physical locations in Berlin (Mitte, Kreuzberg, Charlottenburg) and multiple digital channels. Its core offering is in-studio Jivamukti Yoga classes, supplemented by live-stream and flex-stream online classes, and the on-demand video platform 3Boons.tv. The studio also offers a structured education pathway consisting of four training programs: the 180+hr Yoga Teacher Training (The Art of Teaching Yoga I), the 153+hr Advanced Yoga Teacher Training (The Art of Teaching Yoga II), the 630+hr Mentoring Program (The Art of Teaching Yoga III), and the 15+hr Mantra & Harmonium Training (The Art of Bhakti Yoga). These can be combined for certifications of up to 980+ hours. The studio's digital ecosystem includes a booking system via Eversports, video hosting via UScreen, live-streaming via Zoom, an online shop via Shopify, and membership management via MINDBODY and Fitogram. Additional offerings include yoga retreats (e.g., the annual Sicily Equinox Retreat), a boutique, and gift cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Classes (Mitte, Kreuzberg, Charlottenburg) In-studio Jivamukti Yoga classes held at three Berlin locations — Mitte (Brunnenstr. 29), Kreuzberg (Dresdener Str. 11), and Charlottenburg (Kurfürstendamm 177). At pre-Corona times offered up to 150 classes per week across locations.
- Live-Stream Classes Real-time online yoga classes streamed via Zoom, allowing remote participation globally with camera-enabled interaction. Included in the 3Boons Flat-Rate subscription.
Quantifiable outcome
- Graduates can achieve up to 980+ hours of combined yoga teacher certification (180hr + 153hr + 630hr mentorship)
- +1 more outcomes
Companies that use Three Boons Yoga Berlin
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Three Boons Yoga Berlin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
Three Boons Yoga Berlin partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Jivamukti Yoga PariscoreSister Jivamukti Yoga studio in Paris, France, within the same global network. Studios refer students to each other and share the same yoga lineage and method.
- Jivamukti Yoga BerncorePartner Jivamukti Yoga studio in Bern, Switzerland, within the same yoga lineage network.
- Jivamukti Yoga LuxembourgcorePartner Jivamukti Yoga studio in Luxembourg, within the same yoga lineage network.
- Krama Yoga SydneyminorPartner yoga studio in Sydney, Australia, within the broader international yoga network.
- Jivamukti Yoga BarcelonacorePartner Jivamukti Yoga studio in Barcelona, Spain, within the same yoga lineage network.
- Jivamukti Yoga MunichcorePartner Jivamukti Yoga studio in Munich, Germany, within the same yoga lineage network.
- Patrick Broome YogaminorPartner yoga studio/teacher in Berlin, Germany, part of the broader Jivamukti and related yoga network.
- Urban Sports ClubcoreUrban Sports Club is a multi-gym/fitness network allowing its members to attend classes at partner studios. Three Boons Yoga Berlin is a partner studio, with USC members able to attend classes under their membership. USC handles membership billing and passes per-visit revenue to the studio.
- MINDBODYcoreMINDBODY is the primary studio management and course booking software used by Three Boons Yoga Berlin for managing classes, student profiles, class packages, membership contracts, and payment processing (SEPA direct debit, credit cards).
- EversportscoreEversports is the booking platform used for class registration and payments, including for the Mantra & Harmonium Training and other courses. The 3Boons.tv platform is migrating to Eversports.
- Zoom Video CommunicationscoreZoom is used for live-streaming online yoga classes and conducting teacher training programs remotely via video conference. GDPR-compliant under EU Standard Contractual Clauses.
- PayPalcorePayPal is one of the accepted payment methods for class bookings, teacher training fees, and shop purchases.
- StripecoreStripe is used as a payment processor for online transactions including class bookings and training payments.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Three Boons Yoga Berlin competitors and assessment
Company assessmentEmerging players
- Glo: Global digital yoga and wellness subscription platform offering on-demand classes across styles. Comparable to Three Boons' 3Boons.tv and live-stream offerings as a subscription-based digital yoga competitor targeting the same online practitioner segment.
Broad incumbents
- CorePower Yoga: Large US-based yoga studio chain operating hundreds of locations with teacher training programs and on-demand digital platform. Comparable as a broader incumbent showing what scaled, multi-location yoga-plus-education operators can achieve; differs in geographic focus and studio model.
Direct peers
- Roots Yoga Hamburg: Independent yoga studio in Hamburg within the Jivamukti-affiliated international network. Comparable as a German-market yoga studio with overlapping clientele, teacher training offerings, and cross-referral relationships with Three Boons.
- Jivamukti Yoga Paris: Sister Jivamukti Yoga school in Paris operating within the same global network and lineage as Three Boons. Directly comparable as a French-market Jivamukti studio with shared teaching methodology, teacher training referrals, and international student pipeline.
- Jivamukti Yoga Bern: Sister Jivamukti Yoga school in Bern, Switzerland, operating within the same global network and lineage. Directly comparable as a Swiss-market Jivamukti studio with shared teaching methodology and reciprocal referral relationships.
- Jogeswari: Jivamukti-affiliated yoga school operating within the broader international network. Comparable as a Jivamukti lineage studio with shared teaching methodology, teacher training philosophy, and cross-referrals within the global partner ecosystem.
- Sangye Yoga London: Jivamukti-affiliated yoga school in London within the international partner network. Comparable as an English-speaking Jivamukti lineage studio serving a similar urban professional demographic, with shared methodology and reciprocal referrals.
- Patrick Broome Yoga: Established yoga studio in Berlin operating within the broader Jivamukti-related network. Comparable as a Berlin-based yoga studio with overlapping student base, similar teacher training pedigree, and shared Berlin yoga community ecosystem.
- Jivamukti Yoga Munich: Sister Jivamukti Yoga school in Munich operating within the same global network and lineage as Three Boons Yoga Berlin. Directly comparable as a German-market Jivamukti studio with overlapping teaching methodology, international student pipeline, and reciprocal referral flows.
- Jivamukti Yoga Barcelona: Sister Jivamukti Yoga school in Barcelona operating within the same global network and lineage. Directly comparable as a Spanish-market Jivamukti studio with shared teaching methodology and cross-referral flows for teacher training and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Three Boons Yoga Berlin social profiles
Digital presenceThree Boons Yoga Berlin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Boons Yoga Berlin leadership team
Management profileNumber of profiles
Profiles2 records
Three Boons Yoga Berlin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Boons Yoga Berlin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Boons Yoga Berlin
What does Three Boons Yoga Berlin do?
Three Boons Yoga Berlin operates three physical yoga studios in Berlin (Mitte, Kreuzberg, Charlottenburg) delivering Jivamukti Yoga classes, supplemented by live-stream, flex-stream, and on-demand (3Boons.tv) digital classes. It runs a structured yoga teacher education pathway including a 180+hr foundational training, 153+hr advanced training, 630+hr mentoring program, and 15+hr Mantra & Harmonium training, plus annual yoga retreats in Sicily and an online merchandise shop.
Is Three Boons Yoga Berlin a public or private company?
Three Boons Yoga Berlin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Three Boons Yoga Berlin founded?
Three Boons Yoga Berlin was founded in 2008. It employs 1 to 10 people.
Where is Three Boons Yoga Berlin based?
Three Boons Yoga Berlin is headquartered in Berlin, Germany, in the Europe region.
How does Three Boons Yoga Berlin make money?
Nine revenue lines are on record. Studio Class Attendance is the primary driver. The others are 3Boons Flat-Rate Subscription, 3Boons.tv Pay-Per-View, 180+hr Yoga Teacher Training, 153+hr Advanced Teacher Training, 630+hr Mentoring Program, 15+hr Mantra & Harmonium Training, yoga Retreats (Sicily) and urban Sports Club Partnership.
Who are Three Boons Yoga Berlin's main competitors?
Glo is listed as an emerging player. CorePower Yoga is listed as a broad incumbent. Direct peers are Roots Yoga Hamburg, Jivamukti Yoga Paris, Jivamukti Yoga Bern, Jogeswari, Sangye Yoga London, Patrick Broome Yoga, Jivamukti Yoga Munich and Jivamukti Yoga Barcelona.
Does Three Boons Yoga Berlin have an API?
No public API is recorded for Three Boons Yoga Berlin.
What industry is Three Boons Yoga Berlin in?
Three Boons Yoga Berlin's product category is Yoga Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADACAL, Yoga Teacher Training (YTT) & Pilates Instructor Training. Its NAICS code is 713940 and its SIC code is 7997.